MarketLooks: The U.S. Market for Fortified Foods and Drinks

 
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Published Apr 1, 2002 | 23 Pages | Pub ID: ML762079

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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Fortified Foods: Expanding the Boundaries
Published: April 2002


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This fully updated report from Packaged Facts analyzes three key categories of fortified foods: foods, beverages, and baby foods & formula. The report analyzes the lifestyle and demographic trends affecting this market, projecting market size and growth by product category. The study also unveils the competitive strategies and new product launches of major players, examines the retail milieu, and profiles the consumer by product type and brand.

  1. Overview
  2. The Products
  3. Market Size and Growth
  4. Projected Market Growth
  5. The Marketers
  6. Marketing and New Product Trends
  7. Retail Trends
  8. The Consumer
  9. General Mills, Inc.
  10. PepsiCo, Inc.