Foodservice Breakfast Trends in the U.S., 2nd Edition
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Foodservice Breakfast Trends in the U.S., 2nd Edition
The breakfast daypart continues to help drive sales at full-service restaurants and limited-service eating places. In Foodservice Breakfast Trends in the U.S., 2nd Edition, Packaged Facts estimates restaurant breakfast sales will reach $47.4 billion in 2013, up 5% from 2012. We forecast sales to rise by 5.6% in 2014 and 5.1% in 2015.
At limited-service restaurants, growth is being driven by player entrants; menu item innovation hitting healthfulness, indulgence, and quality notes; and coffee, tea and juice platform innovation. On the heels of rising guest usage during 2011-2013, brands such as Dunkin Donuts, Starbucks, Panera Bread, and Chik-fil-A are riding the trend. Between 2009-2013 breakfast usage growth has been driven by adults age 65 and older, Asian consumers, and the part-time employed. Leveraging morning visits among coffee drinkers, the segment is also benefiting from workforce expansion and a growing pool of employed consumers.
Meanwhile, full-service breakfast usage trends suggest that a rebound is taking place. Breakfast daypart usage penetration has risen 26% from 2009 to 2013, a higher rate of growth than shown for other dayparts. While many family restaurant chains continue to face guest traffic challenges, brand-specific trends hold promise. And with more and more family restaurants experimenting with take out and portable menu options, the segment is poised to better compete with the limited-service competition.
Foodservice Breakfast Trends in the U.S., 2nd Edition can assist industry participants in understanding industry and consumer trends shaping this increasingly competitive environment, focusing on limited-service and family restaurant chains.
Key content includes:
Foodservice Breakfast Trends in the U.S., 2nd Edition
The breakfast daypart continues to help drive sales at full-service restaurants and limited-service eating places. In Foodservice Breakfast Trends in the U.S., 2nd Edition, Packaged Facts estimates restaurant breakfast sales will reach $47.4 billion in 2013, up 5% from 2012. We forecast sales to rise by 5.6% in 2014 and 5.1% in 2015.
At limited-service restaurants, growth is being driven by player entrants; menu item innovation hitting healthfulness, indulgence, and quality notes; and coffee, tea and juice platform innovation. On the heels of rising guest usage during 2011-2013, brands such as Dunkin Donuts, Starbucks, Panera Bread, and Chik-fil-A are riding the trend. Between 2009-2013 breakfast usage growth has been driven by adults age 65 and older, Asian consumers, and the part-time employed. Leveraging morning visits among coffee drinkers, the segment is also benefiting from workforce expansion and a growing pool of employed consumers.
Meanwhile, full-service breakfast usage trends suggest that a rebound is taking place. Breakfast daypart usage penetration has risen 26% from 2009 to 2013, a higher rate of growth than shown for other dayparts. While many family restaurant chains continue to face guest traffic challenges, brand-specific trends hold promise. And with more and more family restaurants experimenting with take out and portable menu options, the segment is poised to better compete with the limited-service competition.
Foodservice Breakfast Trends in the U.S., 2nd Edition can assist industry participants in understanding industry and consumer trends shaping this increasingly competitive environment, focusing on limited-service and family restaurant chains.
Key content includes:
- Trended guest traffic analysis for the foodservice breakfast daypart, including 2005-2013 limited-service and full-service restaurant usage trends; 2013 restaurant breakfast usage, segmented into eight foodservice channels; 2013 restaurant guest traffic volume and share estimates, by daypart; and 2013 foodservice breakfast traffic segmented by foodservice channel and split into weekday versus weekend and into on-premises, in-store pick up and drive thru.
- Assessment of breakfast restaurant menu trends over time, focusing on menu item penetration by restaurant segment, including analysis of menu terms relating to breakfast entrees, top proteins, and beverages. Menu item trend data is provided courtesy of Datassential, a leading food research company. Analysis is supported by a wealth of examples.
- Via proprietary consumer survey analysis, assessment of the degree to which consumers would be motivated to eat breakfast outside of their homes more often.
- A market size and forecast for the U.S. restaurant breakfast daypart, segmented by limited-service eating places and full-service restaurants. We also trend 2007-2012 consumer restaurant expenditures, exploring the relationship between household growth and restaurant spending by demographic and by limited-service and full-service segment, as well as daypart and breakfast spending by demographic.
- Snack and beverage restaurants: Dunkin’ Donuts, Jamba Juice, Starbucks and Tim Hortons
- Quick-service restaurants: Burger King, Chick-fil-A, McDonald’s
- Fast casual restaurants: Einstein Noah Restaurant Group and Panera Bread
- Family restaurants: Bob Evans Restaurants, Denny’s and IHOP
- Executive Summary
- Report Scope
- Restaurant breakfast restaurant sales analysis
- Market size and forecast
- 2007-2012 consumer restaurant expenditure trends: placing breakfast within context
- Consumer restaurant daypart expenditure trends
- Consumer restaurant breakfast expenditure trends
- Breakfast daypart guest traffic trends
- Breakfast helps drive 2005-2013 restaurant usage trends
- 2013 restaurant breakfast usage: eight-channel foodservice analysis
- Restaurant guest traffic volume and share analysis, by daypart
- Weekday versus weekend foodservice breakfast traffic
- On-premises versus off-premises foodservice breakfast traffic
- Restaurant breakfast menu trends
- Foodservice breakfast: authenticity claims
- Foodservice breakfast: breakfast sandwich proteins
- Coffee trends
- Tea trends
- Juice trends
- Beyond restaurants
- Eating breakfast away from home: motivators
- Lower cost and healthier options
- Restaurant breakfast brand analysis: snack & beverage restaurants
- Restaurant breakfast brand analysis: quick-service restaurants
- Restaurant breakfast brand analysis: fast casual restaurants
- Restaurant breakfast brand analysis: family restaurants
- Chapter 1: Share of Stomach: Restaurant Breakfast Sales Analysis
- Summary analysis
- Market size and forecast
- 2007-2012 consumer restaurant expenditure trends: placing breakfast within context
- Consumer restaurant daypart expenditure trends
- Consumer restaurant breakfast expenditure trends
- Market size and forecast
- Graph 1-1: Limited-Service Eating Places & Full-Service Restaurant Breakfast Sales, 2007-2015
- Graph 1-2: Limited-Service Eating Places & Full-Service Restaurant Breakfast: Percent Annual Sales Change, 2008-2015
- Limited-service sales al almost double those at full-service restaurants
- Graph 1-3: Limited-Service Eating Places & Full-Service Restaurant Share of Total Breakfast Sales, 2007-2015
- Breakfast daypart share by segment
- Graph 1-4: Limited-Service Eating Places & Full-Service Restaurant Share of Segment Breakfast Sales, 2007-2015
- Consumer restaurant spending trends by daypart
- Placing restaurant breakfast in context
- Household incomes get a boost
- Food away from home spending accelerates, but lags income growth
- Table 1-1: Per Capita Spend: Food, Food at Home & Away From Home, Limited- & Full-Service
- Restaurants, 2007 vs. 2012
- 2012 per capita restaurant spending reaches 2008 levels
- Table 1-2: Per Capita Consumer Restaurant Expenditures, by Daypart, 2007-2012
- Restaurant daypart spending trends, by HH income
- Table 1-3: Per Capita Restaurant Spending, by Daypart, HH Income, 2007 vs. 2012
- Household restaurant expenditures, by demographic
- Table 1-4: Per Household Spending on Limited-Service and Full-Service Breakfast/Brunch, by Demographic, 2012
- Total limited-service vs. full-service restaurant breakfast expenditures, by demographic
- Table 1-5: Total Consumer Spending on Limited-Service and Full-Service Breakfast/Brunch, by Demographic, 2012
- 2007-2012 household growth and restaurant spending trends
- Food spending outstrips household and income growth
- But restaurant spending lags food at home spending growth
- Spending trends influenced by household formation trends, narrowing of middle class
- More higher-income households, but per capita restaurant spending stagnates
- Table 1-6: Per Capita Spending on Food, Food at Home vs. Away From Home, & Limited-Service vs.
- Full-Service
- Restaurants, by HH Income, 2007 vs. 2012
- Strong black, Asian and Hispanic household growth
- Black and Asian consumers grow restaurant spend; declines noted for Hispanics
- Distinctions by restaurant segment
- Table 1-7: Per Capita Spending on Food, Food at Home vs. Away From Home, & Limited-Service vs.Full-Service Restaurants, by Race/Ethnicity, 2007 vs. 2012
- Restaurant daypart spend trends
- HH income analysis
- Table 1-8: Per Capita Restaurant Daypart Spending, by HH Income, 2007 vs. 2012
- Race/ethnicity analysis
- Table 1-9: Per Capita Restaurant Daypart Spending, Race/Ethnicity, 2007 vs. 2012
- Limited-service and full-service segment breakfast spend trends
- HH income analysis
- Table 1-10: Per Capita Spending on Limited-Service and Full-Service Breakfast/Brunch, by HH Income, 2007 vs. 2012
- Race/ethnicity analysis
- Table 1-11: Per Capita Spending on Limited-Service and Full-Service Breakfast/Brunch, by Race/Ethnicity, 2007 vs. 2012
- Chapter 2: Breakfast Daypart Guest Traffic Trends
- Summary analysis
- Breakfast helps drive 2005-2013 restaurant usage trends
- 2013 restaurant breakfast usage: eight-channel foodservice analysis
- Restaurant guest traffic volume and share analysis, by daypart
- Weekday versus weekend foodservice breakfast traffic
- On-premises versus off-premises foodservice breakfast traffic
- 2005-2013 restaurant breakfast usage trends
- 2009-2013 overall restaurant breakfast usage penetration growth outstrips other dayparts
- Graph 2-1: Combined Family & Fast Food Restaurant Usage, by Daypart, 2005-2013
- 2005-2013 trends suggests increasing importance of limited-service restaurant breakfast
- Graph 2-2: Limited-Service Restaurant Usage, by Daypart, 2005-2013
- 2005-2013 limited-service restaurant usage growth and usage share trends, by demographic
- Table 2-1: Limited-Service Restaurant Usage/Usage Share, by Demographic, 2005-2013, 2005-2009 & 2009-2013
- 2009-2013 full-service restaurant breakfast trends leading segment out of recession
- Graph 2-3: Full-Service Restaurant Usage, by Daypart, 2005-2013
- 2005-2013 full-service restaurant usage growth and usage share trends, by demographic
- Table 2-2: Full-Service Restaurant Usage/Usage Share, by Demographic, 2005-2013, 2005-2009 & 2009-2013
- Current restaurant breakfast usage
- Foodservice breakfast channel analysis: eight-segment overview
- Foodservice breakfast channel analysis, by age
- Table 2-3: Breakfast Usage/Usage Share, by Restaurant & Food Retail Channel, & Cafeteria, by Age, 2013
- Foodservice breakfast channel analysis, by HH income
- Table 2-4: Breakfast Usage/Usage Share, by Foodservice Channel, & Cafeteria, by HH Income, 2013
- Foodservice breakfast channel analysis, by employment status
- Table 2-5: Breakfast Usage/Usage Share, by Foodservice Channel, & Cafeteria, by Employment Status, 2013
- Foodservice segment analysis, by urban, suburban, rural work/residence location
- Table 2-6: Breakfast Usage/Usage Share, by Foodservice Channel, by Place of Work & Residence, 2013
- Guest traffic volume and share analysis
- QSR guest traffic volume: daypart and chain/independent status
- Breakfast daypart generates more than 20% of traffic
- Graph 2-4: Quick-Service Restaurant Guest Traffic Share, by Daypart and Chain/Independent Status, 2013
- Guest traffic volume: daypart and chain/independent status, by demographic
- Table 2-7: Quick-Service Restaurant Guest Traffic Volume Comparisons by Daypart & Chain Status, by Demographic, 2013
- Snack & beverage guest traffic volume: daypart and chain/independent status
- Graph 2-5: Snack and Beverage Guest Traffic Share, by Daypart and Chain/Independent Status, 2013
- Family restaurant guest traffic volume: daypart and chain/independent status
- Graph 2-6: Family Restaurant Guest Traffic Share, by Daypart and Chain/Independent Status, 2013
- Guest traffic volume: daypart and chain/independent status, by demographic
- Table 2-8: Family Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status, by Demographic, 2013
- Casual restaurant guest traffic volume: daypart and chain/independent status
- Graph 2-7: Casual Restaurant Guest Traffic Share, by Daypart and Chain/Independent Status, 2013
- Weekday vs. weekend visits; eaten on-premises vs. off-premises
- Weekdays account for 70% of foodservice breakfast traffic
- Differences by foodservice channel/segment
- Significant off-premises foodservice breakfast share
- Drive-thru service plays key QSR role
- Low family restaurant in-store pickup share portends incremental growth opportunity
- Table 2-9: Weekday vs. Weekend Breakfast & On-Premises vs. Takeout & Drive-Thru Breakfast, By Type of Chain, Independent Restaurant, and Convenience Store, 2013
- Weekday vs. weekend visits: demographic analysis
- Table 2-10: Weekday vs. Weekend Breakfast: QSR Chains & Family/Buffet Chains, by Demographic, 2013
- Eaten on-premises vs. off-premises: demographic analysis
- Table 2-11: On-Premises vs. Takeout & Drive-Thru Breakfast: QSR Chains & Family/Buffet Chains, by Demographic, 2013
- Chapter 3: Breakfast Menu Item Ordering Analysis
- Top breakfast menu items ordered
- Food menu items
- Beverage menu items
- Demographic analysis
- Table 3-1: Food and Beverage Items Ordered During Last Breakfast Visit, 2013
- Table 3-2: Food and Beverage Items Ordered During Last Breakfast Visit, by Gender, 2013
- Table 3-3: Food and Beverage Items Ordered During Last Breakfast Visit, by HH Income, 2013
- Table 3-4: Food and Beverage Items Ordered During Last Breakfast Visit, by Region, 2013
- Table 3-5: Food and Beverage Items Ordered During Last Breakfast Visit, by Foodservice Outlet Type, 2013
- Table 3-6: Food and Beverage Items Ordered During Last Breakfast Visit, Purchase/Eaten, 2013
- Chapter 4: Breakfast Menu Trends
- Summary analysis
- Foodservice breakfast: authenticity claims
- Foodservice breakfast: breakfast sandwich proteins
- Coffee trends
- Tea trends
- Juice trends
- Beyond restaurants
- Foodservice breakfast: authenticity claims
- More family restaurants using the term original
- Table 4-1: Fresh & Authentic Menu Terms: Penetration & Incidence, Family/Midscale Restaurants, 2009 vs. 2013
- On the breakfast menu
- Foodservice breakfast: breakfast sandwich proteins
- Bacon and sausage still rule the roost
- Table 4-2: Breakfast Sandwich Protein Menu Penetration and Growth, by Restaurant Segment, 2009 vs. 2013
- Pork and turkey provide alternatives
- Foodservice breakfast beverages
- What’s foodservice breakfast without a beverage?
- Table 4-3: Beverage Items Ordered During Last Breakfast Visit, by Foodservice Outlet Type, 2013
- Tea, coffee and juice breakfast opportunity
- Table 4-4: Nonalcoholic Beverage Penetration & Menu Item Share: Quick-Service & Family Restaurant Chains, 2013
- Coffee chugs along
- Breakfast daypart overwhelming drives coffee usage
- Table 4-5: Coffee Drinking by Daypart, 2011
- Conversion opportunity
- Table 4-6: Daily Coffee Drinkers: Overall vs. Foodservice Breakfast, 2013
- Workday relevance
- Before work or during work?
- For restaurants, on-the-go importance
- Table 4-7: Coffee Procurement in Past 7 Days, by Method/Location, 2011
- Coffee launches
- Tea flexing more breakfast muscle
- Restaurant conversion opportunity
- Table 4-8: Teas Purchased/Ordered in Last 12 months, 2011
- Tea flavors & variety provide innovation pipeline
- Tea flavor/varieties ordered from restaurants
- Room for additional variety at restaurants
- Table 4-9: Teas Ordered from Restaurants in Last 12 months, by Flavor/Variety, 2011
- Caffeine is not just a coffee thing
- Table 4-10: Brewed Tea, Iced Tea and Coffee and Coffee Drink Caffeine Levels, by Type
- Tea launches
- Juice: ready for reinvention?
- Table 4-11: Branded Orange Juice, Selected Restaurant Brands, 2013
- A juice renaissance?
- Jamba Juice and Starbucks lead the way
- Table 4-12: Jamba Juice: Fresh Squeezed Juices, New Freshly Squeezed Juice Blends & Juice Blends, 2013
- Can family restaurant chains follow?
- Convenience store beverage innovation
- Wawa expands coffee and tea varieties
- Table 4-13: Wawa New Beverage Items, 2013
- Chapter 5: Eating Breakfast Away from Home: Motivators
- Analysis
- Lower cost and healthier options
- Table 5-1: Eating Breakfast Away from Home Motivators, 2013
- Chapter 6: Brand Analysis: Snack & Beverage Restaurants
- Dunkin’ Donuts
- Competitive differentiation and growth strategy
- On the menu
- Graph 6-1: Dunkin’ Donuts Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 6-1: Dunkin’ Donuts Food and Beverage Menu Share, by Menu Item Type, 2013
- Menu expansion
- Breakfast LTOs
- Breakfast strategy: Balancing indulgence and health
- Breakfast guest purchases skew heavily to donuts and coffee
- Table 6-2: Food and Beverage Items Ordered During Last Dunkin’ Donuts Breakfast Visit, 2013
- Guest traffic trend analysis
- Graph 6-2: Guest Traffic Frequency Analysis: Dunkin’ Donuts, 2011-2013
- Sales performance and outlook
- 2012
- 2013
- Table 6-3: Dunkin’ Donuts Same-Store Sales and Systemwide Sales Trends, 2008-2013
- Jamba Juice
- Competitive differentiation and growth strategy
- Kids in focus
- On the menu
- Graph 6-3: Jamba Juice Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 6-4: Jamba Juice Food and Beverage Menu Share, by Menu Item Type, 2013
- Breakfast = 20% of sales
- Growth strategy: Innovation of retail format can capture on-the-go breakfast consumer
- Breakfast strategy: Healthy meals
- Fresh juice platform offers breakfast opportunity
- Guest traffic trend analysis
- Graph 6-4: Guest Traffic Frequency Analysis: Jamba Juice, 2011-2013
- Sales performance and outlook
- Table 6-5: Jamba Juice Same-Store Sales & Location Trends, 2010-2012
- Starbucks
- Competitive differentiation and growth strategy
- The juice connection
- Menu trends: Addressing the food challenge
- Breakfast strategy: Focus on “other” breakfast beverage opportunities
- Graph 6-5: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 6-6: Starbucks Food and Beverage Menu Share, by Menu Item Type, 2013
- Breakfast guest purchases skew heavily to donuts and coffee
- Table 6-7: Food and Beverage Items Ordered During Last Starbucks Breakfast Visit, 2013
- Guest traffic trend analysis
- Graph 6-6: Guest Traffic Frequency Analysis: Starbucks, 2011-2013
- Sales performance and outlook
- 2012
- 2013
- Outlook
- Table 6-8: Starbucks Revenue, Same-Store Sales, Sales Mix, & Location Trends, 2008-2012
- Tim Hortons
- Competitive differentiation and growth strategy
- Breakfast strategy: Brand recognition and broader menu
- Graph 6-6: Tim Hortons Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 6-9: Tim Hortons Food and Beverage Menu Share, by Menu Item Type, 2013
- Breakfast LTOs
- Sales performance
- Chapter 7: Brand Analysis: Quick-Service Restaurants
- Burger King
- Competitive differentiation and growth strategy
- Breakfast strategy: Expand coffee platform
- Graph 7-1: Burger King Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 7-1: Burger King Food and Beverage Menu Share, by Menu Item Type, 2013
- Breakfast LTOs
- Guest traffic trend analysis
- Graph 7-2: Guest Traffic Frequency Analysis: Burger King, 2011-2013
- Sales performance and outlook
- Table 7-2: Burger King Sales Performance, 2010-2013
- Chick-fil-A
- Competitive differentiation and growth strategy
- Religious affiliation
- Breakfast strategy: Highlight signature chicken in breakfast form
- Graph 7-3: Chick-fil-A Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 7-3: Chick-fil-A Food and Beverage Menu Share, by Menu Item Type, 2013
- Guest traffic trend analysis
- Graph 7-4: Guest Traffic Frequency Analysis: Chick-fil-A, 2011-2013
- Sales performance
- McDonald’s
- Competitive differentiation and growth strategy
- McCafé platform
- Growth strategy: Modernize the menu and consumer experience
- Breakfast strategy: A variety of hot breakfast sandwiches
- Graph 7-5: McDonald’s Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
- Table 7-4: McDonald’s Food and Beverage Menu Share, by Menu Item Type, 2013
- Table 7-5: Food and Beverage Items Ordered During Last McDonald’s Breakfast Visit, 2013
- The BFY breakfast
- Guest traffic analysis
- Graph 7-6: Guest Traffic Frequency Analysis: McDonald’s, 2011-2013
- Sales performance and outlook
- Table 7-6: McDonald’s Global Company-Operated & Franchise Restaurant Count, Sales & Revenue, 2008-2013
- Chapter 8: Restaurant Breakfast Brand Analysis: Fast Casual Restaurants
- Competitive differentiation and growth strategy
- On the menu
- Breakfast is two-thirds of the pie
- Table 8-1: Top 10 Einstein Bros. Beverage Menu Items, by % of Dishes Featuring, 2013
- Healthfulness drives menu innovation
- Table 8-2: Einstein Bros. Selected Breakfast Bundles and Breakfast LTOs, 2013
- Guest traffic analysis
- Table 8-3: Einstein Bros.: Consumer Usage Penetration and Usage Share, by Demographic, 2013
- Sales performance
- Sales growth at the expense of guest traffic declines
- Table 8-4: Einstein Noah Restaurant Group Restaurant Sales, Average Unit Volume & Units by Ownership Type, Same-Store Sales; and (2012) Sales & Restaurants by Brand, 2010-2012
- Panera Bread
- Competitive differentiation and growth strategy
- On the menu
- Table 8-5: Top 10 Panera Bread Food Menu Items, by % of Dishes Featuring, 2013
- Table 8-6: Top 10 Panera Bread Beverage Menu Items, by % of Dishes Featuring, 2013
- Menu innovation
- On the “hidden menu”
- Table 8-7: Panera Bread Selected “Hidden” Breakfast Items and Breakfast LTOs, 2012-2013
- Guest traffic trend analysis
- Enviable trending
- Table 8-8: Panera Bread: Consumer Usage Penetration and Usage Share, by Demographic, 2011 vs. 2013
- Variety on a Budget and True Foodies turn the doors with greatest frequency
- Graph 8-9: Panera Bread Usage Frequency Food Segmentation Analysis, 2013
- Sales performance
- A strong, consistent growth story
- Table 8-10: Panera Bread Restaurant Sales, Same-Store Sales w/ Components & Units, 2008-2012
- Chapter 9: Restaurant Breakfast Brand Analysis: Family Restaurants
- Bob Evans
- Competitive differentiation and growth strategy
- Breakfast a large slice of the pie
- Bridging weekdays and weekends
- Table 9-1: Bob Evans Restaurants Sales by Daypart & Time of Week, Guest Check by Daypart, 2010 vs. 2013
- Growth strategy: Menu innovation
- Beverage innovation
- Graph 9-1: Bob Evans Restaurants Menu Item Share, 2013
- Table 9-2: Top 10 Bob Evans Menu Item Types, by % of Dishes Featuring, 2013
- Value messaging and new items
- Bundling success
- And a health twist
- Growth strategy: Farm Fresh Refresh remodel
- Building off-premise opportunity
- Guest traffic trend analysis
- Table 9-3: Bob Evans Restaurants: Consumer Usage Penetration and Usage Share, by Demographic, 2009 vs. 2013
- Sales performance
- Longer-term trends suggest brand is not over the hump
- But positive near-term trends bode well
- Table 9-4: Bob Evans Restaurants Net Sales, Same-Store Sales, Units & Menu Pricing, 2009-2013
- Denny's
- Competitive differentiation and growth strategy
- Menu innovation
- LTO evolution
- Table 9-5: Denny’s Selected New Breakfast Items and Breakfast LTOs, 2012-2013
- Balanced by $2 $4 $6 $8 Value Menu
- Table 9-6: Denny’s $2 $4 $6 $8 Value Menu: Breakfast Meals: 2013
- Higher-quality coffee
- Consumers choose starch-based entrees, giving egg-centric menu items a run for their money
- Table 9-7: Food and Beverage Items Ordered During Last Denny’s Breakfast Visit, 2013
- Guest traffic trend analysis
- Our analysis suggests silver lining in Denny’s guest count declines
- Millennials, Baby Boomers and Hispanics
- Table 9-8: Denny’s: Consumer Usage Penetration and Usage Share, by Demographic, 2009 vs. 2013
- Sales performance
- Longer-term trends suggest guest count challenges
- Near-term trends mixed
- Table 9-9: Denny’s Restaurant Sales, Same-Store Sales, Guest Check & Count, 2009-2013
- IHOP
- Menu development and innovation
- Graph 9-2: IHOP Menu Item Share, 2013
- Breakfast menu items are front and center
- A minority of other items
- Table 9-10: Top 10 IHOP Menu Item Types, by % of Dishes Featuring, 2013
- Maintaining value proposition
- Griddle Melts level playing field
- LTOs keep Simple & Fit menu fresh
- Table 9-11: IHOP Selected New Items and LTOs, 2012-2013
- Menu redesign
- Guest item ordering & traffic trend analysis
- Guests more likely to order egg-based entrees than starch-based entrees
- Table 9-12: Food and Beverage Items Ordered During Last IHOP Breakfast Visit, 2013
- Guest traffic trend analysis
- Slightly lower usage penetration outweighed by positive demographic trends
- Table 9-13: IHOP Restaurants: Consumer Usage Penetration and Usage Share, by Demographic, 2009 vs. 2013
- Sales performance
- Table 9-14: IHOP Restaurant Sales, Same-Store Sales & Units, by Restaurant Ownership Class, 2010-2012
- Appendix
- Methodology
- Consumer survey methodology
- Market size and forecast
- Consumer segmentation groups
- Food Lifestyle
- Terms and definitions
- Restaurant segmentation
- Limited-service restaurant definitions
- Full-service restaurant definitions
- Other definitions
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