Marketlooks: The U.S. Market for Frozen Novelties
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Title: The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties
Published: July 2002
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This Marketlooks covers frozen novelties. Frozen novelties are single-serving units of ice cream, frozen yogurt, sherbet, sorbet, water ice, or a combination of one or more of these frozen desserts. They are sold either individually through retail or foodservice venues, or are combined in multi-packs and sold through retail outlets for at-home consumption. Individual units are mainly sold through c-stores and various foodservice outlets including vending machines, pushcarts, trucks, and amusement parks—anywhere impulse purchases are made.
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- Marketer Shares
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Foodservice Dynamics
- The Consumer
- CoolBrands International, Inc.
- Mars, Inc.
- Nestlé Ice Cream Co., LLC