The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover , 4th Edition

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Published Jun 1, 2004 | 246 Pages | Pub ID: LA953402

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It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to factor in the impacts of national youth trends upon the ethnic market. Find out how you can secure your company’s share of a projected $200 million gain over the span 2003-2008: This latest edition of Packaged Facts’ popular report on the ethnic HBC scene describes an atmosphere of change and high expectation, as in 2004, marketers strive to introduce -- finally -- more products for Hispanic and Asian audiences. Past and future sales trends, societal contexts, and demographics (based on Simmons data), are discussed in depth. Also, the competitive strategies of a representative span of marketers are examined, including those of L’Oreal, Alberto-Culver, Procter & Gamble, Johnson Publishing, and others.

Report Methodology
The information in The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the ethnic HBC market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the ethnic beauty market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of haircare, cosmetics and skincare products, along with products designed for ethnic consumers. It provides up-to-date competitive profiles of marketers of ethnic beauty products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal beauty industry.

What You’ll Get in this Report
The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products is a brand-new report that offers a unique perspective on the burgeoning market for ethnic beauty items. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles(of the ethnic HBC marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report If your company is already competing in the ethnic beauty care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ethnic beauty products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for ethnic HBC products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for ethnic HBC products
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the ethnic beauty arenas.
  • Advertising agencies working with clients in personal grooming industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

I Executive Summary

II The Overall Market

  • Introduction
    • Defining “Ethnic”
    • Overlap Between Ethnic and General HBC Markets
    • Three Ethnic HBC Categories: Hair Care, Cosmetics, Skin Care
    • Mass, Prestige, and “Pop Prestige” Covered
    • Ethnic Men’s HBC Covered Here and in Separate Report
    • Clarification of Other Terms
    • Methodology

  • A Brief History
  • Overall Market Size and Composition
    • Market Hovers Around $1.5 Billion Mark
    • Ethnic Purchasing in General-Market Adds Muscle
    • Radically Different Results, Depending on Your Your Involvement...
    • Share by Category
    • Outlet Share

  • Factors in Future Growth
    • Ethnic Population Sectors Still Growing
      • Hispanics Now Most Numerous Minority
      • But African Americans Are Key Target
      • Asian-American Audience Growing Rapidly

    • Ethnic Pride + Assimilation = Urban Style
    • Minorities’ Major Spending Power
    • Non-Specialized Brands to Increase Offerings for Ethnics
    • From Zero to Sixty: Brands for Hispanics
    • Launching in Mass
    • The Commodity Nature of HBC
    • Retailers Scouting Abroad for Brands of Ethnic Interest
    • Potential in Youth and Men’s Audiences

  • Projected Sales
    • Ethnic HBC to Hit $1.7 Billion in 2008

  • Consumer Advertising Expenditures
  • Trade Shows

III The Hair Care Category

  • The Products
    • Scope of Hair Care Category
    • A Word About African-American Hair
    • ...And About Hispanic and Asian Hair
    • Perms, Straightened Hair, Dreads Require Use of a Range of Products
    • Seven Ethnic Hair Care Segments
      • Relaxers/Home Perms
      • Treatments
      • Hair Color
      • Styling Products
      • Shampoo and Conditioner
      • Men’s Styling Products
      • Children’s Products
      • Wigs

    • The Harsh and the Gentle

  • Hair Category Size and Growth
    • Hair Category Sinks to $1 Billion Mark in 2003
    • Ethnic Purchasing in General-Market Adds Muscle
    • Here, Too, Fortunes Depended on Market Stances
    • Share of Sales by Product Segment
    • Outlet Share
    • Regionality of Relaxer/Home Perm Sales

  • Factors in Future Growth
    • General-Market Activity Favoring Non-Ethnic- Specific Brands
    • Gentler Formulations Nudging Ethnics Over to Prestige, Natural Channels
    • More Hairstyles and Colors Accepted in Daily Life
    • Watch for the Explosion: Hispanic Brands Hitting Mass
    • Retailers Importing Foreign Brands
    • Kids’ Sectors Offer Opportunity
    • Men Are Worthy of Attention

  • Projected Sales
    • Ethnic Hair Category to Struggle to $1.1 Billion by 2008

  • The Marketers
    • Field of Ethnic-Specific Hair Care Marketers Remains Narrow
    • Degrees of Specialization
    • Both Public and Private Companies
    • Consolidation
    • Table of Ethnic Hair Care Marketers and Brands

  • Market Share
    • A Special Note on Hair Care Data
    • L’Oreal, Alberto-Culver Are Relaxer Leaders
    • Other Segments...

  • Product Trends
  • Consumer Advertising Expenditure
  • Consumer Advertising Positioning
  • Consumer Promotions

IV The Cosmetics Category

  • The Products
    • Scope of Color Cosmetics Category
    • Different Chemistry Required for Ethnic Cosmetics
    • Ms. Walden, Ms. Roberts, Johnson Publishing Are Ethnic Cosmetics Pioneers
    • Asians Accommodated by a Very Few Marketers
    • Hispanics’ Cosmetic Needs Historically Neglected
    • Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail
    • Facial Makeup
      • Foundation
      • Face Powder
      • Blusher
      • Concealer/Coverup

    • Lip Color
    • Eye Makeup
      • Shadow
      • Eyeliner/Eyebrow Pencils
      • Mascara

    • Nail Care
    • FDA Oversight

  • Cosmetics Category Size and Growth
    • Ethnic Cosmetics Push on to $367 Million
    • Ethnic Purchasing in General-Market Adds $__
    • Cosmetics Have Been Best Ethnic Performers
    • Share by Product Segment
    • Outlet Share

  • Factors in Future Growth
    • Major-Player Activities Stimulating Category
    • More Cosmetics for Hispanics, Asians, Others
    • Cosmeceutical Features a Plus
    • Ethnic Youth Eager to Use Cosmetics

  • Projected Sales
    • Ethnic Cosmetics to Be Valued at $492 Million in 2008

  • The Marketers
    • Cosmetics Marketers the Smallest Ethnic-Specific Cadre
    • Major Marketers Getting More Involved
    • Company Types
    • Table of Marketers and Brands

  • Marketer Rankings
  • Product Trends
  • Consumer Advertising Expenditure
  • Consumer Advertising Positioning
  • Consumer Promotions

V The Skin Care Category
  • The Products
    • Scope of Ethnic Skin Care Category
    • Two Segments: Basic Skincare and Shaving Products
    • African Americans’ Special Skin Care Problems
      • Ashiness
      • Impetigo
      • Keloid
      • Oiliness
      • Melanin Imbalances
      • Razor Bumps

    • Hispanic Skin Care Needs Rarely Addressed
    • Asians’ “Delicacy” of Skin
    • Three Key Ingredients
      • AHAs
      • Butters
      • Hydroquinone

    • Skin Care Products Regulated by FDA

  • Skin Care Category Size and Growth
    • Ethnic Skin Care Edges Up to $118 Million in 2003
    • General Skin Care Products Hold Back Ethnic- Specific Versions
    • Share of Sales by Product Segment
    • Outlet Share

  • Factors in Future Growth
    • Marketers Opting for Broader Stances Than Ethnic- Specific
    • Assortment: Who Needs Ethnic Skin Care, Anyway?
    • New Lines for Hispanic and Asians Now Debuting
    • Retailers Look Abroad for Ethnic-Friendly Brands
    • Potential in Ethnic Male Audience
    • ...But Less Skin Care Potential in Kid Audience

  • Projected Sales
    • Ethnic Skin Care to Brush $150 Million by 2008

  • The Marketers
    • A Handful of Ethnic Skin Care Leaders
    • Public and Private, But Mostly Specialists
    • Table of Ethnic Skin Care Marketers and Their
    • Brands

  • Marketer and Brand Share
  • Product Trends
  • Consumer Advertising Expenditure
  • Consumer Advertising Positioning
  • Consumer Promotions

VI The Competitive Situation
  • Pros and Cons of a Virtual Commodity Market
  • Ethnic-Specific Marketers Give Up Sales to Generalists
  • The Upshot of All That Consolidation
  • The Coming Wave of Hispanic-Specific Brands
  • Retailers Importing Brands from Latin America, Europe...
  • The Battlefield by Category
    • Hair Care
    • Cosmetics
    • Skin Care

  • Competitive Profiles
    • Alberto-Culver/Pro-Line
    • Colomer USA
    • Estee Lauder
    • [M.A.C. brand]
    • Johnson Publishing
    • L’Oreal/Soft Sheen Carson
    • Luster Products
    • Procter & Gamble
    • J. Strickland
    • Wella AG

  • Marketers to Watch
    • BioCosmetics Research Labs
    • Dr. Bronner
    • Ella Cosmetics
    • Tupperware Corp.

    VII Distribution and Retail
    • Range of Ethnic HBC Outlets Broadened
    • Margins
    • Store Product Mixes Improved in Anticipation of Hispanic Items
    • But Many Mixes Still Do Not Meet Ethnics’ Needs
    • Retail Focus: Alberto-Culver/Sally Beauty
    • Retail Focus: M.A.C.

    VII The Consumer

    VIII Trends and Opportunities

    Appendix: Addresses of Selected Marketers