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- by Daniel Granderson
- November 16 2016
- health
- health and wellness
- marketing
- nutrition
- nutritional supplements
- sports nutritional products
- sports supplements
- women’s health
Nutritional supplement marketers must mind the celebrity gap
There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
- by admin1
- August 15 2013
- sports drinks
- sports bars
- sports nutritional products
- nutrition bars
- health
- sports supplements
- health and wellness
Sports drinks are from Mars, nutrition bars are from Venus
The market for sports nutritionals-which includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels-has experienced encouraging growth in recent years. Factors contributing to future growth in the sports drink and nutrition bar categories include a rapid increase in the number of dedicated fitness enthusiasts and the bullish growth plans of specialized retailers of sports nutritionals, whi...
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