- by Daniel Granderson
- March 12 2018
- automotive
- consumer demographics
- consumer trends
- marketing
Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power
For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.
- by Daniel Granderson
- March 8 2018
- market research
- marketing
- retailing
2 Key Types of Market Research for Addressing Business Problems
Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
- by Daniel Granderson
- March 1 2018
- cats
- dogs
- ecommerce
- online purchases
- online retail
- pet
- pet medications
- pet meds
- veterinarians
- veterinary
E-commerce Accounts for 12% of U.S. Pet Medications Market Sales
E-commerce is a steadily growing channel for pet medications, representing about 12% of the $9 billion American pet medications industry.
- by Daniel Granderson
- February 22 2018
- data
- market research
6 Essential Questions for Evaluating Secondary Data Sources
The burning question: What is the best process for the evaluation of secondary data and sources?
- by Daniel Granderson
- February 12 2018
- banking
- consumer demographics
- consumer spending
- economy
- money
- money and finance
African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist
Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.
- by Daniel Granderson
- February 5 2018
- food and beverage
- food retail
- kids
- kids food
Kids’ Food and Beverage is a Tricky Business
The kids’ food and beverage market is a tricky business and requires a special approach to both innovation and marketing
- by Daniel Granderson
- January 22 2018
- dairy
- dairy-free
- food and beverage
- Greek Yogurt
- Non-GMO
- Yogurt
Yogurt’s Free-From Culture
In the U.S. yogurt market, the free-from trend has brought to store shelves dairy-free, plant-based yogurt featuring ingredients such as soy, coconut, almonds, and cashews, as well as pea-based yogurt. Look for innovation to expand in 2018 and beyond.
- by Daniel Granderson
- January 15 2018
- commercial payment cards
- credit cards
- finance
- financial services
- money
- money and finance
- payment cards
ACH: Beat It or Join It?
In the U.S., electronic B2B payment value remains dominated by ACH: Packaged Facts in the report "Commercial Payment Cards: U.S. and Global Market Trends, 10th Edition" estimates that commercial cards comprised 3.7% of electronic B2B payment value in 2016.
Pet Food Sales Get Physical: Brick-and-Mortar Stores Preferred by Dog and Cat Owners
Despite e-commerce uptick, 88% of dog owners, 93% of cat owners purchase pet food in a store
- by Daniel Granderson
- December 18 2017
- beverage trends
- culinary trends
- food trends
- prepared foods
Prepared Foods, Packaged Facts, and Predictions for 2018
Forecasting the next big food & beverage trends is never easy, but “Prepared Foods” magazine recently released predictions for 2018, including insights from Packaged Facts.
