- Welcome Guest
- Register/Login
- My Account
- Personal Library
- View Cart
- by Daniel Granderson
- November 16 2016
- health
- health and wellness
- marketing
- nutrition
- nutritional supplements
- sports nutritional products
- sports supplements
- women’s health
Nutritional supplement marketers must mind the celebrity gap
There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
- by admin1
- August 15 2013
- sports drinks
- sports bars
- sports nutritional products
- nutrition bars
- health
- sports supplements
- health and wellness
Sports drinks are from Mars, nutrition bars are from Venus
The market for sports nutritionals-which includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels-has experienced encouraging growth in recent years. Factors contributing to future growth in the sports drink and nutrition bar categories include a rapid increase in the number of dedicated fitness enthusiasts and the bullish growth plans of specialized retailers of sports nutritionals, whi...
Subscribe to Our Blog
Most Popular Research
Consumer Goods
- Dog and Cat Toys: U.S. Pet Market Trends and Opportunities
- Meal Kits Delivery Services in the U.S., 2nd Edition
Food & Beverage
- Meal Kits Delivery Services in the U.S., 2nd Edition
- Food and Beverage Flavor and Ingredient Trends: Culinary Trend Tracking Series
Demographics
Financial Services
- Consumer Payments Outlook in the U.S.: Opportunities in Emerging Blends of Old and New - White Paper
- U.S. Consumer Payments Outlook Through 2020
Pet Products & Services
Archive
- July 2017 3
- June 2017 5
- May 2017 5
- April 2017 7
- March 2017 6
- February 2017 4
- January 2017 4
- December 2016 3
- November 2016 4
- October 2016 8
- September 2016 4
- August 2016 4
- July 2016 4
- June 2016 6
- May 2016 5
- April 2016 6
- March 2016 6
- February 2016 5
- January 2016 5
- December 2015 3
- November 2015 3
- October 2015 8
- September 2015 5
- August 2015 5
- July 2015 7
- June 2015 5
- May 2015 1
- April 2015 3
- March 2015 5
- February 2015 2
- January 2015 3
- December 2014 3
- November 2014 2
- October 2014 1
- September 2014 3
- August 2014 4
- July 2014 3
- June 2014 2
- May 2014 3
- April 2014 3
- March 2014 6
- February 2014 5
- January 2014 7
- December 2013 1
- November 2013 7
- October 2013 8
- August 2013 4 Show All
Tags
- food and beverage 69
- pets 36
- retail 33
- dogs 32
- food trends 31
- cats 27
- food research 24
- pet market 19
- pet products 19
- food retail 17
- pet food 16
- foodservice 15
- food ingredients 14
- pet owners 13
- pet trends 13
- food 12
- food beverage 12
- healthy eating 12
- protein 12
- Millennials 11
- pet industry 11
- health 10
- health and wellness 10
- coffee 9
- meat 9
- money 9
- natural and organic 9
- chocolate 8
- consumer trends 8
- credit cards 8
- money and finance 8
- pet market research 8
- pet retail 8
- snacks 8
- banking 7
- cat food 7
- dog food 7
- natural 7
- pet parenting 7
- pet research 7
- poultry 7
- restaurants 7
- breakfast 6
- dairy 6
- ecommerce 6
- finance 6
- food formulation 6
- food packaging 6
- health food 6
- healthy snacks 6
- Non-GMO 6
- organic 6
- pet 6
- pet health 6
- baby boomers 5
- candy 5
- dog owners 5
- food marketing 5
- meal kits 5
- unbanked 5
- underbanked 5
- beverage 4
- cat owners 4
- chocolate candy 4
- culinary trends 4
- debit cards 4
- food labels 4
- food retailing 4
- Gluten-free 4
- Greek Yogurt 4
- grocery shopping 4
- Hispanic consumers 4
- Hispanics 4
- kids 4
- Latinos 4
- marketing 4
- nutrition 4
- pet care 4
- pet parents 4
- Petco 4
- PetSmart 4
- salty snacks 4
- snack food 4
- tea 4
- veterinary 4
- alternative protein 3
- Ancient grains 3
- beef 3
- beverages 3
- breakfast trends 3
- Canadian pet market 3
- celiac disease 3
- clean labels 3
- eco-friendly 3
- economy 3
- fast-casual restaurants 3
- FDA 3
- fish 3
- food allergies 3
- food labeling 3
- food safety 3
- foodies 3
- frozen food 3
- functional foods 3
- gluten free 3
- GMOs 3
- home improvement 3
- international cuisine 3
- Latino consumers 3
- lawn and garden 3
- moms 3
- natural foods 3
- nutritional supplements 3
- office coffee 3
- organic food 3
- pet humanization 3
- pet medications 3
- pet meds 3
- pet treats 3
- pets as family 3
- plant protein 3
- premium chocolate 3
- private label credit cards 3
- probiotics 3
- protein sources 3
- single-cup coffee 3
- snack foods 3
- snacking 3
- sports supplements 3
- sweets 3
- veterinarians 3
- weight management 3
- Whole Foods 3
- Yogurt 3
- affinity credit cards 2
- alternative banking 2
- Amazon 2
- beverage trends 2
- boomer consumers 2
- Canada 2
- children 2
- closets 2
- co-branded credit cards 2
- commercial payment cards 2
- consumer demographics 2
- consumer goods 2
- consumer spending 2
- crackers 2
- dairy-free 2
- dessert 2
- eggs 2
- fats 2
- financial services 2
- food gifts 2
- food presentation 2
- food shoppers 2
- foodservice breakfast 2
- frozen desserts 2
- frozen foods 2
- Gen Y 2
- gluten free label 2
- gourmet food 2
- grains 2
- groceries 2
- grocery delivery 2
- Halloween 2
- home organization 2
- humanization 2
- ice cream 2
- ingredients 2
- internet 2
- kids food 2
- local foods 2
- market research 2
- mergers and acquisitions 2
- National Coffee Day 2
- Non-GMO food and beverage 2
- non-GMOs 2
- nuts 2
- oils 2
- olive oil 2
- online grocery shopping 2
- online retail 2
- packaging 2
- pet food forum 2
- pet packaging 2
- pizza 2
- popcorn 2
- pork 2
- prepared foods 2
- Quinoa 2
- ready-to-eat foods 2
- restaurant 2
- seafood 2
- social media 2
- sports nutritional products 2
- storage 2
- sustainability 2
- sweet baked goods 2
- Target 2
- Walmart 2
- almond milk 1
- Anthocyanin 1
- bakeries 1
- bison 1
- Brazilian brigadeiros 1
- brogurt 1
- cashew milk 1
- cereal 1
- cereal bars 1
- checking accounts 1
- chicken 1
- Chick-fil-A 1
- China 1
- Chipotle 1
- Chobani 1
- cleaning supplies 1
- commercial cards 1
- consumers 1
- convenience stores 1
- Cutts 1
- dairy alternative 1
- data 1
- diet 1
- digital wallets 1
- Disney 1
- DIY 1
- donuts 1
- environment 1
- e-shopping 1
- Facebook 1
- family 1
- fat 1
- fat-free 1
- fermented foods 1
- financial report 1
- food additives 1
- food apps 1
- food avoidance 1
- food flavor 1
- food flavors 1
- food gifting 1
- foodbeverage 1
- fruit 1
- garages 1
- garden supplies 1
- gardening 1
- General Mills 1
- Gluten-free foods 1
- green 1
- green cleaning 1
- grilled foods 1
- health halo 1
- healthy fats 1
- holiday shopping 1
- home 1
- home and garden 1
- home décor 1
- ingredients consumers avoid 1
- Jamba Juice 1
- juice 1
- kale 1
- K-cups 1
- Keurig 1
- kids foods 1
- lamb 1
- laundry products 1
- lawn care 1
- loyalty programs 1
- macho yogurt 1
- magnesium 1
- Mediterranean cuisine 1
- Merrick 1
- microalgae 1
- milk 1
- milk alternatives 1
- mobile apps 1
- mobile payments 1
- National Donut Day 1
- nutrition bars 1
- nutritional bars 1
- nutritional labels 1
- oil 1
- omega 3 fatty acids 1
- omega-3s 1
- online purchases 1
- parenting 1
- payment cards 1
- Peruvian cuisine 1
- pet insurance 1
- pet oral care 1
- pet supplements 1
- pet supplies 1
- pet travel 1
- Pizza Hut 1
- potato chips 1
- prebiotics 1
- Purina 1
- Purple corn 1
- QSR 1
- retailing 1
- salad 1
- sandwiches 1
- single-serve 1
- smartphones 1
- South America 1
- soy milk 1
- sports bars 1
- sports drinks 1
- Starbucks 1
- store cards 1
- street foods 1
- sugar 1
- sugar substitute 1
- sugar-free 1
- superfoods 1
- supermarkets 1
- sweeteners 1
- technology 1
- Trader Joe’s 1
- trans fats 1
- venison 1
- vets 1
- vitamin D 1
- water 1
- webinar 1
- wellness 1
- women’s health 1
- wordly snacks 1
- World Food Day 1
- world hunger 1
- World Vegetarian Day 1 Show All