Packaged Facts: Blog

The Importance of Health-Related Product Claims and Positioning

Industry players and marketers are doing their part in addressing health trends through new product development of better-for-you breakfast.

by Daniel Granderson
December 17 2018
Amazon
food and beverage
local foods
online grocery shopping
online retail

Food Trend to Watch: Retailers Create Online Marketplaces, Collaborate with Local Producers

The best way for major retailers such as Amazon and Walmart to engage with local producers and independent grocers is to allow them to use their online grocery marketplaces for a fee in the same way they have opened up their regular online marketplaces to other sellers.

Survival of the Kittest: Why Acquisitions are Key to Meal Kit Longevity

A growing number of meal kit companies see acquisition by a grocery store as an opportunity not only for survival, but also for expansion

by Daniel Granderson
November 27 2018
market research

CEO Rob Granader Weighs in on MarketResearch.com’s History and Future

MarketResearch.com, the leading research aggregator and parent company of Profound, The Freedonia Group, Packaged Facts and Simba Information, celebrates its 20th year in business.

by Daniel Granderson
November 13 2018
cats
dogs
pet
pet care
pet insurance
veterinarians
veterinary

Three Newest Pet Insurance Companies Stake Their Claim

Given the size of the U.S. pet population, market penetration for pet insurance in the U.S. is still comparatively low. This is particularly true when compared to some Western European countries, like the U.K. and Sweden, and indicates the significant potential for market gains in the U.S.

by Daniel Granderson
November 2 2018
cats
dogs
Durable Goods
pet
pet market research
pet products
pet retail

Durable Pet Products Keep Getting Smarter

Convenience is the word in the durable pet products market, with high-tech features and automation allowing pet owners to connect with their pets more easily and participate in their well-being more directly.

by Daniel Granderson
October 17 2018
dairy alternative
dairy-free
food and beverage
food trends
Greek Yogurt
Yogurt

Yogurt Market Disruptor: Dairy-Free Alternatives as the New Greek

With Greek yogurt having already refashioned the yogurt category, the question becomes what’s the next disruptor? The longer-term answer is dairy-free, plant-based yogurt.

by Daniel Granderson
October 11 2018
coffee

What We’re Reading: Nestlé bets on coffee as the next winner in the craft evolution

Packaged Facts discusses Nestle, Chameleon Cold-Brew, and Blue Bottle in our blog, "Cold Brew Coffee: Consumer Demand Heating Up" and in "Office Coffee Service in the U.S.: Market Trends and Opportunities", our related market research report.

In this article Food Dive examines the latest developments surrounding Nestlé's investment in the coffee market.

The Prepaid Card Evolution

These days, general-purpose reloadable prepaid cards are better served by the phrase “prepaid account,” which helps underscore their evolution from payment cards to fully-fledged banking products.