Allergy Friendly Food Trends

Allergy Friendly Food Trends

Prevalence of food allergies based on medical data is growing, and self-reported rates of food allergies, sensitivities, or intolerances encompass an even larger proportion of the population.

  • by Cara Rasch
  • December 13 2021
  • diet
  • food


The Rise of Low-Carb, Keto, and Paleo Snack Trends

The Rise of Low-Carb, Keto, and Paleo Snack Trends

The keto and paleo diet both feature lower carb content and have a generally healthy perception among consumers, leading to increased demand for keto and paleo food and beverage products.


Another Human Food Trend Crossover to Pet: Meatless Treats and Chews

Another Human Food Trend Crossover to Pet: Meatless Treats and Chews

The past several years have seen an increase in interest in meat-free and vegan options in the human food market.

  • by David Lummis
  • November 23 2021
  • cats


Opportunities to Target Senior Cats and Overweight Cats

Opportunities to Target Senior Cats and Overweight Cats

That senior and overweight pets represent a daunting health and wellness need as well as a business opportunity has not been lost on pet marketers, retailers, and service providers.


Recent Pet Food Usage Trends to Watch

Recent Pet Food Usage Trends to Watch

Premiumization, and even reinvention, of products has driven the growth in dry pet food and in dog treats, along with increases in pet population.


Key Trends in Functional Beverages

Key Trends in Functional Beverages

Functional beverages may be in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea).


Pet Service Professionals as Industry Influencers

Pet Service Professionals as Industry Influencers

Veterinarians remain the source of pet care information most valued by pet owners, as confirmed by our August-September 2021 Survey of Pet Owners. Read more about the changes in this crowded field of service professionals.


Buy Now, Pay Later Finance Shifts the Consumer Lending Landscape

Buy Now, Pay Later Finance Shifts the Consumer Lending Landscape

In its just-released Buy Now, Pay Later: Point-of-Sale Installment Loans report, we estimate that the BNPL installment lending market in the U.S. grew to $250 billion in 2020


Better-for-You Snack Trends

Better-for-You Snack Trends

Better-for-you snacks are positioned as healthier than conventional snacks, based on health claims and characterizations that consumers perceive as important to health such as clean label, low fat, low sodium, plant-based, and low/no added sugar.


Fun Is a Prime Motivator for “Other Pet” Owners

Fun Is a Prime Motivator for “Other Pet” Owners

The pet population boom that resulted from COVID-19 was especially pronounced in the “other pet” (non dog/cat) market, such that products for reptiles, small mammals, and fish were snapped up at historically high rates.