Durable Dog and Cat Petcare Products in the U.S.

CHAPTER 1: EXECUTIVE SUMMARY

MARKET OVERVIEW

Scope and Methodology

Market Size and Composition

Market Drivers

Marketer Overview

Consumer Overview

TOYS

U.S. Retail Sales

Market Fragmented Among Dozen of Marketers

Consumer Trends

Marketing and New Product Trends

Table 1-1 Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)

BEDS

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

CARRIERS, CRATES, AND HOUSING

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

COLLARS, LEASHES, AND HARNESSES

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

BOWLS, FEEDERS, AND WATERERS

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

APPAREL AND FASHION ACCESSORIES

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

LITTER BOXES AND ACCESSORIES

U.S. Retail Sales

Marketer Overview

Consumer Trends

Marketing and New Product Trends

CHAPTER 2: MARKET OVERVIEW

CHAPTER HIGHLIGHTS

SCOPE AND METHODOLOGY

Market Definition: Seven Product Categories

Report Methodology

MARKET SIZE AND COMPOSITION

Modest But Steady Gains in U.S. Retail Sales

Table 2-1 U.S. Retail Sales of Durable Petcare Products: 2011 vs. 2016 vs. 2021 (dollars in millions)

Toys Comprise Largest Category at Close to $1 Billion

Figure 2-1 Share of U.S. Retail Sales of Durable Petcare Products by Category, 2016 (percent)

Table 2-2 U.S. Retail Sales of Durable Petcare Products by Category, 2011 vs. 2016 vs. 2021 (dollars in millions)

Dogs Rule Across All Categories Except Litter Accessories

Figure 2-2 Share of U.S. Retail Sales of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent)

Table 2-3 U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent and dollars in millions)

Market Share by Retail Channel

Figure 2-3 Share of U.S. Retail Sales of Durable Petcare Products by Retail Channel, 2016 (percent)

IRI-Tracked Sales Growth Sluggish

Table 2-4 IRI-Tracked Sales of Durable Petcare Products by Category: May 2016 vs. May 2015 (dollars in millions)

MARKET DRIVERS

Pet Durables Riding the Pet Industry Wave

Human/Animal Bond

Premiumization

Natural and Eco-Friendly

Table 2-5 Selected Sustainability Related Psychographics: Dog or Cat Owners, 2016 (percent)

Human-Style and High-Tech

Table 2-6 Pet Owners’ Use of Internet/Mobile Tech for Pet Products in Last 30 Days, 2015 (percent) . 29

Another Premium Product Selling Point: Safety

Pet Ownership and Population Trends

Growing Population of Senior Pets with Special Needs

Table 2-7 Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020

Boomers and Millennials

Channel Expansion Includes Nontraditional Channels

Online Sales Booming

MARKETER OVERVIEW

No Shortage of Marketers

Acquisitions and Brand Stables

Worldwise Merges with Quaker Pet Group, Acquires Sherpa, and Extends Partnership with Kathy Ireland

Petmate Continues String of Acquisitions with Precision Pet

Guardian Acquires Rose America/Hyper Pet

Coastal Pet Acquires Bergan

Celebrities, Licensing and Entertainment

Natural: Trend and Strategy

The Pet Travel Angle

The New Product Push: Top Trends and Multi-category Lines

Most Important Product Characteristics Influencing Purchase by Product Type

Table 2-8 Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Dogs, 2016 (percent of product purchasers)

Table 2-9 Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Cats, 2016 (percent of product purchasers)

CONSUMER OVERVIEW

Data Sources

41% of U.S. Households Own Dogs, 25% Own Cats

Table 2-10 Household Ownership Rates for Selected Pet-Owning Classifications, 2011-2016 (percent and number of U.S. households)

Durable Petcare Product Purchasing Rates by Category

Table 2-11 Annual Purchasing Rates for Durable Petcare Products by Product Type, 2011-2016 (percent and number of U.S. dog- or cat-owning households)

Dog-Only Pet Owners Account for Disproportionate Share of Pet Durables Purchasers

Table 2-12a Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent and number of U.S. dog- or cat-owning households) . 54

Table 2-12b Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent of total purchasers and purchasing index)

Toys Also Top the List in Packaged Facts Survey

Table 2-13 Types of Durable Petcare Products Purchased for Dogs in Last 12 Months, 2016 (percent of dog owners)

Table 2-14 Types of Durable Petcare Products Purchased for Cats in Last 12 Months, 2016 (percent of cat owners)

Walmart, PetSmart, and Petco Are the Favored Retailers

Table 2-15 Retail Channels for Durable Petcare Product Purchases in Last 12 Months, 2016 (percent of dog or cat owners)

Natural Products on the Purchasing Radar

Table 2-16 “Are any of the following types of dog/cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?” (percent)

CHAPTER 3: TOYS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales on Slow But Steady Upward Curve

Table 3-1 U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Mass-Market Fragmented Among Dozen of Marketers

Table 3-2 Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends

Figure 3-1 Purchasing Rates for Pet Toys by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 3-3 Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 3-4 Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 3-5 Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 3-6 Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 3-7 Purchasing Patterns for Dog or Cat Toys by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 3-8 Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Trends Reflect, Shape and Cater to Shopper Predilections

Table 3-9 Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)

Table 3-10 Did the product have any innovative features which impressed you?: Dog and Cat Toys

Table 3-11 Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Toys

Illustration 3-1 Petstages’ Kitty’s Choice Interactive Ball Caddy Toy

Pet Toys Adopting Human Forms

Illustration 3-2 P.L.A.Y.’s American Classic Foods Plush Toys

Illustration 3-3 Suck UK’s Cat Scratch Laptop

Interactive/Training Toys Marry Fun and Function

Illustration 3-4 Collar’s PULLER Ring Toys

Illustration 3-5 Ruff Dawg’s Ball and Ball XL

Illustration 3-6 Hyper Pet’s Fire Hose Toys

Self-Entertaining Products

Illustration 3-7 Tether Tug’s UBER Tether Tug

Illustration 3-8 iFetch Frenzy Gravity-Driven Ball Launcher

Illustration 3-9 Innovation Pet’s Kitty Connection Lattice Ball Launcher

Rethinking Plush Toys

Illustration 3-10 Petmate’s Fat Cat Finimals

Illustration 3-11 Ethical Products’ Nosy Hedgehogs Plush Toys

Illustration 3-12 Allure Pet Products’ HuggleHound Cow Knottie Plush Toy

Illustration 3-13 Cycle Dog’s Fuzzies Plush Toys

More Plush Toys Opting to Go Stuff-less

Illustration 3-14 Ethical Products’ Skinneeez Squeak Off Toys

Illustration 3-15 Honest Pet Products’ Eco Catty Pillar Cat Toy

Illustration 3-16 Simply Fido’s Stuffless Dog Toys

Illustration 3-17 Worldwise’s Petlinks Seagrass Scratcher and Chase Toy

Tech Toys: While the Owner’s Away (or at Home), the Pets Will Play

Illustration 3-18 GoBone Toy and App

Illustration 3-19 Screenshot of Friskies CatFishing 2 Page on Google App Store

Illustration 3-20 PetSafe’s Automatic Ball Launcher

Cat Furniture, Toys and Scratchers

Illustration 3-21 Rolf C. Hagen’s Vesper V-Line of Cat Furniture

Illustration 3-22 Sauder’s Pet Traditional Cat Tower

Illustration 3-23 Midwest Homes for Pets’ Feline Nuvo Nest

Illustration 3-24 Kung Fu Kitty Majestic Crane

Illustration 3-25 R2P Pet’s Wild Instincts Plush Cat Toy

Illustration 3-26 Papercut Lab’s Katris Lynks Modular Cat Scratcher System

CHAPTER 4: BEDS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales Post Healthy Growth

Table 4-1 U.S. Retail Sales of Dog and Cat Beds: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Central Garden & Pet Acquires Assets of National Consumers Outdoors Corp. (Dallas Manufacturing Company)

Worldwise Merges with Quaker

Mass-Market Consolidated Among Handful of Marketers

Table 4-2 Leading Marketers and Brands of Pet Beds by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends

Figure 4-1 Purchasing Rates for Pet Beds by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 4-3 Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 4-4 Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 4-5 Purchasing Patterns for Dog Beds by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 4-6 Purchasing Patterns for Dog Beds by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 4-7 Purchasing Patterns for Dog Beds by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 4-8 Purchasing Patterns for Dog Beds by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Function and Fashion

Table 4-9 Most Important Characteristics to Choosing Which Pet Bed Purchased: Dog vs. Cat, 2016 (percent of product purchasers)

Table 4-10 Did the product have any innovative features which impressed you?: Dog and Cat Beds 122

Table 4-11 Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Beds

Functional Beds Provide Comfort, Durability

Illustration 4-1 Buddy Beds’ Memory Foam Bolster Bed

Illustration 4-2 Krysak Industries’ H4Legs H-Bed

Illustration 4-3 PetTherapeutics’ MagnaPETic Relief Pad

Illustration 4-4 Big Barker’s Junior Pet Bed Foam Layers

Temperature Control

Illustration 4-5 K&H Manufacturing Lectro-Soft Outdoor Heated Bed

Portability/Travel

Illustration 4-6 P.L.A.Y. Outdoor Chill Pad

Durable/Easy Clean

Illustration 4-7 Cycle Dog’s Barrier Beds

Illustration 4-8 Ultimate Healthy Pet Beds All-Purpose Animal Bed

Illustration 4-9 Kuranda Bunk Bed

Innovative Designs

Illustration 4-10 Pet Comfort Beds’ Pocket Bed

Illustration 4-11 K&H Manufacturing’s Cuddle Cube

Illustration 4-12 Snoozer Pet Products’ Cozy Cave Pet Bed

Illustration 4-13 Big Shrimpy Den

Illustration 4-14 Dutch Dog Design’s Doggy Snooze Sofa

Licensed Human Brands

Illustration 4-15 Sealy Large Cooling Memory Foam Mattress

Illustration 4-16 Brochure Cover for JLA Pets’ Simmons Pet Bedding

Humanization Trend Apparent in Fashion-Focused Beds

Illustration 4-17 Luca For Dogs’ Pet Bed With Interchangeable Fabric

Illustration 4-18 Poochie of Beverly Hills’ Quintessential Bed Collection

Illustration 4-19 P.L.A.Y. Fashion Pet Bed and Coordinating Pillows

Eco-Friendly Beds Minimize Carbon Footprint

Illustration 4-20 Harry Barker’s Classic Stripe Rectangular Bed

CHAPTER 5: CARRIERS, CRATES & HOUSING

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales Post Steady Growth

Table 5-1 U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)

Changes to Delta’s Pet Travel Policies Bode Well for Pet Carriers

Marketer Overview

Petmate Acquires Precision Pet Products

Petmate Surges in IRI-tracked Channels

Table 5-2 Leading Marketers and Brands of Carriers, Crates, and Housing by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends

Figure 5-1 Purchasing Rates for Pet Carriers, Crates, and Kennels by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 5-3 Purchasing Patterns for Dog Carriers, Crates and Kennels by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 5-4 Purchasing Patterns for Dog Carriers, Crates and Kennels by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 5-5 Purchasing Patterns for Dog Carriers, Crates and Kennels by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 5-6 Purchasing Patterns for Dog Carriers, Crates and Kennels by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 5-7 Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 5-8 Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Product Quality, Safety, and Travel Friendliness Among the Top Appeals

Table 5-9 Most Important Characteristics to Choosing Which Pet Containment Product Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)

Table 5-10 Did the product have any innovative features which impressed you?: Carriers, Crates/Kennels, Pet Doors, Pet Gates

Table 5-11 Did the product lack any features you were looking for, or would like to see available?: Carriers, Crates/Kennels, Pet Doors, Pet Gates

Carriers: Function and Fashion Meet Pet Owner Demand

Illustration 5-1 Midwest Homes for Pets’ Spree Pet Carriers

Illustration 5-2 Bark n Bag’s Noir Herringbone Classic Carrier

Illustration 5-3 Petote Metro’s Couture Pet Carrier

Illustration 5-4 A Pet With Paws’ Madison Pet Carrier

Focus on Car and Airline Travel

Illustration 5-5 Sherpa Ultimate On Wheels Pet Carrier

Illustration 5-6 Sleepypod Pet Carriers

Illustration 5-7 Solvit Pet Products’ Tagalong Dog Booster Seat

Illustration 5-8 MIMSafe’s Variocage

Strollers Help Keep Pets Secure in the Great Outdoors

Illustration 5-9 Pet Gear’s Jogger No-Zip Stroller

Illustration 5-10 Gen7Pets’ Promenade Pet Stroller

Crates, Gates and Pens

Safety and Convenience

Illustration 5-11 Midwest Homes for Pets’ Contour Crate

Illustration 5-12 Richell USA’s Picture It Here Freestanding Pet Gate

Illustration 5-13 Gen7Pets’ Portable Petyard

Illustration 5-14 Ooboo Designs’ Pet Haven

Focus on Style

Illustration 5-15 Carlson Pet Products’ Design Studio Expandable Gate

Illustration 5-16 Fusion Gates’ Satin Nickel Modern Lines Design

CHAPTER 6: COLLARS, LEASHES & HARNESSES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales Chalk Up Steady Gains

Table 6-1 U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Rose America (Hyper Pet) Surges in IRI-tracked Channels

Table 6-2 Leading Marketers and Brands of Collars, Leashes, and Harnesses by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends

Figure 6-1 Purchasing Rates for Pet Collars, Harnesses, and Leashes by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 6-3 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 6-4 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 6-5 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 6-6 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 6-7 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 6-8 Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Quality, Safety, Style, and Price

Table 6-9 Most Important Characteristics to Choosing Which Collars, Leashes, and Harnesses Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)

Table 6-10 Did the product have any innovative features which impressed you?: Collars, Leashes, Harnesses

Table 6-11 Did the product lack any features you were looking for, or would like to see available?: Collars, Leashes, Harnesses

Maximum Visibility = Safety

Illustration 6-1 Coastal Pet Products’ Lazer Brite Collar

Illustration 6-2 Sadie’s 8 in 1 Security Dog Leash

Customization

Illustration 6-3 Flexi Glam Leash

Illustration 6-4 2 Hounds Design Collars

Illustration 6-5 Halti All-In-One Lead

Illustration 6-6 Dog Gone Smart Pet Products i’m Gismo

Collars For Cats

Illustration 6-7 Angel Pet Supplies’ Studded Cat Collar

Illustration 6-8 Radio System Corp. PetSafe Come With Me Kitty Harness

Made in USA

Illustration 6-9 Cycle Dogs’ Stars & Stripes Collar, Leash and Accessories

Training Products

Illustration 6-10 Coastal Pet Products’ Holt Harness and Walk ‘n Train Head Halter

Illustration 6-11 Havahart Bark Stop Collar

Illustration 6-12 Dogwatch SideWalker Leash Trainer

Eco-Friendly Options

Illustration 6-13 Olive Green Dog’s FOUND Lead

Illustration 6-14 Lupine’s Eco Collars

Illustration 6-15 Harry Barker’s Chelsea Dog Collar

Illustration 6-16 Molly Mutt’s Tale of Two Cities Bamboo Collar

Wearable Pet Tech

Illustration 6-17 FitBark’s Dog Fitness Tracker

Illustration 6-18 Whistle Pet Tracker

Illustration 6-19 GoPro’s Fetch Dog Harness

Illustration 6-20 E-Collar Remote Dog Trainer Collar

Illustration 6-21 Scollar for Cats

CHAPTER 7: BOWLS, FEEDERS & WATERERS

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales Post Steady Growth

Table 7-1 U.S. Retail Sales of Bowls, Feeders, and Waterers: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Schroeder & Tremayne Is Top Marketer in IRI-tracked Channels

Table 7-2 Leading Marketers and Brands of Pet Bowls, Feeders, and Waterers by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends

Figure 7-1 Purchasing Rates for Pet Bowls, Feeders, and Waterers by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 7-3 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 7-4 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 7-5 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 7-6 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 7-7 Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 7-8 Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Style and Safety, Quality and Value

Table 7-9 Most Important Characteristics to Choosing Which Watering/Feeding Device Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)

Table 7-10 Did the product have any innovative features which impressed you?: Watering/Feeding Devices

Table 7-11 Did the product lack any features you were looking for, or would like to see available?: Watering/Feeding Devices

Innovative Design

Illustration 7-1 Barks & Kisses’ Ashford Pet Diners

Illustration 7-2 Outward Hound’s 3in1 UP Feeder

Illustration 7-3 Kinn Kleanbowl with Insert

Especially For Cats

Illustration 7-4 Dr. Catsby’s “Whisker-Friendly” Bowl

Illustration 7-5 Beco Pets’ Eco-Friendly Beco Bowl

Illustration 7-6 Website Screenshot for the NoBowl Feeding System

Portability

Illustration 7-7 AnyBowl’s Eddy Bowl

Illustration 7-8 Dexas Popware for Pets’ Snack-DuO

Illustration 7-9 Heyrex Torus Water Bowl

High-Tech Products

Illustration 7-10 OurPets’ SmartLink Feeder Intelligent Pet Bowl

Illustration 7-11 SureFlap SureFeed Microchip Feeder

Illustration 7-12 PetSafe’s Healthy Pet Simply Feed

Illustration 7-14 CatFi Pro Feeder

Illustration 7-15 Petmate’s Le Bistro Programmable Food Dispenser

Illustration 7-16 PetChatz Videophone

Eco-Friendly Options

Illustration 7-17 Van Ness’ EcoWare Bowl

Fashion-Forward Design

Illustration 7-18 Unleashed Life Soho Nickel Double Feeder

Illustration 7-19 Pottery Barn’s Madison Collection Bowls

Illustration 7-20 Jonathan Adler’s Luxury Lucite and Brass Dog Bowls

Waterers: Upping the Ante in Function and Design

Illustration 7-21 Cats Rule Dogs Rock’s Watering Hole Automatic Fresh Water Fountain

Illustration 7-22 PetSafe’s Drinkwell Sedona Fountain

Illustration 7-23 Radio Systems Corp.’s Aqua Cube Fountain

CHAPTER 8: APPAREL & FASHION ACCESSORIES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales Edge Upward

Table 8-1 U.S. Retail Sales of Apparel and Fashion Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Illustration 8-1 PetEdge Pet Apparel and Accessory Product Segments (Website Screen Shot)

Hong Kong City (Toy Factory) Tops IRI-Based Mass-Market Chart

Table 8-2 Leading Mass-Market Apparel/Fashion Accessories Marketers and Brands by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Business Is Highly Fragmented

Consumer Trends

Figure 8-1 Purchasing Rates for Pet Apparel and Fashion Accessories by Dog- or Cat- Owning Classification, 2015-16 (percent)

Table 8-3 Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)

Table 8-4 Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)

Table 8-5 Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)

Table 8-6 Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)

Table 8-7 Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)

Table 8-8 Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

MARKETING AND NEW PRODUCT TRENDS

Fashion—and Function

Table 8-9 Most Important Characteristics to Choosing Which Pet Apparel and Fashion Accessories Purchased: Dog vs. Cat, 2016 (percent of product purchasers)

Table 8-10 Did the product have any innovative features which impressed you?: Pet Apparel and Fashion Accessories

Table 8-11 Did the product lack any features you were looking for, or would like to see available?: Pet Apparel and Fashion Accessories

Functional Apparel

Illustration 8-2 Kurgo’s Surf N Turf Coat/Life Jacket

Illustration 8-3 RC Pets’ Packable Rain Poncho

Illustration 8-4 Gold Paw Series Sun Shield Tees

Illustration 8-5 PetEdge Insect Shield Bandana

Illustration 8-6 EzyDog’s Element Jacket

Illustration 8-7 Collar Company’s AiryVest

Illustration 8-8 Ruffwear’s Powder Hound Jacket

Fashion Apparel

Illustration 8-9 Klippo Pajamas

Illustration 8-10 PetRageous Designs’ Holiday Sweaters

Illustration 8-11 Hip Doggy Bomber Jacket

Illustration 8-12 DOGO Puppy PAWer Super Hero Sweatshirt

Illustration 8-13 Prty City’s Star Wars Yoda Costume

Cat Apparel

Illustration 8-14 Meowington’s Dinosaur Cat Costume

CHAPTER 9: LITTER BOXES & ACCESSORIES

CHAPTER HIGHLIGHTS

MARKET OVERVIEW

U.S. Retail Sales on the Rise

Table 9-1 U.S. Retail Sales of Litter Boxes and Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)

Marketer Overview

Oil-Dri Tops IRI Litter Accessories Chart

Table 9-2 Leading Marketers and Brands of Litter Boxes and Accessories by IRI-Tracked Sales, May 2016 (dollars in millions)

Pet Specialty Leaders

Consumer Trends: Litter Box Scoops and Litter Boxes Top the Shopping List

Figure 9-1 Cat Owners Purchasing Litter Boxes and Accessories in the Past 12 Months: By Product Type, 2016 (percent)

44% of Litter Users Have Two or More Litter Boxes

Figure 9-2 Number of Litter Boxes in Use at Home, 2016 (percent)

Figure 9-3 Reasons for Using Multiple Litter Boxes, 2016 (percent)

Most Cat Owners Own Regular Litter Boxes

Table 9-3 Ownership of Litter Boxes by Type: 2010 vs. 2012 vs. 2014 (percent of cat owners)

Price and Efficacy Key to Automatic Litter Box Usage

Figure 9-4 Positive Response Rate to the Question, “Would any of the following make you more likely to consider using an automatic/self-cleaning litter box?”, 2016 (percent)

Table 9-4 Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)

MARKETING AND NEW PRODUCT TRENDS

Performance and Convenience Are the Watchwords

Convenience and Automation

Illustration 9-1 PetSafe’s ScoopFree Ultra Self-Cleaning Litter Box

Illustration 9-2 CatGenie’s Self Washing Cat Litter Box

Litter Box Innovation

Illustration 9-3 OurPet’s SmartScoop Intelligent Litter Box

Illustration 9-4 OurPet’s Kitty Potty

Illustration 9-5 Litter Robot III Open Air

Illustration 9-6 Van Ness’ Corner Enclosed Cat Pan

Illustration 9-7 Hometec Pet Products’ Lift n’ Sift Litter Box

“Hidden” Litter Boxes

Illustration 9-8 Aquiline Innovations Hidden Litter

Illustration 9-9 Merry Products’ Cat Washroom

Illustration 9-10 PetEdge’s Meow Town Windsor Cat Litter Bench

Litter Disposal Systems

Illustration 9-11 Litter Genie Plus Litter Disposal System

Other Litter Accessories

Illustration 9-12 Pioneer Pet’s Ultimate Litter Mat

Illustration 9-13 Drymate Litter Trapping Mat

Illustration 9-14 New Age Pet’s Scoopy the Cat Litter Scoop

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