Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities

Sep 14, 2017
41 Pages - Pub ID: LA15468644
Share this report
 
Online Download $1,000
Departmental Site License (one location, 10 users) $1,500
Global Site License $2,000
Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities

While the pet fish and aquarium products category is the largest of the non-dog and cat pet categories in terms of sales, a compound annual growth rate (CAGR) of 1.5% between 2016 and 2021 puts the category in the middle of the pack when it comes to growth. A key demographic for market growth over the forecast period is households with girls, while generating brand awareness and loyalty is essential among saltwater fish enthusiasts.

What You’ll Get in This Report

Fish and Aquarium Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for saltwater and freshwater systems through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, tanks and decoration, water treatment and filtration, and tank environment control equipment, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Fish and Aquarium Products:: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including tracked point of sale data and consumer survey data compiled from Packaged Facts’ own National Pet Owners Survey and from Simmons’ Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection. 

CHAPTER 1: EXECUTIVE SUMMARY
THE MARKET
Table 1-1 U.S. Retail Sales of Pet Fish and Aquarium Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
Multiple Fish the Norm in Households
Table 1-2 Ownership of Multiple Fish, 2017 (in thousands of households and percent or pet fish owners)
Opportunity: Brand Recognition High in Saltwater Fish Owners
Opportunity: Saltwater Fish Ownership Trends
Opportunity: Households with Girls
Figure 1-1 Relative Propensity for Ownership of Pet Fish Based on Children in Household, 2017 (index)
CHAPTER 2: PET FISH AND AQUARIUM PRODUCTS MARKET
CHAPTER HIGHLIGHTS
THE MARKET
Table 2-1 U.S. Retail Sales of Pet Fish and Aquarium Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
Aquatic Decor Leads Category Growth Segment
Table 2-2 Pet Fish and Aquarium Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
Pet Specialty Chains Lead Channel Sales
Figure 2-1 Channel Breakdown of Pet Fish and Aquarium Product Sales in the U.S., 2016 (percent)
Figure 2-2 Channel Breakdown of Where Fish Owners Have Made Purchases in Last 12 Months, 2016/2017 (percent)
Saltwater Fish Owners Much More Likely to Purchase Products Online
THE MARKETERS
Pet Specialty Leaders
Top Marketers in Mass Markets
Opportunity: Brand Recognition High in Saltwater Fish Owners
NEW PRODUCT TRENDS
Aquatic Decor
Illustration 2-1 BiOrb Easy Décor Kits from OASE Living Water
Illustration 2-2 Finding Dory Resin Aquarium Ornaments Licensed by Penn-Plax
Illustration 2-3 Color-Changing Tetra GloFish Ornaments from Spectrum Brands
Filtration and Tank Care
Illustration 2-4 Classic Series of RO/DI Systems from Aquatic Life
Illustration 2-5 Aquatop’s Xyclone Protein Skimmer, 370 GPH
Illustration 2-6 Sera Pond Crystal Clear Professional Filter Balls
Food Trends
Illustration 2-7 Hikari USA’s Mini Algae Wafers
Illustration 2-8 Frozen Fish Eggs from San Francisco Bay Brand
Illustration 2-9 Omega Sea’s Premium Omega One Bloodworms Frozen Pod Pouch
Tanks
Illustration 2-10 Fluval Flex Aquarium Kit from Rolf C. Hagen
Illustration 2-11 JBL 10g Nano Cubey
Illustration 2-12 Coralife LED BioCube from Central Garden & Pet
Illustration 2-13 The Brio 35 Aquaponic Aquarium from Robin Designs
Other Tank Accessories
Illustration 2-14 EcoTech Marine’s New Radion G4 LED Lighting
Illustration 2-15 Macro Aqua Flow Swing Motorized Diffuser and Wavemaker from Aquatic Life
Illustration 2-16 Aqueon Aquatic Flat Heater from Central Garden & Pet
THE CONSUMER
Opportunity: Saltwater Fish Ownership Trends
Table 2-3 Fish Ownership Trends, 2013–2017 (in thousands of households and percent of fish owners)
Key Fish Ownership Demographics
Table 2-4 Key Demographic Measures for Fish Ownership, 2017 (in thousands of households, percent of fish owners, and index)
Opportunity: Households with Girls
Figure 2-3 Relative Propensity for Ownership of Pet Fish Based on Children in Household, 2017 (index)
Multiple Fish the Norm in Households
Table 2-5 Ownership of Multiple Fish, 2017 (in thousands of households and percent or pet fish owners)
One-Fifth of Fish Owners Only Have Fish as Pets
Figure 2-4 Ownership Rates for Other Pets among Households that Have Pet Fish, 2017 (percent)
Fish Ownership by Region
Figure 2-5 Households with Fish as Pets, 2016/2017 (in thousands of households and index)

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.