Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center


#MRX: Packaged Facts Ranked Among Top 20 Most Influential Market Research Companies on Twitter During Q1 2018

#MRX: Packaged Facts Ranked Among Top 20 Most Influential Market Research Companies on Twitter During Q1 2018

Recently Empirica, a social media intelligence and research company, released its list of the most influential market research companies on Twitter through the first three months of 2018. Packaged Facts ranked #9.


What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

What We're Reading: 14 Acquisitions in Pet Food Industry So Far in 2018

So far in 2018, pet food companies and ingredient suppliers have announced at least fourteen mergers and acquisitions, according to PetfoodIndustry.com.


J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

J.M. Smucker’s Acquisition of Nutrish Points to Larger Industry-Wide Shift to Premium Pet Products

Natural, premium, and superpremium pet foods and treats continue to rise in both sales and popularity with pet parents


After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?

After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?

Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.


Channeling Fish, Bird, Small Animal, and Reptile Sales

Channeling Fish, Bird, Small Animal, and Reptile Sales

It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.


Pet Specialty/Mass-Market Pet Food Floodgates Open

Pet Specialty/Mass-Market Pet Food Floodgates Open

With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.


Packaged Facts in the News: Easter a Popular Holiday for Food Gifting

Packaged Facts in the News: Easter a Popular Holiday for Food Gifting

The Easter egg remains iconic, but the holiday is also becoming a popular time to give food gifts, finds a recent Packaged Facts study.


Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.


2 Key Types of Market Research for Addressing Business Problems

2 Key Types of Market Research for Addressing Business Problems

Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.