- by Daniel Granderson
- July 19 2018
- consumer demographics
- consumer spending
- consumer trends
- economy
- Gen Y
- Millennials
Getting Ready for Gen Z: Marketers Work to Crack the Code
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
- by Daniel Granderson
- July 12 2018
- food trends
- potato chips
- salty snacks
- snack food
- snacking
Salty Snack Sales Bolster PepsiCo’s Q2 Earnings
More than half of the U.S. salty snacks market is controlled by PepsiCo, according to the Packaged Facts report “Salty Snacks: U.S. Market Trends and Opportunities”
- by Daniel Granderson
- July 9 2018
- beverage trends
- coffee
- food and beverage
- office coffee
Cold Brew Coffee: Consumer Demand Heating Up
Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.
- by Daniel Granderson
- July 2 2018
- food and beverage
- food gifting
- food trends
- gourmet food
- snack food
Food Gifting Occasion Innovation
Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.
- by Daniel Granderson
- June 22 2018
- breakfast
- eggs
- food and beverage
- protein
Wall Street Journal, Packaged Facts weigh in on the great egg debate
Is this the age of the rehabilitated egg? Find out...
- by Daniel Granderson
- June 18 2018
- food
- food retail
- snack food
- snacks
Snacking Is the New “Big Cheese”
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Marketers are aggressively trying to spur and meet demand for what many consumers look for in cheese: dairy goodness, indulgence, and new flavor experiences.
- by Daniel Granderson
- June 11 2018
- cats
- dogs
- pet
- pet health
- veterinarians
- veterinary
- Walmart
Retail Stores Take on Vets
What happens when Walmart opens up permanent veterinary clinics in its stores?
- by Daniel Granderson
- June 1 2018
- breakfast
- food
- food trends
- foodservice breakfast
The New Culinary Case for Eggs
Eggs have always been a restaurant and home kitchen workhorse, but lately they have garnered new levels of respect.
- by Daniel Granderson
- May 16 2018
- credit cards
- finance
- money
- money and finance
- smartphones
Goldman Sachs Reaches for the Apple (Pay Credit Card)
Backed by the marketing muscle of Apple as the world’s largest company by market value, the reach of its ecosystem, and the loyalty of many of its customers, the card could make a splash at the deep end of the consumer payment pool, at top-of-digital-wallet and incent more iPhone users to migrate to Apple Pay.
- by Daniel Granderson
- May 9 2018
- ecommerce
- internet
- online purchases
- online retail
- pet food
- pet products
Amazon Continues Advance in U.S. Pet Market with New Private Label Pet Food Brand
Packaged Facts’ report “U.S. Pet Market Outlook, 2018-2019” predicted the launch of a new premium pet food brand by Amazon. It's now a reality with the introduction of Wag, Amazon's dry dog food brand.
