The U.S. Cosmeceuticals Market

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Published Mar 1, 2002 | 290 Pages | Pub ID: LA606850

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By applying the latest biochemical techniques to the oldest dreams of human vanity, companies in the skincare, haircare and hair-growth arenas have created a $1.7 billion market that revolutionizes the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a new Packaged Facts report, examines this highly competitive category segment by segment--from anti-aging facial moisturizers and anti-cellulite thigh creams, to hair growth preps and vitamin-and-herb-packed shampoos. The report covers sales, brand shares, ad expenditures, promotional tactics, new products, the regulation of product claims, and the changing retail picture. Extensive Simmons demographic data are analyzed in depth. The strategies of L'Oreal, P&G, Estee Lauder, Pharmacia & Upjohn, and other major players are also profiled.
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