Food Gifting in the U.S., 5th Edition

Aug 4, 2016
156 Pages - Pub ID: LA5865313
Share this report
 
Online Download $3,995
Departmental Site License (one location, 10 users) $5,995
Global Site License $7,990

Food Gifting in the U.S., 5th Edition



Packaged Facts forecasts U.S. consumer and corporate food gifting sales to grow 3.5% in 2016, buoyed by personalized food gifts and food gift types, although usage among Millennials and Gen Xers may pose challenges. The fifth edition of Food Gifting in the U.S. provides analysis of gifting trends in the growing personalized food gifts market, relying in part on trended proprietary survey analysis spanning 2010-2016.

The report does the following:
  • Identifies key gifting trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored include everyday purchases, seasonal flavor trends, kids’ gifting, gender and product packaging, gourmet food and DIY kits.
  • Analyzes leading companies and brands specializing in a range of food gift categories, including chocolate bakery, salty food, fruit, savory food, gourmet food and floral/multi-branding. Analysis focuses on brand positioning, product innovation and marketing strategy.
  • Assesses the food gifter from a variety of perspectives, including for whom they purchase food gifts (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients for whom they purchase the gifts. To help shed light on each of these perspectives, in each case, we trend 2010-2016 proprietary consumer data. We also assess the giving and receiving of business food gifts.
  • Analyzes food gifters according to the types of food gifts they purchase for themselves and the types they purchase for others. In each case, we trend 2010, 2012, 2014 and 2016 proprietary consumer data.
  • Analyzes why consumers purchase food gifts and what attributes they seek when choosing a food gift, and explores rationales given for not purchasing specialty food gifts.
  • Provides insight on consumer online, phone and mail ordering trends generally; with respect to gourmet gift baskets; and with respect to Amazon and six food gifting-centric specialty retailers. Via more than 15 retail distribution options, it also assesses where consumers have purchased food gifts during the past 12 months, comparing survey results for 2010, 2012, 2014 and 2016.
  • Identifies and trends key market opportunities for food gifting by occasion, including the winter holidays, Easter, Valentine’s Day, Mother’s Day, graduations, weddings and anniversaries.
  • Provides in-depth analysis of leading food gifting companies, organized by product specialty: Chocolate specialists (Russell Stover Candies, Lindt & Sprüngli AG and Godiva), Bakery food specialists (Cookies by Design and Nothing Bundt Cakes), Salty food specialist (KingOfPOP.com and Popcornopolis), Fruit specialist (Edible Arrangements); Savory food specialist (Hickory Farms), Gourmet food specialists (Harry & David and Dean & DeLuca) and Floral Floral/multi-brand specialists (1-800-FLOWERS.COM and FTD Companies, Inc.).
Chapter 1: Executive Summary
Report Scope
Report Summary
Market size and forecast
Market size and forecast
HH income trends inform food gifting growth
Food gifting market opportunities: occasion analysis
How major occasions stack up
Winter holiday trends
Easter trends
Catering to religious affiliation and changes over time
Valentine’s Day
Mother’s Day
Graduations
Weddings and anniversaries
Food gifting purchasers
Giving and receiving consumer food gifts
For whom consumers buy food gifts
Number of people to whom consumers give food gifts
Spend per food gift
Giving business food gifts
Receiving business food gifts
The consumer: types of food gifts purchased
Types of food gifts people purchase for others
Types of food gifts people purchase for self
Reasons for buying and not buying food gifts
Reasons for purchasing food gifts: 2010-2016 trends
Attributes sought in specialty food gifts: 2010-2016 trends
Reasons for not buying food gifts: 2010-2016 trends
Specialty food gift purchase locations used in past 12 months
Food gifting retail distribution
Online, phone and mail ordering trends
Online, phone and mail gourmet gift basket purchase trends
Online ordering: Amazon vs. selected food gifting retailers
Gift box and seasonal chocolate: sales analysis
Chocolate candy sales exceed $10.8 billion
Gift box chocolate
Seasonal Christmas chocolate
Seasonal Valentine’s Day chocolate
Seasonal Easter chocolate
Food gifting: product innovation
Food gifts for all seasons
Food gift innovation for target demographics
Product innovation themes
Food gifting companies and brands
Chocolate specialists
Bakery food specialists
Salty food specialists
Fruit specialist
Savory food specialist
Gourmet food specialists
Floral specialists
Chapter 2: Market Size and Forecast
Market size and forecast
Table 2-1: Food Gifting Market Size and Forecast, 2013-2018
HH income trends inform food gifting growth
Graph 2-1: U.S. Household Distribution Share: By HH Household Income Segment, 2015
Graph 2-2: U.S. Food Gifting Dollar Share: By HH Household Income Segment, 2015
Chapter 3: Food Gifting Market Opportunities: Occasion Analysis
How major occasions stack up
Table 3-1: Occasions for Which Food Gifts Are Purchased: Self-Gifting vs. Gifting for Others, 2016
Winter holidays
Spend trends
Graph 3-1: Planned Winter Holiday Spending: Total and Per-Person, 2011-2015
Opportunity
Easter
Spend trends
Graph 3-2: Planned Easter Spending: Total and Per-Person, 2007-2016
Easter gifts
Graph 3-3: Planned Easter Spending by Gift Type, 2007-2016
Opportunity
Catering to religious affiliation and changes over time
Graph 3-4: Consumer Religious Preferences by Religious Affiliation: 2007 vs. 2016
Valentine’s Day
Spend trends
Graph 3-5: Planned Valentine’s Day Spending: Total and Per-Person, 2007-2016
Graph 3-6: Planned Valentine’s Day Spending by Gift Type, 2010-2016
Opportunity
Mother’s Day
Mothers and fathers: a population estimate
Table 3-2: U.S. Parents by Gender: Millions, Percentage, and Share, 2016
Mother’s Day spend trends
Graph 3-7: Planned Mother’s Day Spending: Total and Per-Person, 2007-2016
Graph 3-8: Planned Mother’s Day Spending by Gift Type, 2007-2016
Food gifting a winner
Table 3-3: Planned Mother’s Day Gourmet Food/Drink Gifting, 2016
Graduations
Graduation spend trends
Graph 3-9: Planned Graduation Spending: Total and Per-Person, 2007-2016
More than 7 million food gifting opportunities annually
Postsecondary graduations outstrip high school graduations
Table 3-4: High School Graduates & Postsecondary Degrees Conferred by Type, 2009-2010 to 2018-2019
Weddings and anniversaries
Wedding rate rebound
Anniversary declines
Graph 3-10: Percent of Adult Age 18+ Who Are Presently Married, Engaged to be Married or Married in Last 12 Months, 2007-2016
Chapter 4: Food Gifting Purchasers
The consumer: To give and to receive
Table 4-1: Percent of Consumers Who Purchase Food Gifts for Self, Purchase for Others or Receive from Others, 2010-2016
For whom do consumers buy food gifts? 2010-2016 trending
Table 4-2: Food Gift Purchasers: Recipients by Type of Family Member & Non-Family Person,2010-2016
To how many people do consumers give food gifts?
Table 4-3: Food Gift Purchasers: Number of Recipients in Past 12 Months, 2010-2016
How much do consumers spend per food gift?
$10 to $30 the norm, but spend per gift is rising
Table 4-4: Food Gift Purchasers: Amount Spent per Gift, 2010- 2016
Business food gifts
Giving business food gifts
Table 4-5: Employed Food Gift Purchasers: Employment-Related Recipients, 2016
Receiving business food gifts
Table 4-6: Food Gift Recipients: Occasions for Which Employment-Related Food Gift Was Received,2016
Chapter 5: The Consumer: Types of Food Gifts Purchased
Types of food gifts purchased
Types of food gifts people purchase for others
Table 5-1: Types of Food Gifts Purchased for Others, 2010-2016
Types of food gifts people purchase for self
Table 5-2: Types of Food Gifts Purchased for Self, 2010-2016
Chapter 6: Reasons for Buying and Not Buying Food Gifts
Reasons for purchasing food gifts: 2010-2016 trends
Convenient
Enjoyment, utility and uniqueness
Table 6-1: Reasons for Purchasing Food Gifts, 2010-2016
Attributes sought in specialty food gifts: 2010-2016 trends
Quality rules the roost
Appearance matters
Product variety
Trust
Good value
Table 6-2: Attributes Sought When Purchasing Specialty Food Gifts, 2010-2016
Reasons for not buying food gifts: 2010-2016 trends
Know thy recipient; know thy customer
Deliver on food safety and quality or pay the price
Table 6-3: Reasons for Not Buying Food Gifts, 2010- 2016
Chapter 7: Food Gifting Retail Distribution
Online, phone and mail ordering trends
Online channel gains, but growth tapers
Table 7-1: Percent of Adults Ordering Products or Services in Last 3 Months: Online vs. By Phone/Mail,
2014-2016
Online gourmet gift basket purchases to receive boost from online grocery trend?
Table 7-2: Percent of Adults Shopping Online/By Phone/By Mail: Food/Groceries, Flowers and Gourmet
Gift Baskets, 2014-2016
Gourmet gift basket purchasers
Millennial and Generation X trouble spots?
Table 7-3: Percent of Adults Who Ordered Gourmet Gift Basket/Assortment in Last 3 Months:
By Gender, Generation and HH Income, 2016
Battling the Big Kahuna
Online ordering: Amazon vs. selected food gifting retailers
Table 7-4: Percent of Adults Who Made Online/Mail/Phone Purchase in Last Three Months:
Amazon vs. Top Food Gifting Retailers, 2014-2016
Specialty food gift purchase locations used in past 12 months
Online growth, powered by Amazon
Table 7-5: Specialty Food Gift Purchase Locations Used in Past 12 Months, 2010- 2016
Chapter 8: Food Gifting: Product Innovation
Food Gifts for All Seasons
Transform everyday product into gift opportunity
Iconic shapes denote seasonal gift
Food gifts reflect seasonal flavor trends
Food gift innovation for target demographics
Kids’ gifts focus on fun
Snacks and sports themes for food gifting targeting male recipients
Pink is a dominant theme in food gifts for women
Office food gifts focus on universal appeal
Product innovation themes
Gourmet food gifts caters to high-end gift seekers
DIY food gifts offer activity + food
Chapter 9: Gift Box and Seasonal Chocolate: Sales Analysis
Chocolate candy sales exceed $10.8 billion
Table 9-1: Sales of Chocolate Candy by Major Segment, 2015-2016
Table 9-2: Sales of Gift Box Chocolate; and Christmas, Valentine’s Day & Easter Seasonal Chocolate,
2015-2016
Gift box chocolate
Lindt & Sprüngli leads in gift box sales
Ferrero gains
Kisses join the gifting party
Table 9-3: Top Gift Box Chocolate Marketers: Overall and by Brand, 2015-2016
Seasonal Christmas chocolate
Hershey dominates seasonal Christmas chocolate
Premium-positioned boutique brands perform well
Table 9-4: Top Seasonal Christmas Chocolate Marketers: Overall and by Brand, 2015-2016
Seasonal Valentine’s Day chocolate
Lindt & Sprüngli on top
Smaller companies perform well
Table 9-5: Top Seasonal Valentine’s Day Chocolate Marketers: Overall and by Brand, 2015-2016
Seasonal Easter chocolate
Hershey and Mars hold onto share, but sales decline
Table 9-6: Top Seasonal Easter Chocolate Marketers: Overall and by Brand, 2013
Chapter 10: Food Gifting Companies and Brands
Chocolate specialists
Russell Stover Candies
Brand positioning
Innovative focus: Beyond the box
Marketing strategies
Lindt & Sprüngli Group
Brand positioning
Marketing strategies
Godiva
Brand positioning: Authentic artistry
Marketing strategies
Bakery food specialists
Cookies by Design
Brand positioning: Creatively customized
Marketing strategies
Nothing Bundt Cakes
Brand positioning: Nostalgic with a fresh, modern approach
Marketing strategies
Salty food specialists
KingOfPOP.com
Brand positioning: Handcrafted quality
Marketing strategies
Food Gifting in the U.S. Table of Contents
vi
August 2016
Popcornopolis
Brand positioning: Nostalgic fun
Marketing strategies
Fruit specialist
Edible Arrangements
Brand positioning: Unique and inventive
Innovative focus: Treat yourself
Marketing strategies
Savory food specialist
Hickory Farms
Brand positioning: Traditions matter
Innovative focus: Healthier side
Innovative focus: Expanding product line
Marketing strategies
Gourmet food specialists
Harry & David
Brand positioning: Food expert
Marketing strategies
Dean & DeLuca
Brand positioning: Trend-forward
Marketing strategies
Floral specialists
1-800-FLOWERS.COM
Brand positioning: multi-branding and cross-branding
Table 10-1: 1-800-FLOWERS: Top Brands, 2016
Brand positioning: One-stop gift shop
Innovation focus: signature products
Marketing strategies
Sales trends
Table 10-2: 1-800-FLOWERS.COM Net Revenue Sales and Share, by Segment, 2011-2015
Table 10-3: 1-800-FLOWERS.COM Net Revenue, E-Commerce Revenue & E-Commerce Order Trends,2009-2013
Harry & David sales impact
Table 10-4: 1-800-FLOWERS.COM: Harry & David Impact on Net Revenue Sales: By Segment,2014-2015
FTD Companies, Inc.
More floral and food gifting muscle
Brand positioning: partnerships remain a cornerstone
Brand positioning: cross-selling potential
Marketing strategies leverage partnerships with lifestyle brands
Sales trends
Table 10-5: FTD Sales and Share by Segment, 2011-2015
Table 10-6: FTD Sales, Income, Orders and Order Value: By Segment, 2011-2015
Appendix
Methodology
Consumer survey methodology
Food gift purchasers
Food gift recipients
Market size and forecast
Product Definitions
Types of Food Gifts

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.