- Welcome Guest
- Register/Login
- My Account
- Personal Library
- View Cart
- Phone (US): 800.298.5294
- by Daniel Granderson
- November 16 2016
- health
- health and wellness
- marketing
- nutrition
- nutritional supplements
- sports nutritional products
- sports supplements
- women’s health
Nutritional supplement marketers must mind the celebrity gap
There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
- by admin1
- August 15 2013
- sports drinks
- sports bars
- sports nutritional products
- nutrition bars
- health
- sports supplements
- health and wellness
Sports drinks are from Mars, nutrition bars are from Venus
The market for sports nutritionals-which includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels-has experienced encouraging growth in recent years. Factors contributing to future growth in the sports drink and nutrition bar categories include a rapid increase in the number of dedicated fitness enthusiasts and the bullish growth plans of specialized retailers of sports nutritionals, whi...
Subscribe to Our Blog
Most Popular Research
Consumer Goods
Food & Beverage
Demographics
Payment Cards and Services
- Co-Branded and Affinity Cards in the U.S., 7th Edition
- Private Label Credit Cards in the U.S., 11th Edition
Pet Products & Services
Archive
- October 2019 2
- September 2019 3
- August 2019 4
- July 2019 2
- June 2019 3
- May 2019 2
- April 2019 2
- March 2019 2
- February 2019 2
- January 2019 5
- December 2018 2
- November 2018 3
- October 2018 3
- September 2018 3
- August 2018 4
- July 2018 4
- June 2018 4
- May 2018 3
- April 2018 4
- March 2018 6
- February 2018 3
- January 2018 3
- December 2017 3
- November 2017 4
- October 2017 6
- September 2017 4
- August 2017 5
- July 2017 3
- June 2017 5
- May 2017 5
- April 2017 7
- March 2017 6
- February 2017 4
- January 2017 4
- December 2016 3
- November 2016 4
- October 2016 8
- September 2016 4
- August 2016 4
- July 2016 4
- June 2016 6
- May 2016 5
- April 2016 6
- March 2016 6
- February 2016 5
- January 2016 5
- December 2015 3
- November 2015 3
- October 2015 8
- September 2015 5
- August 2015 5
- July 2015 7
- June 2015 5
- May 2015 1
- April 2015 3
- March 2015 5
- February 2015 2
- January 2015 3
- December 2014 3
- November 2014 2
- October 2014 1
- September 2014 3
- August 2014 4
- July 2014 3
- June 2014 2
- May 2014 3
- April 2014 3
- March 2014 6
- February 2014 5
- January 2014 7
- December 2013 1
- November 2013 7
- October 2013 8
- August 2013 4 Show All
Tags
- food and beverage 90
- dogs 51
- cats 47
- food trends 42
- pet products 37
- pets 35
- retail 34
- pet food 31
- pet market 30
- food retail 27
- money 26
- money and finance 26
- pet retail 26
- food research 25
- pet 21
- credit cards 17
- pet trends 17
- food 16
- natural and organic 16
- pet industry 16
- food ingredients 15
- foodservice 15
- ecommerce 14
- pet owners 14
- finance 13
- healthy eating 13
- Millennials 13
- pet market research 13
- protein 13
- banking 12
- coffee 12
- consumer trends 12
- pet health 12
- Amazon 11
- food beverage 11
- online retail 11
- pet research 11
- breakfast 10
- cat food 10
- dog food 10
- economy 10
- health 10
- health and wellness 10
- natural foods 10
- marketing 9
- meat 9
- organic 9
- snacks 9
- chocolate 8
- dairy 8
- meal kits 8
- pet care 8
- Petco 8
- veterinary 8
- grocery shopping 7
- natural 7
- Non-GMO 7
- organic food 7
- pet parenting 7
- PetSmart 7
- poultry 7
- restaurants 7
- snack food 7
- veterinarians 7
- Whole Foods 7
- cat owners 6
- dairy-free 6
- debit cards 6
- dog owners 6
- food formulation 6
- food marketing 6
- food packaging 6
- food retailing 6
- Greek Yogurt 6
- health food 6
- healthy snacks 6
- kids 6
- pet medications 6
- pets as family 6
- Walmart 6
- affinity credit cards 5
- baby boomers 5
- beverage 5
- beverage trends 5
- candy 5
- co-branded credit cards 5
- consumer demographics 5
- culinary trends 5
- functional foods 5
- market research 5
- online grocery shopping 5
- pet meds 5
- pet treats 5
- salty snacks 5
- unbanked 5
- underbanked 5
- Yogurt 5
- alternative banking 4
- breakfast trends 4
- chocolate candy 4
- consumer spending 4
- financial services 4
- food labels 4
- Gen Y 4
- gluten free 4
- groceries 4
- Hispanic consumers 4
- Hispanics 4
- internet 4
- kids food 4
- Latinos 4
- mergers and acquisitions 4
- mobile apps 4
- nutrition 4
- office coffee 4
- pet humanization 4
- pet parents 4
- private label credit cards 4
- probiotics 4
- retailing 4
- snacking 4
- sweets 4
- tea 4
- alternative protein 3
- Ancient grains 3
- beef 3
- beverages 3
- Canadian pet market 3
- celiac disease 3
- clean labels 3
- commercial payment cards 3
- dairy alternative 3
- eco-friendly 3
- eggs 3
- fast-casual restaurants 3
- FDA 3
- fish 3
- food allergies 3
- food labeling 3
- food safety 3
- foodies 3
- foodservice breakfast 3
- frozen food 3
- Gluten-free 3
- GMOs 3
- gourmet food 3
- grocery delivery 3
- holiday shopping 3
- home improvement 3
- international cuisine 3
- Latino consumers 3
- lawn and garden 3
- local foods 3
- mobile payments 3
- moms 3
- Non-GMO food and beverage 3
- nutritional supplements 3
- online purchases 3
- packaging 3
- payment cards 3
- pet supplements 3
- pet supplies 3
- plant protein 3
- premium chocolate 3
- prepared foods 3
- protein sources 3
- single-cup coffee 3
- smartphones 3
- snack foods 3
- social media 3
- sports supplements 3
- supermarkets 3
- sweet baked goods 3
- Target 3
- Trader Joe’s 3
- weight management 3
- boomer consumers 2
- Canada 2
- children 2
- closets 2
- consumer goods 2
- crackers 2
- data 2
- dessert 2
- fat-free 2
- fats 2
- food gifting 2
- food gifts 2
- food presentation 2
- food shoppers 2
- frozen desserts 2
- frozen foods 2
- gluten free label 2
- grains 2
- Halloween 2
- home organization 2
- humanization 2
- ice cream 2
- ingredients 2
- mobile technology 2
- National Coffee Day 2
- non-GMOs 2
- nuts 2
- oils 2
- olive oil 2
- pet food forum 2
- pet insurance 2
- pet packaging 2
- pizza 2
- popcorn 2
- pork 2
- potato chips 2
- Quinoa 2
- ready-to-eat foods 2
- restaurant 2
- seafood 2
- sports nutritional products 2
- storage 2
- sugar 2
- sustainability 2
- adjusted 1
- almond milk 1
- Anthocyanin 1
- apps 1
- automotive 1
- bakeries 1
- bison 1
- Brazilian brigadeiros 1
- brogurt 1
- cashew milk 1
- cereal 1
- cereal bars 1
- checking accounts 1
- chicken 1
- Chick-fil-A 1
- China 1
- Chipotle 1
- Chobani 1
- cleaning supplies 1
- commercial cards 1
- consumers 1
- convenience stores 1
- Cutts 1
- diet 1
- digital wallets 1
- Disney 1
- DIY 1
- donuts 1
- Durable Goods 1
- environment 1
- e-shopping 1
- Facebook 1
- family 1
- fat 1
- fermented foods 1
- financial report 1
- food additives 1
- food apps 1
- food avoidance 1
- food flavor 1
- food flavors 1
- foodbeverage 1
- fruit 1
- garages 1
- garden supplies 1
- gardening 1
- General Mills 1
- Gluten-free foods 1
- google 1
- green cleaning 1
- grilled foods 1
- health halo 1
- healthy fats 1
- home 1
- home and garden 1
- home décor 1
- India 1
- ingredients consumers avoid 1
- Jamba Juice 1
- juice 1
- kale 1
- K-cups 1
- Keurig 1
- kids foods 1
- lamb 1
- laundry products 1
- lawn care 1
- loyalty programs 1
- macho yogurt 1
- magnesium 1
- Mediterranean cuisine 1
- Merrick 1
- microalgae 1
- milk 1
- milk alternatives 1
- National Donut Day 1
- nutrition bars 1
- nutritional bars 1
- nutritional labels 1
- oil 1
- omega 3 fatty acids 1
- omega-3s 1
- parenting 1
- Peruvian cuisine 1
- pet oral care 1
- pet travel 1
- Pizza Hut 1
- prebiotics 1
- Purina 1
- Purple corn 1
- QSR 1
- salad 1
- sandwiches 1
- single-serve 1
- South America 1
- soy milk 1
- sports bars 1
- sports drinks 1
- Starbucks 1
- store cards 1
- street foods 1
- sugar substitute 1
- sugar-free 1
- superfoods 1
- sweeteners 1
- Tax 1
- Tax software 1
- technology 1
- trans fats 1
- venison 1
- vets 1
- vitamin D 1
- water 1
- webinar 1
- wellness 1
- women’s health 1
- wordly snacks 1
- World Food Day 1
- world hunger 1
- World Vegetarian Day 1 Show All