Energy and Sports Drinks: U.S. Retail Market Trends and Opportunities

 
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Published May 10, 2017 | 54 Pages | Pub ID: LA15341563

Energy and Sports Drinks: U.S. Market Trends and Opportunities

The sports and energy drinks market has experienced robust growth in recent years as consumers have sought novel flavor and ingredient combinations and alternatives to carbonated soft drinks (CSDs). However, the shift away from CSDs also raised the profile of other ready-to-drink (RTD) beverages, particularly bottled water, which is the most popular choice among U.S. adults and is set to overtake CSDs in annual production volume by 2021. Ready-to-drink tea and coffee beverages have become popular alternatives to self-prepared varieties of these beverages and represent formidable competition for energy drinks. This new Packaged Facts report, Energy and Sports Drinks: U.S. Market Trends and Opportunities, identifies these trends through energy drink industry analysis , highlights key energy & sports drink market opportunities, and reveals consumer attitudes that will help shape the energy drink market through 2021. Key players in drinks marketing – and the factors shaping their evolution – are also discussed.

Scope of this Report

Energy and Sports Drinks: U.S. Market Trends and Opportunities looks at the current and forecasted U.S. retail sports and energy drinks market, including liquid beverages and beverage mixes. The discussion includes key energy drink market trends driving consumer purchases within this beverage category, including demand for natural and organic products.

Methodology

Packaged Facts' report, Energy and Sports Drinks: U.S. Market Trends and Opportunities encompasses sales of the energy drink market share in retail outlets such as convenience stores, supermarkets and other grocery stores, general merchandise stores (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. Sources of market and consumer data consulted for this report encompass:
  • IRI sales tracking through selected U.S. retail outlets
  • government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
  • energy and sports drink producers and representative trade associations
  • a wide range of pertinent industry sources, including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications
Consumer data in Energy and Sports Drinks: U.S. Market Trends and Opportunities come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (aged 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.

Another source of consumer data in this report are Simmons Market Research National Consumer Studies. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.
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