Durable Dog and Cat Petcare Products, 3rd Edition
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Published Oct 14, 2020 |
285 Pages |
Pub ID: LA16110876
NOTE: This publication combines Packaged Facts’ report Durable Dog and Cat Petcare Products, 3rd Edition (October 2020) with the supplemental report Durable Petcare Products: Consumer Trends Update (June 2020).
The coronavirus pandemic has impacted almost every facet of American life, and the durable pet products market has more than risen to the challenge, providing pet owners with the products they need to make pet ownership in the age of COVID-19 easier and more enjoyable for both pet and owner. All of the durable pet product categories experienced a significant sales bump during the initial stages of the pandemic, as pet owners rushed to purchase products such as gates and crates to keep pets contained while they worked from home, collars and leashes for the walks they now had the time to take, and toys to help keep pets entertained. On top of this, dog and cat ownership levels have increased, spurred by stay-at-home orders driving Americans to obtain new pets for companionship or to help keep children occupied, resulting in a boom in sales of durables new pets require including bowls, litter boxes, collars, beds, and toys. As a result, Packaged Facts expects the pet durables market to see a nearly 10% increase in 2020 bringing sales to $5.7 billion. The market is forecast to maintain strong but moderating annual sales gains through 2024, resulting in a compound annual growth rate of 4.4%.
Key trends explored include trends in new pet ownership, the pandemic-accelerated shift to e-commerce, the focus on health and wellness, opportunities for private-label products, and the growing interest in connected or “smart” pet products.
Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S., 3rd Edition, breaks out this market into seven categories:
Key trends explored include trends in new pet ownership, the pandemic-accelerated shift to e-commerce, the focus on health and wellness, opportunities for private-label products, and the growing interest in connected or “smart” pet products.
Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S., 3rd Edition, breaks out this market into seven categories:
- Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, ”smart” toys, cat scratchers, and cat furniture/“kitty condos”
- Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
- Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, covered/cave beds, rugs, and mats
- Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
- Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
- Apparel/fashion accessories: outdoor clothing, decorative clothing, costumes
- Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
- Executive Summary
- Scope and Methodology
- Market Definition: Seven Product Categories
- Report Methodology
- Market Overview
- Market Size and Composition
- Market Drivers
- Competitive Trends
- Looking Ahead
- Toys
- Market Overview
- Marketing and New Product Trends
- Collars, Leashes, and Harnesses
- Market Overview
- Marketing and New Product Trends
- Beds
- Market Overview
- Marketing and New Product Trends
- Crates, Carriers, and Housing
- Market Overview
- Marketing and New Product Trends
- Bowls, Feeders, and Waterers
- Market Overview
- Marketing and New Product Trends
- Apparel and Fashion Accessories
- Market Overview
- Marketing and New Product Trends
- Litter Boxes and Accessories
- Market Overview
- Marketing and New Product Trends
- Opportunities
- Coronavirus Pandemic: Challenges—and Opportunities
- Opportunity 1—New Pet Ownership
- Opportunity 2—Pet Owners at Home
- Opportunity 3—E-commerce
- Opportunity 4—Total Wellness
- Opportunity 5—Subscription-Based Products
- Opportunity 6—Private Label
- Opportunity 7—Resumption of Acquisitions
- Opportunity 8—Pet Tech
- Opportunity 9—Cats: The Underserved Minority
- Opportunity 10—Products as Petcare Providers
- Scope and Methodology
- Market Overview
- Chapter Highlights
- Scope and Methodology
- Market Definition: Seven Product Categories
- Report Methodology
- Market Size and Composition
- Pandemic-Driven "At-Home" Trend Spurs Substantial Boost
- Table U.S. Retail Sales of Durable Pet Care Products, 2015-2020P (million dollars)
- Largest Durables Category Is Toys at Over $1.8 Billion
- Table Retail Sales of Durable Pet Care Products by Category, 2015, 2019, and 2020P (million dollars and percent)
- Dogs Account for Lion's Share of Durables Sales
- Table U.S. Retail Sales and Market Share of Durable Pet Care Products by Category, Dog vs. Cat, 2020P (million dollars and percent)
- Table Annual Household Spending on Durable Pet Care Products, Dog-Owning vs. Cat-Owning, 2020P (dollars)
- Market Share by Retail Channel
- Tech Products Reach $555 Million in Sales in 2020
- Table Retail Sales of Pet Tech Products, 2019 vs. 2020P (million dollars and percent)
- Pandemic-Driven "At-Home" Trend Spurs Substantial Boost
- Market Drivers
- Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
- Table Purchase Rates of Durable Pet Care Products by Category, 2020 (percent of dog and cat owners)
- Table Purchase Rates of Durable Pet Care Products by Category, Past 12 Months, 2020 (percent of dog and cat owners)
- The Coronavirus Crisis
- Table Overview of Pet Ownership by Type: Dogs vs. Cats, 2020P (percent of and number of U.S. households)
- Pets in Public
- Coronavirus Impact on Shopping Behavior
- Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Physical Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
- Table Coronavirus-Related Changes in Pet Owner Shopping Frequency at Online Retailers, April/May 2020 vs. Six Months Previous (percent of dog and cat owners)
- The Financial Impact of the Coronavirus
- Table $70K+ Household Share of U.S. Pet Market Expenditures: By Classification, 2011-2018 (percent)
- Pet Owners Use Internet Beyond Product Purchasing
- Table Use of Internet by Pet Product Type in Past 12 Months, 2020 (percent of dog and cat owners)
- Focus on Felines
- Natural/Eco-Friendly Products Gaining Momentum in Durables Market
- Pet Tech
- Table Agreement with the Statement, "I like buying high-tech/internet-connected products for my pets," 2020 (percent of dog and cat owners)
- Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
- Competitive Trends
- Wide Range of Companies Compete in Durables Market
- Table Retail Shopping Patterns for Pet Product Purchases, Non-Food Supplies vs. Foods vs. Medications, 2020 (percent of dog and cat owners)
- Acquisitions and Expansion Activity Dampened by COVID-19
- Pet Food Marketers Participate in Durable Pet Products
- Wide Range of Companies Compete in Durables Market
- Looking Ahead
- Modest but Steady Gains in U.S. Retail Sales
- Table Projected Retail Sales of Durable Pet Care Products, 2020-2024 (million dollars)
- Table Projected Retail Sales of Durable Pet Care Products by Category, 2020 vs. 2024 (million dollars)
- Modest but Steady Gains in U.S. Retail Sales
- Toys
- Chapter Highlights
- Market Overview
- U.S. Retail Sales on Steady Upward Curve
- Table Retail Sales of Dog and Cat Toys, 2015, 2020P, and 2024P (million dollars and percent)
- Toy Marketers
- U.S. Retail Sales on Steady Upward Curve
- Marketing and New Product Trends
- Toys Category Receives Boost from Pandemic-Related "Play-at-Home" Time
- Table Types of Dog and Cat Toys Purchased, 2018 (percent of dog and cat owners and number toys purchased, past 12 months)
- Chew Toys
- Tug Toys
- Fetch Toys
- Plush Toys
- Puzzle/Stimulation Toys
- Tech Toys
- Cat Toys
- Toys Category Receives Boost from Pandemic-Related "Play-at-Home" Time
- Collars, Leashes, and Harnesses
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Chalk Up Steady Gains
- Table Retail Sales of Collars, Leashes, and Harnesses, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- U.S. Retail Sales Chalk Up Steady Gains
- Marketing and New Product Trends
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Table Ownership of Collars by Type, 2018 (percent of dog and cat owners)
- Table Ownership of Leashes by Type, 2018 (percent of dog and cat owners)
- No-Pull/Training Products
- Outdoor Gear
- Health and Wellness Products
- Stylish/Decorative
- Eco-Friendly
- Cat Collars, Leashes, and Harnesses
- Pet Tracking, Monitoring, and More
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Beds
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Healthy Growth
- Table Retail Sales of Dog and Cat Beds, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- U.S. Retail Sales Post Healthy Growth
- Marketing and New Product Trends
- Function and Fashion
- Covered/Cup Beds
- Designer/Décor Beds
- Mats, Pillows, and Rugs
- Functional Beds
- Licensed Beds
- Carriers, Crates, and Housing
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Steady Growth
- Table Retail Sales of Carriers, Crates, and Housing, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- U.S. Retail Sales Post Steady Growth
- Marketing and New Product Trends
- Pet Comfort, Portability Among the Top Appeals
- Carriers
- Cat Containment
- Pet Doors and Gates
- Strollers
- Crates and Kennels
- Travel Products Offer Security on the Go
- Bowls, Feeders, and Waterers
- Chapter Highlights
- Market Overview
- U.S. Retail Sales Post Steady Growth
- Table Retail Sales of Bowls, Feeders, and Waterers, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- U.S. Retail Sales Post Steady Growth
- Marketing and New Product Trends
- Pet Owners Choose Stylish and Solution-Based Feeders
- Table Ownership of Bowls/Feeders/Waterers by Type, 2018 (percent of dog and cat owners)
- Designer Bowls
- Functional Feeders/Waterers
- Smart Feeders and Waterers
- Travel Feeders/Waterers
- Pet Owners Choose Stylish and Solution-Based Feeders
- Apparel and Fashion Accessories
- Chapter Highlights
- Market Overview
- Retail Sales Edge Upward
- Table Retail Sales of Apparel and Fashion Accessories, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- Retail Sales Edge Upward
- Marketing and New Product Trends
- Merging Function and Fashion
- Functional Apparel
- Fashion-Focused Apparel
- Litter Boxes and Accessories
- Chapter Highlights
- Market Overview
- Retail Sales on the Rise
- Table Retail Sales of Litter Boxes and Accessories, 2015, 2020P, and 2024P (million dollars and percent)
- Marketer Overview
- Litter Box and Litter Box Accessories Marketers
- Retail Sales on the Rise
- Marketing and New Product Trends
- Performance and Convenience Are the Watchwords
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