Durable Dog and Cat Petcare Products in the U.S.

Dec 20, 2016
322 Pages - Pub ID: LA5815666
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Durable Dog and Cat Petcare Products in the U.S.


Style, safety, durability, convenience, automation. Again and again responses to Packaged Facts proprietary pet owner surveys home in on what today’s pet owners are looking for in the durable pet products they purchase. As with human fare, many of the newer pet products promise convenience via high-tech features and automation, from self-cleaning litter boxes to automated feeders and waterers to smart collars parlaying Bluetooth technology and monitoring capabilities. Meet these demands—and parlay in a human cross-over trend or brand for good measure—and marketers and retailers are well on their way to striking at the nerve center of what pet owners want and need to take quintessential care of their furry family members and lighten the pet care load. In a nutshell, it’s about function and fashion, and, more often than not, appealing to the sensibilities of pet owner at least as much as pet. What’s more, with more and more pet owners treating their pets as surrogate kids, winning items are increasingly aspirational—those helping pet owners fulfill not just the needs of the pet but their own, physical and emotional.

Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S. breaks out this $3.7 billion at retail and still counting market into seven categories:
  • Toys, including cat scratchers and play furniture, where we’re seeing products adopting human forms, interactive/training toys, self-entertaining toys, revamped plushes, natural/eco-friendly options, and high-tech features.
  • Beds, where durability, ease of cleaning, and comfort combine with trends including innovative designs (think raised edges and tenting), temperature control, portability/travel, fashion/humanization, and natural/eco-friendly.
  • Carriers, crates, and housing, a category in which travel friendliness cannot be overestimated, along with fashion and style, with many pet owners seeking out items that serve as a fashion accessory and/or complete their home décor.
  • Collars, harnesses, leashes (including training products), where pet owners’ interest in product quality and safety are driving the proliferation of items designed to protect pets and their people from injury while making walking ever more convenient and stylish.
  • Bowls, feeders, waterers (manual and automatic) including food storage, where new products are alleviating neck strain, improving digestion, and maximizing comfort and convenience while adding a stylish look to pet owners’ homes.
  • Apparel/fashion accessories, a category previously seasonal in nature is now offering year-round options including a lot more functional gear.
  • Litter boxes and accessories including scoops, mats, waste disposal systems, and litter additives (building on the coverage in Packaged Facts’ May 2016 Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends report), where performance and convenience are the watchwords and automation and more attractive designs are coming on strong.
Durable Dog and Cat Petcare Products in the U.S.—a first edition report—quantifies the market as a whole as well as category by category, calculating historical compound annual growth rates for 2011 vs. 2016 and projected growth rates for 2016 vs. 2021. Through custom surveying in Packaged Facts’ own National Pet Owner Surveys, is cuts to the core of consumer preferences in each category by compiling responses to questions including “what were the most important characteristics to choosing the product purchased,” “Did the product have any innovative features which impressed you?,” and “Did the product you purchased lack any features you were looking for or would like to see available?” Inclusive of dozens of product Illustrations, it focuses particularly on trends in marketing and new product development while also identifying major players in the market overall and at the category level. Additional data sources include IRI marketer/brand sales data for mass-market channels and Simmons data profiling trends in pet ownership and purchasing attitudes and product preferences, including demographic trends down to the category level.
CHAPTER 1: EXECUTIVE SUMMARY
MARKET OVERVIEW
Scope and Methodology
Market Size and Composition
Market Drivers
Marketer Overview
Consumer Overview
TOYS
U.S. Retail Sales
Market Fragmented Among Dozen of Marketers
Consumer Trends
Marketing and New Product Trends
Table 1-1 Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)
BEDS
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
CARRIERS, CRATES, AND HOUSING
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
COLLARS, LEASHES, AND HARNESSES
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
BOWLS, FEEDERS, AND WATERERS
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
APPAREL AND FASHION ACCESSORIES
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
LITTER BOXES AND ACCESSORIES
U.S. Retail Sales
Marketer Overview
Consumer Trends
Marketing and New Product Trends
CHAPTER 2: MARKET OVERVIEW
CHAPTER HIGHLIGHTS
SCOPE AND METHODOLOGY
Market Definition: Seven Product Categories
Report Methodology
MARKET SIZE AND COMPOSITION
Modest But Steady Gains in U.S. Retail Sales
Table 2-1 U.S. Retail Sales of Durable Petcare Products: 2011 vs. 2016 vs. 2021 (dollars in millions)
Toys Comprise Largest Category at Close to $1 Billion
Figure 2-1 Share of U.S. Retail Sales of Durable Petcare Products by Category, 2016 (percent)
Table 2-2 U.S. Retail Sales of Durable Petcare Products by Category, 2011 vs. 2016 vs. 2021 (dollars in millions)
Dogs Rule Across All Categories Except Litter Accessories
Figure 2-2 Share of U.S. Retail Sales of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent)
Table 2-3 U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent and dollars in millions)
Market Share by Retail Channel
Figure 2-3 Share of U.S. Retail Sales of Durable Petcare Products by Retail Channel, 2016 (percent)
IRI-Tracked Sales Growth Sluggish
Table 2-4 IRI-Tracked Sales of Durable Petcare Products by Category: May 2016 vs. May 2015 (dollars in millions)
MARKET DRIVERS
Pet Durables Riding the Pet Industry Wave
Human/Animal Bond
Premiumization
Natural and Eco-Friendly
Table 2-5 Selected Sustainability Related Psychographics: Dog or Cat Owners, 2016 (percent)
Human-Style and High-Tech
Table 2-6 Pet Owners’ Use of Internet/Mobile Tech for Pet Products in Last 30 Days, 2015 (percent) . 29
Another Premium Product Selling Point: Safety
Pet Ownership and Population Trends
Growing Population of Senior Pets with Special Needs
Table 2-7 Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020
Boomers and Millennials
Channel Expansion Includes Nontraditional Channels
Online Sales Booming
MARKETER OVERVIEW
No Shortage of Marketers
Acquisitions and Brand Stables
Worldwise Merges with Quaker Pet Group, Acquires Sherpa, and Extends Partnership with Kathy Ireland
Petmate Continues String of Acquisitions with Precision Pet
Guardian Acquires Rose America/Hyper Pet
Coastal Pet Acquires Bergan
Celebrities, Licensing and Entertainment
Natural: Trend and Strategy
The Pet Travel Angle
The New Product Push: Top Trends and Multi-category Lines
Most Important Product Characteristics Influencing Purchase by Product Type
Table 2-8 Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Dogs, 2016 (percent of product purchasers)
Table 2-9 Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Cats, 2016 (percent of product purchasers)
CONSUMER OVERVIEW
Data Sources
41% of U.S. Households Own Dogs, 25% Own Cats
Table 2-10 Household Ownership Rates for Selected Pet-Owning Classifications, 2011-2016 (percent and number of U.S. households)
Durable Petcare Product Purchasing Rates by Category
Table 2-11 Annual Purchasing Rates for Durable Petcare Products by Product Type, 2011-2016 (percent and number of U.S. dog- or cat-owning households)
Dog-Only Pet Owners Account for Disproportionate Share of Pet Durables Purchasers
Table 2-12a Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent and number of U.S. dog- or cat-owning households) . 54
Table 2-12b Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent of total purchasers and purchasing index)
Toys Also Top the List in Packaged Facts Survey
Table 2-13 Types of Durable Petcare Products Purchased for Dogs in Last 12 Months, 2016 (percent of dog owners)
Table 2-14 Types of Durable Petcare Products Purchased for Cats in Last 12 Months, 2016 (percent of cat owners)
Walmart, PetSmart, and Petco Are the Favored Retailers
Table 2-15 Retail Channels for Durable Petcare Product Purchases in Last 12 Months, 2016 (percent of dog or cat owners)
Natural Products on the Purchasing Radar
Table 2-16 “Are any of the following types of dog/cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)
CHAPTER 3: TOYS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales on Slow But Steady Upward Curve
Table 3-1 U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Mass-Market Fragmented Among Dozen of Marketers
Table 3-2 Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends
Figure 3-1 Purchasing Rates for Pet Toys by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 3-3 Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 3-4 Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 3-5 Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 3-6 Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 3-7 Purchasing Patterns for Dog or Cat Toys by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 3-8 Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Trends Reflect, Shape and Cater to Shopper Predilections
Table 3-9 Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)
Table 3-10 Did the product have any innovative features which impressed you?: Dog and Cat Toys
Table 3-11 Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Toys
Illustration 3-1 Petstages’ Kitty’s Choice Interactive Ball Caddy Toy
Pet Toys Adopting Human Forms
Illustration 3-2 P.L.A.Y.’s American Classic Foods Plush Toys
Illustration 3-3 Suck UK’s Cat Scratch Laptop
Interactive/Training Toys Marry Fun and Function
Illustration 3-4 Collar’s PULLER Ring Toys
Illustration 3-5 Ruff Dawg’s Ball and Ball XL
Illustration 3-6 Hyper Pet’s Fire Hose Toys
Self-Entertaining Products
Illustration 3-7 Tether Tug’s UBER Tether Tug
Illustration 3-8 iFetch Frenzy Gravity-Driven Ball Launcher
Illustration 3-9 Innovation Pet’s Kitty Connection Lattice Ball Launcher
Rethinking Plush Toys
Illustration 3-10 Petmate’s Fat Cat Finimals
Illustration 3-11 Ethical Products’ Nosy Hedgehogs Plush Toys
Illustration 3-12 Allure Pet Products’ HuggleHound Cow Knottie Plush Toy
Illustration 3-13 Cycle Dog’s Fuzzies Plush Toys
More Plush Toys Opting to Go Stuff-less
Illustration 3-14 Ethical Products’ Skinneeez Squeak Off Toys
Illustration 3-15 Honest Pet Products’ Eco Catty Pillar Cat Toy
Illustration 3-16 Simply Fido’s Stuffless Dog Toys
Illustration 3-17 Worldwise’s Petlinks Seagrass Scratcher and Chase Toy
Tech Toys: While the Owner’s Away (or at Home), the Pets Will Play
Illustration 3-18 GoBone Toy and App
Illustration 3-19 Screenshot of Friskies CatFishing 2 Page on Google App Store
Illustration 3-20 PetSafe’s Automatic Ball Launcher
Cat Furniture, Toys and Scratchers
Illustration 3-21 Rolf C. Hagen’s Vesper V-Line of Cat Furniture
Illustration 3-22 Sauder’s Pet Traditional Cat Tower
Illustration 3-23 Midwest Homes for Pets’ Feline Nuvo Nest
Illustration 3-24 Kung Fu Kitty Majestic Crane
Illustration 3-25 R2P Pet’s Wild Instincts Plush Cat Toy
Illustration 3-26 Papercut Lab’s Katris Lynks Modular Cat Scratcher System
CHAPTER 4: BEDS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Healthy Growth
Table 4-1 U.S. Retail Sales of Dog and Cat Beds: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Central Garden & Pet Acquires Assets of National Consumers Outdoors Corp. (Dallas Manufacturing Company)
Worldwise Merges with Quaker
Mass-Market Consolidated Among Handful of Marketers
Table 4-2 Leading Marketers and Brands of Pet Beds by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends
Figure 4-1 Purchasing Rates for Pet Beds by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 4-3 Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 4-4 Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 4-5 Purchasing Patterns for Dog Beds by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 4-6 Purchasing Patterns for Dog Beds by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 4-7 Purchasing Patterns for Dog Beds by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 4-8 Purchasing Patterns for Dog Beds by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Function and Fashion
Table 4-9 Most Important Characteristics to Choosing Which Pet Bed Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
Table 4-10 Did the product have any innovative features which impressed you?: Dog and Cat Beds 122
Table 4-11 Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Beds
Functional Beds Provide Comfort, Durability
Illustration 4-1 Buddy Beds’ Memory Foam Bolster Bed
Illustration 4-2 Krysak Industries’ H4Legs H-Bed
Illustration 4-3 PetTherapeutics’ MagnaPETic Relief Pad
Illustration 4-4 Big Barker’s Junior Pet Bed Foam Layers
Temperature Control
Illustration 4-5 K&H Manufacturing Lectro-Soft Outdoor Heated Bed
Portability/Travel
Illustration 4-6 P.L.A.Y. Outdoor Chill Pad
Durable/Easy Clean
Illustration 4-7 Cycle Dog’s Barrier Beds
Illustration 4-8 Ultimate Healthy Pet Beds All-Purpose Animal Bed
Illustration 4-9 Kuranda Bunk Bed
Innovative Designs
Illustration 4-10 Pet Comfort Beds’ Pocket Bed
Illustration 4-11 K&H Manufacturing’s Cuddle Cube
Illustration 4-12 Snoozer Pet Products’ Cozy Cave Pet Bed
Illustration 4-13 Big Shrimpy Den
Illustration 4-14 Dutch Dog Design’s Doggy Snooze Sofa
Licensed Human Brands
Illustration 4-15 Sealy Large Cooling Memory Foam Mattress
Illustration 4-16 Brochure Cover for JLA Pets’ Simmons Pet Bedding
Humanization Trend Apparent in Fashion-Focused Beds
Illustration 4-17 Luca For Dogs’ Pet Bed With Interchangeable Fabric
Illustration 4-18 Poochie of Beverly Hills’ Quintessential Bed Collection
Illustration 4-19 P.L.A.Y. Fashion Pet Bed and Coordinating Pillows
Eco-Friendly Beds Minimize Carbon Footprint
Illustration 4-20 Harry Barker’s Classic Stripe Rectangular Bed
CHAPTER 5: CARRIERS, CRATES & HOUSING
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Steady Growth
Table 5-1 U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
Changes to Delta’s Pet Travel Policies Bode Well for Pet Carriers
Marketer Overview
Petmate Acquires Precision Pet Products
Petmate Surges in IRI-tracked Channels
Table 5-2 Leading Marketers and Brands of Carriers, Crates, and Housing by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends
Figure 5-1 Purchasing Rates for Pet Carriers, Crates, and Kennels by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 5-3 Purchasing Patterns for Dog Carriers, Crates and Kennels by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 5-4 Purchasing Patterns for Dog Carriers, Crates and Kennels by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 5-5 Purchasing Patterns for Dog Carriers, Crates and Kennels by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 5-6 Purchasing Patterns for Dog Carriers, Crates and Kennels by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 5-7 Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 5-8 Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Product Quality, Safety, and Travel Friendliness Among the Top Appeals
Table 5-9 Most Important Characteristics to Choosing Which Pet Containment Product Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
Table 5-10 Did the product have any innovative features which impressed you?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
Table 5-11 Did the product lack any features you were looking for, or would like to see available?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
Carriers: Function and Fashion Meet Pet Owner Demand
Illustration 5-1 Midwest Homes for Pets’ Spree Pet Carriers
Illustration 5-2 Bark n Bag’s Noir Herringbone Classic Carrier
Illustration 5-3 Petote Metro’s Couture Pet Carrier
Illustration 5-4 A Pet With Paws’ Madison Pet Carrier
Focus on Car and Airline Travel
Illustration 5-5 Sherpa Ultimate On Wheels Pet Carrier
Illustration 5-6 Sleepypod Pet Carriers
Illustration 5-7 Solvit Pet Products’ Tagalong Dog Booster Seat
Illustration 5-8 MIMSafe’s Variocage
Strollers Help Keep Pets Secure in the Great Outdoors
Illustration 5-9 Pet Gear’s Jogger No-Zip Stroller
Illustration 5-10 Gen7Pets’ Promenade Pet Stroller
Crates, Gates and Pens
Safety and Convenience
Illustration 5-11 Midwest Homes for Pets’ Contour Crate
Illustration 5-12 Richell USA’s Picture It Here Freestanding Pet Gate
Illustration 5-13 Gen7Pets’ Portable Petyard
Illustration 5-14 Ooboo Designs’ Pet Haven
Focus on Style
Illustration 5-15 Carlson Pet Products’ Design Studio Expandable Gate
Illustration 5-16 Fusion Gates’ Satin Nickel Modern Lines Design
CHAPTER 6: COLLARS, LEASHES & HARNESSES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Chalk Up Steady Gains
Table 6-1 U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Rose America (Hyper Pet) Surges in IRI-tracked Channels
Table 6-2 Leading Marketers and Brands of Collars, Leashes, and Harnesses by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends
Figure 6-1 Purchasing Rates for Pet Collars, Harnesses, and Leashes by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 6-3 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 6-4 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 6-5 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 6-6 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 6-7 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 6-8 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Quality, Safety, Style, and Price
Table 6-9 Most Important Characteristics to Choosing Which Collars, Leashes, and Harnesses Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
Table 6-10 Did the product have any innovative features which impressed you?: Collars, Leashes, Harnesses
Table 6-11 Did the product lack any features you were looking for, or would like to see available?: Collars, Leashes, Harnesses
Maximum Visibility = Safety
Illustration 6-1 Coastal Pet Products’ Lazer Brite Collar
Illustration 6-2 Sadie’s 8 in 1 Security Dog Leash
Customization
Illustration 6-3 Flexi Glam Leash
Illustration 6-4 2 Hounds Design Collars
Illustration 6-5 Halti All-In-One Lead
Illustration 6-6 Dog Gone Smart Pet Products i’m Gismo
Collars For Cats
Illustration 6-7 Angel Pet Supplies’ Studded Cat Collar
Illustration 6-8 Radio System Corp. PetSafe Come With Me Kitty Harness
Made in USA
Illustration 6-9 Cycle Dogs’ Stars & Stripes Collar, Leash and Accessories
Training Products
Illustration 6-10 Coastal Pet Products’ Holt Harness and Walk ‘n Train Head Halter
Illustration 6-11 Havahart Bark Stop Collar
Illustration 6-12 Dogwatch SideWalker Leash Trainer
Eco-Friendly Options
Illustration 6-13 Olive Green Dog’s FOUND Lead
Illustration 6-14 Lupine’s Eco Collars
Illustration 6-15 Harry Barker’s Chelsea Dog Collar
Illustration 6-16 Molly Mutt’s Tale of Two Cities Bamboo Collar
Wearable Pet Tech
Illustration 6-17 FitBark’s Dog Fitness Tracker
Illustration 6-18 Whistle Pet Tracker
Illustration 6-19 GoPro’s Fetch Dog Harness
Illustration 6-20 E-Collar Remote Dog Trainer Collar
Illustration 6-21 Scollar for Cats
CHAPTER 7: BOWLS, FEEDERS & WATERERS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Post Steady Growth
Table 7-1 U.S. Retail Sales of Bowls, Feeders, and Waterers: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Schroeder & Tremayne Is Top Marketer in IRI-tracked Channels
Table 7-2 Leading Marketers and Brands of Pet Bowls, Feeders, and Waterers by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends
Figure 7-1 Purchasing Rates for Pet Bowls, Feeders, and Waterers by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 7-3 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 7-4 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 7-5 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 7-6 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 7-7 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 7-8 Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Style and Safety, Quality and Value
Table 7-9 Most Important Characteristics to Choosing Which Watering/Feeding Device Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
Table 7-10 Did the product have any innovative features which impressed you?: Watering/Feeding Devices
Table 7-11 Did the product lack any features you were looking for, or would like to see available?: Watering/Feeding Devices
Innovative Design
Illustration 7-1 Barks & Kisses’ Ashford Pet Diners
Illustration 7-2 Outward Hound’s 3in1 UP Feeder
Illustration 7-3 Kinn Kleanbowl with Insert
Especially For Cats
Illustration 7-4 Dr. Catsby’s “Whisker-Friendly” Bowl
Illustration 7-5 Beco Pets’ Eco-Friendly Beco Bowl
Illustration 7-6 Website Screenshot for the NoBowl Feeding System
Portability
Illustration 7-7 AnyBowl’s Eddy Bowl
Illustration 7-8 Dexas Popware for Pets’ Snack-DuO
Illustration 7-9 Heyrex Torus Water Bowl
High-Tech Products
Illustration 7-10 OurPets’ SmartLink Feeder Intelligent Pet Bowl
Illustration 7-11 SureFlap SureFeed Microchip Feeder
Illustration 7-12 PetSafe’s Healthy Pet Simply Feed
Illustration 7-14 CatFi Pro Feeder
Illustration 7-15 Petmate’s Le Bistro Programmable Food Dispenser
Illustration 7-16 PetChatz Videophone
Eco-Friendly Options
Illustration 7-17 Van Ness’ EcoWare Bowl
Fashion-Forward Design
Illustration 7-18 Unleashed Life Soho Nickel Double Feeder
Illustration 7-19 Pottery Barn’s Madison Collection Bowls
Illustration 7-20 Jonathan Adler’s Luxury Lucite and Brass Dog Bowls
Waterers: Upping the Ante in Function and Design
Illustration 7-21 Cats Rule Dogs Rock’s Watering Hole Automatic Fresh Water Fountain
Illustration 7-22 PetSafe’s Drinkwell Sedona Fountain
Illustration 7-23 Radio Systems Corp.’s Aqua Cube Fountain
CHAPTER 8: APPAREL & FASHION ACCESSORIES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales Edge Upward
Table 8-1 U.S. Retail Sales of Apparel and Fashion Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Illustration 8-1 PetEdge Pet Apparel and Accessory Product Segments (Website Screen Shot)
Hong Kong City (Toy Factory) Tops IRI-Based Mass-Market Chart
Table 8-2 Leading Mass-Market Apparel/Fashion Accessories Marketers and Brands by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Business Is Highly Fragmented
Consumer Trends
Figure 8-1 Purchasing Rates for Pet Apparel and Fashion Accessories by Dog- or Cat- Owning Classification, 2015-16 (percent)
Table 8-3 Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
Table 8-4 Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
Table 8-5 Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
Table 8-6 Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
Table 8-7 Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
Table 8-8 Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)
MARKETING AND NEW PRODUCT TRENDS
Fashion—and Function
Table 8-9 Most Important Characteristics to Choosing Which Pet Apparel and Fashion Accessories Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
Table 8-10 Did the product have any innovative features which impressed you?: Pet Apparel and Fashion Accessories
Table 8-11 Did the product lack any features you were looking for, or would like to see available?: Pet Apparel and Fashion Accessories
Functional Apparel
Illustration 8-2 Kurgo’s Surf N Turf Coat/Life Jacket
Illustration 8-3 RC Pets’ Packable Rain Poncho
Illustration 8-4 Gold Paw Series Sun Shield Tees
Illustration 8-5 PetEdge Insect Shield Bandana
Illustration 8-6 EzyDog’s Element Jacket
Illustration 8-7 Collar Company’s AiryVest
Illustration 8-8 Ruffwear’s Powder Hound Jacket
Fashion Apparel
Illustration 8-9 Klippo Pajamas
Illustration 8-10 PetRageous Designs’ Holiday Sweaters
Illustration 8-11 Hip Doggy Bomber Jacket
Illustration 8-12 DOGO Puppy PAWer Super Hero Sweatshirt
Illustration 8-13 Prty City’s Star Wars Yoda Costume
Cat Apparel
Illustration 8-14 Meowington’s Dinosaur Cat Costume
CHAPTER 9: LITTER BOXES & ACCESSORIES
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
U.S. Retail Sales on the Rise
Table 9-1 U.S. Retail Sales of Litter Boxes and Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
Marketer Overview
Oil-Dri Tops IRI Litter Accessories Chart
Table 9-2 Leading Marketers and Brands of Litter Boxes and Accessories by IRI-Tracked Sales, May 2016 (dollars in millions)
Pet Specialty Leaders
Consumer Trends: Litter Box Scoops and Litter Boxes Top the Shopping List
Figure 9-1 Cat Owners Purchasing Litter Boxes and Accessories in the Past 12 Months: By Product Type, 2016 (percent)
44% of Litter Users Have Two or More Litter Boxes
Figure 9-2 Number of Litter Boxes in Use at Home, 2016 (percent)
Figure 9-3 Reasons for Using Multiple Litter Boxes, 2016 (percent)
Most Cat Owners Own Regular Litter Boxes
Table 9-3 Ownership of Litter Boxes by Type: 2010 vs. 2012 vs. 2014 (percent of cat owners)
Price and Efficacy Key to Automatic Litter Box Usage
Figure 9-4 Positive Response Rate to the Question, “Would any of the following make you more likely to consider using an automatic/self-cleaning litter box?”, 2016 (percent)
Table 9-4 Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
MARKETING AND NEW PRODUCT TRENDS
Performance and Convenience Are the Watchwords
Convenience and Automation
Illustration 9-1 PetSafe’s ScoopFree Ultra Self-Cleaning Litter Box
Illustration 9-2 CatGenie’s Self Washing Cat Litter Box
Litter Box Innovation
Illustration 9-3 OurPet’s SmartScoop Intelligent Litter Box
Illustration 9-4 OurPet’s Kitty Potty
Illustration 9-5 Litter Robot III Open Air
Illustration 9-6 Van Ness’ Corner Enclosed Cat Pan
Illustration 9-7 Hometec Pet Products’ Lift n’ Sift Litter Box
“Hidden” Litter Boxes
Illustration 9-8 Aquiline Innovations Hidden Litter
Illustration 9-9 Merry Products’ Cat Washroom
Illustration 9-10 PetEdge’s Meow Town Windsor Cat Litter Bench
Litter Disposal Systems
Illustration 9-11 Litter Genie Plus Litter Disposal System
Other Litter Accessories
Illustration 9-12 Pioneer Pet’s Ultimate Litter Mat
Illustration 9-13 Drymate Litter Trapping Mat
Illustration 9-14 New Age Pet’s Scoopy the Cat Litter Scoop

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