Packaged Facts: Blog

by Daniel Granderson
January 28 2020
cat owners
cats
dog owners
dogs
pet
pet owners
pet parenting
pet trends
pets as family

Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners

Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.

by Daniel Granderson
January 21 2020
cats
dogs
pet
pet industry
pet market
pet products
pet supplies

Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

Pet owners want products that will make their lives easier, allowing them to change the litter box less frequently, leave their dogs at home without worrying about “accidents,” and easily treat whatever stains, odors, and pet hair situations that do inevitably occur.

by Daniel Granderson
January 9 2020
cat food
cats
dog food
dogs
pet
pet food
pet health
veterinarians

Pet Food and Health: The Veterinary Angle

As with pet health choices generally, veterinarians should play a more proactive role in guiding their customers to balanced pet food choices.

Many Brands Succeeding with Affluent Food Shoppers Share Common Threads

Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.

by Daniel Granderson
December 2 2019
fast-casual restaurants
food and beverage
foodservice
restaurant

Restaurant Gift Card Use Trends Up

Growth in use of restaurant gift cards, much like growth in the use of restaurant coupons, is outperforming overall market trends, reports Packaged Facts in the recent market research study "Eating Trends: Restaurant Use."

by Daniel Granderson
November 20 2019
baby boomers
cats
dogs
pet owners
pet trends
pets as family

Make Way for Boomer Pet Owners!

Packaged Facts' report "Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition" suggests that substantial opportunities among pet owners in the 55-and-over age group are hiding in plain sight.

What’s Next for Amazon: Expanding AmazonFresh Beyond Online Grocery and into Brick-and-Mortar Stores

Integrating AmazonFresh as a free benefit for Prime members is a masterstroke that increases the odds that the AmazonFresh brand will soon be displayed across physical storefronts, where Packaged Facts envisions that click-and-collect and home delivery will be offered for free to Prime members.

Credit's Due: Increased Consumer Buying Power Necessitates Greater Consumer Responsibility

Private label cards are helping customers make large purchases that they otherwise might not be able to pay for all at once, such as appliances, home entertainment systems, or Christmas gifts for a household.

by Daniel Granderson
October 22 2019
cats
dogs
functional foods
pet
pet health
pet retail
pet supplements
pet treats

Dogs and Cats Sink Teeth into Functional, Healthy Pet Treats

In addition to unusual or exotic proteins, treat marketers are relying on functional ingredients to capture pet owners’ attention, making it possible for them to address pet health and wellness issues while enjoying “treat time.”