U.S. Equine Market, 3rd Edition

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Published Mar 14, 2017 | 164 Pages | Pub ID: LA15184170
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U.S. Equine Market, 3rd Edition

The U.S. equine industry continues along a path of slow decline, despite renewed consumer interest in horses spurred on by some historic horse racing in the last few years. Horse ownership levels have dropped, and with fewer new foal registrations every year, the equine industry is looking at fewer horses to feed and care for in the years ahead. But marketers within the equine industry remain optimistic and appear to believe that the worst is behind them.

Equine Industry Trends & Opportunities

Packaged Facts' new report, U.S. Equine Market, 3rd Edition, highlights strategic directions for current and prospective marketers within the U.S. equine industry, with a forward-looking focus on high-growth product segments and market drivers. U.S. Equine Market, 3rd Edition provides a comprehensive overview of the market for equine industry services, covering cross-market trends and opportunities in both equine supplies and services. Packaged Facts's report thoroughly reviews the industry's competitive trends, new product and retail trends, as well as trends in equine owner demographics.

Report Scope

U.S. Equine Market, 3rd Edition estimates the size and composition of the U.S. equine market and forecasts industry growth trends. The report also tracks the major marketers participating in the equine market and provides a bird’s eye view of the major equine services. Report highlights include: the impact of the recession and economic recovery on the U.S. equine industry; recent mergers and acquisitions within the equine industry; advertising and promotional trends including cause marketing; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture. Dozens of images of equine products and consumer ads are included within our comprehensive report. 
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