U.S. Equine Market, 2nd Edition

Attention: There is an updated edition available for this report.
 
   Single User - $3,300
   Site License (one location, 10 users) - $4,950
   Corporate License - $6,600



Published May 31, 2014 | 152 Pages | Pub ID: LA5192045

Special offer: now 10% off original price of $3,300

U.S. Equine Market, 2nd Edition



It’s been a tough few years for the U.S. equine industry. The recession took its toll, and horse ownership levels dropped, causing a decline in the market for equine products (4% annually since 2009, Packaged Facts found).

But in our new report, U.S. Equine Market, 2nd Edition, Packaged Facts finds reasons for hope for the equine world. With the largest horse population of any country in the world, the U.S. (and in particular states such as Kentucky and Oklahoma) relies on the equine industry for a vital economic impact. Growing interest in natural horsemanship techniques and products, as well as continued R&D efforts to develop new feed and supplements targeting equine-specific health issues, are additional positive signs that the equine market has not disappeared. As the economy slowly recovers, things should be looking up for this industry.

U.S. Equine Market, 2nd Edition highlights strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. The report provides a comprehensive overview of the market, covering cross-market trends and opportunities through 2017 in both equine supplies and services. It thoroughly reviews competitive, new product and retail trends, as well as trends in equine owner demographics.

The report estimates the size and composition of this market and forecasts growth trends. It also tracks the major marketers participating in the equine market and provides a bird’s eye view of the major equine services. Highlights include the impact of the recession and economic recovery; recent mergers and acquisitions; advertising and promotional trends including cause marketing; green initiatives; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture. Dozens of images of equine products and consumer ads are included.

  • $1,276.00 Included

    • $150.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $252.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $298.00 Included
      •  
        $93.00 Included
      •  
        $135.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $340.00 Included
      •  
        $135.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $235.00 Included
      •  
        $97.00 Included
      •  
        $137.00 Included

  • $3,321.00 Included

    • $369.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $117.00 Included

    • $236.00 Included

      • $94.00 Included
        •   U.S. Equine Market Sales, 2009, 2013, 2017 (millions)

      • $140.00 Included
        •   Annual Expenditures of Horse Operations, Virginia: 2010 (dollars)

    • $684.00 Included

      • $256.00 Included
        •   Horse Population, U.S. and World: 2008-2012 (in thousands and percent)
        •   Global Horse Population, Countries with Populations Over One Million: 2012 (in thousands)
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $232.00 Included
      •  
        $93.00 Included

    • $1,915.00 Included
      •  
        $194.00 Included
      •  
        $161.00 Included
      •  
        $173.00 Included
      •  
        $180.00 Included
      •  
        $198.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $97.00 Included
      •  
        $93.00 Included
      •  
        $95.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   Economic Impact of Kentucky Equine Industry, 2012
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $103.00 Included
        •   Economic Impact of Oklahoma Equine Industry, 2012
      •  
        $96.00 Included
      •  
        $100.00 Included
      •  
        $93.00 Included

    • $411.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $178.00 Included

    • $316.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $136.00 Included

  • $3,321.00 Included

    • $644.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $103.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $127.00 Included

    • $1,565.00 Included
      •  
        $158.00 Included
      •  
        $173.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $1,016.00 Included
        •   Selected Marketers and Brands of Equine Products, 2014

    • $262.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $564.00 Included

      • $137.00 Included
        •   Share of U.S. Retail Sales of Pet Products Market by Channel, 2013 (percent)
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $658.00 Included

      • $134.00 Included
        •   Level of Agreement with the Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014 (percent)
        •   Level of Agreement with the Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014 (percent)
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $191.00 Included

  • $2,856.00 Included

    • $633.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $110.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $121.00 Included

    • $1,249.00 Included
      •  
        $95.00 Included
      •  
        $93.00 Included
      •  
        $107.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $237.00 Included
      •  
        $171.00 Included
      •  
        $210.00 Included

    • $972.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $134.00 Included
      •  
        $93.00 Included
      •  
        $131.00 Included
      •  
        $93.00 Included
      •  
        $108.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $191.00 Included

  • $1,287.00 Included

    • $474.00 Included
      •  
        $93.00 Included
      •  
        $148.00 Included

      • $93.00 Included
        •   Most Popular Uses of Horses by Horse Owners, 2009 vs. 2012

      • $209.00 Included
        •   Horse Population by State, 2007 vs. 2012 (number and percentage change)
        •   Number of Farms with Horses in Residence by State, 2007 vs. 2012

    • $596.00 Included

      • $221.00 Included
        •   Horseback Riding, Participated Last 12 Months, 2009-2013
        •   Selected Demographics for Horseback Riding: Participated Last 12 Months, 2013 (percent and index)

      • $96.00 Included
        •   Quarter Horse Shows, 2009-2013
        •   American Paint Horse Shows, 2009-2013

      • $277.00 Included
        •   Horse Racing, Viewed Last 12 Months, 2009-2013
        •   Horse Racing Events Viewed Last 12 Months vs. Plan to Watch Next Year, 2009-2013 (percent)
        •   Selected Demographics for Horse Racing: Attended vs. Viewed on TV, Last 12 Months, 2013 (index)

    • $217.00 Included

      • $93.00 Included
        •   Top 10 Sources of Information for Horse Owners, 2010 vs. 2012 (percent)

      • $154.00 Included
        •   Horse Care Items Owned, Purchased and Plan to Purchase, 2012 (percent)

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.