Gourmet Specialty Baked Goods, Pasta and Grains in the U.S.

 
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Published Nov 1, 2007 | Pub ID: LA1763080

U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Key market drivers include greater availability of gourmet/premium products, Americans’ growing interest in world cuisines and flavors, the association of high-quality ingredients with health and wellness, overlap by gourmet into natural/organic, the supermarket industry’s focus on upscale “fresh formats,” higher disposable incomes among U.S. consumers, and gourmet/premium products’ positioning as affordable luxuries. These factors are combining to produce a growing population of consumers seeking foods that are both more adventuresome and more nutritious, with the financial means to follow through on their culinary quest.

This specialty sector Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium baked goods, pasta and grains, including breads, crackers, cookies, pasta, rice, and other grain products. It also includes an overview of the general market for gourmet foods and beverages.

Looking at the gourmet baked goods, pasta and grains market, the report examines key market drivers affecting the marketplace as a whole and in the baked goods, pasta and grains sector, market-altering retail developments, leading marketers and brands, and new product trends. Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of gourmet baked goods, pasta and grains in general and specific brands.

Gourmet Baked Goods, Pasta and Grains
Chapter 1: Market Overview
Introduction
Market Definition: Gourmet, Specialty and Premium Foods and
Beverages
Focus on Seven Classifications
Report Methodology
Market Size and Composition
Retail Sales Difficult to Pin Down
NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
Total Retail Sales at $59 Billion in 2007
Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
Beverages Is Largest Product Classification
Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
Beverages and Condiments Are Largest NASFT Categories
Fastest-Growing Categories in IRI-Tracked Channels
Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
Supermarkets Lead Retail Market with 52% of Sales
Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
Seasonal Sales Vary by Product Category
Market Outlook
Many Positive Factors
An Expanding Industry and Marketplace
Demographic Shifts in the Gourmet Consumer Paradigm
Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
The Global Palate
Chapter 1: Executive Summary Gourmet Foods & Beverages
Health, Wellness and Societal Benefits
Local and Artisanal Foods Are Growing Trends
Life’s Affordable Luxuries
Convenience a Major Force
Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
Looking Ahead
Curbside Carryout
The Pulling Power of Gourmet Foods
Importance of Ethical Issues Will Grow
In the Black—Foods, That Is
Luxury Canned Goods?
Competitive Overview
A Cast of Thousands
From Artisans to Conglomerates
An Industry Founded on Entrepreneurs
New Products Proliferate
Top Trends: Upscale, Natural, Health and Convenience
The Gourmet/Natural Foods Synergy
Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
Selling Health Benefits
Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
Selling Convenience
Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
Ethnic Overlap
Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
Private-Label Products
Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007
The Retail Picture
An Increasingly Competitive Retail Landscape
Focus on Supermarkets: A Shift to “Fresh Formats”
Focus on Gourmet/Specialty Food Stores
Focus on Natural Food Stores
Focus on Warehouse Clubs
Focus on Mass Merchandisers
Focus on Convenience Stores
Focus on the Web: E-Commerce
Gourmet Food Consumer Overview
Simmons Consumer Survey Data
39 Million Gourmet Consumers
Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
Gourmet Food and Beverage Consumer Preferences by
Product Type
Italian Food Brands Top Gourmet/Premium List by Level of Usage
Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
San Pellegrino Water Tops Gourmet/Premium List by
Gourmet Index
Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
Gourmet Consumer Demographics
Gourmet Consumer Lifestyle Trends
Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal
Among Consumers Buying Gourmet Foods
Internet and Shopping Carts the Most Effective Retail Advertising
NASFT Profile of the Specialty Food Consumer
“Cooking Enthusiasts” a Big Consumer Block
Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-9 [Cont.] Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-9 [Cont.] Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Chapter 2: Baked Goods, Pasta and Grains
Market Trends and Forecasts
Market Scope
An $8.0 Billion Market
Table 2-1 U.S. Retail Sales of Gourmet/Premium Baked Goods, Pasta and Grains, 2003-2012 (in millions of dollars)
Market Drivers
Market Rebounds from Low-Carb Fad
Restaurant Trends Influence Retail Offerings
Competitive Trends
Leading Marketers and Brands
Hundreds of Niche Marketers
Mergers and Acquisitions
Gourmet/Premium Leaders in IRI-Tracked Outlets
George Weston Leads Fresh Breads Category
Pepperidge Farm Dominates Crackers Category
Pepperidge Farm Also Dominates Cookies Category
Barilla Leads Pasta Category
Zatarain’s Leads Rice and Grains Category
Table 2-2 IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2006 vs. 2007 (in millions of dollars)
Table 2-3 IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2002- 2006 (in millions of dollars)
Table 2-4 IRI-Tracked Sales of Gourmet/Premium Crackers, 2006 vs. 2007 (in millions of dollars)
Table 2-5 IRI-Tracked Sales of Gourmet/Premium Crackers, 2002-2006 (in millions of dollars)
Table 2-6 IRI-Tracked Sales of Gourmet/Premium Cookies, 2006 vs. 2007 (in millions of dollars)
Table 2-7 IRI-Tracked Sales of Gourmet/Premium Cookies, 2002-2006 (in millions of dollars)
Table 2-8 IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2006 vs. 2007 (in millions of dollars)
Table 2-9 IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2002- 2006 (in millions of dollars)
Table 2-10 IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2006 vs. 2007 (in millions of dollars)
Table 2-11 IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2002- 2006 (in millions of dollars)
New Product Trends
Grains Are Back
Table 2-12 Number of Gourmet Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
Table 2-13 Gourmet Product Share of Total Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
The World Is Flat
Artisan Breads Continue Strong
New Crackers and Cookies Target Health Concerns
Filled Pasta from Italy
Consumer Trends
Simmons Consumer Survey Data
Gourmet Consumers Skew to Specialty Product Types
23% of Adults Use Barilla Pasta
“Foodie” Index of 276 for Carr’s Crackers
Figure 2-1 Selected Gourmet/Premium Baked Goods and Pasta Brands: By Usage Rates, 2006 (percent of U.S. adults)
Demographic Indicators by Product and Brand
Table 2-14 Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 2-15 Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 2-16 Usage Rates for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (U.S. adults)
Table 2-17 Gourmet/Premium Baked Goods and Pasta Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
Table 2-18 Top Demographic Indicators for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (indices)
Barilla Dry Pasta
Buitoni Refrigerated Pasta
Carr’s Crackers
DiGiorno Refrigerated Pasta
Pepperidge Farm American Collection Cookies
Pepperidge Farm American Collection Cookies [Cont.]
Pepperidge Farm Distinctive Collection Cookies
Pepperidge Farm Other Cookies
RyKrisp Crackers