- by Daniel Granderson
- May 3 2018
- cats
- dogs
- pet
- pet products
- pet retail
- pet trends
Clean Pets Mean Happy Pet Owners
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The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center
- by Daniel Granderson
- April 27 2018
- marketing
- social media
#MRX: Packaged Facts Ranked Among Top 20 Most Influential Market Research Companies on Twitter During Q1 2018
Recently Empirica, a social media intelligence and research company, released its list of the most influential market research companies on Twitter through the first three months of 2018. Packaged Facts ranked #9.
- by Daniel Granderson
- April 17 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet market
- pet retail
What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018
So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.
- by Daniel Granderson
- April 6 2018
- cats
- dogs
- mergers and acquisitions
- pet food
- pet industry
- pet market
- pet retail
J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products
Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents
- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- March 28 2018
- pet market
- pet research
- pet retail
Channeling Fish, Bird, Small Animal, and Reptile Sales
It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.
- by Daniel Granderson
- March 19 2018
- Amazon
- cats
- dogs
- online retail
- pet market
- pet market research
- pet retail
Pet Specialty/Mass-Market Pet Food Floodgates Open
With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.
- by Daniel Granderson
- March 19 2018
- food and beverage
- food trends
- holiday shopping
Packaged Facts in the News: Easter a Popular Holiday for Food Gifting
The Easter egg remains iconic, but the holiday is also becoming a popular time to give food gifts, finds a recent Packaged Facts study.
- by Daniel Granderson
- March 12 2018
- automotive
- consumer demographics
- consumer trends
- marketing
Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power
For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
- by Daniel Granderson
- March 8 2018
- market research
- marketing
- retailing
2 Key Types of Market Research for Addressing Business Problems
Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
