The U.S. Market for Frozen Quick Meal Solutions

Nov 1, 2001
309 Pages - Pub ID: LA479939
Share this report
 
Online Download $1,500

Special Offer. Now 50% off the original price of $3000.
This new Packaged Facts reports examines the four key categories that comprise the frozen quick meal solutions market: frozen entrees/dinners (including bowl meals and meal kits), frozen pizza, frozen hand-held entrees, and frozen breakfast meals. The report provides market size and forecasts through 2006 and discusses key trends and new products. An analysis of the competitive situation is included, along with market share and profiles of all the top competitors, as well as many important secondary players. Coverage includes retail trends, and an in-depth assessment of consumer demographics.

  1. Executive Summary
    Scope and Methodology
    • Market Parameters
    • Report Methodology

    The Market
    • Retail Sales to Near $14 Billion in 2006
    • Frozen Dinners/Entrees Sales Surpass $6.1 Billion in 2001
    • Table 1-1: U.S. Retail Sales of Frozen Quick Meal Solutions by Category, 1997-2006 (dollars): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
    • Market Composition by Product Category
    • Factors Affecting Market Growth

    The Marketers
    • Major Marketers
    • Nestlé, ConAgra Are Leading Marketers
    • The Competitive Situation

    Marketing and New Product Trends
    • Marketing Trends
    • New Product Trends
    • Over $200 Million in National Consumer Advertising
    • Advertising Themes

    Distribution and Retail
    • Warehouse or Direct Store Delivery Distribution
    • Market Shares by Retail Sector
    • Figure 1-1: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
    • Supermarkets Move the Biggest Volume

    The Consumer
    • Pizza Enjoys Deepest Household Penetration Rates
    • Frozen Dinners Users
    • Frozen Entree Users
    • Frozen Pizza Users
    • Frozen Hand-Held Entree Users
  2. The Market
    Scope of Report
    • Market Definition
    • Multi-Component Meals
    • Most Foods Meant to Be Served Hot
    • Focus on Products Sold Through Retail Stores

    Market Background
    • Background of Frozen Foods
    • How Foods Are Frozen

    Product Categories
    • Four Main Product Categories
    • Frozen Dinners/Entrees
    • Frozen Pizza
    • Frozen Hand-Held Entrees
    • Frozen Breakfast Meals

    Federal Regulations
    • Regulatory Agencies
    • Food Labeling Basics
    • Nutrition Labeling
    • Exceptions to Nutrition Labeling
    • Marketing Claims
    • Exceptions for Main Dishes and Meals
    • Table 2-1: Allowable Food Claims
    • Figure 2-1: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)

    Market Size and Growth
    • Methodology for Estimates
    • U.S. Retail Sales Approach $10.5 Billion in 2001
    • Table 2-2: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)
    • Frozen Dinners/Entrees Category Tops $6.1 Billion
    • Table 2-3: Estimated U.S. Retail Sales of Frozen Dinners/Entrees, 1997-2001 (dollars)
    • Frozen Pizza Sales Rise, Topping $2.9 Billion
    • Table 2-4: Estimated U.S. Retail Sales of Frozen Pizza, 1997-2001 (dollars)
    • Frozen Hand-Held Entrees Surpass $1.1 Billion Mark
    • Table 2-5: Estimated U.S. Retail Sales of Frozen Hand-Held Entrees, 1997-2001 (dollars)
    • Frozen Breakfast Meals at $256 Million
    • Table 2-6: Estimated U.S. Retail Sales of Frozen Breakfast Meals, 1997-2001 (dollars)

    Market Composition
    • Retail Sales by Product Category
    • Figure 2-2: Share of U.S. Retail Dollar Sales of Frozen Quick Meal Solutions by Product Category, 1997 vs. 2001 (percent): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
    • Supermarkets the Dominant Retail Outlet
    • Figure 2-3: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
    • Sales by Region
    • Table 2-7: Regional Usage Indices by Product Type: Frozen Quick Meal Solutions, Spring 2001 (index): 5 Product Types
    • Winter Favors Sales of Frozen Quick Meal Solutions

    Factors to Market Growth
    • Impact of Terrorist Attacks
    • Frozen Quick Meal Solutions in a Graying America
    • Table 2-8: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
    • Kids, Teenagers, Young Adults Another Driving Force
    • Competition Across the Aisles
    • Competition from the Fast-Food Industry
    • Convenience Rules the Kitchen
    • Ethnic Foods Spurring Sales
    • Table 2-9: Population Projections for Selected U.S. Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian-American
    • Product Innovation, Higher Quality Drive Growth
    • Crunch for Freezer Space
    • Category Focus: Factors Affecting Frozen Dinners/Entrees
    • Category Focus: Factors Affecting Frozen Pizza
    • Category Focus: Factors Affecting Frozen Hand-Held Entrees
    • Category Focus: Factors Affecting Frozen Breakfast Meals
    • Figure 2-4: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)

    Market Projections
    • Market to Approach $14.0 Billion by 2006
    • Table 2-10: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)
    • Frozen Dinners/Entrees to Near $8.2 Billion
    • Table 2-11: Projected U.S. Retail Sales of Frozen Dinners/Entrees, 2001-2006 (dollars)
    • Frozen Pizza Will Rise to $3.8 Billion
    • Table 2-12: Projected U.S. Retail Sales of Frozen Pizza, 2001-2006 (dollars)
    • Frozen Hand-Held Entrees to Near $1.7 Billion
    • Table 2-13: Projected U.S. Retail Sales of Hand-Held Entrees, 2001-2006 (dollars)
    • Frozen Breakfast Meals Will Top $300 Million
    • Table 2-14: Projected U.S. Retail Sales of Frozen Breakfast Meals, 2001-2006 (dollars)
  3. The Marketers
    The Marketers
    • Over 300 Marketers
    • Most Major Marketers Publicly Owned
    • Major Privately Owned Marketers
    • Significant Minor Marketers
    • Marketers of Mexican-Style Specialties
    • Asian-Style Specialties
    • Other International Specialties
    • Natural and Vegetarian Marketers
    • Recent Divestitures, Mergers, and Acquisitions
    • Table 3-1: The U.S. Frozen Quick Meal Solutions Market: Leading Marketers and Their Top Brands (105 Marketers)

    Marketer and Brand Shares
    • Data Based on Supermarket Sales
    • Nestlé and ConAgra Lead Overall Market
    • Nestlé, ConAgra Also Lead Frozen Dinners/Entrees
    • Kraft the King in Pizza Category
    • Chef America Sweeps Hand-Held Entrees
    • Swanson Tops Frozen Breakfast Meals
    • Table 3-2: Share of U.S. Supermarket Sales of Frozen Quick Meal Solutions by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/32 Brands, All Other Brands, Private Label
    • Table 3-3: Share of U.S. Supermarket Sales of Frozen Dinners/Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 11 Marketers/19 Brands, All Other Brands, Private Label
    • Table 3-4: Share of U.S. Supermarket Sales of Frozen Pizza by Marketer and Brand, 2000 vs. 2001 (percent): 8 Marketers/15 Brands, All Other Brands, Private Label
    • Table 3-5: Share of U.S. Supermarket Sales of Frozen Hand-Held Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 13 Marketers/22 Brands, All Other Brands, Private Label
    • Table 3-6: Share of U.S. Supermarket Sales of Frozen Breakfast Meals by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/15 Brands, All Other Brands, Private Label

    The Competitive Situation
    • Old Players Reshuffle; New Ones Emerge
    • Smaller Marketers Invent New Products
    • Some Marketers Focus on Non-Supermarket Channels
    • Regional Marketers Serve Regional Tastes
    • Private-Label Penetration Small

    Competitive Profile: Amy's Kitchen, Inc.
    • Corporate Background
    • Amy's Line
    • Natural Sector and Mainstream Distribution
    • Vegetarian, Business, and Environmental Values

    Competitive Profile: Aurora Foods, Inc.
    • Corporate Background
    • Celeste Pizza Shines Regionally
    • Chef's Choice Skillet Meals

    Competitive Profile: Chef America, Inc.
    • Corporate Background
    • Product Lines
    • Competitive Strategies
    • Extending the Hot Pockets Franchise

    Competitive Profile: ConAgra Foods, Inc.
    • Corporate Background
    • Many Frozen Food Brands
    • Healthy Choice Sales Falter
    • Marie Callender's Line Extended
    • Banquet a Family-Oriented Mainstay
    • ConAgra's Mexican Food Lines
    • Alliance with Wolfgang Puck
    • ConAgra Breakfast Meals
    • Advantage\10 Health Foods Line

    Competitive Profile: H.J. Heinz Co.
    • Corporate Background
    • Heinz Sells Budget Gourmet to Rival Luigino's
    • Heinz Acquires Delimex and License to T.G.I. Friday's
    • Goodbye Weight Watchers, Hello Smart Ones
    • Heinz Moves into Pizza
    • Boston Market Rolls Out
    • Trading on Celebrity
    • Is Linda McCartney Next for the U.S.A.?

    Competitive Profile: Kraft Foods, Inc.
    • Corporate Background
    • The Leader in Frozen Pizza
    • Tombstone the Nation's Leading Pizza
    • Tombstone Goes Mexican
    • DiGiorno the Leading Rising-Crust Brand
    • Kraft Sues Schwan's
    • Jack's Is Value-Priced Brand
    • California Pizza Kitchen Tested, Tolled Out

    Competitive Profile: Luigino's, Inc.
    • Corporate Background
    • Michelina's Targets Value-Priced Segment
    • A Taste of the Southwest
    • Luigino's Acquires Budget Gourmet
    • New Vending Push

    Competitive Profile: Nestlé USA, Inc.
    • Corporate Background
    • Stouffer's and Stouffer's Lean Cuisine
    • Competitive Strategy
    • Family Packs
    • Nestlé Debuts Skillet Sensations
    • Ortega Mexican Foods Relaunched
    • Recipe Contests and Gift Certificates

    Competitive Profile: On-Cor Frozen Foods, Inc.
    • Corporate Background

    Competitive Profile: The Pillsbury Co.
    • Corporate Background
    • Broad Frozen Quick Meal Solutions Involvement
    • Totino's Frozen Pizza Claims Most Unit Sales
    • Green Giant Extends to Complete Skillet Meals
    • Toaster Scrambles Is Frozen Breakfast Meals Entry

    Competitive Profile: Sara Lee Corp.
    • Corporate Background
    • Sara Lee Frozen Quick Meal Solutions
    • Sara Lee Launches Calzone Creations

    Competitive Profile: Schwan's Sales Enterprises, Inc.
    • Corporate Background
    • Number Two in Frozen Pizza
    • Changing for the Better
    • Schwan's DSD Strategy
    • Red Baron and Tony's
    • Freschetta Sales Rise, But Not as Fast as Kraft's
    • Schwan Sued by Kraft
    • Promotions

    Competitive Profile: Swanson (Hicks, Muse, Tate & Furst, Inc.)
    • Swanson Re-Cast
    • Swanson Attempts to Revitalize Frozen Food Line

    Competitive Profile: Uncle Ben's, Inc. (Mars, Inc.)
    • Corporate Background
    • Bowling Them Over

    Competitive Profile: White Castle System, Inc.
    • Corporate Background
    • Responding to Consumer Demand
    • Growth Through Vending
    • Promotional Program
  4. Marketing and Product Trends
    Marketing Trends
    • Premium Versus Value Positioning
    • Mexican Foods Going Upscale
    • Homestyle Foods
    • Sophisticated, Restaurant Style Foods
    • Health Replacing Diet Positioning
    • The Stamp of Approval
    • Reaping Sales in Secondary Outlets
    • Family and Warehouse Sizes
    • Beyond the Microwave

    New Product Trends
    • New Products Continue to Proliferate
    • Mainstreaming Ethnic Flavors
    • Natural and Vegetarian Selections Increasing
    • Trend Focus: Frozen Dinners/Entrees
    • Bowl Meals
    • Meal Kits
    • Traditional Frozen Dinners and Entrees
    • Family-Sized Meals
    • Children's Meals
    • Trend Focus: Frozen Pizza
    • Split Toppings
    • Mexican Flavors
    • Single-Serve Pizzas Go Upper-Crust
    • Seafood Pizzas
    • Trend Focus: Frozen Hand-Held Entrees
    • Calzones
    • Next on the Horizon: Hand-Held Pasta?
    • Trend Focus: Frozen Breakfast Meals
    • Thinking Outside the Box
    • Selected New Product Introductions
    • Table 4-1: The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001

    Consumer Advertising and Promotions
    • Over $200 Million in National Consumer Advertising
    • Nestlé, Kraft, Uncle Ben's, Lead Advertisers
    • Advertising Positioning
    • The Athletic Connection
    • Pizzas Vie with Take-Out
    • Pizza, Mexican Food Ads Tie in with Events
    • Price Promotions
    • Coupons a Popular Promotional Tool
    • Demos an Obvious Vehicle
    • Sweepstakes and Merchandise Giveaways
    • Recipe Contests
    • Rebates and Merchandise Promotions
    • Industry-Wide Promotions
    • Examples of Consumer Advertising and Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Trade Promotions
    • Co-Op Offers
    • Sampling Programs
    • Trade Shows Are Vital
  5. Distribution and Retail
    Distribution
    • Two Main Methods of Distribution
    • Warehouse Delivery
    • Direct Store Delivery

    Retailers
    • Supermarkets the Dominant Retail Channel
    • Warehouse Clubs Growing in Clout
    • Convenience Stores
    • Natural Foods Supermarkets
    • Vending Machines
    • Mass Merchandisers and Drugstores
    • Consumer-Direct Shopping

    At the Retail Level
    • Supermarket Merchandising Varies
    • Freezer Space at a Premium
    • Slotting Fees
    • Changing Space Allocations
    • Pizza Benefits from More Shelf Space
    • Moving the Frozen Food Aisles?
    • Mobile Cases and Outpost Locations
    • Doors, Coffins, or Multi-Decks
    • Signage and Visuals
    • Retail Margins
  6. The Consumer
    Consumer Overview
    • The Simmons Survey System
    • Simmons Data on Frozen Quick Meal Solutions
    • Product Usage Rates
    • Table 6-1: Consumer Usage of Frozen Quick Meal Solutions, 2001 (U.S. Adults)
    • Table 6-2: Consumer Overview for Frozen Quick Meal Solutions, 2001 (U.S. Adults)

    Consumer Focus: Frozen Dinners/Entrees
    • Frozen Dinners Users
    • Frozen Entree Users
    • Frozen Dinners by Brand
    • Frozen Entrees by Brand
    • Table 6-3a: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: All Users, 2001 (U.S. Adults)
    • Table 6-3b: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Heavy Users, 2001 (U.S. Adults)
    • Table 6-4a: Demographic Characteristics Favoring Use of Frozen Main Courses: All Users, 2001 (U.S. Adults)
    • Table 6-4b: Demographic Characteristics Favoring Use of Frozen Main Courses: Heavy Users, 2001 (U.S. Adults)
    • Table 6-5: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet, 2001 (U.S. Adults)
    • Table 6-6: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson, 2001 (U.S. Adults)
    • Table 6-7: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Healthy Choice, 2001 (U.S. Adults)
    • Table 6-8: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Weight Watchers, 2001 (U.S. Adults)
    • Table 6-9: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson Hungry Man, 2001 (U.S. Adults)
    • Table 6-10: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Marie Callender's, 2001 (U.S. Adults)
    • Table 6-11: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Budget Gourmet, 2001 (U.S. Adults)
    • Table 6-12: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Tyson, 2001 (U.S. Adults)
    • Table 6-13: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet Kid Cuisine, 2001 (U.S. Adults)
    • Table 6-14: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Pot Pies, 2001 (U.S. Adults)
    • Table 6-15: Demographic Characteristics Favoring Use of Frozen Main Courses: Swanson Hungry Man Pot Pies, 2001 (U.S. Adults)
    • Table 6-16: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Regular, 2001 (U.S. Adults)
    • Table 6-17: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Lean Cuisine, 2001 (U.S. Adults)
    • Table 6-18: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Family Entrees, 2001 (U.S. Adults)
    • Table 6-19: Demographic Characteristics Favoring Use of Frozen Main Courses: Marie Callender's, 2001 (U.S. Adults)
    • Table 6-20: Demographic Characteristics Favoring Use of Frozen Main Courses: Healthy Choice, 2001 (U.S. Adults)
    • Table 6-21: Demographic Characteristics Favoring Use of Frozen Main Courses: Weight Watchers Smart Ones, 2001 (U.S. Adults)
    • Table 6-22: Demographic Characteristics Favoring Use of Frozen Main Courses: Green Giant Create A Meal!, 2001 (U.S. Adults)
    • Table 6-23: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Skillet Sensations, 2001 (U.S. Adults)
    • Table 6-24: Demographic Characteristics Favoring Use of Frozen Main Courses: Michelina's, 2001 (U.S. Adults)
    • Table 6-25: Demographic Characteristics Favoring Use of Frozen Main Courses: Budget Gourmet, 2001 (U.S. Adults)

    Consumer Focus: Frozen Pizza
    • Frozen Pizza Users
    • Frozen Pizza by Brand
    • Table 6-26a: Demographic Characteristics Favoring Use of Frozen Pizza: All Users, 2001 (U.S. Adults)
    • Table 6-26b: Demographic Characteristics Favoring Use of Frozen Pizza: Heavy Users, 2001 (U.S. Adults)
    • Table 6-27: Demographic Characteristics Favoring Use of Frozen Pizza: DiGiorno, 2001 (U.S. Adults)
    • Table 6-28: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Original, 2001 (U.S. Adults)
    • Table 6-29: Demographic Characteristics Favoring Use of Frozen Pizza: Totino's Regular, 2001 (U.S. Adults)
    • Table 6-30: Demographic Characteristics Favoring Use of Frozen Pizza: Jeno's, 2001 (U.S. Adults)
    • Table 6-31: Demographic Characteristics Favoring Use of Frozen Pizza: Celeste, 2001 (U.S. Adults)
    • Table 6-32: Demographic Characteristics Favoring Use of Frozen Pizza: Stouffer's French Bread, 2001 (U.S. Adults)
    • Table 6-33: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Deep Dish, 2001 (U.S. Adults)
    • Table 6-34: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Double Top, 2001 (U.S. Adults)
    • Table 6-35: Demographic Characteristics Favoring Use of Frozen Pizza: Jack's, 2001 (U.S. Adults)
    • Table 6-36: Demographic Characteristics Favoring Use of Frozen Pizza: Tony's Microwave, 2001 (U.S. Adults)
    • Table 6-37: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Super Pan, 2001 (U.S. Adults)

    Consumer Focus: Frozen Hand-Held Entrees
    • Frozen Hand-Held Entree Users
    • Frozen Hand-Held Entrees by Brand
    • Table 6-38: Demographic Characteristics Favoring Use of Frozen Hot Snacks, Including Frozen Hand-Held Entrees, 2001 (U.S. Adults)
    • Table 6-39: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Hot Pockets, 2001 (U.S. Adults)
    • Table 6-40: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Lean Pockets, 2001 (U.S. Adults)
    • Table 6-41: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Toaster Breaks, 2001 (U.S. Adults)

    Consumer Focus: Frozen Breakfast Entrees
    • Frozen Breakfast Entree Users
    • Frozen Breakfast Entree Users by Brand
    • Table 6-42a: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: All Users, 2001 (U.S. Adults)
    • Table 6-42b: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Heavy Users, 2001 (U.S. Adults)
    • Table 6-43: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Jimmy Dean, 2001 (U.S. Adults)
    • Table 6-44: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Swanson Great Starts, 2001 (U.S. Adults)

    Appendix I: examples of consumer advertising and promotions
    Appendix II: addresses of selected marketers

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.