MarketLooks: Frozen Novelties
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties , 5th Edition
Published: July 2004
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The following is the abstract from the full report:
Ice cream, frozen yogurt, sherbet, sorbet, water ice, and frozen novelty manufacturers aggressively innovate and market their wares in order to hold onto, and hopefully grow their share of the $21 billion U.S. frozen desserts business, which includes a variety of retail and foodservice channels. Many marketers compete in both channels with hopes that their offerings will catch the eye of consumers, as the frozen desserts business is one of the most saturated categories in the frozen foods section. From pints to half-gallons, and cups to cones, frozen dessert marketers know that consumers crave their products, in fact, consumers often turn to these products for comfort or reward. When it comes to the premium-priced, higher-end products, consumers tend to be very brand loyal, which makes it even more challenging for a new player to enter the business. And of course, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources.
This new report from Packaged Facts provides historical data as well as market growth projections up to 2008 for the ice cream, related frozen desserts (frozen yogurt, sherbet/sorbet/water ice), and frozen novelties market, by both product category and market channel. This report also provides details on the latest and greatest in frozen desserts, including new technologies and innovations such as lower-carbohydrate formulations and ethnic flavors. Topics range from impulse items and retail packaging trends to indulgent formulations and clever positioning. You will find profiles of the top retail and foodservice players along with comprehensive demographic data and brand share information. This report is a must-resource for anyone involved in the frozen desserts market, or anyone thinking of jumping on board.
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Products
- Retail Dynamics
- The Consumer
- Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
- Competitive Profile: Dreyer’s Grand Ice Cream Holdings, Inc., Oakland, California
- Competitive Profile: Good Humor-Breyers, Green Bay, Wisconsin, a Unilever company
- Competitive Profile: Wells’ Dairy, Inc., LeMars, Iowa