Presentation: Pet Industry Leadership Summit

Pet Leadership Industry Summit 2022Packaged Facts characterizes the pet industry as “omnimarket” to emphasize that pet industry players aren’t simply competing across brick-and-mortar channels and the Internet, the dynamic acknowledged by the term “omnichannel.” Instead, omnimarket means heightened multiple-front competition that strategizes across business borders between services and products, brick-and-mortar and digital, medical and non-medical, and food vs. non-food products, thereby breaking down distinctions between manufacturers, retailers, and service providers.

The pet industry “omnimarket” is fueled not only by e-commerce success and technology trends, but by amplified pet parent concerns about pet care--and corresponding a challenge to traditional veterinary practices--that has made innovation in pet health and wellness a common denominator to sales growth industry-wide.  This competitive landscape has simultaneously meant new alliances with, and new market entries by, human companies taking a step into the pet space.

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