Corporate Credit Cards in the U.S.
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The corporate credit card market continues to excite card issuers because its potential, particularly among smaller companies, is virtually untapped. Despite the massive efforts of Visa, MasterCard and American Express (and to a dramatically lesser extent, by Discover and Diner’s Club), at the end of 2005, card issuers had captured only two percent of the $16.2 trillion commercial consumption expenditure market. Companies -- small, midsized and large -- continue to rely overwhelmingly on cash, checks and Automated Clearing House (ACH) for their remittances.
Companies have increasingly turned to corporate cards to replace more traditional labor-intensive and inefficient paper payment procedures. As with the consumer market, segmentation is pervasive, with issuers competing to provide businesses with more custom-tailored functions and payment services. Even as product-differentiation intensifies, there has been a simultaneous emphasis on one-card programs among issuers courting companies --mainly in the middle-market -- with diverse functional payment needs. This fluidity among card categories and functions is likely to make one-cards the choice for companies looking to centralize spend control and to maximize processing efficiency.
Corporate Credit Cards in the U.S., the 5th edition of Packaged Facts’ popular report, looks broadly at the commercial credit card categories, and examines more in-depth and more critically the various products in those categories, looking at the benefits, and in some cases, drawbacks to employers, employees, suppliers and issuers. Next, the report examines current legal/regulatory issues, likely to impact the future of the commercial credit card market. The report also reviews each of the major associations/companies and issuers, as well as profile commercial consumers. It assesses the current state of the market and its potential and projected growth. And finally, the report discusses the actual opportunities and obstacles on the way to increasing both market share and product acceptance.
The information in Corporate Credit Cards in the U.S. is based on primary research, including interviews with industry participants, and secondary research including articles appearing in financial, marketing, and trade publications, government business and financial regulatory agencies data, company literature, independent financial reports, and product advertising. Statistics on market revenues and marketer share are based on an evaluation of all available information on market sales and trends, including data for the top corporate card issuers, data from SEC company filings; and trends and figures reported by the trade press and Fitch Research. The analysis of consumer demographics and product usage rates primarily derives from the Simmons Market Research Bureau (New York, New York) Fall 2006 consumer survey.
About the Author
Elizabeth Rowe was the senior banking expert at Guideline, Inc. (a New York consultancy/business advisory firm) for 11 years, directing research covering the retail and commercial banking industries.
She has worked with the nation's largest banks as they assess new technologies, track emerging issues and trends in their industry and benchmark against new and traditional competitors.
She has taught at the ABA School of Bank Card Management and frequently speaks at conferences. She has been widely quoted in the financial press, including The Economist, The Wall Street Journal, American Banker, Forbes, the Daily Deal, CNN/fn and Money Management Executive.
What You’ll Get in this Report
Corporate Credit Cards in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Corporate Credit Cards in the U.S. offers.
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already doing business in the corporate and commercial credit card market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for commercial credit cards (corporate, purchase, fleet), as well as projected markets and trends through 2011.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for corporate credit cards.
- Research and development professionals stay on top of competitor initiatives and explore demand for corporate credit cards.
- Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel companies to use corporate credit cards.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.