The U.S. Market for Fruit Food Products

 
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Published Jun 1, 2001 | 346 Pages | Pub ID: LA727216

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This Packaged Facts study covers the packaged fruit and fruit confectionary markets, which experienced combined sales of approximately $6 billion in 2000. The packaged fruit market consists of four categories:

1) canned fruit (including applesauce, peaches, pineapple, mixed fruit, pears, cranberry sauce, and citrus)
2) dried fruit (including raisins, prunes, dates, and glazed fruit)
3) frozen fruit, and
4) maraschino cherries.

The fruit confectionary market consists of four categories:

1) jams, jellies, and preserves;
2) fruit rolls, bars, and snacks;
3) pie fillings; and
4) fruit butter.

For each category in the packaged fruit and fruit confectionary markets, Packaged Facts presents sales data and forecasts for the years 1996 through 2005, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and, when available, demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. The report also examines factors to market growth, provides competitive profiles of the leading packaged fruit and fruit confectionary marketers (including, among others, Del Monte Foods, Dole Food Co., Cadbury Schweppes, General Mills, J.M. Smucker Co., and Welch Foods,), analyzes the competitive situation, reviews new product and marketing trends, and discusses the distribution and retail milieu.

Be sure to check out the Packaged Facts companion studies on this topic:


U.S. Market for Fruit Products - June 2001
U.S. Market for Fruit Juice Products - June 2001

  1. Executive Summary
    Scope and Methodology
    • Scope of Fruit Products Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market
    • Report Methodology

    The Overall Market
    • Retail Sales Approach $21 Billion in 2000, Forecast to Near $25 Billion by 2005
    • Table 1-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 1-1: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Private Label Is Largest Shareholder

    The Packaged Fruit Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Packaged Fruit Sales Reach $3.5 Billion in 2000
    • Food Stores Account for 83% of Sales
    • Figure 1-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Private Label Beats All Brands with a 29% Share
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Single-Serve Multi-Packs
    • Consumer Advertising Expenditures at $14 Million in 2000
    • Mass Merchandisers #1 in Sales Growth
    • Three-Fourths of U.S. Adults Use Canned or Jarred Fruit

    The Fruit Confectionary Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Sales Over $2 Billion in 2000
    • Jams, Jellies, and Preserves Are Largest Category
    • General Mills Jumps to First
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Consumer Advertising Expenditures at $31 Million in 2000
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Three-Fourths of U.S. Adults Use Jams, Jellies, and Preserves
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • More Than One-Third of U.S. Adults Use Pie Fillings
  2. The Overall market
    The Products
    • Scope of Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims
    • Canned and Frozen Fruit Can Be Labeled "Healthy"
    • Figure 2-1: U.S. Retail Sales of Fruit Products, 1996-2000 (dollars)

    Market Size and Composition
    • Fruit Products Market Approaches $21 Billion
    • Table 2-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2000 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Product Sales Top $15 Billion
    • Packaged Fruit Market Is $3.5 Billion in 2000
    • Fruit Confectionary Sales of $2 Billion in 2000
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 2-2: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Figure 2-3: Projected U.S. Retail Sales of Fruit Products, 2000-2005 (dollars)

    Projected Market Growth
    • Fruit Product Sales to Reach $24 Billion in 2005
    • Table 2-2: Projected U.S. Retail Sales of Fruit Products by Market Category, 2000-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Market to Reach $18 Billion by 2005
    • Packaged Fruit Market to Near $4 Billion by 2005
    • Fruit Confectionary Sales to Near $2.3 Billion in 2003

    The Marketers
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Table 2-3: U.S. Market for Fruit Products: Selected Marketers and Brands (139 Marketers)

    Marketer and Brand Share Overview
    • Methodology
    • Private Label Is Largest Shareholder
    • PepsiCo and Coca-Cola Are Top Marketers
    • Table 2-4: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Products, 2000 (percent): 17 Marketers/35 Brands, Private Label, All Others
  3. The Packaged Fruit Market
    Scope of Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Products Not Included
    • Figure 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Packaged Fruit Market Reaches $3.5 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)
    • Food Stores Account for 83% of Overall Sales
    • Figure 3-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Packaged Fruit Exceed $2.3 Billion in 2000
    • Table 3-2: U.S. Supermarket Sales of Packaged Fruit, 1996-2000 (dollars)
    • Canned and Bottled Fruit Make Up Largest Category
    • Table 3-3: Share of U. S. Supermarket Sales of Packaged Fruit by Product Category, 1998 vs. 2000 (percent): 4 Product Categories

    Market Size and Composition: Canned and Bottled Fruit
    • Canned and Bottled Sales Flat at $1.6 Billion in 2000
    • Applesauce at 24% of Canned and Bottled Sales
    • Supermarket Sales of Applesauce at $383 Million
    • Sales of Canned and Bottled Peaches at $315 Million
    • Canned and Bottled Pineapple Sales Rebound
    • Canned and Bottled Mixed Fruit Sales Reach $265 Million
    • Sales of Canned and Bottled Pears Fall 7% in 2000
    • Canned and Bottled Cranberry Sauce in Decline
    • Canned and Bottled Citrus Is Fastest-Growing Segment
    • Table 3-4: U.S. Supermarket Sales of Canned and Bottled Fruit, 1996-2000 (dollars)
    • Table 3-5: Share of U.S. Supermarket Sales of Canned and Bottled Fruit by Type, 1998 vs. 2000 (percent): 7 Fruit Types, Other
    • Table 3-6: U.S. Supermarket Sales of Canned and Bottled Applesauce, 1996-2000 (dollars)
    • Table 3-7: U.S. Supermarket Sales of Canned and Bottled Peaches, 1996-2000 (dollars)
    • Table 3-8: U.S. Supermarket Sales of Canned Pineapple, 1996-2000 (dollars)
    • Table 3-9: U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 1996-2000 (dollars)
    • Table 3-10: U.S. Supermarket Sales of Canned and Bottled Pears, 1996-2000 (dollars)
    • Table 3-11: U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 1996-2000 (dollars)
    • Table 3-12: U.S. Supermarket Sales of Canned and Bottled Citrus, 1996-2000 (dollars)

    Market Size and Composition: Dried Fruit
    • Supermarket Sales of Dried Fruit at $453 Million in 2000
    • Raisins Shrink to 44% of Dried Fruit Sales
    • Supermarket Sales of Raisins at $198 Million in 2000
    • Sales of Other Dried Fruit Grow 16% in 2000
    • Prunes Down to $80 Million
    • Sales of Dates on Hold at $26 Million
    • Sales of Glazed Fruit Steady at $15 Million
    • Table 3-13: U.S. Supermarket Sales of Dried Fruit, 1996-2000 (dollars)
    • Table 3-14: Share of U.S. Supermarket Sales of Dried Fruit by Type, 1998 vs. 2000 (percent): 5 Fruit Types
    • Table 3-15: U.S. Supermarket Sales of Raisins, 1996-2000 (dollars)
    • Table 3-16: U.S. Supermarket Sales of Other Dried Fruit, 1996-2000 (dollars)
    • Table 3-17: U.S. Supermarket Sales of Prunes, 1996-2000 (dollars)
    • Table 3-18: U.S. Supermarket Sales of Dates, 1996-2000 (dollars)
    • Table 3-19: U.S. Supermarket Sales of Glazed Fruit, 1996-2000 (dollars)

    Market Size and Composition: Frozen Fruit
    • Supermarket Sales of Frozen Fruit at $209 Million in 2000
    • Table 3-20: U.S. Supermarket Sales of Frozen Fruit, 1996-2000 (dollars)

    Market Size and Composition: Maraschino Cherries
    • Supermarket Sales of Maraschino Cherries at $42 Million
    • Table 3-21: U.S. Supermarket Sales of Maraschino Cherries, 1996-2000 (dollars)

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Busy Consumers Snack
    • Consumers Expect Better Nutrition
    • Consumers Respond to Exotic Flavors
    • Children's Products
    • Figure 3-3: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Near $4 Billion in 2005
    • Table 3-22: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)
    • Supermarket Sales of Packaged Fruit to Reach $2.7 Billion in 2005
    • Table 3-23: Projected U.S. Supermarket Sales of Packaged Fruit, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 3-24: U.S. Market for Packaged Fruit: Selected Marketers and Brands (75 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • Private Label Beats All Brands with a 29% Share
    • Del Monte Controls Almost One-Fifth of Market
    • Dole Gains Share
    • Fourth-Place Cadbury Schweppes Competes Only with Applesauce
    • Fifth-Place Sun-Maid Markets Dried Fruit
    • Other Leading Marketers
    • Table 3-25: Marketer Shares of U.S. Supermarket Sales of Packaged Fruit, 1998-2000 (percent): 8 Marketers, Private Label, All Others

    Marketer and Brand Shares: Canned and Bottled Fruit
    • Methodology
    • Private Label and Del Monte Dominate Canned and Bottled Category
    • Cadbury Schweppes Is #1 Marketer of Canned and Bottled Applesauce
    • Del Monte Is #1 in Canned and Bottled Peaches
    • Dole Leads Pineapple Segment
    • Del Monte Is #1 in Mixed Fruit Sales
    • Del Monte Dominates Pears Segment
    • Ocean Spray Cranberry Sauce Is #1
    • Private Label and Dole Lead in Canned and Bottled Citrus
    • Table 3-26: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Fruit, 2000 (percent): 8 Marketers/11 Brands, Private Label, All Others
    • Table 3-27: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Applesauce, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others
    • Table 3-28: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Peaches, 2000 (percent): 3 Marketers/5 Brands, Private Label, All Others
    • Table 3-29: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pineapple, 2000 (percent): 2 Marketers/Brands, Private Label, All Others
    • Table 3-30: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 2000 (percent): 3 Marketers/4 Brands, Private Label, All Others
    • Table 3-31: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pears, 2000 (percent): 2 Marketers/3 Brands, Private Label, All Others
    • Table 3-32: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 2000 (percent): 1 Marketer/Brand, Private Label, All Others
    • Table 3-33: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Citrus Fruit, 2000 (percent): 5 Marketers/Brands, Private Label, All Others

    Marketer/Brand Shares: Dried Fruit
    • Methodology
    • Sun-Maid Leads Dried Fruit Category
    • Sun-Maid Leads Raisin Sales
    • Sun-Maid Is #1 Marketer of Other Dried Fruit
    • Sunsweet Is #1 Among Prune Marketers
    • Sunsweet Also Tops Among Date Marketers
    • Paradise, Inc. Is #1 Marketer of Glazed Fruit
    • Table 3-34: Marketer/Brand Shares of U.S. Supermarket Sales of Dried Fruit, 2000 (percent): 7 Marketers/Brands, Private Label, All Others
    • Table 3-35: Marketer/Brand Shares of U.S. Supermarket Sales of Raisins, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-36: Marketer/Brand Shares of U.S. Supermarket Sales of Other Dried Fruit, 2000 (percent): 6 Marketers/Brands, Private Label, All Others
    • Table 3-37: Marketer/Brand Shares of U.S. Supermarket Sales of Prunes, 2000 (percent): 4 Marketers/Brands, Private Label, All Others
    • Table 3-38: Marketer/Brand Shares of U.S. Supermarket Sales of Dates, 2000 (percent): 8 Marketers/Brands, Private Label, All Others
    • Table 3-39: Marketer/Brand Shares of U.S. Supermarket Sales of Glazed Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Frozen Fruit
    • Methodology
    • Private Label Controls Two-Thirds of Frozen Fruit Sales
    • Table 3-40: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Maraschino Cherries
    • Methodology
    • Private Label Controls Two-Thirds of Maraschino Cherries Sales
    • Table 3-41: Marketer/Brand Shares of U.S. Supermarket Sales of Maraschino Cherries, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others

    Competitive Overview
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Growers Co-Ops Dominate Dried Fruit Category
    • Packaged Fruit Competes Against Fresh Fruit
    • Marketers Woo Consumers with Convenient Products
    • Going After Kids and Parents

    Competitive Profile: Cadbury Schweppes Plc
    • World's Third-Largest Beverage Company
    • Mott's Establishes Four Brand Groups for Its Product Lines
    • #1 Marketer of Applesauce
    • Mott's Offers Several Single-Serve Varieties
    • New Fruitsations Single-Serve Line Debuts
    • The Rugrats License and Affiliated Promotions

    Competitive Profile: Del Monte Foods Company
    • #1 U.S. Marketer of Canned Fruit
    • Texas Pacific Group Owns 47% of Del Monte
    • #1 Marketer of Packaged Fruit
    • Fruit-To-Go Single-Serve Snacks
    • Acquisition of UniMark's SunFresh Brand

    Competitive Profile: Dole Food Company, Inc.
    • World's #1 Producer of Fresh Fruit
    • #1 Marketer of Pineapple
    • Pineapple Fun Shapes Debut in 1999
    • Fruit Bowls Debut in 1999
    • Dole Food Is Biggest Advertiser of Packaged Fruit
    • A Leading Marketer of Dried Fruit
    • Dole Raisins Are Unique

    Competitive Profile: J.R. Wood, Inc.
    • A Major Contender in Frozen Fruit Market
    • #1 Marketer of Frozen Fruit
    • Big Valley Was First Grower Brand
    • Flavorland Falls Under J.R. Wood Umbrella
    • Fruit Tubs Offer Convenience to Consumers

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • A Leading Marketer of Applesauce
    • An Applesauce Innovator
    • Applesauce Varieties

    Competitive Profile: Ocean Spray Cranberries, Inc.
    • Sales of $1.3 Billion in 2000
    • Ocean Spray Defines Cranberry Sauce Segment
    • Craisins Are a Hit

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Birds Eye a Pioneer in Frozen Foods
    • Supermarket Sales of $12 Million

    Competitive Profile: Sun-Maid Growers of California
    • #1 Marketer of Dried Fruit
    • Dried Fruit Sales of Almost $138 Million in 2000
    • Recent Activity
    • New Packaging for Raisins
    • Sun-Maid's Licensing Efforts
    • Marketing
    • Sun-Maid Growers Doubles Its Advertising

    Competitive Profile: Sunsweet Growers, Inc.
    • World's #1 Marketer of Dried Tree Fruit
    • #1 Marketer of Prunes
    • New Strategies to Promote Prunes
    • Increased Focus on Other Dried Fruits
    • Fruitlings
    • #1 Marketer of Dates
    • Sunsweet Cuts Back Its Advertising

    Competitive Profile: Tri-Valley Growers, Inc.
    • A Large Growers Cooperative
    • Tri-Valley Share Drops
    • Tri-Valley's Bankruptcy Woes

    Competitive Highlights
    • Mariani Packing Co.
    • Paradise, Inc.
    • Seneca Foods Corporation
    • Tree Top, Inc.

    New Product Trends
    • Flavored Applesauce
    • Single-Serve Multi-Packs
    • Snack-Sized Dried Fruit
    • Table 3-42: U.S. Market for Packaged Fruit: Selected New Product Introductions, 1999-2000

    Advertising and Promotions
    • Advertising Expenditures at $14 Million in 2000
    • Dole Food Is Biggest Spender
    • Three Marketers Each Spend Approximately $2 Million
    • Sunsweet Cuts Back Its Advertising
    • Focus on Brand Image
    • Unique Packaging Fills Ads
    • Entertainment Ties-Ins Are Standard
    • Trade Advertising

    Retail Overview
    • Food Stores Account for 83% of Overall Sales
    • Supermarkets Are #1 Mass-Market Outlet
    • Supermarkets Display Packaged Fruit by Packaging Type
    • Shelf-Stable
    • Frozen Fruit
    • Refrigerated
    • Margins Slightly Lower Than Average
    • Mass Merchandisers #1 in Sales Growth
    • Drugstores Outperform Supermarkets

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Dried Fruit Available for Purchase Online

    The Consumer
    • The Simmons Survey System
    • Simmons Data on Canned and Jarred Fruit
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Applesauce Is Most Popular Type of Canned or Jarred Fruit
    • Older Americans Use Canned or Jarred Fruits
    • Users Present Downscale Profiles
    • Use of Canned or Jarred Fruits Skews to Families
    • Table 3-43: U. S. Adult Use of Canned or Jarred Fruit by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-44: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-45: U.S. Adult Use of Canned or Bottled Fruit by Type, 2000 (number and percent): 8 Types
    • Table 3-46a: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Applesauce, Peaches, and Pineapple, 2000 (U.S. Adults)
    • Table 3-46b: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Fruit Cocktail/Mixed Fruit, Pears, and Cranberries/Cranberry Sauce, 2000 (U.S. Adults)
    • Table 3-46c: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Cherries vs. Grapefruit, 2000 (U.S. Adults)
  4. The Fruit Confectionary Market
    Scope of Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Products Not Included
    • Figure 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Fruit Confectionary Market Over $2 Billion in 2000
    • Table 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Food Stores Account for 83% of Total Retail Sales
    • Figure 4-2: Share of Fruit Confectionary Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Fruit Confectionary Reach $1.2 Billion in 2000
    • Table 4-2: U.S. Supermarket Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Jams, Jellies, and Preserves Are Largest Category
    • Table 4-3: Share of U.S. Supermarket Sales of Fruit Confectionary by Product Category, 1999 vs. 2000 (percent): 4 Product Categories

    Market Size by Category
    • Jam, Jelly, Preserves Sales at $623 Million in 2000
    • Table 4-4: U.S. Supermarket Sales of Jams, Jellies, and Preserves, 1996-2000 (dollars)
    • Fruit Rolls, Bars, Snacks Sales at $416 Million
    • Table 4-5: U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 1996-2000 (dollars)
    • Pie Filling Sales Up 3%
    • Table 4-6: U.S. Supermarket Sales of Pie Fillings, 1996-2000 (dollars)
    • Fruit Butter Sales Decrease During 1996-2000 Period
    • Table 4-7: U.S. Supermarket Sales of Fruit Butter, 1996-2000 (dollars)

    Factors to Market Growth
    • Busy Consumers Turn to Snacking
    • Consumers Demand Better Nutrition
    • Children's Product's Appeal to Kids and Parents
    • Consumers Want 100%-Fruit and Sugar-Free Jams and Preserves
    • Figure 4-3: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Hover Around $2.3 Billion in 2005
    • Table 4-8: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)
    • Supermarket Sales of Fruit Confectionary Reach $1.3 Billion in 2005
    • Table 4-9: Projected U.S. Supermarket Sales of Fruit Confectionary, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 4-10: U.S. Market for Fruit Confectionary: Selected Marketers and Brands (32 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • General Mills Jumps to First
    • J.M. Smucker Falls to Second
    • Private Label Places Third with a 15% Share
    • Welch Foods Loses Share
    • Farley Competes with Fruit Snacks Only
    • Pro-Fac Markets Pie Fillings
    • Five Marketers Jockey for a 2%-3% Share Each
    • Table 4-11: Marketer Shares of U.S. Supermarket Sales of Fruit Confectionary, 1998-2000 (percent): 10 Marketers, Private Label, All Others

    Marketer and Brand Shares: Jams, Jellies, and Preserves
    • Methodology
    • J.M. Smucker Is #1
    • Table 4-12: Marketer/Brand Shares of U.S. Supermarket Sales of Jams, Jellies, and Preserves, 2000 (percent): 4 Marketers/Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Rolls, Bars, and Snacks
    • Methodology
    • General Mills Controls Almost Two-Thirds of Market
    • Table 4-13: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Pie Fillings
    • Methodology
    • Pro-Fac Controls One-Third of Category
    • Table 4-14: Marketer/Brand Shares of U.S. Supermarket Sales of Pie Fillings, 2000 (percent): 5 Marketers/7 Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Butter
    • Methodology
    • Knouse Foods Leads Fruit Butter Category
    • Table 4-15: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Butter, 2000 (percent): 7 Marketers/11 Brands, Private Label, All Others

    Competitive Overview
    • General Mills Surpasses J.M. Smucker
    • Multimillion-Dollar Food Companies Dominate Fruit Snacks Category
    • Targeting Kids and Parents
    • Private Label Offers Modest Competition

    Competitive Profile: B & G Foods, Inc.
    • Maker of Polaner Fruit Spreads
    • All Fruit Is #1 100% Fruit Spread
    • B & G Loses Share

    Competitive Profile: Brach's Confections, Inc.
    • A Privately-Owned Candy Company
    • Chattanooga Plant Shifts from Hard Candy to Fruit Snack Production
    • Brach's Supermarket Sales Plummet
    • Brach's Has Licensing Agreement with Hi-C
    • New Hi-C Juice Fillers Perform Well
    • Other Licensed Products Target Teens

    Competitive Profile: Farley Candy Co.
    • The Second-Largest Marketer of Fruit Snacks
    • Farley's Supermarket Sales Dip
    • Farley's Stable Consists of Licensed Products

    Competitive Profile: General Mills, Inc.
    • A Billion-Dollar Food Company
    • #1 Marketer of Fruit Confectionary
    • Company Strategy Focuses on Licensed Products
    • General Mills Cuts Deal with Disney
    • General Mills Partners with Zeeks.com

    Competitive Profile: J.M. Smucker Company
    • #1 Marketer of Jams, Jellies, and Preserves
    • J.M. Smucker Loses Share
    • An Extensive Product Selection
    • A Leading Marketer of Fruit Butter
    • Company Tries to Offset Slow Jam and Jelly Market Growth
    • Smucker Enters E-Marketplace

    Competitive Profile: Knott's Berry Farm Foods
    • Acquired by ConAgra in 1995
    • Supermarket Sales of $20 Million in 2000

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • #1 Marketer of Fruit Butter
    • Many Pie Filling Varieties

    Competitive Profile: Nestlé USA, Inc.
    • U. S. Subsidiary of World's Largest Food Company
    • Libby's Is #1 Brand of Pie Filling
    • Nestlé Is Sixth Among Fruit Confectionary Marketers

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Comstock and Wilderness Is #1 in Pie Fillings

    Competitive Profile: Welch Foods, Inc.
    • The World's Largest Marketer of Grape Products
    • Welch's Enjoys Phenomenal Brand Equity
    • Welch Loses Share
    • Company Offers Welch's and Bama Brands
    • Welch's Plastic Containers Offer Convenience to Consumers
    • Welch Markets Jellies in Limited-Edition Jars
    • Bama Brand Competes in Fruit Butter

    New Product Trends
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Table 4-16: The U.S. Market for Fruit Confectionary: Selected New Product Introductions and Line Extensions, 1999-2000

    Advertising and Promotions
    • Consumer Advertising Expenditures at $31 Million in 2000
    • General Mills Is Biggest Spender
    • J.M. Smucker Spends $4 Million
    • Pro-Fac Increases Its Advertising
    • Farley and Brach's Each Spend Approximately $1 Million
    • Brand Image Is Extremely Important
    • Promoting Kid-Appeal Is Standard Approach
    • Trade Advertising

    Retail Overview
    • Food Stores Have Largest Share of Fruit Confectionary Sales
    • Supermarkets Are Most Significant Mass-Market Outlet
    • Supermarkets Display Fruit Confectionary by Product Segment
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Margins Parallel That for Overall Dry Grocery
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Drugstores Have Fewer Products, Higher Prices

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Jams, Jellies, and Preserves Widely Available Online
    • Transora.com Formed to Promote E-Business

    The Consumer
    • Note on Simmons Market Research Bureau Data
    • Simmons Data on Fruit Confectionary

    The Jams, Jellies, and Preserves Consumer
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Regular Is Most Popular Type
    • Regular Usage Skews to Families
    • Specialty Usage Skews to Older, Upscale Consumers
    • Grape Is Most Popular Flavor
    • Users of Grape Present Downscale Profile
    • Strawberry Usage Is Widespread
    • Raspberry, Blackberry, and Blueberry Usage Skews to Older Consumers
    • Apricot Usage Skews to Older Consumers
    • Cherry Users Present Downscale Profile
    • Smucker's Is #1 Brand
    • Smucker's Enjoys Widespread Penetration
    • Welch's Users Present Downscale Profile
    • No Distinct Profile for Knott's Berry Farm Users
    • Polaner All Fruit Usage Skews to Older, Upscale Consumers
    • Bama Users Resemble Welch's Users
    • Table 4-17: U.S. Adult Use of Jams, Jellies, and Preserves by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-18: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Frequency of Use: Heavy Users, 2000 (U.S. Adults)
    • Table 4-19: U.S. Adult Use of Jams, Jellies, and Preserves by Type, 2000 (number and percent): 4 Types
    • Table 4-20a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Regular vs. All-Fruit No-Sugar-Added (U.S. Adults)
    • Table 4-20b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Light/Reduced-Sugar vs. Diet (U.S. Adults)
    • Table 4-21: U.S. Adult Use of Jams, Jellies, and Preserves by Flavor, 2000 (number and percent): 7 Flavors
    • Table 4-22a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Grape vs. Strawberry, 2000 (U.S. Adults)
    • Table 4-22b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Raspberry, Blackberry, and Apricot, 2000 (U.S. Adults)
    • Table 4-22c: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Cherry vs. Blueberry, 2000 (U.S. Adults)
    • Table 4-23: U.S. Adult Use of Jams, Jellies, and Preserves by Brand, 2000 (number and percent): 5 Flavors
    • Table 4-24a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Smucker's vs. Welch's, 2000 (U.S. Adults)
    • Table 4-24b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Knott's Berry Farm, Polaner All Fruit, and Bama, 2000 (U.S. Adults)

    The Fruit Rolls, Bars, and Snacks Consumer
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • Fruit Snack Usage Skews to Young Female Consumers and Families
    • Betty Crocker Fruit Rolls Ups Are Most Popular Fruit Snack
    • Betty Crocker Users More Downscale Than Fruit Snack Users
    • Farley's Users More Upscale Than Sunkist Users
    • Table 4-25: Demographic Characteristics Favoring Use of Fruit Snacks: Any vs. Fruit, 2000 (U.S. Adults)
    • Table 4-26: U.S. Adult Use of Fruit Snacks by Brand, 2000 (number and percent): 7 Brands
    • Table 4-27: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Betty Crocker Brand Summary, 2000 (U.S. Adults)
    • Table 4-28: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Sunkist Fun Fruits vs. Farley's, 2000 (U.S. Adults)

    The Pie Fillings Consumer
    • More Than One-Third of U.S. Adults Use
    • Comstock Is Most Popular Brand
    • Comstock and Thank You Usage Skews to Older Consumers
    • Table 4-29: U.S. Adult Use of Pie Fillings by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-30: Demographic Characteristics Favoring Use of Pie Fillings by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 4-31: U.S. Adult Use of Pie Fillings by Brand, 2000 (number and percent): 3 Brands
    • Table 4-32: Demographic Characteristics Favoring Use of Pie Fillings by Brand: Comstock, Libby's, and Thank You, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers