Gourmet Fresh Foods in the U.S

 
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Published Nov 1, 2007 | 133 Pages | Pub ID: LA1763072

U.S. retail sales of gourmet, specialty and premium foods and beverages are growing at much faster rates than those of the overall food and beverage industry, surging 10.9% to $59.0 billion in 2007 and posting a compound annual growth rate of 11.1% for the 2003-2007 period. Key market drivers include greater availability of gourmet/premium products, Americans’ growing interest in world cuisines and flavors, the association of high-quality ingredients with health and wellness, overlap by gourmet into natural/organic, the supermarket industry’s focus on upscale “fresh formats,” higher disposable incomes among U.S.

consumers, and gourmet/premium products’ positioning as affordable luxuries. These factors are combining to produce a growing population of consumers seeking foods that are both more adventuresome and more nutritious, with the financial means to follow through on their culinary quest.

This specialty sector Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium fresh foods, including fresh produce, meat, seafood and sushi. It also includes an overview of the general market for gourmet foods and beverages.

Looking at the gourmet fresh foods market, the report examines key market drivers affecting the marketplace as a whole and in the fresh foods sector, market-altering retail developments, leading marketers and brands, and new product trends. Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of gourmet fresh foods in general and specific brands.

Chapter 1: Market Overview
  • Introduction
    • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
    • Focus on Seven Classifications
    • Report Methodology

  • Market Size and Composition
    • Retail Sales Difficult to Pin Down
    • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
    • Total Retail Sales at $59 Billion in 2007
    • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Beverages Is Largest Product Classification
    • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
    • Beverages and Condiments Are Largest NASFT Categories
    • Fastest-Growing Categories in IRI-Tracked Channels
    • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
    • Supermarkets Lead Retail Market with 52% of Sales
    • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
    • Seasonal Sales Vary by Product Category

  • Market Outlook
    • Many Positive Factors
    • An Expanding Industry and Marketplace
    • Demographic Shifts in the Gourmet Consumer Paradigm
    • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
    • The Global Palate
    • Health, Wellness and Societal Benefits
    • Local and Artisanal Foods Are Growing Trends
    • Life’s Affordable Luxuries
    • Convenience a Major Force
    • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
    • Looking Ahead
    • Curbside Carryout
    • The Pulling Power of Gourmet Foods
    • Importance of Ethical Issues Will Grow
    • In the Black—Foods, That Is
    • Luxury Canned Goods?

  • Competitive Overview
    • A Cast of Thousands
    • From Artisans to Conglomerates
    • An Industry Founded on Entrepreneurs
    • New Products Proliferate
    • Top Trends: Upscale, Natural, Health and Convenience
    • The Gourmet/Natural Foods Synergy
    • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
    • Selling Health Benefits
    • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
    • Selling Convenience
    • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
    • Ethnic Overlap
    • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
    • Private-Label Products
    • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
    • Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
    • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
    • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

  • The Retail Picture
    • An Increasingly Competitive Retail Landscape
    • Focus on Supermarkets: A Shift to “Fresh Formats”
    • Focus on Gourmet/Specialty Food Stores
    • Focus on Natural Food Stores
    • Focus on Warehouse Clubs
    • Focus on Mass Merchandisers
    • Focus on Convenience Stores
    • Focus on the Web: E-Commerce

  • Gourmet Food Consumer Overview
    • Simmons Consumer Survey Data
    • 39 Million Gourmet Consumers
    • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
    • Gourmet Food and Beverage Consumer Preferences by
    • Product Type
    • Italian Food Brands Top Gourmet/Premium List by Level of Usage
    • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
    • San Pellegrino Water Tops Gourmet/Premium List by
    • Gourmet Index
    • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
    • Gourmet Consumer Demographics
    • Gourmet Consumer Lifestyle Trends
    • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
    • Internet and Shopping Carts the Most Effective Retail Advertising
    • NASFT Profile of the Specialty Food Consumer
    • “Cooking Enthusiasts” a Big Consumer Block
    • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
    • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 12-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Fresh Foods

  • Market Trends and Forecasts
    • Market Scope
    • Table 2-1 U.S. Retail Sales of Gourmet/Premium Fresh Foods, 2003-2012 (in millions of dollars)
    • Gourmet/Premium Fresh Foods a $7.4 Billion Market
    • Market Drivers
    • More Retailers Focusing on Fresh Foods
    • Convenience a Big Selling Point
    • Better-for-You Products
    • Food Safety in the Spotlight

  • Competitive Trends
    • Leading Marketers and Brands
    • Mergers and Acquisitions
    • Product Performance in IRI-Tracked Outlets
    • Fresh Express, Dole Control Fresh-Cut Salads Category
    • Gourmet/Premium Meat Niche Small But Booming
    • Figure 2-1 IRI-Tracked Sales of Selected Gourmet/Premium Refrigerated Uncooked Meats: By Brand, 2007 (in millions of dollars)
    • Advanced Fresh Concepts Dominates Refrigerated Sushi Category
    • Table 2-2 IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2006 vs. 2007 (in millions of dollars)
    • Table 2-3 IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2002-2006 (in millions of dollars)
    • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2006 vs. 2007 (in millions of dollars)
    • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2002-2006 (in millions of dollars)
    • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2006 vs. 2007 (in millions of dollars)
    • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2002-2006 (in millions of dollars)

  • New Product Trends
    • Gourmet Fresh Food Entries on the Ups
    • Table 2-8 Number of Gourmet Fresh Food New Product Introductions: By Category, 2003-2007 Table 2-9 Gourmet Share of Total Fresh Food New Product Introductions: By Category, 2003-2007
    • Salad Days
    • Ready-to-Cook Vegetables Use Advanced Packaging
    • Technologies
    • Exotic Produce
    • Pre-Cut Fruit
    • Meat-ing Demand for Premium Products
    • Value-Added Products
    • Sushi Continues to Be Hot

  • Consumer Overview
    • Simmons Consumer Survey Data
    • Gourmet Consumers Demonstrate Preferences for Esoteric Fresh Meat/Fish/Poultry Products
    • Table 2-10 Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-11 Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)