The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food

 
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Published Jul 14, 2021 | 255 Pages | Pub ID: LA16717879
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food

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In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumers. Packaged Facts has found that in June 2021, nearly one-fourth of consumers report still using curbside pickup or grocery stores’ own delivery services more than pre-pandemic levels because of the coronavirus. Meal kits have also benefited from the pandemic to give consumers sick of planning meals and grocery shopping something different and more convenient to cook. Survey results also reveal that those who are ordering food or beverage products and meal kits online are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on “what’s next” and current consumer trends, The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food delivers actionable predictions and recommendations designed to guide retailers and investors in making business decisions by providing data and insights about what consumers think about online grocery shopping and what services consumers are using.

Scope

The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food is the go-to source for a complete understanding of U.S. consumer trends in the online food and beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic.

Historical and forecast data are available for online food and beverage sales. Online grocery sales in 2020 are segmented by fulfillment type (third party delivery, pickup, shipment, and local delivery), retailer category (third-party pack-and-deliver companies, grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, and farmers’ markets/organics/other), and product category (pantry/frozen, meats and seafood, fresh produce, beverages, dairy and eggs, bakery items, and prepared meals and other foods). This report also includes the current and projected market for meal kits sold online by retailers such as Kroger and meal kit delivery services.

Market share for the online grocery market and the meal kit market are also provided with analysis of some of the top companies in these arenas.

The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food has numerous tables showcasing numerical survey data on usage rates and consumer demographics and psychographics, as well as numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who shop for groceries online.

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