Feminine Hygiene Products in The U.S.

Jul 1, 2006
186 Pages - Pub ID: LA1209578
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This all new Packaged Facts report, Feminine Hygiene Products in the U.S., provides insights into the mature U.S. feminine hygiene products market, comprised of the feminine protection and intimate care categories. This market has been witnessing a decline in sales since 2002, another victim of the Baby Boomers, who try as they might to halt the aging process, continue to get old and drop out of certain markets. Female baby boomers entering menopause is especially affecting the feminine protection category which includes sanitary pads and tampons and which accounts for 76% of the feminine hygiene market.

However, new launches targeting niche requirements and heavy promotions helped reverse the decline trend as sales grew, though marginally, from $3.02 billion in 2004 to $3.04 billion in 2005. Reinvention is the buzzword, as leading marketers launched products on higher end functional and emotional benefits in an effort to reach out better to consumers. Reaching out to consumers has actually become easier for marketers in this arena. The increased awareness & openness among female consumers makes the conversation easier.

Feminine Hygiene Products in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of major players and profiles consumers by product preferences.

Report Methodology
The information in Feminine Hygiene Products in the U.S. is based on both primary and secondary research. Primary research involved an examination of the retail milieu, interviews with marketing, public relations and industry analysts within the feminine hygiene market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Up-to-date profiles of key consumer demographics are based on Simmons Market Research Bureau data for Fall 2005.

What You'll Get in this Report
Feminine Hygiene Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Feminine Hygiene Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles
  • Retail Strategies
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the feminine hygiene market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer based on Simmons data. >

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand.
  • Advertising agencies working with clients in the feminine hygiene industry understand the product to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope of the Report
  • Report Methodology
  • The Market
  • Figure 1-1 U.S. Retail Sales of Feminine Hygiene, 2001-2005 (in billion $)
  • The Feminine Protection Category
  • Feminine Protection Category Composition
  • Intimate Care Category
  • Intimate Care Category Composition
  • Factors Affecting Growth
  • Intimate Care Attracts Consumers
  • Increased Awareness and Openness
  • Meeting Universal and Specific Needs
  • Environmental Concerns
  • Baby Boomers Create Opportunity for Feminine Hygiene Marketers
  • Market Projections
  • Figure 1-2 Projected U.S. Retail Sales of Feminine Hygiene, 2006-2010

  • The Marketers
    • Top Marketers in The Feminine Hygiene Market
    • Top Brands in The Feminine Hygiene Market
    • Private Label in Feminine Hygiene
    • Figure 1-3 IRI-Tracked Sales of Private Label Feminine Hygiene Products, 2001-2005 (in million $)
    • Marketing Dynamics
      • Advertising Expenditure and Promotion
      • Table 1-1 Major Marketers by Ad Spend, January-December 2005
      • Marketing Initiatives
      • P&G Increases Promotional Activity
      • J&J Promotes New Launches
      • Kimberly-Clark Promotes the New Kotex Packaging
      • Seventh Generation Promotes Through Sampling and Educational Programs
      • Beyond Fresh Intimates Line Launched
      • New Product Introductions
      • Marketers By Brands
      • Table 1-2 Number of Feminine Hygiene Brands Introduced by Marketer, January 2005-June 2006
      • The Retail Scenario

    • The Consumer
    • Trends
      • Creating Excitement in a Mature Category
      • Time for a Makeover
      • Branching Out to Meet Niche and Unmet Needs
      • Intimate Care Gets More Attention
      • Private Label: A Growing Threat to National Marketers
      • An Answer in Organic/Natural

    Chapter 2 The Market

    • Scope of the Report
    • Report Methodology
    • Market Classification and Product Definitions
    • Feminine Protection
    • Intimate Care
    • Feminine Hygiene Market
      • Feminine Hygiene Struggles Toward Growth
      • Figure 2-1 U.S. Retail Sales of Feminine Hygiene, 2001-2005 (in billion $)
      • Feminine Hygiene Market Composition
      • Figure 2-2 IRI-Tracked Market Composition by Category Share of Feminine Hygiene, 2004-2005 (%)

    • The Feminine Protection Category
      • Feminine Protection: Overcoming Barriers
      • Figure 2-3 IRI-Tracked Sales of Feminine Protection Category, 2001-2005
      • Feminine Protection Category Composition
      • Figure 2-4 IRI-Tracked Market Composition by Category Share of Feminine Protection, 2004-2005 (%)
      • Sales of Sanitary Napkins/Liners
      • Figure 2-5 IRI-Tracked Sales of Sanitary Napkins/Liners, 2001-2005
      • (in million $)
      • Sales of Tampons
      • Figure 2-6 IRI-Tracked Sales of Tampons, 2001-2005 (in million $)

    • Intimate Care Category
      • Intimate Care Touches New Heights
      • Figure 2-7 IRI-Tracked Sales of Feminine Intimate Care Products, 2001-2005
      • (in million $)
      • Intimate Care Category Composition
      • Figure 2-8 IRI-Tracked Market Composition by Category Share of Feminine Intimate Care Products, 2004-2005 (%)
      • Vaginal Treatment Segment Revives Slightly
      • Figure 2-9 IRI-Tracked Sales of Vaginal Treatments, 2001-2005 (in million $)
      • Personal Lubricants
      • Figure 2-10 IRI-Tracked Sales of Personal Lubricants, 2001-2005 (in million $)
      • Other Feminine Hygiene/Medicated Treatments
      • Figure 2-11 IRI-Tracked Sales of Other Feminine Hygiene/Med. Treatments,
      • 2001-2005 (in million $)
      • Douches
      • Figure 2-12 IRI-Tracked Sales of Douches, 2001-2005 (in million $)

    • Factors Affecting Growth
      • Intimate Care Attracts Consumers
      • Increased Awareness and Openness
      • Meeting Universal and Specific Needs
      • Environmental Concerns
      • Baby Boomers Create Opportunity
      • Market Projections
        • Figure 2-12 Projected U.S. Retail Sales of Feminine Hygiene, 2006-2010 (in billion $)

    Chapter 3 The Marketers

    • Top Marketers in The Feminine Hygiene Market
    • Marketers Push for Growth
    • Table 3-1 IRI-Tracked Retail Sales of Top Feminine Hygiene Marketers,
    • 2001-2005 (in million $)
    • Figure 3-1 IRI-Tracked Retail Market Shares of Top Feminine Hygiene Marketers, 2005 (%)
    • Top Brands
    • Table 3-2 IRI-Tracked Sales of Top Feminine Hygiene Brands, 2001-2005
    • (in million $)
    • Category: Feminine Protection
      • Top Marketers
      • Table 3-3 IRI-Tracked Sales of Top Feminine Protection Marketers, 2001-2005
      • (in million $)
      • Figure 3-2 IRI-Tracked Retail Market Shares of Top Feminine Protection Marketers, 2005 (%)
      • Top Brands
      • Table 3-4 IRI-Tracked Sales of Top Feminine Protection Brands, 2001-2005
      • (in million $)
      • Figure 3-3 IRI-Tracked Retail Market Shares of Top Feminine Protection Brands, 2005 (%)
      • Segment: Sanitary Napkins/Liners
      • Marketers
      • Table 3-5 IRI-Tracked Sales of Top Sanitary Napkins/Liners Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-6 IRI-Tracked Sales of Top Sanitary Napkins/Liners Brands, 2001-2005
      • (in million $)
      • Segment: Tampons
      • Marketers
      • Table 3-7 IRI-Tracked Sales of Top Tampon Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-8 IRI-Tracked Sales of Top Tampon Brands, 2001-2005 (in million $)

    • Category: Intimate Care
      • Top Marketers
      • Table 3-9\ IRI-Tracked Sales of Top Intimate Care Marketers, 2001-2005 (in million $)
      • Figure 3-4 IRI-Tracked Retail Market Shares of Top Intimate Care Marketers, 2005 (%)
      • Top Brands
      • Table 3-10 IRI-Tracked Sales of Top Intimate Care Brands, 2001-2005 (in million $)
      • Segments: Personal Lubricants
      • Marketers
      • Table 3-11 IRI-Tracked Sales of Top Personal Lubricant Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-12 IRI-Tracked Sales of Top Personal Lubricant Brands, 2001-2005 (in million $)
      • Segment: Vaginal Treatments
      • Marketers
      • Table 3-13 IRI-Tracked Sales of Top Vaginal Treatment Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-14 IRI-Tracked Sales of Top Vaginal Treatment Brands, 2001-2005 (in million $)
      • Segment: “Other” Feminine Hygiene Treatments
      • Marketers
      • Table 3-15 IRI-Tracked Sales of Top Other Feminine Hygiene Treatments Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-16 IRI-Tracked Sales of Top Other Feminine Hygiene Treatments Brands, 2001-2005 (in million $)
      • Segment: Douches
      • Marketers
      • Table 3-17 IRI-Tracked Sales of Douches, by Marketers, 2001-2005 (in million $)
      • Brands
      • Table 3-18 IRI-Tracked Sales of Douches, by Brands, 2001-2005 (in million $)

    • Private Label
      • Feminine Hygiene
      • Figure 3-5 IRI-Tracked Sales of Top Feminine Hygiene Private Label Products, 2001-2005 (in million $)
      • Feminine Hygiene Private Label Product Composition
      • Figure 3-6 IRI-Tracked Market Composition by Category Share of Private Label Feminine Hygiene Products, 2005 (%)
      • Feminine Protection
      • Figure 3-7 IRI-Tracked Sales of Feminine Protection, 2001-2005 (in million $)
      • Table 3-19 IRI-Tracked Sales of Private Label Feminine Protection Products by Segment, 2001-2005 (in million $)
      • Intimate Care
      • Figure 3-8 IRI-Tracked Sales of Private Label Intimate Care Products, 2001-2005 (in million $)
      • Table 3-20 IRI-Tracked Sales of Private Label Intimate Care Products, by Segment, 2001-2005 (in million $)

    Chapter 4 Marketing Dynamics

    • Advertising Expenditure and Promotion
    • Table 4-1 Major Marketers by Ad Spend, January-December 2005 (in million $)
    • Procter & Gamble
    • Table 4-2 Estimates of Ad Spends of Procter & Gamble, January-December 2005 (in thousand $)
    • Johnson & Johnson
    • Table 4-3 Estimates of Ad Spends of Johnson & Johnson, January-December 2005 (in thousand $)
    • Kimberly-Clark Corp.
    • Table 4-4 Estimates of Ad Spends of Kimberly-Clark Corp., January-December 2005 (in thousand $)
    • Playtex Products, Inc.
    • Table 4-5 Estimates of Ad Spends of Playtex Products, Inc., January-December 2005 (in thousand $)
    • C.B. Fleet
    • Table 4-6 Estimates of Ad Spends of C.B. Fleet, January-December 2005 (in thousand $)
    • Combe, Inc.
    • Table 4-7 Estimates of Ad Spends of Combe, Inc., January-December 2005 (in thousand $)
    • Marketing Initiatives
      • P&G Increases Promotional Activity
      • J&J Promotes New Launches
      • Kimberly-Clark Promotes the New Kotex Packaging
      • Seventh Generation Promotes Through Sampling and Educational Programs
      • Beyond Fresh Intimates Line Launched

    • New Product Introductions
      • Table 4-8 Number of Feminine Hygiene Brand Introductions By Marketer, January 2005-June 2006
      • Table 4-9 Number of Feminine Hygiene New SKUs by Marketer, January 2005-June 2006
      • Table 4-10 Feminine Hygiene Brands Introductions by Brand/Marketer, January 2005-June 2006
      • New Product Introductions by Package Tags
      • Table 4-11 Feminine Hygiene’s New Product Selling Points, by Select Package Tags, January 2005-June 2006
      • Disposable
      • Table 4-12 New Feminine Hygiene Brand Introductions with “Disposable”
      • Package Tag
      • Natural
      • Table 4-13 New Feminine Hygiene Brand Introductions with “Natural”
      • Package Tag
      • Upscale
      • Table 4-14 New Feminine Hygiene Brand Introductions with “Upscale” Package Tag
      • Table 4-15 New Feminine Hygiene Brand Introductions with “Single Serving” Package Tag

    • New Product Introductions by Ingredients
    • Table 4-16 Feminine Hygiene’s New Product Selling Points, by Select Ingredients, January 2005-June 2006
    • Table 4-17 New Feminine Hygiene Brand Introductions with
    • “Glycerin” Ingredient
    • Table 4-18 New Feminine Hygiene Brand Introductions with
    • “Propylene Glycol” Ingredient
    • Table 4-19 New Feminine Hygiene Brand Introductions with
    • “Fragrance” Ingredient
    • Table 4-20 New Feminine Hygiene Brand Introductions with
    • “Vitamin E” Ingredient

  • The Retail Scenario
    • Feminine Hygiene
    • Table 4-21 Dollar & Unit Sales for Feminine Hygiene, by Trade Class, 2005 (in million $)
    • Table 4-22 Dollar and Unit Sales of Feminine Hygiene Best Sellers in Drug Stores, 2005 (in million $)
    • Table 4-23 Total Food/Drug/Discount Dollar Sales for Feminine Protection, 2005 (in million $)
    • Table 4-24 Total Food & Drug Dollar Sales for Feminine Protection, 2005 (in million $)
    • Table 4-25 Total Supermarket/Drug/Discount Dollar Sales for Intimate Care, 2005 (in million $)
    • Sanitary Napkins/Liners
    • Table 4-26 Dollar & Unit Sales for Sanitary Napkins/Liners, by Trade Class, 2005 (in million $)
    • Table 4-27 Dollar and Unit Sales of Sanitary Napkins/Liners’ Best Sellers in Drug Stores, 2005 (in million $)
    • Tampons
    • Table 4-28 Dollar & Unit Sales of Tampons, by Trade Class, 2005 (in million $)
    • Table 4-29 Dollar and Unit Sales of Tampon Best Sellers in Drug Stores, 2005 (in million $)
    • Vaginal Treatments
    • Table 4-30 Dollar & Unit Sales of Vaginal Treatments, by Trade Class, 2005 (in million $)
    • Table 4-31 Dollar and Unit Sales of Vaginal Treatment Best Sellers in Drug Stores, 2005 (in million $)
    • Personal Lubricants
    • Table 4-32 Dollar Sales of Personal Lubricants Top Brands in Supermarkets, Drug Stores, and Discount Stores, July 2004-July 2005 (in million $)

    Chapter 5 The Consumer

    • Simmons Survey
    • Feminine Hygiene Users
      • Women in Large Households Favor Sanitary Pads
      • Panty Liner Use Edges Up
      • Young Women Prime Consumers for Tampons
      • Figure 5-1 Usage Rates for Sanitary Pads, Panty Liners, and Tampons, 2003-2005 (%)
      • Table 5-1 Demographic Characteristics Favoring Use of Sanitary Pads, Panty Liners and Tampons, 2005
      • Sanitary Pads
      • Sanitary Pads Preferences By Type
      • Usage of Thin and Regular Pads Remain Stagnant
      • Pads without Wings Fly High
      • Regular/Non-Deodorant Outshine Deodorant Kinds
      • Table 5-2 Usage Rates for Sanitary Pads by Type, Form, and Kind, 2005
      • Table 5-3 Demographic Characteristics Favoring Use of Regular/Maxi Pad and Ultra Thin Pad Types, 2005
      • Table 5-4 Demographic Characteristics Favoring Use of Forms— Pads With Wings and Pads Without Wings, 2005
      • Table 5-5 Demographic Characteristics Favoring Use of Deodorant and Regular/Non-Deodorant Kind of Pads, 2005
      • Sanitary Pads Preferences By Brands
      • Always Appeals To Younger Women
      • Kotex Favored by Hispanics
      • Stayfree
      • Carefree
      • Table 5-6 Usage Rates for Sanitary Pads by Brands, 2003-2005 (%)
      • Figure 5-2 Usage Rates for Sanitary Pads by Brands, January 2005- September 2005 (%)
      • Table 5-7 Demographic Characteristics Favoring Use of Always and Kotex Brands of Sanitary Pads, 2005
      • Table 5-8 Demographic Characteristics Favoring Use of Carefree and Stayfree Brands of Sanitary Pads, 2005

    • Panty Liners
      • Panty Liner Preferences by Type
      • Regular Versus Deodorant
      • The Long and Short of It
      • Table 5-9 Usage Rates for Panty Liners by Kinds and Length, 2005 (%)
      • Table 5-10 Demographic Characteristics Favoring Use of Deodorant and Regular/Non-Deodorant Kinds of Panty Liners, 2005
      • Table 5-11 Demographic Characteristics Favoring Use of Panty Liners with Long and Regular Length, 2005
      • Panty Liner Preferences by Brands
      • Carefree Favored by Middle Aged Women
      • Always Alldays Attracts Mothers
      • Kotex Climbs the Popularity Charts
      • Table 5-12 Usage Rates for Panty Liners by Brands, 2003-2005 (%)
      • Figure 5-3 Usage Rates for Panty Liners by Brand, 2005 (%)
      • Table 5-13 Demographic Characteristics Favoring Use of Carefree, Always Alldays, and Kotex Panty Liners, 2005

    • Tampons
      • Tampon Preferences by Type
      • Regular Rules with the Highest Percentage of Users
      • Super Absorbent Tampons Favored by Younger Women
      • Super Plus Favored by Women Aged 35-44 Years
      • Figure 5-4 Usage Rates for Tampons by Regular, Super and Super Plus Absorbency, 2003-2005 (%)
      • Table 5-14 Demographic Characteristics Favoring Use of Tampons by Regular, Super and Super Plus Absorbency, 2005
      • Regular Non-deodorant Versus Deodorant
      • Figure 5-5 Usage Rates for Tampons by Kind: Non-Deodorant versus Deodorant, 2003-2005 (%)
      • Table 5-15 Demographic Characteristics Favoring Use of Tampons by Regular/Non-Deodorant Kind, 2005
      • Tampon Preference by Brand
      • Tampax
      • Playtex
      • Kotex
      • o.b. Attracts Women Aged 35-44 Years
      • Figure 5-6 Usage Rates for Tampons by Brand: Tampax, Playtex, Kotex, o.b., 2003-2005 (%)
      • Table 5-16 Demographic Characteristics Favoring Use of Tampons by Brand: Tampax, Playtex, Kotex, & o.b., 2005

    • Store Brands Make A Mark
      • Figure 5-7 Usage Rates for Store Brand Sanitary Pads, Panty Liners, and Tampons, 2003-2005 (%)
      • Table 5-17 Demographic Characteristics Favoring Use of Store Brands by Category: Sanitary Pads, Panty Liners, and Tampons, 2005

    Chapter 6 Trends

    • Creating Excitement in a Mature Categories
    • Time for a Makeover
    • No Longer a Taboo
    • Branching Out to Meet Niche and Unmet Demands
    • Menstrual Cups Never Took Off
    • Intimate Care Gets More Attention
    • Table 6-2 New Product Introductions in the Intimate Care Category,
    • January 2005-June 2006
    • Upscale Feminine Hygiene
    • Table 6-3 New Feminine Hygiene Brand Introductions with “Upscale”
    • Package Tag
    • Sexual Wellness: A Boon For Personal Lubricants
    • Table 6-4 New Personal Lubricant Product Introductions,
    • January 2005-June 2006
    • Private Label: A Growing Threat to National Marketers
    • Environmental Issues
    • Options in Organic/Natural

    Chapter 7 Company Profiles

    • Procter & Gamble
      • Overview
      • Table 7-1 Brand Portfolio of P&G’s Feminine Hygiene Products
      • Figure 7-1 Share of P&G’s Business Segments, 2005 (%)
      • Figure 7-2 IRI Tracked Sales of Procter & Gamble Feminine Hygiene Products, 2001-2005 (in million $)

    • Johnson & Johnson
      • Overview
      • Table 7-2 Brand Portfolio of J&J’s Feminine Hygiene Products
      • Figure 7-3 Share of J&J’s Business Segments, 2004 (%)
      • Figure 7-4 IRI Tracked Sales of J&J Feminine Hygiene Products, 2001-2005
      • (in billion $)
      • Charitable Partnership to Help Promote Stayfree

    • Kimberly-Clark Corporation
      • Overview
      • Table 7-3 Brand Portfolio of Kimberly-Clark’s Feminine Hygiene Products
      • Figure 7-5 Share of Kimberly-Clark’s Business Segments, 2004 (%)
      • Figure 7-6 IRI-Tracked Sales of Kimberly-Clark Feminine Hygiene Products 2001-2005 (in million $)

    • Playtex Products, Inc.
      • Overview
      • Brands
      • Table 7-4 Brand Portfolio of Playtex Products, Inc.’s Feminine Hygiene
      • Products
      • Figure 7-7 Share of Playtex Products, Inc.’s Business Segments, 2005 (%)
      • Financial Performance
      • Figure 7-8 IRI Tracked Sales of Playtex Feminine Hygiene Products, 2001-2005 (in million $)

    • C.B. Fleet Company, Inc.
      • Overview
      • Brands
      • Table 7-5 Brand Portfolio of C. B. Fleet Company, Inc.’s Feminine Hygiene Products
      • Financial Performance
      • Figure 7-9 IRI Tracked Sales of C.B. Fleet Feminine Hygiene Products, 2001-2005 (in million $)

    • Combe, Inc.
      • Overview
      • Brands
      • Table 7-6 Brand Portfolio of Combe, Inc.’s Feminine Hygiene Products
      • Financial Performance
      • Figure 7-10 IRI Tracked Sales of Combe Feminine Hygiene Products, 2001-2005 (in million $)

    • Alberto-Culver Company
      • Overview
      • Brands
      • Figure 7-11 Share of Alberto-Culver Company’s Business Segments, 2005 (%)
      • Financial Performance
      • Figure 7-12 IRI Tracked Sales of Alberto Culver Feminine Hygiene Products, 2001-2005 (in million $)

    • GlaxoSmithKline (GSK)
      • Overview
      • Brands
      • Table 7-7 Brand Portfolio of GSK’s Feminine Hygiene Products
      • Financial Performance
      • Figure 7-13 IRI Tracked Sales of GlaxoSmithKline Feminine Hygiene Products, 2001-2005 (in million $)

    • SSL International plc
      • Brands
      • Table 7-8 Brand Portfolio of SSL International’s Feminine Hygiene Products
      • Figure 7-14 Brand Share of SSL International plc, 2005 (%)
      • Figure 7-15 U.S. Sales of SSL International plc, 2001-2005 (in million $)

    • Schering-Plough Corporation
      • Overview
      • Brands
      • Table 7-9 Brand Portfolio of Schering-Plough’s Feminine Hygiene Products
      • Figure 7-16 Share of Schering-Plough Corporation’s Business Segments, 2005 (%)
      • Financial Performance
      • Figure 7-17 IRI Tracked Sales of Schering-Plough Feminine Hygiene Products, 2001-2005 (in million $)

    • Columbia Laboratories, Inc.
      • Overview
      • Brands
      • Financial Performance

    • Amerifit Nutrition, Inc.
      • Overview
      • Financial Performance
      • Figure 7-19 IRI Tracked Sales of Amerifit Nutrition Feminine Hygiene Products, 2001-2005 (in million $)

    • Trigg Laboratories
      • Overview
      • Brands
      • Table 7-10 Brand Portfolio of Trigg Laboratories’ Feminine Hygiene Products
      • Financial Performance
      • Figure 7-20 IRI Tracked Sales of Trigg Laboratories Feminine Hygiene Products, 2001-2005 (in million $)

    Appendix Selected Marketer Addresses

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