Egg Market Trends and Opportunities in the U.S.
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Egg Market Trends and Opportunities in the U.S.Eggs have been and will continue to be a staple of the American diet. Eggs are consumed in well over 90% of U.S. households and are present on the menus of three out of four U.S. foodservice establishments. The industry has managed to maintain its stability despite serious losses in the early to middle part of 2015 due to an outbreak of avian flu in epidemic proportions.
Egg Market Addresses Animal Welfare, Organic, and Other Consumer Trends
The egg market's biggest challenge likely comes from animal welfare advocates rousing consumers to continue demanding better conditions for the laying hens. The new normal of the social media environment does make it relatively easy to stir up consumer movements, and such a development could compel producers to invest in more wholesale reforms to current practices.
Packaged Facts’ report Egg Market Trends and Opportunities in the U.S. looks at the state of the market in the wake of the mid-2015 avian flu epidemic. The report reviews evolving consumer demand for high quality protein, the reemergence of breakfast as the most important meal of the day, breakfast sandwich and “breakfast all day” culinary trends, and the responses in grocery retailing and the foodservice industry to these developments. In addition, the report offers growth projections for egg sales in the U.S. and features the results of an exclusive Packaged Facts national online consumer survey regarding diet, nutrition, and food shopping patterns related to eggs.
Scope and MethodologyMarket trends and market size estimates within Egg Market Trends and Opportunities in the U.S. are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
- IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
- U.S. Department of Agriculture reports;
- Public information provided by egg producers and the associations representing the egg industry, other food companies, grocery retailers, and foodservice operators.
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