Eating Trends: Cooking & Food Shopping
Eating Trends: Cooking & Food Shopping provides a compact overview of continuity and changes in U.S. adult cooking and food shopping patterns between either 2008 and 2018 or 2009 and 2019, with a focus on corresponding demographics. This data-heavy, topline report draws on behavioral and psychographic questions from the Simmons Market Research national consumer survey series, identifying as “prime” demographics those groups disproportionately likely to somewhat agree (“agree a little”) or strongly agree (“agree a lot”) with given statements about cooking-related and grocery shopping behaviors.
Trended data and current key demographics are provided for the following topics:
- Household Grocery Expenditures by Demographic (Age, Ethnicity, Household Income, and more)
- Use of Online Grocery Shopping (including use of Amazon Prime Pantry, AmazonFresh, Instacart, Peapod, Google Express, and meal kits)
- Attitudes and Behaviors Related to Cooking (importance of kitchen in home, willingness to try new recipes, and more)
- Attitudes and Behaviors Related to Eating (eating local foods, eating freshest ingredients, eating easy to prepare meals, eating fast food, sitting down to eat meals together, and more)
- Cooking-Based Hobbies and Entertainment Choices (barbecuing, cooking for fun, tailgating, searching for recipes on the internet, using tablet computer as a cookbook, and more)
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