Breakfast is important…be a believer!

Breakfast is important…be a believer!

The old adage that breakfast is the most important meal of the day still rings true for most people, according to Packaged Facts.


Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

Anglers vs. Hunters: Who is More Interested in Feeding Wild Birds?

The hunting and fishing channel could become another useful retail channel for marketers of wild bird food products, putting products in front of almost a quarter of those who are already buying wild bird foods and non-food products.


Make That Pet Food Packaging Pretty

Make That Pet Food Packaging Pretty

Given the increased premiumization of pet foods, it is not surprising younger pet owners are just as interested in beautiful packages of pet food to signify their devotion to their pets.


Wild Birds Aren’t Picky Eaters

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.


[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

Packaged Facts examines Walmart consumers across three key retail segments: Food & Beverage, Pet Products & Services, and Financial Services.


Oral Care and Wellness Go Hand in Paw in Pet Market

Oral Care and Wellness Go Hand in Paw in Pet Market

Pet owners know that caring for their own dental health is essential from an overall wellness standpoint, and they are increasingly realizing that the same holds true for their furry companions.


Getting Ready for Gen Z: Marketers Work to Crack the Code

Getting Ready for Gen Z:  Marketers Work to Crack the Code

Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.


Salty Snack Sales Bolster PepsiCo’s Q2 Earnings

Salty Snack Sales Bolster PepsiCo’s Q2 Earnings

More than half of the U.S. salty snacks market is controlled by PepsiCo, according to the Packaged Facts report “Salty Snacks: U.S. Market Trends and Opportunities”


Cold Brew Coffee: Consumer Demand Heating Up

Cold Brew Coffee: Consumer Demand Heating Up

Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.


Food Gifting Occasion Innovation

Food Gifting Occasion Innovation

Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.