Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Tomorrow’s successful foodservice marketers must adapt to generational and technological changes that are shaping the way consumers engage with restaurant brands—from social media and digital marketing and loyalty platforms to omni-channel ordering and mobile app development. Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media assesses how foodservice operators can best leverage these trends—and many others—to grow their businesses, with a focus on implications for the future. More specifically, the report assesses:

• Consumer restaurant loyalty point usage and point redemption, restaurant loyalty program leaders, digital marketing strategies and consumer reception of those strategies; and restaurant discounting/pricing strategies and consumer reception to those strategies.
• Consumer smartphone, tablet and app usage; and their usage of restaurant apps and features.
• Consumer usage of social media, how consumers engage with restaurants via social media and, restaurant cause marketing strategies, and engaging Millennial Moms via social media.
• Restaurant-goer usage of online reviews and reservations; mobile payments, ordering preferences and use of touchscreen technologies.