Food Gifting in the U.S., 5th Edition

 
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Published Aug 4, 2016 | 156 Pages | Pub ID: LA5865313

Food Gifting in the U.S., 5th Edition

Packaged Facts forecasts U.S. consumer and corporate food gifting sales to grow 3.5% in 2016, buoyed by personalized food gifts and food gift types, although usage among Millennials and Gen Xers may pose challenges. The fifth edition of Food Gifting in the U.S. provides analysis of gifting trends in the growing personalized food gifts market, relying in part on trended proprietary survey analysis spanning 2010-2016.

Food Gifting in the U.S., 5th Edition Does The Following:

  • Identifies key gifting trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored include everyday purchases, seasonal flavor trends, kids’ gifting, gender and product packaging, gourmet food and DIY kits.
  • Analyzes leading companies and brands specializing in a range of food gift categories, including chocolate bakery, salty food, fruit, savory food, gourmet food and floral/multi-branding. Analysis focuses on brand positioning, product innovation and marketing strategy.
  • Assesses the food gifter from a variety of perspectives, including for whom they purchase food gifts (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients for whom they purchase the gifts. To help shed light on each of these perspectives, in each case, we trend 2010-2016 proprietary consumer data. We also assess the giving and receiving of business food gifts.
  • Analyzes food gifters according to the types of food gifts they purchase for themselves and the types they purchase for others. In each case, we trend 2010, 2012, 2014 and 2016 proprietary consumer data.
  • Analyzes why consumers purchase food gifts and what attributes they seek when choosing a food gift, and explores rationales given for not purchasing specialty food gifts.
  • Provides insight on consumer online, phone and mail ordering trends generally; with respect to gourmet gift baskets; and with respect to Amazon and six food gifting-centric specialty retailers. Via more than 15 retail distribution options, it also assesses where consumers have purchased food gifts during the past 12 months, comparing survey results for 2010, 2012, 2014 and 2016.
  • Identifies and trends key market opportunities for food gifting by occasion, including the winter holidays, Easter, Valentine’s Day, Mother’s Day, graduations, weddings and anniversaries.
  • Provides in-depth analysis of leading food gifting companies, organized by product specialty: Chocolate specialists (Russell Stover Candies, Lindt & Sprüngli AG and Godiva), Bakery food specialists (Cookies by Design and Nothing Bundt Cakes), Salty food specialist (KingOfPOP.com and Popcornopolis), Fruit specialist (Edible Arrangements); Savory food specialist (Hickory Farms), Gourmet food specialists (Harry & David and Dean & DeLuca) and Floral Floral/multi-brand specialists (1-800-FLOWERS.COM and FTD Companies, Inc.).

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      •   Food Gifting Market Size and Forecast, 2013-2018
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      •   Occasions for Which Food Gifts Are Purchased: Self-Gifting vs. Gifting for Others, 2016

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        •   U.S. Parents by Gender: Millions, Percentage, and Share, 2016
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        •   Planned Mother's Day Gourmet Food/Drink Gifting, 2016

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        •   High School Graduates & Postsecondary Degrees Conferred by Type, 2009-2010 to 2018-2019

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      •   Percent of Consumers Who Purchase Food Gifts for Self, Purchase for Others or Receive from Others, 2010-2016

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        •   Food Gift Purchasers: Recipients by Type of Family Member & Non-Family Person, 2010-2016

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        •   Food Gift Purchasers: Number of Recipients in Past 12 Months, 2010-2016

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        •   Food Gift Purchasers: Amount Spent per Gift, 2010- 2016

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        •   Employed Food Gift Purchasers: Employment-Related Recipients, 2016

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        •   Food Gift Recipients: Occasions for Which Employment-Related Food Gift Was Received, 2016

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        •   Types of Food Gifts Purchased for Others, 2010-2016

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        •   Types of Food Gifts Purchased for Self, 2010-2016

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        •   Reasons for Purchasing Food Gifts, 2010-2016

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        •   Attributes Sought When Purchasing Specialty Food Gifts, 2010-2016

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        •   Reasons for Not Buying Food Gifts, 2010- 2016

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        •   Percent of Adults Ordering Products or Services in Last 3 Months: Online vs. By Phone/Mail, 2014-2016

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        •   Percent of Adults Shopping Online/By Phone/By Mail: Food/Groceries, Flowers and Gourmet Gift Baskets, 2014-2016
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        •   Percent of Adults Who Ordered Gourmet Gift Basket/Assortment in Last 3 Months: By Gender, Generation and HH Income, 2016
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        •   Percent of Adults Who Made Online/Mail/Phone Purchase in Last Three Months: Amazon vs. Top Food Gifting Retailers, 2014-2016

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        •   Specialty Food Gift Purchase Locations Used in Past 12 Months, 2010- 2016

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      •   Sales of Chocolate Candy by Major Segment, 2015-2016
      •   Sales of Gift Box Chocolate; and Christmas, Valentine's Day & Easter Seasonal Chocolate, 2015-2016

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        •   Top Gift Box Chocolate Marketers: Overall and by Brand, 2015-2016

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        •   Top Seasonal Christmas Chocolate Marketers: Overall and by Brand, 2015-2016

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        •   Top Seasonal Valentine's Day Chocolate Marketers: Overall and by Brand, 2015-2016

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        •   Top Seasonal Easter Chocolate Marketers: Overall and by Brand, 2013

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        •   1-800-FLOWERS: Top Brands, 2016
        •   1-800-FLOWERS.COM Net Revenue Sales and Share, by Segment, 2011-2015
        •   1-800-FLOWERS.COM Net Revenue, E-Commerce Revenue & E-Commerce Order Trends, 2009-2013
        •   1-800-FLOWERS.COM: Harry & David Impact on Net Revenue Sales: By Segment, 2014-2015

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        •   FTD Sales and Share by Segment, 2011-2015
        •   FTD Sales, Income, Orders and Order Value: By Segment, 2011-2015

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