Gourmet Ready-to-Eat Meals in the U.S.

 
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Published Nov 1, 2007 | 134 Pages | Pub ID: LA1763066

U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Key market drivers include greater availability of gourmet/premium products, Americans’ growing interest in world cuisines and flavors, the association of high-quality ingredients with health and wellness, overlap by gourmet into natural/organic, the supermarket industry’s focus on upscale “fresh formats,” higher disposable incomes among U.S. consumers, and gourmet/premium products’ positioning as affordable luxuries. These factors are combining to produce a growing population of consumers seeking foods that are both more adventuresome and more nutritious, with the financial means to follow through on their culinary quest.

This specialty sector Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium ready to eat meals, including frozen, refrigerated, and shelf-stable pizza, meals and appetizers/snacks. It also includes an overview of the general market for gourmet foods and beverages. Looking at the gourmet ready-to-eat meals market, the report examines key market drivers affecting the marketplace as a whole and in the RTE sector, market-altering retail developments, leading marketers and brands, and new product trends. Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of gourmet ready-to-eat meals in general and specific brands.

Chapter 1: Market Overview
  • Introduction
    • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
    • Focus on Seven Classifications
    • Report Methodology

  • Market Size and Composition
    • Retail Sales Difficult to Pin Down
    • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
    • Total Retail Sales at $59 Billion in 2007
    • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Beverages Is Largest Product Classification
    • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
    • Beverages and Condiments Are Largest NASFT Categories
    • Fastest-Growing Categories in IRI-Tracked Channels
    • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
    • Supermarkets Lead Retail Market with 52% of Sales
    • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
    • Seasonal Sales Vary by Product Category

  • Market Outlook
    • Many Positive Factors
    • An Expanding Industry and Marketplace
    • Demographic Shifts in the Gourmet Consumer Paradigm
    • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
    • The Global Palate
    • Health, Wellness and Societal Benefits
    • Local and Artisanal Foods Are Growing Trends
    • Life’s Affordable Luxuries
    • Convenience a Major Force
    • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
    • Looking Ahead
    • Curbside Carryout
    • The Pulling Power of Gourmet Foods
    • Importance of Ethical Issues Will Grow
    • In the Black—Foods, That Is
    • Luxury Canned Goods?

  • Competitive Overview
    • A Cast of Thousands
    • From Artisans to Conglomerates
    • An Industry Founded on Entrepreneurs
    • New Products Proliferate
    • Top Trends: Upscale, Natural, Health and Convenience
    • The Gourmet/Natural Foods Synergy
    • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
    • Selling Health Benefits
    • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
    • Selling Convenience
    • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
    • Ethnic Overlap
    • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
    • Private-Label Products
    • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
    • Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
    • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
    • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

  • The Retail Picture
    • An Increasingly Competitive Retail Landscape
    • Focus on Supermarkets: A Shift to “Fresh Formats”
    • Focus on Gourmet/Specialty Food Stores
    • Focus on Natural Food Stores
    • Focus on Warehouse Clubs
    • Focus on Mass Merchandisers
    • Focus on Convenience Stores
    • Focus on the Web: E-Commerce

  • Gourmet Food Consumer Overview
    • Simmons Consumer Survey Data
    • 39 Million Gourmet Consumers
    • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
    • Gourmet Food and Beverage Consumer Preferences
    • by Product Type
    • Italian Food Brands Top Gourmet/Premium List by Level of Usage
    • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
    • San Pellegrino Water Tops Gourmet/Premium List by
    • Gourmet Index
    • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
    • Gourmet Consumer Demographics
    • Gourmet Consumer Lifestyle Trends
    • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
    • Internet and Shopping Carts the Most Effective Retail Advertising
    • NASFT Profile of the Specialty Food Consumer
    • “Cooking Enthusiasts” a Big Consumer Block
    • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
    • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 2-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 2-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Ready-to-Eat Meals

  • Market Trends and Forecasts
    • Market Scope
    • Gourmet/Premium RTE Meal Sales at $5.3 Billion
    • Table 2-1 U.S. Retail Sales of Gourmet Ready-To-Eat Meals, 2003-2012 (in millions of dollars)
    • Market Drivers
    • Higher Quality Offerings = Strong Sales

  • Competitive Trends
    • Leading Marketers and Brands
    • Mergers and Acquisitions
    • Gourmet/Premium Leaders in IRI-Tracked Outlets
    • Kraft’s DiGiorno Dominates Frozen Pizza Category
    • ConAgra, Unilever Lead Frozen Dinners and Entrées Category
    • Schwan’s/Asian Sensations Leads Frozen Appetizers Category
    • Table 2-2 IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2006 vs. 2007 (in millions of dollars)
    • Table 2-3 IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2002-2006 (in millions of dollars)
    • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2006 vs. 2007 (in millions of dollars)
    • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2002-2006 (in millions of dollars)
    • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2006 vs. 2007 (in millions of dollars)
    • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2002-2006 (in millions of dollars)

  • New Product Trends
    • Meals & Entrees Category Leads in Gourmet Entries
    • Table 2-8 Number of Gourmet Ready-to-Eat Meal New Product Introductions: By Category, 2003-2007
    • Table 2-9 Gourmet Product Share of Total RTE Meal New Product Introductions: By Category, 2003-2007
    • Superpremium Refrigerated and Frozen Meals
    • Pasta Dishes
    • Frozen Pizza
    • Frozen Appetizers
    • Shelf-Stable Meal Kits
    • Deli Meats
    • Soup
    • Baby Food
    • Retailer-Prepared Gourmet Foods Proliferate

  • Consumer Trends
    • Simmons Consumer Survey Data
    • Gourmet Consumers Skew to Specialty Product Types
    • 21% of Adults Use DiGiorno Frozen Pizza
    • Figure 2-1 Selected Gourmet/Premium Ready-to-Eat Meal Brands by Usage Rates, 2006 (U.S. adults)
    • “Foodie” Index of 343 for Wolfgang Puck Pizza
    • Demographic Indicators by Product and Brand
    • Table 2-10 Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-11 Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-12 Usage Rates for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (U.S. adults)
    • Table 2-13 Gourmet/Premium Ready-to-Eat Meal Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-14 Top Demographic Indicators for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (indices)
    • Bertolli Frozen Main Courses
    • California Pizza Kitchen Frozen Pizza
    • DiGiorno Frozen Pizza
    • Freschetta Frozen Pizza
    • Wolfgang Puck Canned Soup
    • Wolfgang Puck Frozen Pizza

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