Financial Services Market Research Bundle: Mobile and Alternative Payments in the U.S., 3rd Edition & Mobile and Alternative Payments in Canada

Attention: There is an updated edition available for this report.
 
   Single User - $6,500
   Hard Copy Mail Delivery - $6,900
   Site License (one location, 10 users) - $9,750
   Corporate License - $13,000


Loading...
Published Dec 7, 2012 | 328 Pages | Pub ID: LA4921889

This Financial Services Market Research Bundle consists of the following reports:


Mobile and Alternative Payments in the U.S., 3rd Edition

The mobile payments industry stands at the epicenter of tremendous innovation and change, with market participants introducing a slew of emerging payments solutions—from Square to Google Wallet to Popmoney to Serve to V.me. Thanks to the widespread adoption of smartphones, the consumer audience now has the means to use them; however, they still may not be accustomed to or even well informed about the new topography of the payment landscape.

The industry also serves as a nexus connecting the often competing interests of wireless carriers, phone manufacturers, payments networks, merchant acquirers, card associations, point-of-sale technology providers, nonbanking payment solution providers, banks, and retailers. At stake is the transformation of the consumer wallet—and the control traditional payment players have historically had over it—as well as the possibility of new revenue streams generated by data analytics, advertising, and other value-added products and services, above and beyond merchant payment fee revenue.

Even with mobile payments still in its nascent stage, Packaged Facts expects U.S. remote and point-of-sale mobile payments volume to grow by 275% in 2013, a testament to the impact of current product rollouts and consumer uptake already underway.

Mobile and Alternative Payments in the U.S. provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market. Report coverage includes market sizing and forecast for U.S. mobile payments, as well as a comprehensive evaluation of competitor dynamics:
  • Mobile payments strategies employed by the leading U.S. card associations, including American Express’ prepaid card innovation and Serve digital platform innovation, Discover Financial Services’ alternative payments strategy and PayPal and Google Wallet relationships, MasterCard PayPass and PayPass Wallet Services, and Visa V.me
  • Mobile payment solutions developed by Digital Leaders, including online commerce behemoths Amazon, Apple, Google, Facebook, Groupon and PayPal; innovative offline commerce players LevelUp and Square; the Isis Mobile Commerce Network; and retailer mobile payment strategies
  • Macro trends shaping the mobile payments landscape, including eCommerce growth, NFC payment growth. bill payment trends, P2P growth and associated metrics, and mobile payment fraud and security issues
In addition, Proprietary Packaged Facts consumer survey data and Experian Simmons syndicated consumer surveys provided the basis for a detailed analysis of the consumer context:
  • Mobile phone and smartphone ownership trends, app usage, and tablet ownership
  • Mobile phone usage trends pertinent to mobile payments, including mobile phone usage trending over time and related demographic analysis
  • Mobile payment methods (i.e. P2P, bill payment, etc.) and payment funding choices by demographic
  • Mobile payers’ current and intended use of mobile payment, deposit and communication methods, broken out by smartphone users, non-smartphone users, mobile bankers, and mobile payers
  • Recent and intended use of mobile phone financial, promotional & shopping tools
  • Mobile phone and smart phone feature usage; smartphone share of mobile phone ownership by demographic; and voice, data and text plan penetration
A companion report, Mobile and Alternative Payments in Canada, is also available from Packaged Facts.


Mobile and Alternative Payments in Canada

Mobile payments are gaining a foothold in Canada: Of an estimated 22 million Canadian adult mobile phone users, some 17% have made a mobile payment in past 12 months, according to Packaged Facts’ survey results. But in this very nascent-stage market, the issue comes down to the method of payment. Despite Canada’s solid contactless point-of-sale base, we see significant challenges for NFC-based mobile payments. However, mobile P2P has already taken hold, and we expect mobile P2P to continue to lead Canadian mobile payments growth, thanks in large part to PayPal and Zoompass, already popular P2P methods straddling online and mobile payments. While QR code awareness is low, our consumer survey results suggest that mobile payers are twice as likely to use a barcode scanning apps during the next 12 months than during the last 12 months. And with Starbucks’ Canadian rollout of its barcode scan-based mobile payment application, usage—and interest—could rise.

Packaged Facts expects Canadian E-Wallet and electronic P2P payments to grow at a compound annual growth rate of 62% during 2012-2015, on the heels of recent and expected mobile payments launches and subsequent consumer uptake.

Mobile and Alternative Payments in Canada provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market. Report coverage includes market sizing and forecast for Canadian mobile payments, as well as a comprehensive evaluation of competitor dynamics:
  • Canadian contactless and mobile payment strategies employed by American Express, Interac, MasterCard and Visa.
  • Mobile payments strategies employed by non-banks: carrier-based payment strategies, led by Rogers Communications and Zoompass; alternative payments & emerging wallet payment strategies, led by Google, PayPal and Square; direct carrier billing, provided by Bango and Text2pay; and emerging mobile payment acceptance options, led by NetSecure Technologies and Payfirma.
  • Mobile banking and mobile payment solutions of Canada’s Big 5 banks (Bank of Montreal, Canadian Imperial Bank of Commerce Royal Bank of Canada, Scotiabank and Toronto-Dominion Bank)
  • Merchant perspective on Canadian mobile payments and analysis of the diverging mobile payment paths taken by Canadian QSR playersTim Hortons and Starbucks.
  • Macro trends shaping the Canadian mobile payments landscape, including internet and mobile phone use trends; eCommerce and online merchant adoption trends; Payment method trends; mobile banking and payments usage versus future interest; and security and fraud.
In addition, Proprietary Packaged Facts consumer survey data provide the basis for a detailed analysis of the consumer context:
  • Mobile phone and smartphone ownership trends, feature usage, app usage, and tablet ownership
  • Mobile payment methods (i.e. P2P, bill payment, etc.) and payment funding choices by demographic
  • Mobile payers’ current and intended use of mobile payment, deposit and communication methods, broken out by smartphone users, non-smartphone users, mobile bankers, and mobile payers
  • Mobile banking by demographic group; feature usage uptake among mobile bankers and mobile smartphone bankers.
  • Current and intended use of mobile phone financial, promotional & shopping tools
A companion report, Mobile and Alternative Payments in the U.S., is also available from Packaged Facts.
Mobile and Alternative Payments in the U.S., 3rd Edition

Executive Summary
Report Scope
Market Size and Forecast
Macro Trends Shaping the Mobile Payments Landscape
Mobile Phone Usage Trends
Mobile banking trends
Mobile payments trends
Consumer Interest in Mobile Phone Financial, Promotional and Shopping Enhancements
Mobile Payments Strategies: Card Associations
Mobile Payments Strategies: Digital Leaders
Mobile Payments Strategies: Mobile Network Operators
Mobile Payments Strategies: Retailers
Chapter 1: Overview
Mobile financial services: banking and payments
Mobile financial services
Mobile banking
Mobile payments
Mobile payment technologies
SMS text messaging
WAP
RFID
NFC
2D Barcode
Mobile payment funding options
Online and offline payment methods/players
Chapter 2: Market Size and Forecast
Summary analysis
Mobile payments set for takeoff—but only after some dust settles
Worldwide mobile payment growth
The U.S. market
Mobile payment usage is on the uptake
But payment frequency remains low
Table 2-1: U.S. Mobile Payment Transaction Value, 2012-2016
Growth drivers
Piggybacking on online banking and bill payment
Giving merchant acceptance a shot in the arm
Non-banking mobile payments players transitioning online account goldmine to offline arena
Leapfrogging the near-term NFC hurdle
Awareness and education set to rise
Convenience/portability
Greater payment flexibility
Growth inhibitors
Too many cooks spoil the broth
Technology standardization
Security and fraud
On the fence
Speed
Financial service provider fees
Chapter 3: Macro Trends Shaping Mobile Payments Landscape
Mobile phone usage nears saturation
Graph 3-1: Mobile Phone Users and Usage Penetration, 2004-2012
Smartphone shares reaches majority status
Smartphone share passes 50%
Table 3-1: Consumer Mobile Phone Ownership, Smartphone Ownership and Ownership Share, 2012
Past the tipping point—onward and upward
Apps and more apps
Graph 3-2: iTunes Music and App Store Downloads
Tablet usage share triples in less than 18 months
Table 3-2: Tablet Ownership, Spring 2011-Summer 2012
Tablet and smartphone demographic synergy
Table 3-3: Consumer Tablet Ownership, by Demographic, Summer 2012
E-commerce gains
Graph 3-3: Quarterly E-Commerce Retail Sales, Percentage Growth, and Percent of Retail Sales, 2003-2012
NFC: low penetration to high penetration—but when?
A small merchant footprint
Contactless a small ripple in a big pond
PayPass merchant adoption at 400,000
Bottom line: incremental growth does not a revolution make
Looking down the road: 2015 will tell a different story
An EMV nudge
Consumer bill pay methods: mail continues to dwindle
Among alternatives, online bill pay rising fastest
Graph 3-4: Consumer Bill Pay Preferences: Forms Used, 2007-2012
Online banking and bill pay add more users
Graph 3-5: Online Banking and Bill Payment: Household Usage, 2002-2011
Eyeing P2P
Players
The P2P usage universe
Table 3-4: Domestic and International Person-to-Person Money Sending/Receipt, 2010-2012
U.S. mail dominates; Western Union, Money Gram and PayPal are key players
Table 3-5: Domestic Person-to-Person Money Sending/Receipt: By Method, 2010-2012
Lots of checks and cash left to convert
95% of dollar value in cash and checks!
Mobile banking usage lags awareness
Graph 3-6: Mobile Banking Feature Awareness vs. Use
Security and fraud concerns holding adoption back
Security concerns thwart use of mobile banking
Specific mobile banking security concerns
Graph 3-7: Mobile Banking Feature Awareness vs. Use
But can mobile payments actually be more secure than traditional payments?
Mobile phone as fraud reducer
Dynamic authentication
Password-protect phone and payment app
Facial recognition
Am I protected? It depends on the funding
If protection level is not tied to phone, then what’s the problem?
Security in the Cloud
Pros
Cons
Reducing fraud
Google Wallet vulnerability: fire flared up, then put out
Reaching the unbanked
Mobile phones can help them connect more deeply to financial services
It’s more a question of data plan and internet usage, not access
Table 3-6: All Consumers vs. Unbanked Consumers: Cell Phone Usage, Cell Phone Text Messaging, Web Browsing, Data Plan, App and Operating System Usage/Population, Tablet
Ownership/Population, and Online Banking Usage/Population, 2012
And the underbanked
Convenience a mobile banking driver
Chapter 4: Mobile Phone Usage Trends
Summary analysis
Mobile phone ownership nears saturation point
Graph 4-1: Mobile Phone Ownership and Ownership Penetration, 2004-2012
Increasing variety of features making their way onto mobile phones
Texting usage nears 60%
Camera/picture phone use bodes well for remote check deposit
Table 4-1: Mobile Phone Features and Services Penetration, 2007-2012
Feature engagement
Downloading apps, GPS and camcorder phone engagement above 50%
Graph 4-2: Mobile Phone Feature Usage and Engagement: By Feature, 2012
Data plans attached to a third of mobile phones
Graph 4-3: Share of Mobile Phone Owners with Limited and Unlimited Voice, Data and Text Plans, 2012
Mobile phone usage and smartphone usage share
Smartphone share passes 50%
Youth, higher income consumers and racial/ethnic minorities lead the way
Table 4-2: Consumer Mobile Phone Ownership, Smartphone Ownership and Ownership Share, 2012
Smartphone users vs. non-smartphone users: feature usage, bill and downloads
Texting carries across smartphones and non-smartphones
Data-driven feature usage is smartphone dependent
Strong feature-driven user base for mobile payments providers to target
Table 4-3: Feature Usage, Phone Bill and App Download Frequency: Smartphone Users
vs. Non-Smartphone Users, 2012
25-34s drive usage, but internet, text and e-mail penetration implies broad target population
Table 4-4: Smartphone User Feature Usage, Phone Bill and App Download Frequency: By Age Bracket, 2012
Usage consistent across incomes despite significant billing differences
Table 4-5: Smartphone User Feature Usage, Phone Bill and App Download Frequency: By HH Income, 2012
Chapter 5: Mobile Banking Trends
Summary analysis
Mobile bankers
25-34s and non-whites pivotal demographics
Table 5-1: Mobile Banking: Usage Penetration, 2012
Mobile banking features and services
Almost 50 million using phone to check account balance/recent transactions
Remote check deposit is quickly gaining traction
Table 5-2: Mobile Banking Features and Services Usage Penetration and Population: U.S. Population, Mobile Phone and Smartphone Users, 2012
Mobile bankers = smartphone users
Table 5-3: Mobile Banking and Mobile Banking Frequency: Mobile Phone, Smartphone and Non-Smartphone Users, 2012
Chapter 6: Mobile Payments Trends
Summary analysis
Mobile payers
Gaining a foothold
Table 6-1: Mobile Payments Usage Penetration, 2012
But marked by infrequent use
Table 6-2: Mobile Payments Per Month, 2012
Mobile payment methods
Bill payment has widest usage footprint
P2P taking hold
1 in 10 tapping phone at POS; using virtual wallets
Table 6-3: Mobile Payment Methods, 2012
It’s a generational issue more than a financial one
Table 6-4: Mobile Payment Methods: Analysis by Gender, Age and HH income, 2012
Payment cards prevailing funding option, followed by bank account and PayPal
Table 6-5: Mobile Payments Funding Sources, 2012
Youth and money
Table 6-6: Mobile Payments Funding Sources: Analysis by Gender, Age and HH income, 2012
Past 12 months vs. next 12 months: mobile payment, deposit and communication methods
Current state of affairs
Future state of affairs
Graph 6-1: Mobile Payers’ Mobile Payment, Deposit and Communication Methods:
Current vs. Intended Use, 2012
Interest during next 12 months
Interest more prevalent among smartphone users
Table 6-7: Interest in Mobile Phone Payment, Deposit and Communication Methods in Next
12 months: Mobile Phone, Smartphone and Non-Smartphone Users, 2012
Mobile bankers and mobile payers express similar interest
Table 6-8: Interest in Mobile Phone Payment, Deposit and Communication Methods in Next
12 months: Mobile Phone Users, Mobile Bankers and Mobile Payers, 2012
65+ smartphone users could benefit from barcode scanning app
Table 6-9: Interest in Mobile Payment by Text, Barcode Scan and Web Browser in Next 12 Months: Smartphone Users vs. Non-Smartphone Users by Demographic, 2012
Hispanic intention to tap phone at POS lags average
Table 6-10: Interest in Mobile Payment by App, POS Tap and Picture Bill Payment in Next 12 Months: Smartphone Users vs. Non-Smartphone Users by Demographic, 2012
Intended use of picture check deposit among 35-44s lag average
Table 6-11: Interest in Picture Check Deposit and Two-Way Alerts in Next 12 Months: Smartphone Users vs. Non-Smartphone Users by Demographic, 2012
Chapter 7: Consumer Interest in Mobile Phone Financial, Promotional and Shopping Enhancements
Summary analysis
Introduction
Mobile Phone Financial and Promotional Organization
Mobile Financial and Promotional Organization Tools: Current Use and Future Use
Graph 7-1: Mobile Payers: Current and Future Use of Mobile Financial and Promotional Organization Tools, 2012
Non-smartphone users interested, too
Table 7-1: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months:Mobile Phone, Smartphone& Non-Smartphone Users
Mobile bankers most apt to express interest in variety of methods
Table 7-2: Interest in Mobile Financial and Promotional Organization Tools in Next 12 Months: Mobile Phone Users, Mobile Bankers and Mobile Payers, 2012
Mobile Phone Shopping Enhancements
Mobile Shopping Tools: Current Use and Future Use
Stop using that cell phone to find a better offer and then shop elsewhere!
Keep them in the store and upsell them
Comparing prices while shopping a popular phenomenon
Graph 7-2: Mobile Payers: Current and Future Use of Mobile Shopping Tools, 2012
Non-smartphone users interested, too
Table 7-3: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone, Smartphone and Non-Smartphone Users, 2012
Mobile banker interest suggests platform development route
Table 7-4: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone Users, Mobile Bankers and Mobile Payers
Chapter 8: Mobile Payments Strategies: Card Associations
American Express
Payment diversification
Prepaid moves
Filling a void
Strong consumer value proposition
Bluebird takes flight
Part of the digital wallet
Serve
Tapping younger, affluent customers
Building use base via partners with large customer bases
Ticketmaster
Verizon
Funding agnostic
P2P and other nifty things
Bridging online and offline
Personalized offers
My Offers personalizes daily deals
Go Social
Location-based SMS text messaging for feature phone users
Location-based offers for iPhone on the way
Loyalty automation
Serve revenue
Table 8-1: Serve Revenue Drivers and Cost Drivers
Discover Financial Services, Inc.
Discover building significant relationships
Alternative payments strategy
PayPal card
Google Wallet card
MasterCard
PayPass
Security
PayPass Wallet Services
PayPass network remains very small
MasterCard inControl: Security, financial control and awareness
The bigger picture: EMV is the key
Strong on security
Weak on adoption
Visa
Priority 1: driving consumer adoption
Rollout with major banking and retail partners
V.me makes huge splash abroad
Visa mobile payments relationship building
Chapter 9: Mobile Payments Strategies: Digital Leaders
Introductory competitive analysis
The mobile payment solution with the most users wins?
Table 9-1: Leading E-Commerce Mobile Payments Players: Consumer Usage Metrics
Who has the fee edge?
Table 9-2: Leading E-Commerce Mobile Payments Players: Merchant Processing Fees
And how/where do I pay?
Table 9-3: Leading E-Commerce Mobile Payments Players: Payment Options
New technologies at the point of sale
Table 9-4: Leading E-Commerce Mobile Payments Players: POS Payment Method
Amazon Payments
Drawing from an enormous consumer usage base
Table 9-5: Amazon.com Website Monthly Usage Penetration and Visits per Month, 2007-2012
Checkout by Amazon
Checkout by Amazon Mobile
Amazon Simple Pay
Amazon WebPay
Amazon Mobile Payments Service
Flexible Payment Services
Pricing and fees
Table 9-6: Amazon Payments: Fee Structure, 2012
Apple
Passbook
Dipping a toe in offline space
NFC still not on the menu, but perhaps fingerprints are?
Missing pieces
The iTunes connection
400 million accounts worldwide
Millions of highly engaged U.S. users
Who align well with smartphone demographic
Table 9-7: iTunes Annual, Weekly and Daily Usage Population and Demographic Analysis, 2012
Key mobile technology groups likely to use iTunes
Table 9-8: iTunes Annual, Weekly and Daily Usage Penetration and Population Universe: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012
Graph 9-1: iTunes Annual, Weekly and Daily Usage Penetration: By Cell Phone Owners, Cell Phone Data Plan, Android and iOS Users, App Downloaders, Tablet Owners, and Online Bankers, 2012
Google Wallet
Wallet 1.0: lots of fanfare; little success
Wallet 1.5: putting it in the cloud
Calling all cards
Save to Wallet feature
Online/offline integration: Enter the virtual prepaid card
Online purchases: ubiquity, courtesy of MasterCard
In-store purchase limited by NFC
Security enhancement
Wallet 2.0: Leapfrogging NFC with a physical card
Thank you, Discover
The interchange issue: Google loses on transaction revenue
Facebook
Direct to carrier billing payments strategy; digital content focus
Providing opportunity for Facebook App Center
15% of revenue from payments
Mobile active users set to top 500 million
Graph 9-2: Facebook Mobile Active Users and Average Revenue Per User, 2011-2012
Groupon Payments
Very attractive pricing
LevelUp
The best pricing: no interchange
Incentive programs, merchant partnerships and user base
LevelUp makes its money from added-value analytics
Merchant-driven customer discounts
Addressing security concerns
Table 9-10: LevelUp Security Summary
PayPal
Bill Me Later
Zong
100 million accounts and counting
The PayPal P2P usage base
Online and mobile capability
PayPal Wallet
PayPal Here: POS solution
The Discover network connection
The card you use to pay matters: lower interchange = better for PayPal
Location-based mobile advertising
Addressing fraud
Square, Inc.
How much it costs
Table 9-12: Square Pricing Options and Fees
How it works
Open tab feature
Loyalty tracking
Security
Tools
Square Card Reader
Square Register
Starbucks breaks it wide open
Starbucks
Chapter 10: Mobile Payments Strategies: Processors and
POS Solution Providers
Heartland Payment Systems
Going Mobuyle
Penetrating higher education
Fiserv
Leveraging relationships to build an integrated platform
Table 10-1: Fiserv Customer Relationships, by Payment Method and Device
Electronic banking
Electronic bill payment and presentment
Digital channels
P2P opportunity
2010 P2P launch
2011 Popmoney integration
Demand surging
Fast transaction execution
Integration with bill payment
Spot Pay: Setting sights on Square and PayPal
Windows 8 Digital Banking
Verifone
1 million NFC terminals shipped
Terminal upgrades coming
Straddling emerging wallets
Chapter 11: Mobile Payments Strategies: Mobile Network Operators
Isis
230 million accounts is a nice start
Table 11-1: Verizon, AT&T, Sprint and T-Mobile Subscribers, ARPU and Service Revenue, 2009-2011
Isis
A challenge to the payment networks
Open wallet approach
Table 11-2: Isis: What’s in the Wallet and How It Works
Off the ground after delays
Chapter 12: Mobile Payments Strategies: Retailers
Merchant Customer Exchange
Wal-Mart testing
Starbucks
Starbucks takes the barcode route
100 mobile million transactions and counting
Stored value card foundation
Benefits
Square partnership—a Square investment
Restaurant chains
McDonald’s
Dunkin Donuts
Appendix
Consumer survey methodology
Market size and forecast
Report table interpretation
Abbreviations
Terms and definitions
Explanatory tables
Table: Appendix – 1: Mobile Phone, Smartphone, Non-Smartphone, Mobile Banking and
Mobile Payments Users: 2012
Table: Appendix – 2: U.S. Cell Phone Ownership/Use, by Demographic: 2012 Survey Comparison



Mobile and Alternative Payments in Canada

Executive Summary
Report Scope
Overview
Market Size and Forecast
Macro trends shaping Canadian mobile payments landscape
Internet and mobile phone use trends
eCommerce and online merchant adoption
Payment methods
Mobile banking and payments usage versus future interest
Security and fraud concerns
Canadian Mobile Phone Usage Trends
Canadian Mobile Banking Trends
Summary analysis
Canadian Mobile Payments Trends
Summary analysis
Canadian Interest in Mobile Financial, Promotional & Shopping Tools
Summary analysis
Canadian Mobile Payments Strategies: Card Associations
American Express
Interac
MasterCard
Visa Canada
Canadian Mobile Payments Strategies: Nonbanks
Carrier-Based Payment Strategies
Alternative Payments & Emerging Wallet Payment Strategies
Emerging mobile payment acceptance options
Mobile Payments Strategies: Canadian Banks
Tim Hortons & Starbucks Canadian Mobile Payment Strategies
Retailer perspective
Tim Horton’s opts for NFC
Starbucks Canada takes the barcode route
Chapter 1: Overview
Canadian payments infrastructure
Payment methods
Canadian payment laws
Payments industry undergoing significant change
The Task Force for the Payments System Review
Code of Conduct for the Credit and Debit Card Industry
Application to mobile payments
Merchant payment choice
Competing domestic debit applications
Principle of equal branding
Debit and credit comingling
CBA Mobile Payments Reference Model
Competition Bureau
Huge discrepancy between credit and debit fees
Challenging practices as anti-competitive
Chapter 2: Market Size and Forecast
Summary analysis
Mobile payments are gaining a foothold in Canada
E-Wallet and electronic P2P payments growing robustly
But represent a tiny sliver of retail payments
Zoompass and PayPal
Going forward: 62% 2012-2015 CAGR
Table 2-1: Canadian E-Wallet/P2P Transaction Value, 2011-2015
NFC mobile payments at POS: significant challenges ahead
NFC mobile payment growth inhibitors
Limited acceptance
Limited access
Limited transaction value amounts
Limited payment flexibility; no loyalty flexibility
Fee & competition concerns
Payment growth context
Cash and check garner largest value share
Credit and debit gain
Contactless card growth
Prepaid use also rises aggressively, but total value remains very small
Graph 2-1: Canadian Retail Payments Value, by Payment Type, 2008-2011
Chapter 3: Macro Trends Shaping Canadian Mobile Payments Landscape
Internet and mobile phone use trends
Mobile phone usage nears saturation
Mobile phone coverage virtually universal
Table 3-1: Canadian Wireless Subscribers, Revenue, Availability and Penetration, 2010 and 2011
Smartphone share nears 60%
Graph 3-1: Quarterly Canadian Smartphone/Feature Phone Share, 2011
Smartphone share passes 50%
100% penetration by 2014
Apps and more apps
Graph 3-2: iTunes Music and App Store Downloads
Tablet penetration exceeds U.S. rate
Broadband internet availability nearly universal
Table 3-2: Residential Internet, Broadband and High-Speed Broadband Metrics, 2011
Household internet access at 80%
Graph 3-3: Percentage of Canadian Households with Home Internet Access, 2010
Online banking highly penetrated
eCommerce and online merchant adoption
E-commerce lags
Table 3-3: Canadian Electronic Commerce, Number and Value of Orders
Credit cards dominant online payment option, but online payment services have foothold
Small- and midsize- businesses
Small business online penetration very high
Online banking penetration high; online selling is low
PayPal leading internet payment choice
Table 3-4: Internet payment solutions used by SMEs
Less than half can accept online payments
Table 3-5: Small- and Medium-Size Business Payment Acceptance Rates, Preferred Payment, and Share of Dollar Sales
And mobile platform adoption very low
Social networking not significant
Justifying cost of electronic payment equipment a challenge
Graph 3-4: Obstacles to Accepting Electronic Payments
Payment methods
NFC and contactless
Is 80,000 enough to drive a revolution?
PayPass merchant adoption passing 20,000
But only 5% terminal penetration?
An urban skew
Table 3-6: MasterCard PayPass Terminals & Terminals per Capita:
Top 10 Canadian Cities by Population, 2012
payWave skewed heavily to major chains; narrow retail segment scope
Table 3-7: Visa payWave Merchant Category Penetration: Top 10 Canadian Cities by Population, 2012
Don’t count out QR codes
Eyeing P2P
Lots of checks and cash left to convert
Online/mobile opportunity: P2P transactions skew to cash
Table 3-8: Percentage of Consumer Transactions by Method of Payment & Payment Channel
Card-and phone-based opportunity: Most micropayments made in cash
Table 3-9: Percentage of Consumer Transactions by Transaction Value Range & Method of Payment
Mobile banking and mobile payments use and interest
Awareness is relatively high
Usage foundation is forming
Mobile payments gaining a foothold
NFC and wallet penetration is low
But mobile P2P has taken hold
Future intent suggests pent up demand for mobile payments. . .
. . . and for more holistic mobile financial & promotional organization tools
Security and fraud concerns
Need for robust digital identification and authentication
Research In Motion to address mobile wallet security
Chapter 4: Canadian Mobile Phone Usage Trends
Summary analysis
Mobile phone usage and smartphone usage share
Smartphone share well above 50%
Youth and non-Europeans lead the way
Table 4-1: Canadian Mobile Phone & Smartphone Usage Penetration, 2012
Operating system: still RIM territory
Graph 4-1: Quarterly Canadian Smartphone Operating System Share, 2011
Smartphone users v. non-smartphone users: feature usage, bill & downloads
Texting carries across smartphones and non-smartphones
Strong feature-driven user base for mobile payments providers to target
Table 4-2: Table Feature Usage, Phone Bill & App Download Frequency: Smartphone Users V.Non-Smartphone Users, 2012
Demographic analysis
Table 4-3: Smartphone User Feature Usage, Phone Bill & App Download Frequency: By Gender, 2012
Table 4-4: Smartphone User Feature Usage, Phone Bill & App Download Frequency: By Age, 2012
Chapter 5: Canadian Mobile Banking Trends
Summary analysis
Mobile banker definition
18-29s a pivotal demographic
Table 5-1: Mobile Banking: Canadian Usage Penetration, 2012
Mobile banking features & services
More than 4 million using phone to check account balance/recent transactions
Mobile bill payment catching on
Table 5-2: Mobile Banking Features & Services Usage Penetration and Population:
Canadian Population, Mobile Phone & Smartphone Users, 2012
Mobile bankers = smartphone users
Moderate usage frequency
Table 5-3: Mobile Banking & Mobile Banking Frequency: Mobile Phone, Smartphone
& Non-Smartphone Users, 2012
Chapter 6: Canadian Mobile Payments Trends
Summary analysis
Mobile payer definition
Gaining a foothold
Table 6-1: Mobile Payments: Usage Penetration, 2012
But marked by infrequent use
Mobile payment methods
Bill payment has widest usage footprint
P2P taking hold
Online purchasing more prevalent than most mobile payment methods
Less than 1 in 10 tapping phone at POS; even fewer using virtual wallets
Table 6-2: Mobile Payment Methods, 2012
Payment cards prevailing funding option, followed by bank account & PayPal
Wallet solutions not relevant yet
Carrier direct billing and iTunes
Table 6-3: Mobile Payments: Payment Sources, 2012
Past vs. next 12 months: mobile payment, deposit & communication methods
In light of current use, NFC mobile payment interest is pronounced
Picture check deposit and bill payment
Graph 6-1: Mobile Payers’ Mobile Payment, Deposit and Communication Methods:
Current v. Intended Use, 2012
Interest during next 12 months
Interest more prevalent among smartphone users
Table 6-4: Interest in Mobile Phone Payment, Deposit & Communication Methods in Next 12 months:
Mobile Phone, Smartphone & Non-Smartphone Users, 2012
Mobile bankers more apt to express interest in mobile payment & deposit methods
Table 6-5: Interest in Mobile Phone Payment, Deposit & Communication Methods in Next 12 months:
Mobile Phone Users, Mobile Bankers & Mobile Payers, 2012
Chapter 7: Canadian Interest in Mobile Financial, Promotional & Shopping Tools
Summary analysis
Introduction
Mobile Phone Financial & Promotional Organization
Mobile Financial & Promotional Organization Tools: Current Use & Future Use
Graph 7-1: Mobile Payers: Current and Future Use of Mobile Financial &
Promotional Organization Tools, 2012
Non-smartphone users interested, too
Table 7-1: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months: Mobile Phone, Smartphone & Non-Smartphone Users, 2012
Mobile bankers most apt to express interest in variety of methods
Table 7-2: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months:
Mobile Phone Users, Mobile Bankers & Mobile Payers, 2012
Mobile Phone Shopping Enhancements
Mobile Shopping Tools: Current Use & Future Use
Path to purchase
An online shopping laggard
Mobile purchase apps
Comparing prices while shopping a popular phenomenon
Barcode scanning demand
Graph 7-2: Mobile Payers: Current and Future Use of Mobile Shopping Tools, 2012
Non-smartphone users interested, too
Table 7-3: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone, Smartphone & Non-Smartphone Users, 2012
Mobile banker interest suggests platform development route
Table 7-4: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone Users,
Mobile Bankers & Mobile Payers, 2012
Chapter 8: Canadian Mobile Payments Strategies: Card Associations
Summary analysis
American Express
Interac
MasterCard
Visa Canada
American Express Canada
Payment diversification
Prepaid moves
Contactless chip technology migration
Mobile banking website
No Canada Serve yet
Interac
Non-profit status a boon and a bane
Products and services
Interac Flash: Canada’s first contactless debit payment function
Interac Online
Interac e-Transfer
Low, low, low fees
MasterCard
Maestro take a bow—then leaves the stage
PayPass
Security
New issuers
PayPass Wallet Services
PayPass global network remains small
But Canada tells a slightly different story
But only 3% terminal penetration?
An urban skew
Table 8-1: MasterCard PayPass Terminals & Terminals per Capita, Top 10 Canadian Cities by Population, 2012
Visa Canada
Visa payWave
payWave skewed heavily to major chains; narrow retail segment scope
Table 8-2: Visa payWave Merchant Category Penetration, Top 10 Canadian Cities by Population, 2012
CIBC mobile payment app
Visa digital wallet
Zoompass prepaid card option
Co-badged debit foothold
Chapter 9: Canadian Mobile Payments Strategies: Nonbanks
Carrier-Based Payment Strategies
Rogers Communications
Graph 9-1: Wireless Carrier Mobile Phone Subscriber Market Share, Q3 2012
Direct carrier billing
Rogers-branded suretap solution
Gemalto partnership
Financial institution? A credit card?
Zoompass
Major partnerships
Zoompass Tag
Zoompass functionality
Enrollment
Loading the wallet
Transferring money
Prepaid card option
Fee structure
Table 9-1: Zoompass Account Fees
Table 9-2: Zoompass Account Funding and Transaction Maximums
Alternative Payments & Emerging Wallet Payment Strategies
Google Wallet
PayPal
Square
Google Wallet
Not in Canada, for some time we expect
But study it closely
Wallet 1.0: lots of fanfare; little success
Wallet 1.5: putting it in the cloud
Calling all cards
Save to Wallet feature
Online/offline integration: Enter the virtual prepaid card
Online purchases: ubiquity, courtesy of MasterCard
In-store purchase limited by NFC
Security enhancement
Wallet 2.0: Leapfrogging NFC with a physical card
Thank you, Discover
PayPal
100 million accounts and counting
Online and mobile capability
Mobile payment apps
In-store payment launching in U.S.
Already a strong Canadian online player
Mobile checkout enabled for hundreds of thousands of Canadian merchants
PayPal Here: POS payment solution
PayPal Here delays holding it back?
Square, Inc.
How much it costs
Table 9-3: Square Pricing Options & Fees
How it works
Open tab feature
Loyalty tracking
Security
Tools
Square Card Reader
Square Register
Starbucks U.S. relationship does not extend to Canada
Direct Carrier Billing
Text2pay
Bango
Emerging mobile payment acceptance options
NetSecure Technologies
Like Square, but not like Square
Kudos Slice
Payfirma
NFC in the works
Fee structure
Table 9-4: Payfirma Mobile Payment Pricing
Chapter 10: Mobile Payments Strategies: Canadian Banks
Summary analysis
Bank of Montreal
Mobile PayPass Tag
Canadian Imperial Bank of Commerce
Mobile banking leadership
CIBC Mobile Payment App
Who can use it
Incentive to use it
How they can use it
Royal Bank of Canada
Mobex Mobile Payment provides learning curve
Mobile wallet launch on the horizon
Scotiabank/ING Direct
Passive social network banking on Facebook
Remote check deposit
Toronto-Dominion Bank
Mobile banking app launches met with strong demand
Chapter 11: Tim Hortons & Starbucks Canadian Mobile Payment Strategies
Summary analysis: retailer perspective
A Tale of Two Chains: Starbucks and Tim Horton’s
Tim Horton’s opts for NFC
Starbucks Canada takes the barcode route
100 mobile million transactions and counting
Stored value card foundation
Benefits
Square partnership—a Square investment
But Starbucks chooses PayPal in Canada
Appendix
Methodology
Consumer survey methodology
U.S. Cell Phone Ownership/Use, by Demographic: 2012 Survey Comparison
Packaged Facts Canadian Survey Demographics
Market size and forecast
Report table interpretation
Abbreviations
Terms and definitions
Explanatory tables
Table A1: Mobile Phone, Smartphone, Non-Smartphone, Mobile Banking & Mobile Payments Users, 2012