Marketlooks: The U.S. Market for Frozen Novelties

 
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Published Sep 5, 2002 | 31 Pages | Pub ID: ML805905

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties
Published: July 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

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This Marketlooks covers frozen novelties. Frozen novelties are single-serving units of ice cream, frozen yogurt, sherbet, sorbet, water ice, or a combination of one or more of these frozen desserts. They are sold either individually through retail or foodservice venues, or are combined in multi-packs and sold through retail outlets for at-home consumption. Individual units are mainly sold through c-stores and various foodservice outlets including vending machines, pushcarts, trucks, and amusement parks—anywhere impulse purchases are made.

  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. Marketer Shares
  7. The Competitive Situation
  8. Marketing and New Product Trends
  9. Retail and Foodservice Dynamics
  10. The Consumer
  11. CoolBrands International, Inc.
  12. Mars, Inc.
  13. Nestlé Ice Cream Co., LLC