Nutritional supplement marketers must mind the celebrity gap

Nutritional supplement marketers must mind the celebrity gap

There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.


Sports drinks are from Mars, nutrition bars are from Venus

Sports drinks are from Mars, nutrition bars are from Venus

The market for sports nutritionals-which includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels-has experienced encouraging growth in recent years. Factors contributing to future growth in the sports drink and nutrition bar categories include a rapid increase in the number of dedicated fitness enthusiasts and the bullish growth plans of specialized retailers of sports nutritionals, whi...