Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition

 
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Published Feb 14, 2017 | 133 Pages | Pub ID: LA15139132

Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition

Overall sales of frozen foods in the United States are flat,reflecting in part a growing consumer preference for fresh foods. Nonetheless, the market is being strengthened by robust investment in product innovation, which includes developing bold and unique flavors, varieties inspired by world cuisines, product offerings that accommodate special dietary concerns, and products with cleaner labels and healthier nutrition profiles.  Rollouts of such new products are being supported by strong marketing and advertising initiatives.

Trends & Opportunities in Frozen Foods

Among packaged food products consumed as hot meals, frozen foods are considered the most affordable and the most convenient by a substantial margin over their shelf-stable and refrigerated/fresh counterparts. However, between 2014 and 2016, frozen foods lost ground to these alternatives on all counts, including convenience, which has traditionally been thought of as the driving factor in purchase of frozen foods. But at the same time, quality and healthfulness have risen in importance, reflecting the recent reformulating and repositioning of leading brands and the growing presence of emerging brands that emphasize these qualities. In addition, convenience may play a less decisive role than might be expected, as consumers simply assume that this is a feature automatically associated with frozen meal items. 

Rollouts of new products are being supported by strong marketing and advertising initiatives. Nevertheless, Packaged Facts estimates that grocery store brands are increasing in their share of overall frozen food sales. account for 4% of total dollar sales through all outlets. In 2014, private label accounted for slightly less than 3% of overall sales. Growth is due in part to the overall trend toward higher-quality store brands and a higher opinion of them among consumers, along with the lower price points associated with store brands compared to branded equivalents.

Packaged Facts new report Frozen Foods in the U.S. projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.

Scope and Methodology

Frozen Foods in the U.S., 6th Edition covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts’ estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.

Sales and market size data sources include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Winter 2016 Simmons NCS Adult Study 12-Month.
  • Packaged Facts National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.
The Packaged Facts National Consumer Survey and Simmons National Consumer Survey are used in conjunction to present a multi-faceted analysis of consumer behavior. Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

  • $1,215.00 Included

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        •   Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
        •   Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)

      • $286.00 Included
        •   Company Participation by Category, 2016
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        $205.00 Included

      • $246.00 Included
        •   Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

      • $219.00 Included
        •   Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)

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    • $1,333.00 Included
      •   Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
      •   Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)

      • $403.00 Included
        •   IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (millions of dollars, percent)
        •   IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (dollar sales change, unit sales change, volume change)

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        •   Sales of Frozen Dinners/Entrées, 2011-2016 (millions of dollars, percent)

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        •   Sales of Frozen Pizzas, 2011-2016 (millions of dollars, percent)

      • $221.00 Included
        •   Sales of Frozen Side Dishes, 2011-2016 (millions of dollars, percent)

      • $232.00 Included
        •   Sales of Frozen Appetizers/Snacks, 2011-2016 (millions of dollars, percent)

    • $2,060.00 Included
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        •   Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2012-2016 (percent of U.S. households)

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        •   Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

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        •   Level of Agreement with Statement: "Most Frozen Dinners Have Little Nutritional Value," 2012-2016 (percent of U.S. population)

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        •   Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

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        •   Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
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        •   Reasons for Not Purchasing Packaged Frozen Hot Meal Items, 2012 vs. 2016 (percent of U.S. adults who do not buy packaged frozen hot meal items to be heated/microwaved)
        •   "Are any of the following especially important to you in choosing the foods you eat?", 2016 (percent of U.S. adults)

      • $371.00 Included
        •   Consumer Opinions About Frozen Food Products, by Purchase Frequency: 2016 (percent of U.S. frozen foods consumers)

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        •   Voluntary Sodium Reduction Goals for Selected Commercially Processed, Packaged, and Prepared Foods

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        •   Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)
        •   Projected Overall Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016 vs. 2021 (millions of dollars, percent change)

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      •   Company Participation by Category, 2016

    • $1,074.00 Included

      • $166.00 Included
        •   Frozen Dinner Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen dinners)

      • $240.00 Included
        •   Frozen Main Course Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen main courses)

      • $178.00 Included
        •   Frozen Pizza Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen pizza)

      • $122.00 Included
        •   Frozen Potatoes Brands/Products Eaten Most Often, 2012-2016 (percent of U.S. households that eat frozen potato products)

      • $219.00 Included
        •   Frozen Hot Snacks Brands/Products Used Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that use frozen hot snacks)

      • $147.00 Included
        •   Frozen Vegetables Brands/Products Eaten Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen vegetables)

    • $2,151.00 Included

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        •   Nestlé Retail Frozen Food Brands by Category, 2016

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        •   Conagra Retail Frozen Food Brands by Category, 2016

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        •   Schwan Retail Frozen Food Brands by Category, 2016

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        •   Pinnacle Retail Frozen Food Brands by Category, 2016

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        •   Kraft Heinz Retail Frozen Food Brands by Category, 2016

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        •   Amy's Kitchen Retail Frozen Food Brands by Category, 2016

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        •   General Mills Retail Frozen Food Brands by Category, 2016

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        •   Bellisio Retail Frozen Food Brands by Category, 2016

      • $178.00 Included
        •   Tyson/Hillshire Retail Frozen Food Brands by Category, 2016

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        •   Bueno Foods (El Encanto, Inc.) Frozen Food Brands by Category, 2016

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    • $1,861.00 Included
      •   Selected New Frozen Food Products: Dinners and Entrées
      •   Selected New Frozen Food Products: Pizza
      •   Selected New Frozen Food Products: Side Dishes
      •   Selected New Frozen Food Products: Appetizers and Snacks

  • $1,236.00 Included

    • $1,034.00 Included

      • $390.00 Included
        •   Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
        •   Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased, by Share of Frozen Food Spending, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
        •   Share of Frozen Food Spending Within Retail Channels, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

      • $180.00 Included
        •   Store Brand Usage of Selected Frozen Food Products in Last 30 Days, 2012-2016 (percent of U.S. households that consume the product)
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  • $1,766.00 Included
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    • $1,582.00 Included

      • $93.00 Included
        •   Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)

      • $275.00 Included
        •   Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Demographic Segment, 2016 (U.S. households)
        •   Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Children in Household, 2016 (U.S. households)

      • $206.00 Included
        •   Demographics of Households Consuming 5+ Packages Frozen Dinners in Last 30 Days, 2016 (index of households that use frozen dinners)

      • $263.00 Included
        •   Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

      • $96.00 Included
        •   "Do you keep any of the following packaged frozen products in your freezer, even if not necessarily for using soon?", 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
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        $93.00 Included

      • $93.00 Included
        •   Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

      • $210.00 Included
        •   Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)

      • $213.00 Included
        •   Health, Food, and Shopping Attitudes, by Type of Frozen Food Used, 2016 (index of frozen foods households)

      • $93.00 Included
        •   Agreement with Statement: "Most Frozen Dinners Have Little Nutritional Value," by Demographic Segment, 2016 (index of U.S. adults)

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