Ethnic Hair, Beauty and Cosmetics Products in the U.S.

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Published Oct 1, 2006 | 290 Pages | Pub ID: LA1190798

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A market resurges - big time! - to $1.9 billion in 2006. A few years ago, it looked as though ethnic haircare, skincare, and makeup products were dinosaurs, as people of color - along with everyone else - tried upscale general-market versions sold through prestige outlets such as department stores, and “pop-prestige” outlets such as Sephora. Now better value has become key again, and major HBC marketers and mass retailers are taking full advantage.

This latest edition of Packaged Facts’ Ethnic Hair, Beauty and Cosmetics Products in the U.S. report thoroughly analyzes the rebound of beauty products for African Americans, as well as the still-budding potential of such products for Hispanics and Asians. Sales-and-growth patterns are covered, as well as marketplace and product trends. Ample Simmons demographic data are presented. Competitive strategies of Alberto-Culver, L’Oreal, P & G, and others are discussed.

Report Methodology
The information in Ethnic Hair, Beauty and Cosmetics Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Ethnic Hair, Beauty and Cosmetics Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ethnic Hair, Beauty and Cosmetics Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail and Internet Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ethnic HBC industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ethnic HBC products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for ethnic HBC products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for ethnic hair, beauty and cosmetics products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ethnic HBC products.
  • Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • What We Mean by “Ethnic”
    • Three Ethnic HBC Categories: Haircare, Makeup, Skincare
    • Mass, Prestige, Pop Prestige All Covered Here
    • Ethnic-Specific HBC Climbing Toward $1.9 Billion in 2006
    • Overall, Expect $2.5 Billion at Retail as of 2012
    • Ethnic-Specific Makeup, Skincare Resurge in 2001-2006
    • ...While Ethnic-Specific Haircare Just Holds Its Own
    • Ethnic-Specific Haircare Category Slogging on to $1.1 Billion in 2006
    • Haircare to Brush $1.3 Billion by 2012
    • Ethnic-Specific Makeup in Double-Digit Charge to $621 Million as of 2006
    • Makeup to Break $1 Billion in 2012
    • Ethnic-Specific Skincare in Bullish Arc to $154 Million in 2006
    • Skincare Foreseen Leaping to $238 Million by 2012
    • Table 1-1 Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2006-2012(In Millions)
    • Ethnic Consumers’ Purchases of General-Market HBC Top $6.5 Billion
    • Table 1-2 U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2002-2006(In Millions)
    • Grand Total Ethnic Spend = $8.4 Billion in 2006
    • Marketers’ and Retailers’ Strategies Restore Ethnic HBC’s “Snap”
    • General-Market HBC Becomes More of an Influence Than a Threat
    • Ethnic Population Growing Fast...
      • Hispanics
      • African Americans
      • Asians
      • Table 1-3 Projection of U.S. African-American, Asian, and Hispanic Populations, 2006-2020(In Thousands)

    • Botanicals and Naturals to Keep Driving Sales
    • Ethnic Spending Power Rocketing
    • Urban Style Rules
    • Will Keys to Selling to Diverse Hispanic, Asian Cultures Ever Be Found?
    • Advertisers of Ethnic-Specific HBC Spent $63 Million in 2005
    • Marketing and Product Trends: Gentle/Botanical/Natural Haircare
    • Marketing and Product Trends: Hispanic-Specific Haircare
    • Marketing and Product Trends: Ethnic-Specific Extensions of Established Haircare Brands
    • Marketing and Product Trends: Extensive Makeup Intros, As in Mainstream Makeup Biz
    • Marketing and Product Trends: Makeup for Latinas
    • Marketing and Product Trends: P&G Intro Could Presage Makeup Trend...
    • Marketing and Product Trends: African-Sourced Skincare Ingredients
    • Marketing and Product Trends: Doctor-Endorsed Skincare Brands
    • Marketing and Product Trends: Extensions of Mainstream Skincare Brands
    • Margins and Assortments Are Improving
    • Mass Retailers Must Wake Up to Ethnic HBC Potential
    • The Consumer: Blacks Account for Half of All Relaxer/Home Perm Users
    • The Consumer: Hispanics Show Striking Tendency to Use Stylers
    • The Consumer: In Hairspray Use, No Strong Ethnic Skews
    • The Consumer: For Shampoo, Hispanics Are Dominant Users
    • The Consumer: Conditioner Use Skews to All Three Minorities
    • The Consumer: Hispanics Have Largest Haircolor User-Base
    • The Consumer: Hispanics, Blacks Lead Minority Lipcolor Users
    • The Consumer: Hispanics Top Minority Users of Foundation
    • The Consumer: All Three Minorities Resist Use of Blusher
    • The Consumer: Hispanic Eye Shadow User-Base Growing
    • The Consumer: Hispanic User-Base for Mascara Booms
    • The Consumer: Blacks the Most Avid Nail Polishers
    • The Consumer: Hispanics, Blacks Most Numerous Ethnics Using Moisturizer
    • The Consumer: Baby Oil Use Dominated by Blacks - For Now
    • The Consumer: Hispanics, Blacks Lead in Facial Cleanser Products Use
    • The Consumer: Blacks Are Most Numerous, Most Eager
    • Body-Wash Users
    • The Consumer: Folks of Color Resist Suncare Products Use
    • The Consumer: One in Five Depilatory Users Is Hispanic
    • The Consumer: Hispanics Command Minority Use of Shave Cream
    • Big Three Minorities Each Host Increased Numbers of
    • Aftershave Users

Chapter 2 The Overall Market

  • KEY POINTS
  • Introduction
    • What We Mean by “Ethnic”
    • A Great Overlap Between Ethnic-Specific and General HBC Markets
    • Three Ethnic HBC Categories: Haircare, Makeup, Skincare
    • Mass, Prestige, Pop Prestige All Covered Here
    • Other Terms Clarified
    • Methodology

  • Overall Market Size and Growth
    • Ethnic-Specific HBC Climbing Toward $1.9 Billion in 2006
    • Ethnic-Specific Makeup, Skincare Resurge in 2001-2006
    • ...While Ethnic-Specific Haircare Just Holds Its Own
    • Ethnic-Specific Haircare Category Slogging on to $1.1 Billion
    • Ethnic-Specific Makeup in Double-Digit Charge to $621 Million
    • Ethnic-Specific Skincare in Bullish Arc to $154 Million
    • Table 2-1 U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2001-2006(In Millions)
    • Ethnic Consumers’ Purchases of General-Market HBC Top $6.5 Billion
    • Table 2-2 U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2002-2006(In Millions)
    • Grand Total Ethnic Spend = $8.4 Billion in 2006

  • Factors in Overall Market Growth
    • Marketers’ and Retailers’ Strategies Restore Ethnic HBC’s “Snap”
    • General-Market HBC Becomes More of an Influence Than a Threat
    • Ethnic Population Growing Fast...
    • Hispanics
    • African Americans
    • Asians
    • Table 2-3 Projection of U.S. African-American, Asian, and Hispanic Populations, by Gender, 2006-2020(In Thousands)
    • Botanicals and Naturals to Keep Driving Sales
    • Ethnic Spending Power Rocketing
    • Urban Style Rules
    • Will Keys to Selling to Diverse Hispanic, Asian Cultures
    • Ever Be Found?

  • Projected Ethnic-Specific HBC Sales
    • Expect $2.5 Billion at Retail as of 2012
    • Haircare to Brush $1.3 Billion
    • Makeup to Break $1 Billion
    • Skincare Foreseen Leaping to $238 Million
    • Table 2-4 Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2006-2012(In Millions)

  • Overall Consumer Advertising Expenditures
    • Advertisers of Ethnic-Specific HBC Spent $63 Million in 2005
    • Much Expenditure Hidden in Support for General-Use Brands

    Chapter 3 The Ethnic Haircare Category

    • KEY POINTS
    • The Products
      • Haircare Category Definition
      • Characteristics of African-American Hair
      • ...And of Hispanic and Asian Hair
      • Even Afros Require Use of a Range of Products
      • Seven Ethnic Haircare Segments
      • Product Gentleness the Holy Grail of Ethnic Haircare

    • Ethnic Haircare Category Size and Growth
      • Ethnic-Specific Haircare Struggles to $1.1 Billion in 2006
      • In 2001-2006, Ethnic-Specific Haircare Just Holds On
      • Table 3-1 U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2001-2006 (In Millions)
      • Relaxers Still Dominate, But Conditioners, Stylers Gain
      • Table 3-2 Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2003-2005 (In Millions)
      • Ethnics’ Purchases of General-Market Haircare Products Brush $3.2 Billion
      • Table 3-3 U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2002-2006 (In Millions)

    • Factors in Category Growth
      • Even As Ethnic-Specific and General-Market Haircare Blur,
      • There’s Hope
      • Power of Prestige, Natural Channels Lies in Gentler Haircare Formulas
      • More Hairstyles, Colors Acceptable in Daily Life - Opening Door to Fads
      • Big Change: Few Standouts Seen Among Hispanic, Asian
      • Haircare Brands
      • Ethnic Men and Kids Offer Potential
      • Ethnic Men
      • Ethnic Kids
      • Table 3-4 Projected U.S. Population of Children, by Race, Hispanic Origin, and Teen/Tween (8-18) Age Bracket, 2006-2010 (In Thousands)

    • Projected Ethnic Haircare Sales
      • Ethnic-Specific Haircare to Nudge $1.3 Billion in 2012
      • Table 3-5 Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2006-2012 (In Millions)

    • The Marketers
      • Among Hundreds of Ethnic-Specific Haircare Marketers, Few Notables
      • Planes of Marketer Specialization
      • Retailers Becoming Real Marketers…
      • Table of Ethnic Haircare Marketers and Brands
      • Table 3-6 Selected Ethnic Haircare Marketers and Their Brands, 2006

    • Marketer and Brand Share
      • Special Note on IRI Haircare Sales Data
      • In Relaxers, Majors Are Dogged by Lesser Marketers Table 3-7 Share of U.S. Retail Dollar Sales of Hair Relaxers/Straighteners, 2002-2006*
      • P&G/Pantene Leads Ethnic-Specific Shampoo Segment
      • Newhall, L’Oréal Command Ethnic-Specific Stylers
      • Key Brands/Freeze It Lead Ethnic-Specific Hairsprays/spritzes
      • P&G the Strongest Marketer of Ethnic-Specific Conditioner
      • In Ethnic-Specific Haircolor, L’Oréal Is Queen

    • Marketing and Product Trends
      • Gentle/Botanical/Natural Haircare
      • Hispano-Specific Haircare
      • A Budding Trend: Ethnic-Specific Extensions of Established Brands
      • Table 3-8 Selected New Introductions of Ethnic Haircare Products, by Marketer and Brand 2004-2006

    • Consumer Advertising Expenditures
      • Ethnic-Specific Haircare Advertisers Spend $34 Million in 2005
      • Seven Million-Dollar Spenders
      • P&G Makes Buys Worth $15 Million
      • L’Oréal Spends $9 Million
      • Hair Health
      • Maintenance Between Full-Scale Perming/Relaxing Occasions
      • The High-Fashion Format
      • Vanity Overrides Ethnic Pride
      • Don’t Relax - Texturize!
      • Especially for Latinas
      • Convenience
      • Humor
      • Keeping or Re-Growing Hair
      • General-Market Pitches to Ethnics
      • Sources for Ad Examples

    • Consumer Promotions
      • A Model Search
      • L’Oréal and the Film Industry
      • A Designer Shoe Sweepstakes
      • Participate in Survey, Get Free Samples by Mail

    Chapter 4 The Ethnic Makeup Category

    • The Products
      • Scope of the Ethnic Makeup Category
      • Ethnic Makeup Products Require Different Chemistry - Literally
      • Ethnic Cosmetics Pioneers: Ms. Walden, Ms. Roberts, Mr. Johnson
      • Hispanic Makeup Brand Activity Is Stirring
      • Asian-Specific Makeup Is Still Rare
      • Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail
      • Facial Makeup
      • Lip Color
      • Eye Makeup
      • Nailcare
      • FDA Regulation of Makeup Products
      • A Call for Industry Self-Regulation

    • Ethnic Makeup Category Size and Growth
      • Ethnic-Specific Makeup Very Bullish at $621 Million in 2006
      • Marketers Saw the Gaps at Retail, and Attacked Them
      • Table 4-1 U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2001-2006 (In Millions)
      • Sales of Ethnic-Specific Makeup by Type Are Smoothing Out…
      • Table 4-2 Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment 2002-2006
      • Ethnics’ Buys of General-Market Makeup Break $1.2 billion in 2006
      • Table 4-3 U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2002-2006 (In Millions)

    • Factors in Category Growth
      • Surprise! The Majors Stress Ethnic-Specific Makeup, Too…
      • Cosmeceuticals Drive Ethnic Purchases of General-Market Makeup
      • Ethnic Kids Making Up Earlier
      • Pardon the Stereotype: Hispanics Really Do Use More Makeup

    • Projected Ethnic Makeup Sales
      • Ethnic-Specific Makeup to Break $1 Billion in 2012
      • Table 4-4 Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2006-2012 (In Millions)

    • The Marketers
      • Makeup Players the Smallest Ethnic-Specific Force
      • Again, Degrees of Specialty…
      • Table of Marketers and Brands
      • Table 4-5 Selected Ethnic Makeup Marketers and Their Brands, 2006

    • Marketer and Brand Share
      • Special Note on Ethnic-Specific Makeup Share Data
      • Jordana Cosmetics/The New Milani Group Leads Three Segments, Is Strong in the Fourth
      • Ethnic-Specific Face Makeup Ruled by Milani, Markwins
      • Jordana/Milani Dominates Lipcolor
      • Jordana/Milani Far Ahead in Ethnic-Specific Eye Makeup - Until 2006…
      • In Nail Polish - Yes, It’s Jordana/Milani by a Mile!

    • Marketing and Product Trends
      • Extensive Intros, As in Mainstream Makeup Biz
      • Makeup for Latinas
      • One Intro Could Presage a Trend...
      • Table 4-6 Selected New Introductions of Ethnic Makeup, by Marketer and Brand, 2004-2006

    • Consumer Advertising Expenditures
      • Advertisers of Ethnic-Specific Makeup Spend $10 Million in 2005
      • Three Other Significant Spenders
      • A Queen Shares Her Makeup With You
      • Cover Up Skin Flaws
      • Value and the Old Hard Sell
      • Lots of Soft-Positioning of Gen-Mart Brands
      • Our Sources for Ads

    • Consumer Promotions
      • The Queen Herself Tours
      • Online Chats With Beauty Experts

    Chapter 5 The Ethnic Skincare Category

    • The Products
      • Ethnic Skincare: Category Definition
      • Two Segments: Basic Skincare, Shaving Products
      • African Americans’ Special Skincare Problems
        • Ashiness
        • Keloid
        • Melanin Imbalances
        • Oiliness
        • Razor Bumps

      • Vitiligo
      • Hispanic Skincare Assortment Still Small, But Expanding
      • Asians’ “Delicacy” of Skin
      • Five Key Ingredients
        • AHAs
        • Butters
        • Hydroquinone
        • Natural Oils
        • Other Botanicals

      • Skincare Products Regulated by FDA
      • Ethnic Skincare Category Size and Growth
        • Ethnic-Specific Skincare in Strong Run to $154 Million in 2006
        • A Small Category Expands…
        • Basic Skincare in Accelerated Climb to $117 Million
        • Shaving Products Segment Also Strong, Pushes to $37 Million
        • Table 5-1 U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment 2001-2006 (In Millions)
        • Ethnics Purchase $2.1 Billion Worth of General-Market
        • Skincare Products
        • Table 5-2 U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2002-2006 (In Millions)

      • Factors in Category Growth
        • Okay, We’ve Tried Prestige Skincare...
        • Major HBC Marketers/Mass Retailers Give Ethnic-Specific Skincare Its Due
        • Yet General-Market Products Still Rule
        • The Potential in Hispanic, Male, Youth Audiences
        • Hispanics
        • Men
        • Kids

      • Projected Ethnic Skincare Sales
        • Ethnic-Specific Skincare Leaping to $238 Million by 2012
        • Basic Skincare Segment to Reach $186 Million
        • Shaving Products Segment to Push to $52 Million
        • Table 5-3 Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, 2006-2012 (In Millions)

      • The Marketers
        • Still a Handful of Ethnic-Specific Skincare Leaders
        • Mostly Specialists, Whether Large or Small, Public or Private
        • Table of Ethnic Skincare Marketers and Their Brands
        • Table 5-4 Selected Ethnic Skincare Marketers and Their Brands, 2006

      • Marketer and Brand Share
        • Special Note on Ethnic-Specific Skincare Share Data
        • In IRI’s Skincare Segment, E.T. Browne Edges Out L’Oréal
        • In Ethnic-Specific Shaving Lotion, M & M Is Sole Contender
        • ...And No Significant Ethnic-Specific Shaving Cream Brands

      • Marketing and Product Trends
        • Positioning on African-Sourced Ingredients
        • Doctor-Endorsed Afro-American Skincare Brands
        • Extensions of Mainstream HBC Brands
        • Table 5-5 Selected New Introductions of Ethnic Skincare Products, by Marketer and Brand, 2004-2006

      • Consumer Advertising Expenditures
        • Ethnic-Specific Skincare Advertisers Spend Over $18 Million in 2005
        • Four Notable Advertisers All Spend $1 Million-Plus

      • Consumer Advertising Positioning
        • Fade, Even Out, Conceal…
        • Skincare for the Elegant Hispanic Woman
        • Plenty of Gen-Mart Advertisers Appealing to Ethnics
        • Our Sources for Ads

    Chapter 6 The Competitive Situation

    • Competitive Profile: Alberto-Culver Company
      • Net Sales of $3.5 Billion After 13 Years of Growth
      • Poised to Push Ethnic-Specific Workhorse Brands With New Verve
      • The Sally Beauty Spin-Off
      • Other Alberto Famous Brands

    • Competitive Profile: E.T. Browne Drug Co., Inc.
      • Sales Estimated at $45 Million-$55 Million
      • A Brand Mix Keyed to Moisturizers and Haircare Products
      • Hitting Both the Ethnic-Specific and Crossover Jackpots

    • Competitive Profile: Jordana Cosmetics Corp./The New Milani Group, Inc.
      • Milani Sales Estimated at $40 Million-$50 Million
      • Surprise! Milani’s the Makeup Leader in Mass
      • Milani Poised for Bigger Splash

    • Competitive Profile: L’Oréal Group
      • Sales Exceed €14.5 Billion in 2005
      • A Good Performance in 2006
      • L’Oréal Brand Roster Covers Channels from Mass to Prestige
      • “International Brands for All the Beauties of the World”
      • What the Future May Hold for L’Oréal’s U.S. Ethnic HBC Biz
      • L’Oréal Acquires The Body Shop

    • Competitive Profile: Markwins International Corporation
      • Sales Estimated at $200 Million
      • Markwins the Value-Positioned Aggressor
      • Repositioning Tropez as an Hispanic Brand

    • Competitive Profile: The Procter & Gamble Company
      • Net Sales of $68 Billion in Fiscal 2006
      • Table 6-1 The Procter & Gamble Company's Net Sales, by Business Segment, Fiscal 2006 (Ended June 30th) (Millions)
      • P&G Diversifies HBC Stance Across Full Range of Price-Tiers
      • Extending Major Gen-Mart Brands With Ethnic-Specific Collections
      • Partnership With Impala/Iman Cosmetics
      • Other P&G Famous Brands

    • Five Marketers to Watch
      • Alaffia
      • Azania Cosmetics
      • BioPharmetics, Inc.
      • Johnson & Johnson
      • NYX Los Angeles, Inc.

    Chapter 7 Distribution and Retail

    • Distribution and Retail
      • The Ethnic HBC Product Path
      • Margins and Assortments Are Improving
      • Mass Retailers Must Wake Up to Ethnic HBC Potential

    • Retailer Focus: Walgreen Co.
      • Net Sales Jump to $42 Billion in Fiscal 2005
      • Expansion: You Can Reach Out and Touch a Walgreen - Really!
      • Fighting to Make Marketers Recognize Ethnic Consumers
      • Walgreen Introduces Cutting-Edge Ethnic-Specific Label

    Chapter 8 The Consumer

    • KEY POINTS
    • The U.S. Ethnic Population
      • Three Largest Minorities Are 88 Million Strong in 2006
      • Hispanics Number 39 Million
      • African-American Sector Is Almost 36 Million
      • Asian Americans Approach 13 Million Mark
      • Ethnic Men Hold Up Less Than Half the Sky
      • Table 8-1 Projection of U.S. African-American, Asian, and Hispanic Populations, by Gender, 2006-2020 (In Thousands)
      • Ethnic Teens/Tweens Number 17 Million
      • Table 8-2 Projected U.S. Population of Children, by Race, Hispanic Origin, and Teen/Tween (8-18) Age Bracket, 2006-2010(In Thousands)

    • About Simmons Data
      • What They Are…
      • …And How to Use Them
      • The Survey’s Overall Adult Gauge
      • Marketing Regions Defined
      • Northeast
      • East Central
      • West Central
      • Southeast
      • Southwest
      • Pacific
      • Table 8-3 Projections of Numbers of U.S. Adults, by Demographic Factor, 2006(In Thousands)

    • The Ethnic Consumer of Haircare Products
      • Blacks Account for Over Half of All Relaxer/Home Perm Users
      • Table 8-4 U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Relaxer Brand Use Pivots on Age, Marital Status, Presence of Kids
      • Table 8-5 Demographic Characteristics Most Favoring Purchase of Hair Relaxers/Home Perms, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • Hispanics Show Striking Tendency to Use Stylers
      • Table 8-6 U.S. Use of Hairstyling Creams, Gels, and Lotions, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • In Hairspray Use, No Strong Ethnic Skews
      • Table 8-7 U.S. Use of Hairspray, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • For Shampoo, Hispanics Are Dominant Users
      • Table 8-8 U.S. Use of Shampoo, by Race or Ethnicity, 2003-2006 (Adults, In Thousands; Recent 7 Days)
      • Conditioner Use Skews to All Three Minorities
      • Table 8-9 U.S. Use of Hair Conditioner, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Use of Dark & Lovely Conditioner Marked by the Middle-Aged, Presence of Some Kids
      • Table 8-10 Demographic Characteristics Most Favoring Purchase of Hair Conditioner, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • Hispanics Have Largest Haircolor User-Base
      • Table 8-11 U.S. Use of Haircolor, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)

    • The Ethnic Consumer of Makeup
      • Hispanics, Blacks Lead Minority Lipcolor Users
      • Table 8-12 U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Middle-Aged, Single, Low Income Stand Out in Fashion Fair
      • Lipcolor Use
      • Table 8-13 Demographic Characteristics Most Favoring Purchase of Lipstick/Lip Gloss, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • Hispanics Top Minority Users of Foundation
      • Table 8-14 U.S. Use of Foundation Makeup, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Fashion Fair Foundation: Middle-Aged, Seniors, Retirees Star
      • Table 8-15 Demographic Characteristics Most Favoring Purchase of Foundation Makeup, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • All Three Minorities Demonstrate Resistance to Use of Blusher
      • Table 8-16 U.S. Use of Blusher, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • No Surprise - Fashion Fair Blusher Favored by Middle-Aged, Singles, Small Households
      • Table 8-17 Demographic Characteristics Most Favoring Purchase of Blusher, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • Hispanic Eye Shadow User-Base Growing
      • Table 8-18 U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Fashion Fair Eye Shadow Use Favored by Middle-Aged, Non-Marrieds
      • Table 8-19 Demographic Characteristics Most Favoring Purchase of Eye Shadow/Eye Liner/ Eyebrow Pencil, by Brand, 2006 (Adults in Thousands, in Recent 12 Months)
      • Hispanic User-Base for Mascara Booms
      • Table 8-20 U.S. Use of Mascara, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Blacks the Most Avid Nail Polishers
      • Table 8-21 U.S. Use of Nail Polish, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)

    • The Ethnic Consumer of Skincare Products
      • Hispanics, Blacks Most Numerous Ethnics Using Moisturizer
      • Table 8-22 U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Baby Oil Use Dominated by Blacks - For Now
      • Table 8-23 U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Hispanics, Blacks Lead Declining Facial Cleanser Products Use
      • Table 8-24 U.S. Use of Facial Cleansing Creams, Lotions, and Gels,*** by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Blacks Are Most Numerous and Most Eager Body Wash Users
      • Table 8-25 U.S. Use of Body Wash, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Folks of Color Resist Suncare Products Use
      • Table 8-26 U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • One in Five Depilatory Users Is Hispanic
      • Table 8-27 U.S. Use of Depilatories, by Race or Ethnicity, 2006 (Adults, In Thousands)
      • Hispanics Command Minority Use of Shave Cream
      • Table 8-28 U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
      • Big Three Minorities Each Host Increased Numbers of
      • Aftershave Users
      • Table 8-29 U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2003-2006 (Adults, In Thousands)

    Chapter 9 Trends and Opportunities

    • Never Again Underestimate Ethnic-Specific HBC
      • More Up-to-Date Ethnic-Specific Products Needed
      • Unmined Ethnic-Specific HBC Dollars in Prestige and
      • Natural Channels
      • Target the Assimilated
      • Curry Crossover Biz -- in Both Directions

    Appendix: Addresses of Selected Marketers