Gluten-Free Foods in Canada

 
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Published Aug 30, 2013 | 118 Pages | Pub ID: LA4951618

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Gluten-Free Foods in Canada

The surge in celebrity endorsements of a gluten-free lifestyle, combined with growing awareness of celiac disease and gluten intolerance, has driven the Canadian gluten-free (GF) market to over $450 million in 2012, with the market managing an impressive compound annual growth rate (CAGR) of 26.6% between 2008 and 2012.

Notably, a higher percentage of gluten-free product users in Canada, compared to their counterparts in the U.S., report purchasing gluten-free foods or beverages because someone in their households has celiac disease or a gluten or wheat allergy or intolerance.

Gluten-Free Foods in Canada contains comprehensive data on the Canadian market for gluten-free foods and beverages, including historical (2008–2012) and forecasted (2013–2017) retail sales data. The report discusses key trends affecting the marketplace and driving growth, along with the complexities of consumer demographics and motivations for using gluten-free products. In addition, the report profiles major gluten-free product producers.

Report Methodology

The information in Gluten-Free Foods in Canada is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets and interviews with companies, distributors, and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in August 2012 expressly for this report, which provides current data on consumers’ purchasing habits, preferences, and perspectives. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales of packaged products are based on available sales data from publicly traded marketers of gluten-free products, estimates reported in the trade and consumer press, industry experts, and participating gluten-free manufacturers and retail outlets.

What You’ll Get in This Report

Gluten-Free Foods in Canada pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Gluten-Free Foods in Canada offers. Plus, you’ll benefit from easy-to-read and practical charts, tables, and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the gluten-free and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gluten-free foods and beverages in Canada, as well as projected markets and trends through 2017.

This report will help:
  • Marketing managers identify market opportunities and develop targeted promotion plans for gluten-free foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy gluten-free products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.
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