- by Daniel Granderson
- February 16 2017
- food and beverage
- food formulation
- food ingredients
- food labels
- food marketing
- food packaging
- food retail
- food trends
- kids
- kids food
- moms
Marketing kids’ foods: threading the health needle
The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
- by Noah Miller
- February 7 2017
- cat owners
- cats
- dog food
- dog owners
- dogs
- Gen Y
- natural and organic
- pet owners
- pet parents
- pet products
- pet research
- pet retail
- pet trends
- pets as family
1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market
Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
- by Daniel Granderson
- February 1 2017
- cat food
- cats
- dog food
- dogs
- natural and organic
- pet care
- pet food
- pet industry
- pet market
- pet market research
- pet owners
- pet packaging
- pet parenting
- pet products
- pet research
- pet retail
- pet trends
For pet marketers, the natural and organic segment is competitive catnip
Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
- by Daniel Granderson
- January 25 2017
- food and beverage
- nuts
What we’re reading: Nut- and seed-based products gain traction in 2017
Consumers’ growing familiarity with the health benefits of nuts and seeds paired with their versatility is inspiring manufacturers to seek new varieties, uses and packaging for the ingredient – propelling it into a starring role in the American diet in 2017, according to Packaged Facts research.
- by Daniel Granderson
- January 19 2017
- food and beverage
- healthy snacks
- popcorn
- salty snacks
- snack food
10% discount on “Salty Snacks” report for National Popcorn Day
Popcorn—especially ready-to-eat varieties—is an important food retail segment to watch in 2017. Use promo code PopTen17 at checkout to save 10% on “Salty Snacks in the U.S., 4th Edition” before the end of February.
- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by Daniel Granderson
- December 28 2016
- candy
- chocolate
- food and beverage
10% off candy report for National Chocolate Candy Day
A sweet National Chocolate Candy Day deal: 10% off our report "Chocolate Candy Market in the U.S., 11th Edition" with code NCCD at checkout.
- by Daniel Granderson
- December 15 2016
- alternative protein
- beef
- fish
- food and beverage
- food ingredients
- food packaging
- food research
- food retail
- food safety
- meat
- pork
- poultry
- protein
- protein sources
Consumers and meat & poultry: Transparency and knowledge
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Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from. This need to know taps a breadth of concerns related to food healthfulness and sustainable practices, as discussed in the Packaged Facts report, "Meat, Poultry and Seafood: Restaurant Trends and Opportunities".
- by Daniel Granderson
- December 6 2016
- food beverage
- natural
- natural and organic
- natural foods
- organic
- organic food
Natural and organic foods and beverages full steam ahead
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The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain, it is being challenged by Trader Joe’s and by No. 1 supermarket operator Kroger Co.
