Fish, Small Mammal, Herptile, and Bird Products: U.S. Pet Market Trends and Opportunities, 3rd Edition

 
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Published Aug 24, 2021 | 180 Pages | Pub ID: LA16453093
Fish, Small Mammal, Herptile, and Bird Products: U.S. Market Trends and Opportunities, 3rd Edition

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A pandemic-driven “pets other than dogs or cats” acquisition spree spiked sales of herptile (reptile and amphibian), small mammal (or “small animal”), and bird products as pet lovers purchased setup and other supplies to care for their new pets. New pet acquisitions raised ownership levels of pets other than dogs and cats to the highest in a decade for three of the four main “other pet” types, with pet birds being the exception. In the wake of COVID-19, 12.2% of all U.S. households own one (or more) type of pet other than dogs and cats, up from 10.8% five years ago.

Now approaching the $3 billion mark, the “other pet” products market posted sales increases across categories in 2020, such that the resulting 18.5% sales increase surpassed even the unprecedented growth experienced by the retail pet products sector overall. Despite the economic set-backs and uncertainties since COVID-19, Packaged Facts survey results from June 2021 show that only 4% of other pet owners decreased their pet spending in the previous 12 months, while 33% increased it. Product premiumization plays a part in this spending increase, with other pet owners following the pattern of dog and cat owners in seeking out costlier natural foods and more design-conscious and eco-friendly non-food products such as bedding, habitats/enclosures, and toys.

Packaged Facts’ Fish, Small Mammal, Herptile, and Bird Products report examines these and other opportunities for growth in the other pet market, breaking out sales and marketing/new product trends by animal type. The report also covers ownership patterns, product purchasing patterns, and top marketers in the other pet arena by animal type. Changing purchasing channel trends are also covered, including the roles played by pet specialty stores and e-commerce.

Scope and Market Definition

This report analyzes the U.S. market for pets other than dogs and cats, broken out into the following four categories:
  • Fish and aquarium products – Food, aquariums, filtration products, and aquarium decor for freshwater and saltwater fish.
  • Small mammal (often termed “small animal”) pet products – Food and treats, enclosures, enclosure accessories, bedding, and toys for small mammals such as mice, rats, hamsters, gerbils, sugar gliders, rabbits, guinea pigs, and chinchillas.
  • Herptile (reptile and amphibian) pet products – Food, enclosures, heating and lighting, décor, and accessories for all types of reptile and amphibian species, including turtles, snakes, geckos, chameleons, newts, iguanas, and bearded dragons.
  • Pet bird products – Food, toys, cages, and cage accessories for pet birds such as budgies, canaries, and parrots. Although the focus is on pet birds, 2020 sales of wild bird products are also noted.
All food and non-food product sales discussed are for commercial products specifically marketed for other pets and do not include general foods (such as fresh fruits or vegetables) or other general market products used for pets. This report does not cover products for pets outside the description of the animal types listed above, such as farm animals or insects/arachnids kept as pets. Sales figures also exclude sales of live animals.

Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, designed to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted in February 2021 and February/March 2021. Our primary research also includes interviews with pet market experts; participation in pet industry events including Global Pet Expo, and on-site examination of retail and service provider venues.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, and Petfood Industry; brand and marketer websites; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources. In addition, selected data are featured from the American Pet Products Association (APPA) 2021-2022 National Pet Owners Survey.

  • Executive Summary
    • Introduction
      • Scope and Market Definition: "Other Pets"
      • Methodology
      • The Market
      • Market Outlook
      • Channel Trends
      • The Marketers
      • Consumer Trends
      • Regulation of Other Pet Market
      • Looking Ahead
    • Fish and Aquarium Products
      • The Market
      • Marketing and New Product Trends
    • Small Mammal Products
      • The Market
      • Marketing and New Product Trends
    • Herptile Products
      • The Market
      • Marketing and New Product Trends
    • Pet Bird Products
      • The Market
      • Marketing and New Product Trends
    • Opportunities
      • The Pandemic Population Boost
      • Multiple Pet Households
      • Focus on Fun
      • Omnimarket/E-commerce
      • Premium Pet Food and Treats
      • Environmentally Friendly Supplies
      • Health & Wellness
      • CBD
  • Introduction
    • Chapter Highlights
    • Introduction
      • Scope and Market Definition: "Other Pets"
      • Methodology
    • The Market
      • Sales Skyrocket with COVID-19
        • Table U.S. Retail Sales of Other Pet Products, 2016-2020 (dollars)
      • Herptile Category Sees Largest Percentage Growth
        • Table U.S. Retail Sales of Other Pet Products by Type of Pet, 2019-2020 (dollars and percent change)
      • Supplies Sales Make Up Bulk of Market
    • Market Outlook
      • "Other" Pet Appeal Unleashed
      • Population Gains for "Other" Pets
        • Table Types of Pets Acquired in Last 12 Months, February 2021 (percent of current pet owners who have had pets 2+ years)
      • COVID Motivators for Pet Acquisition
      • Characteristics of Other Pet Acquisition
      • Where Other Pets Are Acquired
        • Table Sources of Pet Acquisition in Last 12 Months, February 2021 (percent of pet owners acquiring new pets)
      • Trend to Multiple Pets, Multiple Types of Pets
    • Sources Influencing Pet Acquisition
    • Motivations Influencing Pet Acquisition
      • Pet Spending Among Other Pet Owners
      • Pet Care Experience Level Varies by Type of Other Pet
      • "Pets as Family" Mindset Not Limited to Dogs and Cats
        • Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," February 2021 (percent of pet owners)
        • Table Level of Agreement with Statement: "My pets are important to my physical/mental health," February 2021 (percent of dog, cat, and other pet owners)
      • Other Pet Owners Less Likely to Visit Veterinarian
        • Table Regular and Urgent/Emergency Veterinary Visits in Past 12 Months by Type of Pet, February 2021 (percent of dog, cat, and other pet owners)
      • Product Shortages Hamper Other Pet Market
    • Channel Trends
      • Pet Specialty Chains Capture Over Half of Market
      • In-Store Purchase Most Common Way to Shop
        • Table Share of Other Pet Product Spending by Channel, June 2021 (percent)
        • Table Channel Choice for Other Pet Product Purchases in Last Three Months, 2021 (percent of pet owners)
      • Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
    • The Marketers
      • A Consolidated Market
      • Mergers & Acquisitions
    • Consumer Trends
      • 12% of Households Have "Other" Pets
        • Table Topline Household Ownership Rates for Pets by Type: Fish, Small Mammals, Herptiles, and Birds, 2010/11, 2015/16 and 2020/21 (percent)
      • Overview of "Other" Pet Population
        • Table Overview of Pet Population for Pets Other Than Dogs or Cats, 2020/21 (percent and number of households in millions)
      • Number of Pets Owned
      • Other Pet Ownership Demographics
        • Table Select Demographics for Ownership of Pets Other Than Dogs and Cats, 2021 (index)
    • Regulation of Other Pet Market
      • No Federal Law Regulates Other Pet Animal Sales
      • Exotic Pets Subject to Increased Scrutiny
    • Looking Ahead
      • Sales Projected to Moderate Through 2025
        • Table U.S. Retail Sales of Other Pet Products, 2020, 2021P and 2025P (dollars)
      • Pet Specialty Chains Will Continue to Control Over Half of Market
  • Fish and Aquarium Products
    • Chapter Highlights
    • The Market
      • Extraordinary Growth in 2020
        • Table U.S. Retail Sales of Fish and Aquarium Products, 2019, 2020, 2021P and 2025P (dollars)
      • Aquatics Market Has Largest Share of Supplies
      • Pet Specialty Chains Lead in Channel Sales
      • Fish Ownership
      • Types of Freshwater Fish Owned
    • Marketing and New Product Trends
      • Overview
      • Food
      • Tanks
      • Tank Decor
      • Filtration and Water Maintenance
  • Small Mammal Products
    • Chapter Highlights
    • The Market
      • Growth Expected to Outpace Overall Market
        • Table U.S. Retail Sales of Small Mammal Products, 2019, 2020, 2021P and 2025P (dollars)
      • Food Draws Largest Share in Small Mammal
      • Pet Specialty Chains Lead in Channel Sales
      • Small Mammal Ownership
      • Small Mammal Owner Preparedness
      • Expense of Keeping Small Mammals
    • Marketing and New Product Trends
      • Overview
      • Food and Treats
        • Table Types of Food and Treats Purchased for Small Mammal Pets in Past 12 Months, 2020 (percent of small mammal owners)
      • Enclosures, Habitats, and Bedding
      • Other Products
  • Herptile Products
    • Chapter Highlights
    • The Market
      • Herptiles Market Sees Largest Sales Bump
        • Table U.S. Retail Sales of Herptile Products, 2019, 2020, 2021P and 2025P (dollars)
      • Herptile Market by Product Type
      • Pet Specialty Chains Lead in Channel Sales
      • Herptile Ownership
      • Herptile Owner Preparedness
      • Expense of Keeping Herptiles
    • Marketing and New Product Trends
      • Overview
      • Food
        • Table Types of Food Purchased for Pet Reptiles in Past 12 Months, 2020 (percent of reptile owners)
      • Live Foods
      • Packaged Foods
      • Enclosures and Accessories
      • Enclosure Décor
      • Heating, Lighting, and Bedding
  • Pet Bird Products
    • Chapter Highlights
    • The Market
      • Moderate Growth in 2020
        • Table U.S. Retail Sales of Pet Bird Products, 2019, 2020, 2021P and 2025P (dollars)
      • Pet Bird Market Share of Sales by Type
      • Pet Specialty Chains Lead Channel Sales
      • Pet Bird Ownership
    • Marketing and New Product Trends
      • Overview
      • Foods and Treats
      • Toys
      • CBD Supplements
      • Wild Bird Market

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