- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- March 28 2018
- pet market
- pet research
- pet retail
Channeling Fish, Bird, Small Animal, and Reptile Sales
It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.
- by Daniel Granderson
- March 19 2018
- Amazon
- cats
- dogs
- online retail
- pet market
- pet market research
- pet retail
Pet Specialty/Mass-Market Pet Food Floodgates Open
With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.
- by Daniel Granderson
- March 19 2018
- food and beverage
- food trends
- holiday shopping
Packaged Facts in the News: Easter a Popular Holiday for Food Gifting
The Easter egg remains iconic, but the holiday is also becoming a popular time to give food gifts, finds a recent Packaged Facts study.
- by Daniel Granderson
- March 12 2018
- automotive
- consumer demographics
- consumer trends
- marketing
Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power
For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
- by Daniel Granderson
- March 8 2018
- market research
- marketing
- retailing
2 Key Types of Market Research for Addressing Business Problems
Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
- by Daniel Granderson
- March 1 2018
- cats
- dogs
- ecommerce
- online purchases
- online retail
- pet
- pet medications
- pet meds
- veterinarians
- veterinary
E-commerce Accounts for 12% of U.S. Pet Medications Market Sales
E-commerce is a steadily growing channel for pet medications, representing about 12% of the $9 billion American pet medications industry.
- by Daniel Granderson
- February 22 2018
- data
- market research
6 Essential Questions for Evaluating Secondary Data Sources
The burning question: What is the best process for the evaluation of secondary data and sources?
- by Daniel Granderson
- February 12 2018
- banking
- consumer demographics
- consumer spending
- economy
- money
- money and finance
African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist
Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.
- by Daniel Granderson
- February 5 2018
- food and beverage
- food retail
- kids
- kids food
Kids’ Food and Beverage is a Tricky Business
The kids’ food and beverage market is a tricky business and requires a special approach to both innovation and marketing
