Durable Dog and Cat Petcare Products in the U.S.

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Published Dec 20, 2016 | 322 Pages | Pub ID: LA5815666

Durable Dog and Cat Petcare Products in the U.S.


Style, safety, durability, convenience, automation. Again and again responses to Packaged Facts proprietary pet owner surveys home in on what today’s pet owners are looking for in the durable pet products they purchase. As with human fare, many of the newer pet products promise convenience via high-tech features and automation, from self-cleaning litter boxes to automated feeders and waterers to smart collars parlaying Bluetooth technology and monitoring capabilities. Meet these demands—and parlay in a human cross-over trend or brand for good measure—and marketers and retailers are well on their way to striking at the nerve center of what pet owners want and need to take quintessential care of their furry family members and lighten the pet care load. In a nutshell, it’s about function and fashion, and, more often than not, appealing to the sensibilities of pet owner at least as much as pet. What’s more, with more and more pet owners treating their pets as surrogate kids, winning items are increasingly aspirational—those helping pet owners fulfill not just the needs of the pet but their own, physical and emotional.

Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S. breaks out this $3.7 billion at retail and still counting market into seven categories:
  • Toys, including cat scratchers and play furniture, where we’re seeing products adopting human forms, interactive/training toys, self-entertaining toys, revamped plushes, natural/eco-friendly options, and high-tech features.
  • Beds, where durability, ease of cleaning, and comfort combine with trends including innovative designs (think raised edges and tenting), temperature control, portability/travel, fashion/humanization, and natural/eco-friendly.
  • Carriers, crates, and housing, a category in which travel friendliness cannot be overestimated, along with fashion and style, with many pet owners seeking out items that serve as a fashion accessory and/or complete their home décor.
  • Collars, harnesses, leashes (including training products), where pet owners’ interest in product quality and safety are driving the proliferation of items designed to protect pets and their people from injury while making walking ever more convenient and stylish.
  • Bowls, feeders, waterers (manual and automatic) including food storage, where new products are alleviating neck strain, improving digestion, and maximizing comfort and convenience while adding a stylish look to pet owners’ homes.
  • Apparel/fashion accessories, a category previously seasonal in nature is now offering year-round options including a lot more functional gear.
  • Litter boxes and accessories including scoops, mats, waste disposal systems, and litter additives (building on the coverage in Packaged Facts’ May 2016 Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends report), where performance and convenience are the watchwords and automation and more attractive designs are coming on strong.
Durable Dog and Cat Petcare Products in the U.S.—a first edition report—quantifies the market as a whole as well as category by category, calculating historical compound annual growth rates for 2011 vs. 2016 and projected growth rates for 2016 vs. 2021. Through custom surveying in Packaged Facts’ own National Pet Owner Surveys, is cuts to the core of consumer preferences in each category by compiling responses to questions including “what were the most important characteristics to choosing the product purchased,” “Did the product have any innovative features which impressed you?,” and “Did the product you purchased lack any features you were looking for or would like to see available?” Inclusive of dozens of product Illustrations, it focuses particularly on trends in marketing and new product development while also identifying major players in the market overall and at the category level. Additional data sources include IRI marketer/brand sales data for mass-market channels and Simmons data profiling trends in pet ownership and purchasing attitudes and product preferences, including demographic trends down to the category level.

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        •   Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)

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        •   U.S. Retail Sales of Durable Petcare Products: 2011 vs. 2016 vs. 2021 (dollars in millions)

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        •   U.S. Retail Sales of Durable Petcare Products by Category, 2011 vs. 2016 vs. 2021 (dollars in millions)

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        •   U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2016 (percent and dollars in millions)
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        •   IRI-Tracked Sales of Durable Petcare Products by Category: May 2016 vs. May 2015 (dollars in millions)

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        •   Selected Sustainability Related Psychographics: Dog or Cat Owners, 2016 (percent)

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        •   Pet Owners' Use of Internet/Mobile Tech for Pet Products in Last 30 Days, 2015 (percent)
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        •   Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020
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        •   Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Dogs, 2016 (percent of product purchasers)
        •   Most Important Characteristics to Choosing Which Item Purchased by Product Type: Durable Petcare Products for Cats, 2016 (percent of product purchasers)

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        •   Household Ownership Rates for Selected Pet-Owning Classifications, 2011-2016 (percent and number of U.S. households)

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        •   Annual Purchasing Rates for Durable Petcare Products by Product Type, 2011-2016 (percent and number of U.S. dog- or cat-owning households)

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        •   Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent and number of U.S. dog- or cat-owning households)
        •   Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2015-16 (percent of total purchasers and purchasing index)

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        •   Types of Durable Petcare Products Purchased for Dogs in Last 12 Months, 2016 (percent of dog owners)
        •   Types of Durable Petcare Products Purchased for Cats in Last 12 Months, 2016 (percent of cat owners)

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        •   Retail Channels for Durable Petcare Product Purchases in Last 12 Months, 2016 (percent of dog or cat owners)

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        •   "Are any of the following types of dog/cat products that you buy specifically marketed as natural, organic, holistic, or environmentally friendly?" (percent)

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        •   U.S. Retail Sales of Dog and Cat Toys: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Marketers and Brands of Pet Toys by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Toy Item Purchased: Dog and Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Dog and Cat Toys
        •   Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Toys
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        •   U.S. Retail Sales of Dog and Cat Beds: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Marketers and Brands of Pet Beds by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
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        •   Purchasing Patterns for Dog Beds by Geographic Region and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Beds by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Beds by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Beds by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Pet Bed Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Dog and Cat Beds
        •   Did the product lack any features you were looking for, or would like to see available?: Dog and Cat Beds
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        •   U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Marketers and Brands of Carriers, Crates, and Housing by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog Carriers, Crates and Kennels by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
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        •   Purchasing Patterns for Dog Carriers, Crates and Kennels by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Carriers, Crates and Kennels by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Pet Containment Product Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
        •   Did the product lack any features you were looking for, or would like to see available?: Carriers, Crates/Kennels, Pet Doors, Pet Gates
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        •   U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Marketers and Brands of Collars, Leashes, and Harnesses by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
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        •   Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Collars, Harnesses, and Leashes by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Collars, Leashes, and Harnesses Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Collars, Leashes, Harnesses
        •   Did the product lack any features you were looking for, or would like to see available?: Collars, Leashes, Harnesses
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        •   Leading Marketers and Brands of Pet Bowls, Feeders, and Waterers by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
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        •   Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Watering/Feeding Device Purchased by Product Type: Dog vs. Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Watering/Feeding Devices
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        •   U.S. Retail Sales of Apparel and Fashion Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Mass-Market Apparel/Fashion Accessories Marketers and Brands by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Pets Owned, 2015-16 (percentages and index)
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        •   Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Persons in Household and Number of Pets Owned, 2015-16 (percentages and index)
        •   Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Pets Owned, 2015-16 (percentages and index)

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        •   Most Important Characteristics to Choosing Which Pet Apparel and Fashion Accessories Purchased: Dog vs. Cat, 2016 (percent of product purchasers)
        •   Did the product have any innovative features which impressed you?: Pet Apparel and Fashion Accessories
        •   Did the product lack any features you were looking for, or would like to see available?: Pet Apparel and Fashion Accessories
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        •   U.S. Retail Sales of Litter Boxes and Accessories: 2011 vs. 2016 vs. 2021 (dollars in millions)
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        •   Leading Marketers and Brands of Litter Boxes and Accessories by IRI-Tracked Sales, May 2016 (dollars in millions)
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        •   Ownership of Litter Boxes by Type: 2010 vs. 2012 vs. 2014 (percent of cat owners)

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        •   Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)

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