Foodservice Coffee Market Trends in the U.S.

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Published Dec 2, 2015 | 89 Pages | Pub ID: LA5759416

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Foodservice Coffee Market Trends in the U.S.

The U.S. coffee market will increase steadily with coffee sales at foodservice establishments during 2015-2018, driven by incremental growth in food service establishment visits; continued breakfast platform build-outs and improvements where coffee continues to play a central role; pricing increases driven by further transition to “premium” coffee as well as increasing coffee drink variety; and incremental daypart expansion.

Packaged Facts estimates the U.S. coffee market's 2015 sales were up 5% from 2015. Growth in the coffee industry is expected to taper off incrementally through 2018. Under the assumption that any additional tea and juice sales generated by beverage diversification will satisfy different need states than currently met by coffee and coffee drinks, U.S. coffee sales may not suffer in the process, especially if it means converting at-home usage to restaurant usage. However, at least some incremental cannibalization of coffee sales should be expected, which we believe dampens prospects the high levels of sales growth the coffee industry has registered for the past several years.

Foodservice Coffee Market Trends in the U.S. analyzes industry and consumer trends shaping the U.S. coffee market's presence in restaurants. The analysis provided in this report includes:
  • Market size and forecast for foodservice coffee sales, as well as related menu pricing and import pricing trend analysis.
  • Various opportunities and challenges related to sales growth in the coffee industry, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.
  • Hot and iced coffee menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.
  • In-depth demographic analysis of coffee drinkers by beverage type, including hot and iced coffee usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.
  • Key influencers in coffee beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.
  • Leading coffee house retail concepts, including JAB Holding Co. (Caribou Coffee, Einstein’s Bagels), Dunkin’ Donuts, Starbucks, and Tim Hortons. Discussion includes detailed menu trend analysis; coffee innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.
A parallel report, Foodservice Tea Market Trends in the U.S. (December 2015), is also available from Packaged Facts.
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