The U.S. Market for Fish and Seafood

 
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Published Sep 1, 2005 | 226 Pages | Pub ID: LA1073732

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This all new report from Packaged Facts looks at trends impacting the U.S. seafood market, such as health and convenience, which are driving seafood retail. The shelf stable, frozen and refrigerated seafood segments reached $5.4 billion in 2004. Take into account the wholesale trade for fresh fish and sales are even higher. The seafood industry is passing through a generative phase with developments at the macro and micro level involving seafood consumers, manufacturers, retailers, nonprofit institutions and government agencies. This report documents current marketing and retail trends, market size and composition, forecasts market developments through 2008, and profiles major market players in a timely and compact report.

Report Methodology
The information in The U.S. Market for Seafood is based on both primary and secondary research. Primary research involved an examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Government figures were utilized for assessing the fresh fish marketplace. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at key segments of the seafood category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales. It provides up-to-date competitive profiles of marketers of seafood products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the seafood industry.

What You’ll Get in this Report
The U.S. Market for Seafood makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Seafood offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers and specialists players, and analyses of the products they market)
  • The Consumer
  • The Products

Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the seafood market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for seafood products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the seafood consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for seafood products
  • Research and development professionals stay on top of competitor initiatives and explore demand for seafood products.
  • Advertising agencies working with clients in the seafood industry understand the product buyer to develop messages and images that compel consumers to purchase these food products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Report Scope and Methodology
    • Scope
    • Methodology
    • Seafood

  • Market Size
    • Market Size and Growth
    • Figure 1-1 IRI-Tracked Retail Sales of Seafood*, 2000-2004 (in billion $)
    • Market Composition
    • Figure 1-2 IRI-Tracked Market Composition by Category of Seafood Product, 2004 (%)

  • Market Overview
    • Frozen Seafood
    • Figure 1-3 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in million $)
    • Shelf Stable Seafood
    • Figure 1-4 IRI-Tracked Retail Sales of Shelf Stable Seafood, 2000-2004 (in million $)
    • Market Composition of Shelf Stable Seafood
    • Figure 1-5 IRI-Tracked Market Composition by Category of Shelf Stable Seafood Product, 2004 (%)
    • Refrigerated Seafood
    • Figure 1-6 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in million $)

  • Top Marketers
    • Figure 1-7 IRI-Tracked U.S. Market Share of Top Overall Seafood Marketers*, 2004 (%)
    • Table 1-1 Top 5 Seafood Marketers by Category, 2000-2004 (in million $)
    • A Look at Fresh Seafood
      • Figure 1-8 Estimated Sales of Fresh Seafood, 2003-2009 (in billion $)

    • The Consumer
      • Figure 1-9 Consumer Consumption of Seafood Products, 2004 (%)
      • Tuna (Canned or Pouch)
      • Frozen Prepared Seafood
      • Frozen Main Courses

    • Trends
    • Outlook
    • Figure 1-10 Projected Retail Sales of Seafood (Excluding Fresh Seafood), 2004-2009 (in billion $)

Chapter 2 Market

  • Product Introduction
  • Shelf Stable (SS)/Canned Seafood
  • Frozen Seafood
  • Refrigerated Seafood
  • Fresh Seafood
  • Temperature Quotient
  • Overall Market
    • Retail Seafood Market at $5.4 billion
    • Figure 2-1 U.S. Seafood Market Retail Sales (Excluding Fresh)*, 2000-2004 (in billion $ and % change)
    • Market Structure
    • Figure 2-2 IRI-Tracked Market Composition by Category Share of Seafood Market, 2004 (%)

  • Market Segments
    • Table 2-1 IRI-Tracked Retail Sales of Seafood by Category, 2000-2004 (in million $)

  • Frozen Seafood
    • Table 2-2 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in billion $)

  • Market Forecast
  • Figure 2-3 Estimated U.S. Retail Sales of Frozen Seafood, 2004-2009 (in billion $)
  • Shelf Stable Seafood
    • Table 2-3 IRI-Tracked Retail Sales of Shelf Stable Seafood, 2000-2004 (in billion $)
    • Table 2-4 IRI-Tracked Retail Sales of Shelf Stable Seafood by Category, 2000-2004 (in million $)
    • Figure 2-4 IRI-Tracked Market Composition by Category of Shelf Stable Seafood, 2004 (%)
    • Canned Tuna
    • Figure 2-5 IRI-Tracked Retail Sales of Canned Tuna, 2000-2004 (in million $)
    • Canned Salmon
    • Figure 2-6 IRI-Tracked Retail Sales of Canned Salmon, 2000- 2004 (in million $)
    • Clams
    • Figure 2-7 IRI-Tracked Retail Sales of Clams, 2000- 2004 (in million $)
    • All Other Fish/Seafood
    • Figure 2-8 IRI-Tracked Retail Sales of All Other Fish/Seafood, 2000- 2004 (in million $)
    • Market Forecast
    • Figure 2-9 Estimated U.S. Retail Market Sales of Shelf Stable Seafood, 2004-2009 (in billion $)

  • Refrigerated Seafood
    • Table 2-5 IRI-Tracked Retail Market Sales of Refrigerated Seafood, 2000-2004 (in million $)
    • Market Forecast
    • Figure 2-10 Estimated Retail Sales of Refrigerated Seafood, 2004-2009 (in million $)

  • Total Seafood Imports
    • Figure 2-11 Major U.S. Seafood Imports*, 2004 (%)

  • Total Seafood Exports
    • Figure 2-12 Major U.S. Seafood Exports*, 2004 (%)

  • Factors to Growth
    • The Shrimp Phenomenon
    • Shrimp War
    • Convenience — the Major Growth Factor
    • Hispanics — A Key Target Market
    • Salmon Issue — A Major Hindrance
    • Country of Origin Rule
    • Legal Challenges
    • Fish and Safety Education

  • Market Forecast
    • Figure 2-13 Estimated Retail Sales of Seafood (Excluding Fresh)*, 2004-2009, (in billion $)

Chapter 3 Marketers

  • Overview
  • Figure 3-1 IRI-Tracked Market Composition by Top Marketer Share of Seafood*, 2004 (%)
  • Table 3-1 IRI-Tracked Retail Sales of Top 10 Seafood Marketers*, 2000-2004 (in million $)
  • Shelf Stable Seafood
    • Top Marketers
    • Figure 3-2 IRI-Tracked Market Composition by Top Marketer Share of Shelf Stable Seafood, 2004 (%)
    • Table 3-2 IRI-Tracked Retail Sales of Top Shelf Stable Seafood Marketers, 2000-2004 (in million $)
    • Top Shelf Stable Brands
    • Table 3-3 IRI-Tracked Retail Sales of Top Shelf Stable Seafood Brands, 2000-2004 (in million $)

  • Canned Tuna
    • Top Marketers
    • Figure 3-3 IRI-Tracked Market Composition by Top Marketer Share of Canned Tuna, 2004 (%)
    • Table 3-4 IRI-Tracked Retail Sales of Top Canned Tuna Marketers, 2000-2004 (in million $)
    • Top Canned Tuna Brands
    • Table 3-5 IRI-Tracked Retail Sales of Top Canned Tuna Brands, 2000-2004 (in million $)

  • Canned Salmon
    • Top Marketers
    • Table 3-4 IRI-Tracked Market Composition by Top Marketers Share of Canned Salmon, 2004 (%)
    • Table 3-6 IRI-Tracked Retail Sales of Top Canned Salmon Marketers, 2000-2004 (in million $)
    • Top Canned Salmon Brands
    • Table 3-7 IRI-Tracked Retail Sales of Top Canned Salmon Brands, 2000-2004 (in million $)

  • All Other Fish/Seafood
    • Top Marketers
    • Table 3-8 IRI-Tracked Market Composition by Marketer Share of All Other Fish/Seafood, 2000-2004 (%)
    • Table 3-9 IRI-Tracked Retail Sales of All Other Fish/Seafood Marketers, 2000-2004 (in million $)
    • Top Brands of All Other Fish/Seafood
    • Table 3-10 IRI-Tracked Retail Sales of All Other Fish/Seafood Brands, 2000-2004 (in million $)

  • Frozen Seafood
    • Top Marketers
    • Figure 3-6 IRI-Tracked Market Composition by Top Marketers of Frozen Seafood, 2004 (%)
    • Table 3-11 IRI-Tracked Retail Sales of Top Frozen Seafood Marketers, 2000-2004 (in million $)
    • Frozen Seafood Top Brands
    • Table 3-12 IRI-Tracked Retail Sales of Top Frozen Seafood Brands, 2000-2004 (in million $)

  • Refrigerated Seafood
    • Top Marketers
    • Table 3-13 IRI-Tracked Market Composition by Top Marketer Share of Refrigerated Seafood, 2000-2004 (%)
    • Table 3-14 IRI-Tracked Retail Sales of Top Refrigerated Seafood Marketers, 2000-2004 (in million $)
    • Refrigerated Seafood Top Brands
    • Table 3-15 IRI-Tracked Retail Sales of Top Refrigerated Seafood Brands, 2000-2004 (in million $)

Chapter 4 Fresh Seafood

  • Introduction
  • Figure 4-1 U.S. Sales of Fresh Seafood, 2000-2004 (in billion $)
  • Fresh Tuna
    • Figure 4-2 U.S. Imports of Fresh Tuna (in 1000 tons)
    • Figure 4-3 U.S. Imports of Fresh/Chilled Tuna by Species Dressed Without Tail (%)

  • Fresh Tilapia
    • Figure 4-4 Value of Fresh Tilapia Imports, 2002-2004 (in million $)

  • Fresh Shrimp
    • Figure 4-5 Value of Fresh Shrimp Imports, 2002-2004 (in $million)

  • Atlantic Salmon
    • Figure 4-6 Value of Fresh Salmon Imports, 2002-2004 (in million $)

  • Market Forecast
  • Figure 4-7 U.S. Sales of Fresh Seafood, 2005-2009 (in billion $)

Chapter 5 Company Profiles

  • Bumble Bee Seafoods, LLC
    • Overview
    • Table 5-1 Bumble Bee Seafoods Shelf Stable Seafood Portfolio
    • Table 5-1 (cont.) Bumble Bee Seafoods Shelf Stable Seafood Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-1 IRI-Tracked Retail Sales of Bumble Bee Seafoods, 2000-2004 (in $ million)

  • Pinnacle Foods Group Inc.
    • Overview
    • Highlights
    • Performance Analysis
    • Figure 5-2 IRI-Tracked Retail Sales of Pinnacle Foods Group Inc.’s Seafood, 2000- 2004 (in $ million)

  • Chicken of the Sea International
    • Overview
    • Table 5-2 Chicken of the Sea International Shelf Stable Seafood Brand Portfolio
    • Table 5-3 Chicken of the Sea International Frozen Seafood Brand Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-3 IRI-Tracked Retail Sales of Chicken of the Sea International, 2000-2004 (in $ million)

  • Ocean Beauty Seafoods, Inc.
    • Overview
    • Table 5-4 Ocean Beauty Seafoods, Inc. Brand Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-4 IRI-Tracked Retail Sales of Ocean Beauty Seafoods, Inc. Products, 2000-2004 (in $ million)

  • StarKist Foods, Inc.
    • Overview
    • Table 5-5 StarKist Foods, Inc. Shelf Stable Tuna Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-5 IRI-tracked Retail Sales of Del Monte Foods (Seafood Products), 2000-2004 (in $ million)

  • Gorton Inc.
    • Overview
    • Table 5-6 Gorton’s Product Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-6 IRI-Tracked Retail Sales of Gorton Inc.’s Seafood, 2000-2004 (in $ million)

  • Vita Food Products, Inc.
    • Overview
    • Table 5-7 Vita Food Products, Inc.’s Seafood Brand Portfolio
    • Performance Analysis
    • Figure 5-7 IRI-Tracked Retail Sales of Vita Food Products, Inc.’s Seafood, 2000-2004 (in $ million)

  • Peter Pan Seafoods, Inc.
    • Overview
    • Table 5-8 Peter Pan Seafoods, Inc. Seafood Brand Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-8 IRI-Tracked Retail Sales of Peter Pan Seafoods, Inc., 2000-2004 (in $ million)

  • Louis Kemp Seafood Company
    • Overview
    • Table 5-9 Louis Kemp Seafood Company’s Seafood Brand Portfolio
    • Highlights
    • Performance Analysis
    • Figure 5-9 IRI-Tracked Retail Sales of Louis Kemp Seafood Company’s Seafood, 2000-2004 (in $ million)

Chapter 6 Marketing Dynamics

  • Advertising and Promotion
    • Consumer Advertising Expenditure
    • Table 6-1 Estimated Ad Spend by Major Brands, 2004 (in thousand $)
    • The Hunk
    • Charlie the Tuna
    • Pinnacle Gets Comfortable with Fish
    • Gorton’s Heavy Advertising Investment
    • Tuna Campaign, A Group Effort

  • Marketing Initiatives
    • Fish Oil Supplements
    • Chunk Light Tuna Promotion
    • Alaskan Venture
    • Mission Shrimp
    • Gorton’s Healthy Connection
    • SMART Marketing
    • Disney Enters Seafood
    • Upscale Seafood
    • Marketing with a Difference
    • Retail
    • Retail Advertising and Promotional Initiatives
    • Lent Still Relevant
    • Super (Fish) Bowl
    • Seafood Clubs
    • Warehouse Clubs
    • Ethnic Inspired Flavors
    • Safety Issues — Retailer Initiatives
    • Country of Origin Labeling

  • New Product Introductions
    • Shelf Stable Seafood
    • New Product Introductions by Marketers
    • Table 6-2 U.S. Top Shelf Stable Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004-February 2005
    • New Product Introductions by Package Tags
    • Table 6-3 U.S. Top Shelf Stable Seafood Package Tags, Jan 2004 - February 2005
    • Table 6-4 Major New Shelf Stable Seafood Introductions with “Omega-3” Package Tag, January 2004 - February 2005
    • Table 6-5 Major New Shelf Stable Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
    • Table 6-6 Major New Shelf Stable Seafood Introductions with “Fresh” Package Tag, January 2004 - February 2005
    • Table 6-7 Major New Shelf Stable Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
    • New Product Introductions by Flavor
    • Table 6-8 U.S. Top Shelf Stable Seafood Flavors, Jan 2004 - February 2005
    • Table 6-9 Major Shelf Stable Seafood Introductions with Blended Flavor, January 2004 - February 2005
    • Table 6-10 Major Shelf Stable Seafood Introductions with Smoked Flavor, January 2004 - February 2005
    • Table 6-11 Major Shelf Stable Salmon Seafood Introductions, January 2004 - February 2005
    • Table 6-12 Major Shelf Stable Tuna Seafood Introductions, January 2004 - February 2005
    • New Product Introductions by Package Type
    • Table 6-13 U.S. Top Shelf Stable Seafood Package Types, Jan 2004 - February 2005

  • Refrigerated Seafood
    • New Product Introductions by Marketers
    • Table 6-14 U.S. Top Refrigerated Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004 - February 2005
    • New Product Introductions by Package Tags
    • Table 6-15 U.S. Top Refrigerated Seafood Package Tags, Jan 2004 - February 2005
    • Table 6-16 Major New Refrigerated Seafood Introductions with “Fresh” Package Tag, January 2004 - February 2005
    • Table 6-17 Major New Refrigerated Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
    • Table 6-18 Major New Refrigerated Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
    • Table 6-19 Major New Refrigerated Seafood Introductions with “Omega 3” Package Tag, January 2004 - February 2005
    • Table 6-20 Major New Refrigerated Seafood Introductions with “No Preservatives” Package Tag, January 2004 - February 2005
    • New Product Introductions by Flavor
    • Table 6-21 U.S. Top Refrigerated Seafood Flavors, Jan 2004 - February 2005
    • Table 6-22 Major Refrigerated Seafood Introductions with Blend Flavor, January 2004 - February 2005
    • Table 6-23 Major Refrigerated Salmon Introductions, January 2004 - February 2005
    • Table 6-24 Major Shelf Stable Seafood Introductions with Smoked Flavor, January 2004 - February 2005
    • New Product Introductions by Package Types
    • Table 6-25 U.S. Top Refrigerated Seafood Package Types, Jan 2004 - February 2005

  • Frozen Seafood
    • New Product Introductions by Marketers
    • Table 6-26 U.S. Top Frozen Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004 - February 2005
    • New Product Introductions by Package Tags
    • Table 6-27 U.S. Top Frozen Seafood Package Tags, Jan 2004 - February 2005
    • Table 6-28 Major New Frozen Seafood Introductions with “Quick” Package Tag, January 2004 - February 2005
    • Table 6-29 Major New Frozen Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
    • Table 6-30 Major New Frozen Seafood Introductions with “Microwavable” Package Tag, January 2004 - February 2005
    • Table 6-31 Major New Frozen Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
    • Table 6-32 Major New Frozen Seafood Introductions with “No Preservatives” Package Tag, January 2004 - February 2005
    • New Product Introductions by Flavor
    • Table 6-33 U.S. Top Frozen Seafood Flavors, Jan 2004 - February 2005
    • Table 6-34 Major Frozen Seafood Introductions with Blended Flavors, January 2004 - February 2005
    • Table 6-35 Major Frozen Shrimp Introductions, January 2004 - February 2005
    • Table 6-36 Major Frozen Fish Fillet Introductions, January 2004 - February 2005
    • Table 6-37 Major Frozen Salmon Introductions, January 2004 - February 2005
    • New Product Introductions by Package Type
    • Table 6-38 U.S. Top Frozen Seafood Package Types, Jan 2004 - February 2005

Chapter 7 The Consumer

  • Simmons Survey
  • Fresh Versus Frozen
    • Figure 7-1 Consumers Preference for Fresh or Frozen Seafood, January 2004- September 2004 (%)
    • Table 7-19 Demographic Characteristics Favoring Consumption of Fresh and Frozen Fish/Seafood, January 2004-September 2004
    • Seafood Consumption
    • Table 7-1 Frequency of Consumption of Types Meat/ Fish/ Poultry in last 7 days, January 2004-September 2004
    • Table 7-2 Frequency of Consumption of Types Meat/ Fish/ Poultry in last 6 months, January 2004-September 2004

  • Frozen Prepared Seafood
    • Table 7-3 Consumption Rate by Seafood Category, January 2004-September 2004 (%)
    • Table 7-4 Demographic Characteristics Favoring Consumption of Frozen Prepared Seafood, January 2004-September 2004
    • Frozen Prepared Seafood Preference by Variety
    • Table 7-5 Consumption Rate by Frozen Prepared Seafood Variety, January 2004-September 2004 (%)
    • Breaded Clams, Fish Cakes and Fish Fillets
    • Table 7-6 Demographic Characteristics Favoring Consumption of Breaded Clams, Fish Cakes and Fish Fillets, January 2004-September 2004
    • Fish Sticks, Shrimp and Other Frozen Prepared Seafood
    • Table 7-7 Demographic Characteristics Favoring Consumption of Fish Sticks, Shrimp and Other Frozen Prepared Seafood, January 2004-September 2004
    • Brand Preference
    • Figure 7-1 Consumer Preference of Frozen Prepared Seafood Brands, January 2004- September 2004 (%)
    • Table 7-8 Demographic Characteristics Favoring Consumption of Gorton’s and Louis Kemp, January 2004-September 2004
    • Table 7-9 Demographic Characteristics Favoring Consumption of Mrs. Paul’s and Van de Kamp’s, January 2004-September 2004

  • Tuna (Can or Pouch)
    • Table 7-12 Demographic Characteristics Favoring Consumption of Tuna, January 2004-September 2004
    • Figure 7-2 Consumers Favoring Various Types of Tuna, January 2004-September 2004 (%)
    • Table 7-13 Demographic Characteristics Favoring Consumption of Chunk Light and Chunk White Tuna Types, January 2004-September 2004
    • Table 7-14 Demographic Characteristics Favoring Consumption of Solid Light and Solid White Tuna Types, January 2004-September 2004
    • Tuna Consumption by Variety: Water vs. Oil
    • Figure 7-3 Consumers Favoring Tuna Variety, January 2004-September 2004 (%)
    • Table 7-15 Demographic Characteristics Favoring Styles of Tuna Packed in Oil and Water, January 2004-September 2004
    • Tuna Consumption by Variety: Regular vs. Low Sodium
    • Figure 7-4 Consumers Favoring Kinds of Tuna, January 2004-September 2004 (%)
    • Table 7-16 Demographic Characteristics Favoring Consumption of Regular and Low Sodium Kinds of Tuna, January 2004-September 2004
    • Figure 7-5 Consumers Favoring Tuna Packaging: Can vs. Pouch, January 2004-September 2004 (%)
    • Table 7-17 Demographic Characteristics Favoring Tuna Packed in Cans and Pouches, January 2004-September 2004
    • Brand Preference
    • Figure 7-6 Consumers Preference for Tuna Brands, January 2004-September 2004 (%)
    • Table 7-18 Demographic Characteristics Favoring Breast O’ Chicken, Bumble Bee, Chicken of the Sea and StarKist brands, January 2004-September 2004
    • Frequency of Tuna Consumption
    • Table 7-19 Frequency of Tuna Consumption, January 2004-September 2004 (%)
    • Table 7-20 Demographic Characteristics of Tuna Consumption in Last 30 days, January 2004-September 2004

  • Frozen Main Courses
    • Table 7-11 Frequency of Consumption of Mrs. Paul’s, Mrs. Paul’s Bowls and Van de Kamp’s, January 2004-September 2004
    • Table 7-10 Frequency of Consumption of Frozen Main Course Brands, January 2004-September 2004 (%)

  • Consumer Psychographics
    • Table 7-21 Consumer Attitudes about Food Trends, January 2004-September 2004(%)
    • Table 7-22 Consumer Attitudes towards Food, January 2004-September 2004 (%)

Chapter 8 Trends

  • Consumption Patterns: Fish Consumption Inching Up
  • Figure 8-1 Comparative Per Capita Consumption of Fish, Red Meat and Chicken (Edible Weight in Pounds)
  • Fish Consumption — U.S. and Other Countries
  • Figure 8-2 Comparative Annual Global Per Capita Consumption of Fish and Shellfish, (Live Weight Equivalent in Pounds)
  • Shrimp Consumption on the Up
  • Figure 8-3 Per Capita Consumption of Seafood, By Species
  • Product Trends
    • Organic Seafood
    • Frozen vs. Fresh - Inherent Advantages
    • Product Innovations
    • Seafood Sandwiches

  • Consumer Trends
    • Seafood Grilling
    • Health Benefits of Fish Aid the Market
    • Imparting Culinary Knowledge

  • Industry Issues
  • Outlook
    • Fish Prices
    • Table 8-2 Estimated Fish and Seafood Price Index, 2002-2006
    • Fish Consumption Forecast
    • Table 8-3 Projected U.S. Per Capita Daily Fish Consumption, At Home and Away from Home, 2005-2020, (Grams)
    • Table 8-4 Index of Projected Total U.S. Fish Consumption, At Home and Away from Home, 2000-2020

Appendix: Addresses of Selected Marketers

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