Foodservice Dinner Trends in the U.S.
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Published Nov 1, 2010 |
183 Pages |
Pub ID: LA2756366
Special offer: buy your choice of any two Packaged Facts foodservice reports for $6,000
Mired in what we’ve termed “entrenched pessimism,” the U.S. consumer’s penchant for increasing savings and reducing debt at a time when incomes have stagnated only serves to depress foodservice spending in the short run. For the dinner daypart, the ramifications are dramatic: Packaged Facts estimates that dinner daypart restaurant sales dropped 4.6% to $174.4 billion in 2009, and we forecast a 2.8% drop in 2010.
But during an era when consumers are viewed more than ever by their debt-to-income ratios, we believe that a spending renaissance among consumers with stable household balance sheets may already be underway. At the dinner hour, we expect full-service dinner to benefit from the return of the fiscally confident—more affluent consumers with strong household balance sheets. We expect limited-service restaurants, on the other hand, to face the prospect of modest trading up in restaurant choices while weaning extreme affordability customers from low-margin menu items intended to drive traffic but not sales.
By combining investment-grade industry analysis with key trend analysis, Dinner Trends in the U.S. Foodservice Market not only helps foodservice industry participants address challenges unique to the dinner daypart but also helps participants contour their strategies to meet consumers’ evolving needs. By providing insight on the dinnergoer’s decision-making process, this report provides direction on how and why the consumer decides on a specific restaurant from which to obtain dinner, and how and why that consumer decides what to order from the menu. Selection factors are analyzed according to the following categories: convenience; dinner menu items; meal cost thresholds; dine-in partner; and takeout partner; menu positioning and advertising; health positioning; and bundled offers.
Key coverage includes but is not limited to:
- “Share of stomach” restaurant dinner sales analysis, which includes 5-year sales trends for the fast food/quick-service restaurant and full-service restaurant segments, with forecasts for 2010 and 2011.
- Guest traffic frequency analysis of leading dinner-centric restaurant brands, giving a directional perspective on current sales trends.
- Trended analysis of demographic dinner daypart expenditures, including 4-year sales historical sales trends and spending according to key demographics, such as age, income, region, and race/ethnicity.
- Thorough psychographic analysis of Budgeters, Alcohol Indulgers and Healthy Eaters, key psychographic groups shaping the dinner daypart.
Coverage extends to fast food/QSR, coffeehouse, smoothie shop, ice cream shop, family restaurant, casual restaurant, and fine dining restaurant segments; as well as prepared foods segments at convenience stores/gas stations and grocery stores/supermarkets.
- Chapter 1: Executive Summary
- Scope and Methodology
- Scope
- Methodology
- Consumer survey methodology
- Macroeconomic Analysis
- Fast facts
- Industry drivers, trackers, and sales trends
- Fast facts
- Consumer outlook and restaurant tracker
- Fast facts
- Share of stomach: dinner sales analysis
- Fast facts
- Dinner trends and competitive climate
- Dinner restaurant selection analysis
- Dinner menu selection analysis
- Alcohol Indulgers: usage, attitudes & behavior drilldrown
- Budgeters, Alcohol Indulgers & Healthy Eaters: usage, attitudes & behavior drilldrown
- Fast facts
- Dinner on the Menu: Restaurant Brand Analysis
- Brinker International Inc
- Chili’s Bar & Grill
- Menu updates
- Chili’s Consumer Universe
- A middle-of-the-road range of food, health, and diet attitudes
- Negative momentum
- Maggiano’s Little Italy
- Dinner strategy
- Menu mix improvement
- Buffalo Wild Wings, Inc.
- Sales by daypart
- Expansion plans
- Menu diversity
- Menu additions
- Late night menu innovation
- California Pizza Kitchen
- Menu item innovation
- Small Cravings
- Tweaking wine strategy
- California Pizza Kitchen consumer universe
- Sales declines led by guest declines
- The Cheesecake Factory Inc
- Menu and pricing
- Off-premises push
- Dinner strategy
- Menu price increases
- Category introductions
- Alcohol and dessert
- Promotional offers
- Cheesecake Factory consumer universe
- Guest interest in dieting, youthful aspiration, and exercise
- Keeping the guests coming
- Darden Restaurant Group
- Olive Garden
- Menu pricing
- Sales and guest check trends
- Dinner strategy: menu revitalization
- Olive Garden consumer universe
- LongHorn Steakhouse
- Menu pricing
- Dinner strategy: menu offerings/redesign
- Longhorn Steakhouse consumer universe
- Middle-of-pack health/diet attitudes; a penchant for fast food
- Red Lobster
- Menu pricing
- Sales and guest check trends
- Brand refresh
- Red Lobster consumer universe
- Morton’s Restaurant Group Inc
- Daypart, food/beverage and boardroom sales
- Dinner strategy: increasing wine sales
- Bar 12-21 Initiative
- Pummeling comes to an end
- Chapter 2: Macroeconomic Analysis
- Macroeconomic factors shaping restaurant sales
- Oh, for a bit of confidence!
- Analysis: Entrenched pessimism a very serious problem
- Present Situation Index decreases as perceptions of job prospects continue to darken
- Expectations Index weighed down by dimmer outlook on job prospects
- Unemployment rate stagnates
- Some perspective: 7.7 million jobs still lost
- Graph 2-1: Unemployment Rate, Savings Rate and Consumer Confidence: 2007-2010
- By demographic, unemployment trends undergoing a shift
- Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010
- Disparity in unemployment rates by education level is reversing
- Application
- Less educated making a comeback
- Graph 2-3: Unemployment Rate, by Education Level, 2007-2010
- Gender gap closes and young adults get a reprieve
- Graph 2-4: Unemployment Rate, by Age, 2007-2010
- We’ve become a nation of savers again
- Saving swipes almost $500 billion from the economy
- But household balance sheets are on the mend
- Decade in review: quite a debt party
- Bottom line: bad timing
- Graph 2-5: Consumer Income vs. Debt in Trillions, Quarterly Metrics, 2000-2010
- Ratios for debt junkies
- Analysis
- Trend continues
- A healthier consumer
- Graph 2-6: Savings Rate & Debt Service Ratio, 2007-2010
- Unemployment and GPD forecast: expect recovery to take several years
- Forecast
- Pace of hiring to remain low
- Quite a dilemma: skills mismatch
- Slow employment rebound to coincide with a slow rebound in consumer spending
- Adjusted projections
- Graph 2-7: Unemployment and GDP Forecast, 2010-2012
- Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
- Three quarters of relative stasis
- Graph 2-8: Household Net Worth in Trillions, 2005-2010
- Case-Shiller and FOMC housing pessimism
- Bottom line: recent growth, but weakening trends
- What will tomorrow bring?
- Summary equities analysis
- Bottom line analysis
- Graph 2-9: Wealth Effect: Wilshire 5000 and Case-Shiller Composite-20 Index: 2007-2010
- Consumer prices too low?
- Chapter 3: Industry Drivers, Trackers, and Sales Trends
- Restaurant upturn hinges on strong household balance sheets
- Spending upturn to benefit casual restaurants; fast food/QSR may stagnate
- Analysis
- Supporting metrics
- Table 3-1: Restaurant Usage in Last Month,
- by Restaurant Type and Daypart, 2010
- Tendency toward non-discretionary spending a recession rule
- But affluent may help drive growth in discretionary spend
- Analysis: credit card trends
- Packaged Facts’ Consumer Restaurant Tracker: Gloomy Near-Term Outlook
- At-home breakfast and dinner trending remains significant
- Moving forward: Saving & grocery spending trumps limited service and full-service restaurant spend
- Graph 3-1: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
- Food services & drinking places sales trends
- February to June food services & drinking places monthly sales sequentially improve
- 2010 monthly foodservice growth outpaces year-earlier sales through August 2010
- Catching up on food retail
- But August grocery sales growth closes gap
- Graph 3-2: Monthly Adjusted Sales, 12-Month % Change, Grocery Stores
- & Food Services & Drinking Places, 2009-2010
- Full-service restaurant growth outpaces limited-service growth
- Graph 3-3: Monthly Non-Adjusted Sales, 12-Month % Change, Grocery Stores, Food Services
- & Drinking Places, Full-Service Restaurants and Limited-Service Eating Places, 2009-2010
- Thank God for February
- Graph 3-4: Monthly Adjusted Sales, Month-to-Month % Change,
- Grocery Stores and Food Services & Drinking Places, 2009-2010
- Restaurant Performance Index contracts for fourth straight month
- Graph 3-5: Restaurant Performance Index, Monthly Metrics, 2006-2010
- Same-store sales trends
- Customer traffic trends
- Going forward
- Food at home maintains pricing edge
- Graph 3-6: CPI: Food at Home vs. Food Away from Home, 2005-2010
- Graph 3-7: CPI: Food at Home vs. Food Away from Home, 2008-2010
- Food inflation forecast remains muted
- A series of downward revisions, with an away-from-home caveat
- Latest analysis
- Consumer food price trends
- Retail meat prices: beef and pork inflation a strong possibility
- Eggs and dairy: farm milk price increases to hit dairy sector
- Fresh fruit and vegetable prices stable
- Cereals and bakery expected to rise 1% to 2%
- Other
- Commodities pricing analysis
- Q2 1020 crude foodstuffs and feedstuffs decline wipes out Q1 2010 gain
- Finished consumer foods index also declines
- Intermediate foods and feeds ticks upward
- Chapter 4: Restaurant Usage & Outlook Tracker
- Note on reading charts
- Packaged Facts’ Consumer Restaurant Tracker: at-home food spend trumps out-of-home spend
- February 2010 trend continues in June 2010
- Graph 4-1: Consumer Restaurant Tracker: Current Behavior: A Top Line View
- Looking ahead: Consumers more likely to save & spend on groceries than spend at restaurants
- An attempt to find a silver lining: saving and debt analysis
- But trickle-down spending may not land in restaurant cash registers
- Graph 4-2: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
- Dinner-at-home trend stronger than that for breakfast
- Cost differential and share of food budget weighs against dinner
- Table 4-1: Restaurant Breakfast, Lunch & Dinner: Dinner Cost Burden
- Practical versus aspiration
- Demographic impact
- Graph 4-3: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home
- Grocery store/supermarket prepared foods investment paying competitive dividends
- A growing threat driven by a confluence of events
- Serving two distinct populations
- A threat to both fast food and casual/fine dining
- Graph 4-4: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home, Restaurant Dinner Users, by Restaurant Type
- Higher-income versus lower-income dinner users, by foodservice type
- Graph 4-5: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home, Restaurant Dinner Users, by Restaurant Type, HH Income Splits
- Planned foodservice spending
- Fast food picture appears grim
- Graph 4-6: Consumer Restaurant Tracker: Future Behavior: Fast Food Restaurant Spending
- Intended full-service spend lacks promise
- Graph 4-7: Consumer Restaurant Tracker: Future Behavior: Full-Service Restaurant Spending
- Intention to save money remains high
- Graph 4-8: Consumer Restaurant Tracker: Future Behavior: Saving Money
- Coffeehouse & smoothie shop users lead planned foodservice dinner spending
- Graph 4-9: Consumer Restaurant Tracker: Future Behavior: Restaurant Spending,
- by Restaurant Dinner Type
- Restaurant usage and usage frequency
- Overview
- Graph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010
- Gender rules
- Table 4-2: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Gender
- Graph 4-11: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Gender
- 18-34s drive guest counts
- Table 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- And 18-34s exhibit higher usage
- Key smoothie shop and street stand users
- Graph 4-12: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- HH income
- Table 4-4: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,
- by HH Income
- Graph 4-13: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
- Employment status
- Employment status: having a job pays the bills but also fits restaurant lifestyle
- Table 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,
- by Employment Status
- Full-time workers and students also compare favorably regarding overall usage
- Graph 4-14: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Employment Status
- Restaurant dinner use
- Dinner runs the show
- Graph 4-15: Day Part Usage on Last Visit, 2010
- Full-service a dinner stronghold
- Graph 4-16: Restaurant Usage in Last Month for Dinner, 2010
- Convenient foodservice solutions create gender differences
- Graph 4-17: Restaurant Usage in Last Month for Dinner, 2010, by Gender
- Quick pick-up and grab-and-go options have youthful appeal
- Graph 4-18: Restaurant Usage in Last Month for Dinner, 2010, by Age
- HH income validates importance of disposable income to dinner choices
- Graph 4-19: Restaurant Usage in Last Month for Dinner, 2010, by HH Income
- Employment status casts unique usage shadow
- Graph 4-20: Restaurant Usage in Last Month for Dinner, 2010, by Employment Status
- Chapter 5: Share of Stomach: Sales Analysis
- Market size and overview
- A daypart in decline
- Near-term challenges
- Dinner daypart sales peak in 2007, dip through 2010
- Full-service restaurant dinner takes it on the chin; growth possible
- Limited-service dinner sales to fall in 2010
- Rough going ahead
- Graph 5-1: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, 2005-2011
- Graph 5-2: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, % Growth, 2005-2011
- Terminology and sourcing note
- Restaurant dinner a significant factor in HH food spend
- Graph 5-3: Food at Home versus Food Away from Home Daypart Spend
- Restaurants sales trends by daypart
- Consumer food expenditure trends suggest migration to food at home spend
- Table 5-1: Consumer Food Expenditures, 2005-2008
- Dinner share of restaurant spend remains stable
- Table 5-2: Meals Away From Home Expenditures, by Daypart, 2005-2008
- Spending on dinner away from home, by restaurant segment
- Table 5-3: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines Cafeteria Spend, 2005-2008
- Dinner restaurant expenditures lowest in Midwest
- Northeast a full-service spend stronghold
- Table 5-4: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Region
- Dinner out takes more out of younger consumers’ pockets
- Full-service trend
- Table 5-6: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Age
- Spending on dinner away from home, by income
- Share of spend versus absolute spend
- Table 5-7: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Income
- Dinner share of wallet highest among Hispanics
- Full-service versus limited-service spending trends
- Table 5-8: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Race/Ethnicity
- Guest Traffic Analysis
- Daypart traffic growth saved by breakfast
- Frequency counts: definition
- Occasional users dominate casual restaurant guest traffic patterns
- Overall guest traffic declines among establishments where occasional use dips
- Outback Steakhouse and Red Lobster
- Table 5-9: Guest Traffic: Casual Restaurants, Selected Dinner Players, 2008-2010
- Little Caesar’s engaged use rises while rivals falter
- Table 5-10: Guest Traffic: Limited-Service Pizza Restaurants,
- Selected Dinner Players, 2008-2010
- Daypart meal spend analysis
- Dinner meal spend leads all dayparts—at all restaurant types
- Graph 5-4: Consumer Restaurant Meal Spend, by Daypart and Restaurant Type, 2010
- Dinner meal spend, family versus casual restaurants
- 35-44s and married respondents key spenders
- Graph 5-5: Dinner Meal Spend, Family versus Casual Restaurants, Selected Demographics
- Dinner meal spend: casual versus fine dining
- Graph 5-6: Dinner Meal Spend, Casual versus Fine Dining Restaurants,
- Selected Demographics
- Chapter 6: Dinner Trends and Competitive Climate
- Consumers remain gun shy about restaurant dinner
- Tales from the blogosphere
- Online advice to help consumers stay out of restaurants
- Prepared foods flex muscle
- At-home dinner satisfaction
- The downscaling of upscale food retail
- Whole Foods injects brand with price/value message
- The upscaling of traditional food retail
- Aiming squarely at restaurants
- Setting price according to restaurant segment counterpart
- Even social congregation
- Whole Foods prepared foods store audit and observations
- 12 restaurant/food kiosk options in one supermarket?
- Convenience and price hold keys to competing with dinner at home
- Convenience trends
- Drive thru and curbside pick-up
- Technology
- Chili’s pay-at-the table
- Upscale Next Restaurant leverages website
- Hand-held devices the mainstream wave of the future
- Pay with your smartphone
- Restaurant Innovations - Value Pricing
- Fast Food and value pricing
- Casual dining and value pricing
- Fine dining and value pricing
- Chapter 7: Dinner Restaurant Selection Analysis
- Note on reading charts
- Dinner restaurant selection influencers
- Graph 7-1: Dinner Restaurant Selection Influencers, 2010
- Restaurant selection: convenience influencers
- Gender: routine and work play roles
- Graph 7-2: Restaurant Selection: Dinner Convenience Influencers, by Gender, 2010
- Age: in deference to convenience
- Graph 7-3: Restaurant Selection: Dinner Convenience Influencers, by Age, 2010
- HH income and routine
- Graph 7-4: Restaurant Selection: Dinner Convenience Influencers, by HH Income, 2010
- Employment status and students
- Graph 7-5: Restaurant Selection: Dinner Convenience Influencers,
- by Employment Status, 2010
- Urban, Suburban, or Rural location
- Graph 7-6: Restaurant Selection: Dinner Convenience Influencers,
- Urban, Suburban, Rural, 2010
- Restaurant selection: dinner menu item influencers
- Gender holds a health surprise
- Graph 7-7: Restaurant Selection: Dinner Menu Influencers, by Gender, 2010
- Age and small portion question
- Graph 7-8: Restaurant Selection: Dinner Menu Influencers, by Age, 2010
- HH income
- Graph 7-9: Restaurant Selection: Dinner Menu Influencers, by HH Income, 2010
- Employment status - small portions to save on cost
- Graph 7-10: Restaurant Selection: Dinner Menu Influencers, by Employment Status, 2010
- Restaurant selection: dinner cost threshold influencers
- Age and bundled meals
- Graph 7-11: Restaurant Selection: Dinner Cost Threshold Influencers, by Age, 2010
- HH income - meals under $3
- Graph 7-12: Restaurant Selection: Dinner Cost Threshold Influencers, by HH Income, 2010
- Employment status - thrifty students
- Graph 7-13: Restaurant Selection: Dinner Cost Threshold Influencers,
- by Employment Status, 2010
- Restaurant selection: dinner dine-in partner influencers
- Age
- Graph 7-14: Restaurant Selection: Dinner Dine-in Partner Influencers, by Age, 2010
- HH income
- Graph 7-15: Restaurant Selection: Dinner Dine-in Partner Influencers, by Income, 2010
- Restaurant selection: dinner takeout partner influencers
- HH income
- Graph 7-16: Restaurant Selection: Dinner Takeout Partner Influencers, by Income, 2010
- Chapter 8: Dinner Menu Selection Analysis
- Note on reading charts
- Dinner menu selection influencers
- Graph 8-1: Dinner Menu Selection Influencers, 2010
- Healthful menu positioning and bundles attract youth
- Graph 8-2: Dinner Menu Selection Influencers, by Age, 2010
- HH income
- Graph 8-3: Dinner Menu Selection Influencers, by HH Income, 2010
- Employment status
- Graph 8-4: Dinner Menu Selection Influencers, by Employment Status, 2010
- Urban, suburban, or rural location
- Graph 8-5: Dinner Menu Selection Influencers, by Rural/Urban/Suburban, 2010
- Chapter 9: Alcohol Indulgers: Usage, Attitudes & Behavior Drilldrown
- Alcohol Indulgers
- Overview
- Note on trending feature
- Casual and fine dining dinner usage and spend, by gender and HH income
- Male Alcohol Indulgers versus Non-Indulgers, by HH income
- Female Alcohol Indulgers versus Non-Indulgers, by HH income
- Table 9-1: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, by Gender & HH Income
- Casual and fine dining dinner usage and spend, by age
- Table 9-2: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, by Age
- Menu selection influencers among female Alcohol Indulgers, by HH income
- Table 9-3: Female Alcohol Indulgers: Menu Selection Influencers, by HH Income
- Menu selection influencers among female Alcohol Indulgers, by HH income
- Table 9-4: Male Alcohol Indulgers: Menu Selection Influencers, by HH Income
- Menu selection influencers among Alcohol Indulgers, by age
- Table 9-5: Alcohol Indulgers: Menu Selection Influencers, by Age
- Chapter 10: Budgeters, Alcohol Indulgers & Healthy Eaters: Usage, Attitudes & Behavior Drilldrown
- Meet the Psychographic Groups
- Note on trending feature
- Restaurant selection factors
- Overview
- Psychographic analysis
- Table 10-1: Restaurant Selection Factors: Psychographic Groups, Selected Responses
- Menu selection factors
- Overview
- Psychographic analysis
- Table 10-2: Menu Selection Factors: Psychographic Groups, Selected Responses
- Average dinner meal spend
- Table 10-3: Mean Dinner Spend, Per Restaurant Type, Psychographic Groups
- Chapter 11: Dinner on the Menu: Restaurant Brand Analysis
- Brinker International Inc
- Company growth strategy
- Franchising/joint ventures
- International expansion
- Marketing
- Chili’s Bar & Grill restaurant operations
- On the menu
- Entrée pricing
- Chili’s dinner strategy
- Menu updates
- Negative momentum
- Internet initiatives
- Chili’s Consumer Universe
- Table 11-1: Chili’s Users: Selected Demographics
- A middle-of-the-road range of food, health, and diet attitudes
- Table 11-2: Chili’s Users: Food, Health and Diet Attitudes
- Maggiano’s Little Italy restaurant operations
- On the menu
- Pricing
- Dinner strategy
- National & local promotions
- Increased alcohol sales
- Menu mix improvement
- Table 11-3: Brinker International, Selected Metrics, 2007-2009
- Table 11-4: Brinker International, Selected Quarterly Metrics, 2009-2010
- Buffalo Wild Wings, Inc.
- Layout, clientele, service and pricing
- Restaurant operations
- Sales by daypart
- 2009-10 strategy
- Expansion plans
- Marketing/promotions
- Dinner & late night strategy
- Menu diversity
- Menu additions
- Late night menu innovation
- Positive sale momentum tapers
- Table 11-5: Buffalo Wild Wings, Selected Metrics, 2007-2009
- Table 11-6: Buffalo Wild Wings, Selected Quarterly Metrics, 2009-2010
- California Pizza Kitchen
- Pizza, of course
- Limited-service innovation
- Restaurant operations
- Licensing and franchising operations
- 2009-10 strategy
- Thank You Card affects sales
- Store expansion
- Takeout and delivery options
- 2010 Dinner strategy
- Menu item innovation
- Small Cravings
- Tweaking wine strategy
- California Pizza Kitchen consumer universe
- Table 11-7: California Pizza Kitchen Users: Selected Demographics
- Users inclined to hold active interest in personal health and diet
- Table 11-8: California Pizza Kitchen Users: Health and Food Attitudes
- Sales declines led by guest declines
- Table 11-9: California Pizza Kitchen, Selected Metrics, 2007-09
- A silver lining
- Table 11-10: California Pizza Kitchen, Selected Quarterly Metrics, 2009-10
- The Cheesecake Factory Inc
- Restaurant operations
- Menu and pricing
- Off-premises push
- Grand Lux Cafe & RockSugar Pan Asian Kitchen
- Bakery operations
- 2009-10 strategy
- Restaurant growth
- Guest satisfaction
- Marketing efforts
- Dinner strategy
- Menu price increases
- Category introductions
- Alcohol and dessert
- Promotional offers
- Cheesecake Factory consumer universe
- Table 11-11: Cheesecake Factory Users: Selected Demographics
- Table 11-12: Cheesecake Factory Users: Health and Food Attitudes
- Keeping the guests coming
- Table 11-13: Cheesecake Factory, Selected Metrics, 2007-2009
- Headed in the right direction
- Table 11-14: Cheesecake Factory, Selected Quarterly Metrics, 2009-2010
- Darden Restaurant Group
- Olive Garden overview & operations
- Menu pricing
- Sales and guest check trends
- 2009-10 strategy
- Marketing
- Restaurant expansion
- Dinner strategy
- Menu revitalization
- Wine tasting service
- Olive Garden consumer universe
- Table 11-15: Olive Garden Users: Selected Demographics
- A middle-of-the-road consumer perspective on food, diet and health
- Table 11-16: Olive Garden Users: Food Attitudes
- LongHorn Steakhouse overview & operations
- Menu pricing
- Sales and guest check trends
- 2009-10 strategy
- Restaurant redesign
- Dinner strategy
- Menu offerings/redesign
- Marketing
- Longhorn Steakhouse Consumer Universe
- Table 11-17: Longhorn Steakhouse Users: Selected Demographics
- Middle-of-pack health/diet attitudes; a penchant for fast food
- Table 11-18: Longhorn Steakhouse Users: Food Attitudes
- Red Lobster overview & operations
- Menu pricing
- Sales and guest check trends
- Dinner strategy
- Marketing
- Brand refresh
- Chef certification
- Red Lobster consumer universe
- Table 11-19: Red Lobster Users: Selected Demographics
- Peas in a pod
- Table 11-20: Red Lobster Users: Food Attitudes
- History: Olive Garden sales lead those at Longhorn Steakhouse and Red Lobster
- Table 11-21: Darden Restaurant Group, Selected Metrics, 2007-2009
- But Longhorn emerges as bright spot
- Table 11-22: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010
- Morton’s Restaurant Group Inc
- Restaurant operations
- Daypart, food/beverage and boardroom sales
- 2009-10 strategy
- Business relationships
- Incremental growth
- Dinner Strategy
- Increasing wine sales
- Bar 12-21 Initiative
- Pummeled in 2009
- Table 11-23: Morton’s, Selected Metrics, 2007-2009
- Did you hear that? A sigh of relief!
- Table 11-24: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010
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