Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Analyst George Puro talks pet medications on Bloomberg Radio’s Market Minute

Full coverage of this important pet industry segment can be found in our reports Pet Medications in the U.S.: Over-the-Counter and Prescription Remedies as Consumer Products, 3rd Edition and U.S. Pet Market Outlook, 2015-2016. Purchase either report-or both-and receive a 5% discount through September using promo code PFPETS2015.

Sales of pet medications are concentrated in the veterinary channel, which accounts for nearly 60% of the market by Packaged Facts estimates. For some types of prescri...


Wither thou holistic vets?

Wither thou holistic vets?

Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice?

Based on the directory of holistic veterinarians supplied by the American Holistic V...