The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition

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Published Apr 1, 2009 | 188 Pages | Pub ID: LA1935885

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The retail market for gluten-free foods and beverages is exploding as a result of multiple triggers. On the marketer side, giant General Mills has converted its venerable Rice Chex Brand to gluten-free status, thus beginning what promises to be a battle of giants as other mega-marketers look to enter the fray. The first giant marketer to create a gluten-free product was Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that year the international spice giant McCormick and Co. acquired Simply Asia Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0 networking to sell directly in what has long been a consumer driven market.

On the consumer side, demand has been growing exponentially as sufferers of a wide variety of maladies (including celiac disease, autism, attention deficit disorder, irritated bowel syndrome, and MS) have come to believe a gluten-free diet will provide relief. The consumer core of celiac disease, and gluten allergy, sufferers is also growing steadily as diagnosis and treatment of these conditions has improved and increased.

Retailers are holding up their side too. Supermarkets’ gluten-free marketing ranges from gluten-free product lists on their websites, to gluten-free private-label reformulations, to new gluten-free store sections. Even the Federal Government is lending a hand as it finalizes regulatory criteria for gluten-free labeling. This new regulatory clarity should prove a boon to marketers currently struggling through a hodge-podge of self-help organizations for certification. Even the current economic slowdown cannot be seen as a negative factor for the overall gluten-free foods and beverages market, as hard-pressed consumers are motivated to try dietary self-help when mainstream medical assistance grows out of reach.

Packaged Facts projects that this segment of the U.S. retail marketplace enjoyed a 28% CAGR to reach $1.56 billion by the end of 2008. Packaged Facts goes on to project that the segment will continue to grow, though not at the same torrid pace, through 2012.

The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition. contains comprehensive data on the U.S. market for Gluten-Free Foods And Beverages, including historical (2004-2008) and forecast (2008-2012) retail sales data. The report discusses key trends affecting marketers, retailers and consumer demographics. It also contains two special sections: 1) Global Spotlight, a look at international activity; and 2) Medical Conditions Relating To Gluten, which deals with the broad spectrum of complaints that define consumer segments. In addition, the report profiles a broad spectrum of marketers.

Read an excerpt from this report below.

Report Methodology

The information in The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition is based on primary and secondary research. Primary research includes in-depth, on-site examinations of retail outlets and interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs. Secondary research including data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature and corporate annual reports; Information Resources, Inc.; and other trade sources. Consumer demographics are derived from multiple sources including the Simmons Market Research Bureau.

What You’ll Get in This Report

Gluten-Free Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Gluten-Free Foods and Beverages offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the, gluten-free foods and beverages market or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Gluten-Free Foods and Beverages, as well as projected markets and trends through 2012.

This report will help:

  • Gluten-Free Start-Ups understand how to target the various consumer segments; find the best path for retail and distribution; and understand the competitive situation.

  • Marketing managers identify market opportunities and decide what brands may be ripe for gluten-free conversion as well as how to develop targeted promotion plans for consumers.

  • Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.

  • Advertising agencies working with foods and beverage clients understand the product buyer in order to develop messages and media delivery strategies that compel consumers to buy gluten-free foods and beverages.

  • Business development executives understand the dynamics of the market and identify possible partnerships.

  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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        •   Retail Sales of U.S. Gluten-free Foods and Beverages, 2004-2012

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        •   Projected U.S. Retail Sales of Gluten-Free Foods Beverages, 2008-2012
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        •   U.S. Share of Sales of Gluten-Free Foods and Beverages, by Retail Outlet 2008 (percent)
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        •   Diseases that Have a Major Effect on the Market and the Types of Gluten-Free Diet Use to Treat Them
        •   A Sampling of U.S. Organizations and Support Groups with Gluten-Free Diet Information

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        •   Share of Sales of Gluten-Free Foods and Beverages, by Retail Outlet, 2008 (percent)
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        •   Projected U.S. Retail Sales of Gluten-Free Foods Beverages, 2008-2012 (in millions of dollars)

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        •   Retail Sales of Gluten-free Marketers in the Dry Packaged Dinner Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-free Marketers in the Spaghetti/Italian Sauce Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-Free Marketers in the Pasta Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-Free Marketers in the Frozen Pizza Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-free Marketers in the Frozen Breakfast Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-free Marketers in the Cold Breakfast Cereal Category (in dollars and percent of GF products)
        •   Retail Sales of Gluten-free Marketers in the Cracker Category (in dollars and percent of GF products)
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        •   New Gluten-Free Food and Beverage Product Intros, U.S., 2003-2008
        •   New U.S. Gluten-Free Food and Beverage Product Intros in 2008, by Category
        •   New Gluten-Free Sweet and Snacks (Junk Food) Product Intros, U.S., 2004-2008
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        •   New Gluten-Free Foods and Beverage Product Intros by Company, U.S. 2008
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        •   Gluten-Free Food & Beverage Product Introduction SKUs, 2000-2008, by Nation
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        •   Prescribable Product List, January 2009
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        •   Nestlé Website Poll, Substances Nestlé's Website Visitors are Allergic to: (percent)

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    •   Appendix

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