Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition

 
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Published Oct 1, 2009 | 348 Pages | Pub ID: LA1939948

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Despite the economic downturn of 2008-2009, ethical grocery products are continuing to make headway in the market, especially when contrasted with the relatively flat market for conventional groceries. Indeed, by many accounts, consumer demand is steadily increasing for products that fulfill eco-friendly, natural, organic, local, humane, and fair trade criteria. Major marketers and retailers are increasingly tapping into this trend by offering more ethical products, upping their corporate responsibility efforts through energy-efficient “green” facilities and sustainable business practices, and increasing their associated cause-related marketing efforts.

Underpinning market advancement is ongoing strong consumer demand for products perceived to be healthier and safer. According to Packaged Facts’ February 2009 consumer poll, approximately one-fourth of U.S. adult shoppers frequently buy certified organic food or beverage products, and one-third are usually willing to pay more for organic foods—even in the midst of economic recession. Featuring exclusive consumer data from this survey, the report homes in on food and non-food purchasing trends as well as attitudes and demographic characteristics of ethical product purchasers.

Building on the analysis presented in the previous edition, the report also examines key issues and trends affecting the marketplace across two classifications—Foods & Beverages, and Non-Food Products—with the latter defined as encompassing personal care products (cosmetics, skin care, hair care, etc.) and household products (paper goods, diapers, detergents, cleaning products, light bulbs, etc.). Coverage includes historical and projected retail sales estimates from 2005 through 2014, case studies of key marketers and retailers, and trends in new product development and competitive positioning. Also covered are government regulations and certifying organizations, mergers and acquisitions, retail trends, eco-conscious demographic profiles, and international trends.

Additional data sources include Information Resources, Inc.’s InfoScan Review for the mass-market channel, Datamonitor Product Launch Analytics data tracking new product introductions, and Experian Simmons data profiling consumer attitudes and product purchasing behavior.

Read an excerpt from this report below.


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        •   Global Number of Ethical Product Launches, 2005-2009

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        •   Top 10 Countries by Number of Ethical Product Launches, 2005-2009*
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        •   Top 20 Global Marketers by Number of Ethical Product Launches, 2005-2009
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        •   U.S. Retail Sales of Ethical Products, 2005-2009 (in millions of dollars)
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        •   Consumer Price Index for Food at Home, Personal Care Products, and Housekeeping Supplies: 1999-2009
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        •   Projected U.S. Retail Sales of Ethical Products, 2009-2014 (in millions of dollars)

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        •   Number of U.S. Ethical Product Launches, 2005-2009
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        •   Demographic Segments Most and Least Likely to Agree It Is Important a Company Acts Ethically, 2009 (percent, number and index of U.S. adults)

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        •   Demographic Segments Most and Least Likely to Agree They Would Pay More for Environmentally Friendly Products, 2009 (percent, number and index of U.S. adults)
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        •   Ethical Consumption Psychographics: Premium Consumers by Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
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        •   U.S. Retail Sales of Ethical Foods and Beverages, 2005-2009 (in millions of dollars)
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        •   U.S. Retail Sales of Organic Foods and Beverages, 2005-2009 (in millions of dollars)

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        •   Global vs. U.S. Retail Sales of Fair Trade Foods and Beverages, 2005-2008 (in millions of euros)
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        •   Consumers Who Frequently Buy Organic Foods and Beverages, February 2009 (percent of U.S. adults)
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        •   Consumers Who Are Willing to Pay More for Organic Foods and Beverages, February 2009 (percent of U.S. adults)

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        •   U.S. Certified Organic Acreage: 1992, 2000, 2003 and 2005
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        •   Projected U.S. Retail Sales of Ethical Foods and Beverages, 2009-2014 (in millions of dollars)

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        •   Number of U.S. Ethical Food and Beverage Launches, 2005-2009

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        •   Ethical Claims by Number of U.S. Ethical Food and Beverage Launches, 2005-2009

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        •   Number of Ethical Food and Beverage Launches by Product Category, 2005-2009

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        •   Top 15 U.S. Marketers of Ethical Foods and Beverages by Number of Product Launches, 2005-2009
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        •   Demographic Overview for Consumers Who Look for Organic/Natural Food (Any Agree), 2009 (percent, number and index of U.S. adults)
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        •   Demographic Overview for Whole Foods Market or Trader Joe's Shoppers, 2009 (percent, number and index of U.S. adults)

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        •   Affluent Consumers: Largest Demographic Blocs, Q3 2008 to Q1 2009 (percent, number and index)
        •   Affluent Consumers: Top Demographic Indicators, Q3 2008 to Q1 2009 (percent, number and index)
        •   Agreement Among Affluent Consumers with Statement, "When Shopping for Food, I Especially Look for Organic or Natural Foods": Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
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        •   U.S. Retail Sales of Ethical Non-Food Products, 2005-2009 (in millions of dollars)

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        •   U.S. Retail Sales of Ethical Personal Care Products, 2005-2009 (in millions of dollars)

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        •   U.S. Retail Sales of Ethical Household Products, 2005-2009 (in millions of dollars)
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        •   Projected U.S. Retail Sales of Ethical Non-Food Products, 2009-2014 (in millions of dollars)

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        •   Projected U.S. Retail Sales of Ethical Personal Care Products, 2009-2014 (in millions of dollars)

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        •   Projected U.S. Retail Sales of Ethical Household Products, 2009-2014 (in millions of dollars)

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        •   Top 10 Marketers of Natural/Organic Personal Care Products by Retail Sales and Percent Share of Total Retail Sales, 2006 vs. 2008 (in millions of dollars)
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        •   Number of U.S. Ethical Non-Food Product Launches: 2005-2009
        •   Top 10 Ethical Claims by Number of U.S. Ethical Non-Food Product Launches: 2005, 2008 and 2009 (number)
        •   Ethical Claims by Number of U.S. Ethical Non-Food Product Launches, 2005-2009 (number)
        •   Number of Ethical Non-Food Launches by Product Category: 2005-2009 (number)
        •   Top 10 U.S. Marketers of Ethical Non-Food Products by Number of Product Launches: 2005-2009 (number)
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        •   Selected Above Average Demographics for Consumers Who Never Buy Cosmetics Tested on Animals (Any Agree), 2009 (percent, number and index of U.S. adults)

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        •   Selected Above Average Demographics for Consumers Who Buy Recycled Paper Products (Any Agree), 2009 (percent, number and index of U.S. adults)
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