The U.S. Market for Food Allergy and Food Intolerance Products

Attention: There is an updated edition available for this report.
 
   Single User - $2,250
   Hard Copy Mail Delivery - $2,250
   Corporate License - $4,500
   Online Download plus 1 Hard Copy - $2,550


Loading...
Published Sep 1, 2004 | 175 Pages | Pub ID: LA962253

Special Offer. Now 25% off the original price of $3000.
As many as 11 million Americans are afflicted with serious and sometimes life-threatening allergies to common foods, including milk, wheat, peanuts, and shellfish; many more suffer from less-severe but still uncomfortable intolerance or sensitivity to the same items. This problem is increasingly prevalent among American infants (with up to 8% suffering from food allergies) and children (among whom rates of potentially deadly peanut allergies doubled from 1997 to 2002). Food allergies and sensitivities can turn every grocery trip or restaurant meal into a challenge, as consumers search for foods free from these basic, essentially omnipresent ingredients.

The plight of people with food allergies and intolerances has finally begun to receive serious attention from food marketers, however. Some of this attention has been forced on the industry by Congress in the form of new rules for food labeling; but much of it is simply a sound business response to heightened consumer awareness of food allergies and sensitivities. Parents, especially expectant or new mothers, are the prime movers behind the increase in food products targeting allergic consumers—but Americans of all ages and races are turning to allergen-free foods both to manage specific food sensitivities and simply as part of a trend towards more healthful eating.

This all-new Packaged Facts report paints a detailed portrait of “Allergic America,” including food allergy and intolerance statistics, federal regulations, new developments in testing and treatment, and foodservice responses to the problem. The report analyzes sales and growth potential for food products targeted at consumers who are allergic to or intolerant of specific ingredients, with a focus on dairy products and alternatives (including soy and rice milks, frozen desserts, and cheeses); baked goods, flour, and pasta (including soy and rice flours, and gluten-free breads, snacks, and pasta); nut and nut alternative products; and allergen-free infant formulas and baby food. It also examines in detail the trends affecting market size and growth and offers sales projections through 2008. New product trends are covered in each category and major competitors are profiled, including lactose-intolerance giant Lactaid (McNeil PPC, Inc.), organic and gluten-free specialist Amy’s Kitchen, Inc., and allergen-free innovator Enjoy Life Foods, Inc

Report Methodology
The information in The U.S. Market for Food Allergy and Food Intolerance Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food allergy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the food allergy market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of food allergy. It provides up-to-date competitive profiles of marketers of products aimed at people with food allergies and food intolerance - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Food Allergy and Food Intolerance Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Food Allergy and Food Intolerance Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles(of the marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Distribution Strategies (including retail, foodservice and c-stores)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the food allergy products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for food allergy and food intolerance products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for allergy food.
  • Research and development professionals stay on top of competitor initiatives and explore demand for allergy food.
  • Advertising agencies working with clients in the allergy food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Four Product Categories
    • Report Methodology

  • Allergic America: Introduction
    • 11 Million Americans Have Food Allergies
    • Allergy or Intolerance?
    • Most Allergies and Sensitivities Due to a Few Foods
    • Milk and Eggs
    • Wheat, Wheat Gluten, and Soy
    • Peanuts and Tree Nuts
    • Fish and Shellfish
    • “Hidden” Allergies and Sensitivities on the Radar
    • Consumers with Food Allergies and Sensitivities

  • The Market
    • U.S. Retail Sales Approach $2 Billion
    • Market Share by Category
    • Table 1-1: Share of Total U.S. Retail Sales of Food Allergy and
    • Intolerance Products by Category, 1999 vs. 2003 (percent)
    • Market Share by Retail Outlet Type
    • Allergies Rising Across the Board

  • Competitive Situation
    • Many Companies Field Scattered Offerings
    • Limited Opportunities for Allergy/Intolerance Specialists
    • Leading Players by Market Share
    • Figure 1-1: Top Marketers of Food Allergy and Intolerance Products by Market Share: 2003 (percent)
    • Targeting Allergic and Non-Allergic Consumers
    • Wooing Food-Allergic/Intolerant Consumers
    • Winning Non-Allergic/Intolerant Consumers
    • Most Companies Fly Under Advertising Radar

  • New Product Trends
    • A Flood of Introductions
    • Few New Beverages Crack Market, But Foods Are Booming
    • New Twists on Dairy-Alternative Products
    • Phytosterols and Probiotics: Better Health, Added Value
    • Organics on the Rise
    • Convenience Is King

  • Looking Ahead
    • Trends and Opportunities

Chapter 2: Allergic America

  • Introduction
    • 11 Million Americans Have Food Allergies
    • Allergy or Intolerance?
    • Most Allergies and Sensitivities Due to a Few Foods
    • Milk and Eggs
    • Wheat, Wheat Gluten, and Soy
    • Peanuts and Tree Nuts
    • Fish and Shellfish
    • “Hidden” Allergies and Sensitivities on the Radar
    • Corn
    • Aspartame
    • BHA and BHT
    • FD&C Yellow Dye No. 5
    • MSG
    • Sulfites
    • Identifying Allergies and Intolerance
    • Medication and Treatment
    <
  • Food Allergies and Intolerance in Children
    • Number and Causes
    • Managing Food Allergies in Schools
    • Childhood Allergies and Quality of Life
    • Outgrowing Allergies
    • Allergies and Other Diseases

  • Federal Guidelines, Food Labeling, and Advocacy and Support Groups
    • The Food Allergen Labeling and Consumer Protection Act
    • Do Labels Make a Difference?
    • Many Organizations Provide Support, Education

  • Foodservice Responses
    • Changes in Production and Distribution
    • Testing for Traces and Product Recalls
    • The Restaurant Industry: New Threats and Burdens
    • Genetically Engineered Ingredients: Cause or Cure?

  • The Consumer
    • Numbers and Trends
    • Table 2-1: Estimated Incidence of Major Food Allergies and Food Intolerance Conditions: Total U.S. Population and Children Under Age 9, 2003
    • Table 2-2: Estimated Incidence of Major Food Allergies and Food Intolerance Conditions: By Race and Hispanic Origin, 2003
    • Living with Food Allergies and Intolerance

Chapter 3: The Market

  • Market Overview
    • Market Definition
    • Four Product Categories Dairy and Dairy-Alternative Products
    • Baked Goods, Flour, and Pasta
    • Peanut and Tree Nut-Alternative Products
    • Infant Formula and Baby Food

  • Market Size and Growth
    • Methodology
    • U.S. Retail Sales Approach $2 Billion
    • Table 3-1: U.S. Retail Sales of Food Allergy and Intolerance Products, 1999-2003 (in millions of dollars)
    • Figure 3-1: U.S. Retail Sales of Food Allergy and Intolerance Products, 1999-2003 (in millions of dollars)
    • Dairy and Dairy Alternatives Lead the Way
    • Table 3-2: U.S. Retail Sales of Food Allergy and Intolerance-Related Dairy and Dairy-Alternative Products, 1999-2003 (in millions of dollars)
    • Celiac Awareness Drives Baked Goods, Flour, and Pasta Sales
    • Table 3-3: U.S. Retail Sales of Food Allergy and Intolerance-Related Baked Goods, Flour, and Pasta (in millions of dollars)
    • Sales of Nut-Alternative Products Also on the Ups
    • Table 3-4: U.S. Retail Sales of Food Allergy and Intolerance-Related Peanut and Tree Nut-Alternative Products, 1999-2003 (in millions of dollars)
    • Infant Formula and Baby Food Cracking the Market
    • Table 3-5: U.S. Retail Sales of Food Allergy and Intolerance-Related Infant Formula and Baby Food, 1999-2003 (in millions of dollars)
    • Market Share by Category
    • Table 3-6: Share of Total U.S. Retail Sales of Food Allergy and Intolerance Products by Category, 1999 vs. 2003 (percent)
    • Market Share by Retail Outlet Type
    • Table 3-7: Share of U.S. Sales of Food Allergy and Intolerance Products by Category and Retail Outlet Type, 2003 (percent)
    • Figure 3-2: Share of U.S. Sales of Food Allergy and Intolerance Products by Retail Outlet Type, 2003 (percent)

  • Factors to Market Growth
    • Allergies Rising Across the Board
    • Changes to School Lunch Act May Open Door for Products
    • Awareness of Allergies and Sensitivities Growing
    • Allergen Use in Processed Foods
    • “Free From” Foods Viewed as Healthier Option
    • Flavor and Comfort Foods
    • New Ingredients, GM Foods Offer Benefits and Risks
    • Mergers and Acquisitions Accelerating Market Growth
    • Growth Tempered by Cross-Sensitivity, Costs

  • Projected Market Growth
    • Sales to Approach $4 Billion in 2008
    • Table 3-8: Projected U.S. Retail Sales of Food Allergy and Intolerance Products, 2003-2008 (in millions of dollars)
    • Baked Goods Climbing Fastest
    • Figure 3-3: Projected U.S. Retail Sales of Food Allergy and Intolerance Products, 2003-2008 (in millions of dollars)
    • Table 3-9: Projected U.S. Retail Sales of Food Allergy and Intolerance-Related Dairy and Dairy-Alternative Products, 2003-2008 (in millions of dollars)
    • Table 3-10: Projected U.S. Retail Sales of Food Allergy and Intolerance-Related Baked Goods, Flour, and Pasta, 2003-2008 (in millions of dollars)
    • Table 3-11: Projected U.S. Retail Sales of Food Allergy and Intolerance-Related Peanut and Tree Nut-Alternative Products, 2003-2008 (in millions of dollars)
    • Table 3-12: Projected U.S. Retail Sales of Food Allergy and Intolerance-Related Infant Formula and Baby Food, 2003-2008 (in millions of dollars)

Chapter 4: Competitive Situation
  • Marketer and Brand Overview
    • Many Companies Field Scattered Offerings
    • Limited Opportunities for Allergy/Intolerance Specialists
    • Table 4-1: U.S. Market for Food Allergy and Intolerance Products: Selected Marketers and Leading Brands, 2004

  • Marketer and Brand Shares
    • Methodology
    • Leading Players by Market Share
    • Figure 4-1: Top Marketers of Food Allergy and Intolerance Products by Market Share: 2003 (percent)
    • Top Marketers by Sales Gains
    • Leading Dairy-Alternative Brands
    • Figure 4-2: Top Brands of Food Allergy and Intolerance-Related Dairy and Dairy-Alternative Products by Market Share: 2003 (percent)
    • Leading Baked Goods, Flour, and Pasta Brands
    • Figure 4-3: Top Brands of Food Allergy and Intolerance-Related Baked Goods, Flour, and Pasta by Market Share: 2003 (percent)
    • Leading Peanut and Tree Nut Alternatives
    • Leading Infant Formula and Baby Food Brands
    • Table 4-2: Top Marketers of Food Allergy and Intolerance Products by Market Share: 1999 vs. 2003 (percent)
    • Table 4-3: Top Marketers of Food Allergy and Intolerance Products by Retail Dollar Sales Gains: 2003 vs. 1999 (in millions of dollars)
    • Table 4-4: Top Brands of Food Allergy and Intolerance-Related Dairy and Dairy-Alternative Products by Market Share: 1999 vs. 2003 (percent)
    • Table 4-5: Top Brands of Food Allergy and Intolerance-Related Baked Goods, Flour, and Pasta by Market Share: 1999 vs. 2003 (percent)
    • Table 4-6: Top Brands of Food Allergy and Intolerance-Related Peanut and Tree Nut-Alternative Products by Market Share: 1999 vs. 2003 (percent)
    • Table 4-7: Top Brands of Food Allergy and Intolerance-Related Infant Formula and Baby Food by Market Share: 1999 vs. 2003 (percent)

  • Marketing Dynamics
    • Covering All Bases
    • Wooing Food-Allergic/Intolerant Consumers
    • Winning Non-Allergic/Intolerant Consumers
    • Education and Brand Loyalty
    • Playing on Parental Fears and Peer Pressure
    • Limited Crossover with Other Markets
    • Competitive Focus: Dairy and Dairy-Alternative Products
    • Ice Cream, Frozen Desserts, and Soy Cheeses
    • Reaching Out to Vulnerable Minorities
    • Competitive Focus: Baked Goods, Flour, and Pasta
    • Gluten-Free Flour and Baking Mixes
    • Gluten-Free Breads, Snacks, and Pasta
    • Competitive Focus: Peanut and Tree Nut-Alternative Products
    • Competitive Focus: Infant Formula and Baby Food

  • Advertising and Promotion
    • Consumer Advertising Expenditures
    • Most Companies Fly Under Advertising Radar
    • Largest Spending from Dairy, Infant Formula Companies

Chapter 5: Competitor Profiles

  • Competitor Profile: Amy’s Kitchen, Inc.
    • Corporate Overview
    • A Trend-Setting Lineup
    • Amy’s and Food Allergies
    • A Leader in Penetrating Mainstream Markets
    • More Healthy Breakfast Innovations on the Way

  • Competitor Profile: Dean Foods/White Wave (Silk)
    • Corporate Overview
    • A Trendsetter in Soymilk
    • Silk in Prime Time
    • Plans for the Future
    • Competitor Profile: Ener-G Foods, Inc.
      • Corporate Overview
      • Leader in Gluten Intolerance
      • Newest Products Reflect Mainstream Food Trends
      • Other Allergies, Health Concerns Growing in Importance

    • Competitor Profile: Enjoy Life Foods, Inc
      .
      • An Allergen-Free Food Specialist
      • A Limited Range, But a Unique Focus
      • Forming Strong Relationships
      • Poised for Growth

    • Competitor Profile: The Hain Celestial Group, Inc. (Earth’s Best/Imagine Foods)
      • Corporate Overview
      • Earth’s Best Allergy Foods Options
      • Westbrae and WestSoy Encompass Wide Range
      • Imagine Foods Ups Hain’s Ante in Non-Dairy
      • More Growth on the Horizon

    • Competitor Profile: Lactaid (McNeil Nutritionals LLC/HP Hood, Inc.)
      • The Leader in Lactose-Intolerance Products
      • Line Extension Experiments Often Short-Lived
      • A New Boost in Advertising

Chapter 6: New Product Trends

  • New Product Trends
    • A Flood of Introductions
    • Table 6-1: Total Number of Food Allergy and Intolerance Product Introductions by Type, 1999-2003 (number and percent)
    • Few New Beverages Crack Market, But Foods Are Booming
    • Table 6-2: Number of Allergy and Intolerance Beverage Introductions by Type: 1999-2003 (number and percent)
    • Table 6-3: Number of Allergy and Intolerance Food Introductions by Type: 1999-2003 (number and percent)
    • Lactose Free Outpacing Lactose Reduced
    • New Twists on Dairy-Alternative Products
    • Phytosterols and Probiotics: Better Health, Added Value
    • Organics on the Rise
    • Convenience Is King
    • More Nutritious Flours
    • Targeting Low-Carb Dieters with Allergies
    • Table 6-4: Marketers and Brands of Food Allergy and Intolerance Products: Selected New Product Introductions, 2003-Summer 2004

Chapter 7: Looking Ahead

  • Trends and Opportunities
    • Increasing Awareness, Prevalence, and Fear of Allergies
    • Creativity and Convenience
    • New Demographics
    • Riding the Low-Carb Wave
    • Pressure from the Top
    • Neutralizing Allergens

Appendix: Addresses of Selected Marketers

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.