Blue Buffalo Trades Some Mystique for Mass-Market Sales
Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
- by Daniel Granderson
- August 7 2017
- cats
- dogs
- pet humanization
- pets as family
“I don’t have pets…I have fur babies”: Prance Around Pet Services, LLC founder talks life as a Millennial pet parent, pet adoptions, animal welfare, and more
Between 2006 and 2016 the number of 18- to 34-year-old dog owners grew by 39%. During that span Joelyne King--an entrepreneurial Millennial--turned her passion for pets into a labor of love. Here's her take on the U.S. pet industry...
- by Daniel Granderson
- August 1 2017
- cats
- dogs
- pet market
- pet retail
Never Enough Dogs (or Dog Toys)
Dog owners of all shapes, sizes, and experiences can't resist buying more and more toys for their fur babies.
- by Daniel Granderson
- July 19 2017
- banking
- Millennials
- unbanked
- underbanked
Unbanked Millennials: A Matter of Perspective
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The theory that Millennials are abandoning banks may be overblown, depending on how their banking relationships with those banks are being defined.
- by Noah Miller
- July 13 2017
- food ingredients
- food research
- food trends
- meal kits
17% of Adults Receive Meal Kit Delivery
In terms of convenience, the food industry already offers prepared meals. Meal kit delivery offers consumers involvement in their food experience, and to many this is critical.
- by Daniel Granderson
- July 5 2017
- cats
- dogs
- ecommerce
- pet market
- pet owners
City Pet Owners Stand Apart From Their Country Cousins
The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.
- by Daniel Granderson
- June 28 2017
- culinary trends
- dairy
- food and beverage
Doubling Down on Dairy: 5 Ways to Inspire Consumers With Milk, Cheese, and Butter
Dairy foods are a core and cherished part of the American diet. Even as non-dairy alternatives expand into new territories, so do the animal milk-based originals, according to the Packaged Facts report "2017 Forecast: Culinary Trend Tracking Series".
- by Noah Miller
- June 19 2017
- Amazon
- ecommerce
- food retail
- food retailing
- groceries
- grocery shopping
- Whole Foods
With Whole Foods, Amazon Goes for the Grocery Gold
Even before the acquisition, it was hard to escape the sense that time was on Amazon’s side rather than Walmart’s, especially in terms of growth.
- by Noah Miller
- June 15 2017
- food ingredients
- food trends
- market research
- meal kits
Meal Kits Successfully Get Fresh with Consumers
Blue Apron’s public filing is in line with the market outlook analysis in the first edition of Packaged Facts’ Meal Kit Delivery Services in the U.S. (April 2016), which predicted that robust growth for meal kit delivery services would see the biggest players going public.
- by Daniel Granderson
- June 13 2017
- pet industry
- pet market
- pet market research
- pet trends
Puppy Love: Mental and Emotional Health Pet Services
There’s no question owning a pet is good for your health. It’s also a good way to help others.
