Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media
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Tomorrow’s successful foodservice marketers must adapt to generational and technological changes that are shaping the way consumers engage with restaurant brands—from social media and digital marketing and loyalty platforms to
- Consumer restaurant loyalty point usage and point redemption, restaurant loyalty program leaders, digital marketing strategies and consumer reception of those strategies; and restaurant discounting/pricing strategies and consumer reception to those strategies.
- Consumer smartphone, tablet and app usage; and their usage of restaurant apps and features.
- Consumer usage of social media, how consumers engage with restaurants via social media and, restaurant cause marketing strategies, and engaging Millennial Moms via social media.
- Restaurant-goer usage of online reviews and reservations; mobile payments, ordering preferences and use of touchscreen technologies.