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Packaged food marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, yet opportunities abound. Packaged Facts’ U.S. Food Market Outlook, 2019 provides a single, fully up-to-date resource on the top 14 food categories, presenting comprehensive insights on where the market growth will be and why. The following food market categories are covered:
Fresh Packaged Salads
Ice Cream/Frozen Novelties
Natural & Specialty Cheese
Scope of Report
This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.
The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.
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