Frozen Foods in the U.S.
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The $28 billion market for frozen foods is a slow-growing behemoth, struggling to compete against more dynamic fresh foods categories as retailers increasingly lure consumers away from the center grocery aisles with the convenience, eye-catching displays, and promise of fresh hot or chilled “meal solutions.” Indeed, frozen food marketers’ greatest challenge may be to get consumers to walk down the “boring” frozen food aisle.
At the same time, within the freezer case sales growth for some frozen segments and individual product lines has been outstanding, as alternative retail channels including supercenters move in to challenge supermarkets’ former stronghold on the frozen aisles. New and improved healthier frozen products are becoming available everywhere from supermarkets to convenience stores, with marketers rushing to reformulate products by adding whole grains, removing trans-fats, and making other changes that will impact the nation’s health as well as marketers’ bottom line. Closely associated with health and wellness is the mainstreaming of natural/organic foods, as Wal-Mart embarks on a mission to bring value-priced organic foods to the masses.
This all-new report from Packaged Facts analyzes this fast-evolving market, focusing on six meal and meal components categories: frozen dinners/entrees; frozen poultry, seafood, and meat; frozen vegetables; frozen pizza; frozen breakfast foods; and frozen appetizers/snacks. The report analyzes competitive and consumer trends that continue to shape the industry, including market size and composition, mergers and acquisitions, marketer and brand shares, new product developments, retail trends, and household penetration rates and demographics of individual product types and brands, providing historical sales estimates as well as market growth forecasts through 2010. Key data sources are Information Resources, Inc. InfoScan sales tracking data and Simmons Market Research Bureau (New York, New York) consumer surveys.
The information in Frozen Foods in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey.
What You’ll Get in this Report
Frozen Foods in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Frozen Foods in the U.S. offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Marketers (including discussions of specific marketer brand and market shares)
- Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
- The Consumer (who’s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the frozen food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen foods, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for gluten-free products.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for frozen foods.
- Research and development professionals stay on top of competitor initiatives and explore demand for frozen foods.
- Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
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