Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media
Attention: There is an updated edition available for this report.

Published Jun 29, 2015 |
100 Pages |
Pub ID: LA5602855
Special offer: now 20% off original full report price
Tomorrow’s successful foodservice marketers must adapt to generational and technological changes that are shaping the way consumers engage with restaurant brands—from social media and digital marketing and loyalty platforms to
- Consumer restaurant loyalty point usage and point redemption, restaurant loyalty program leaders, digital marketing strategies and consumer reception of those strategies; and restaurant discounting/pricing strategies and consumer reception to those strategies.
- Consumer smartphone, tablet and app usage; and their usage of restaurant apps and features.
- Consumer usage of social media, how consumers engage with restaurants via social media and, restaurant cause marketing strategies, and engaging Millennial Moms via social media.
- Restaurant-goer usage of online reviews and reservations; mobile payments, ordering preferences and use of touchscreen technologies.