Sports drinks are from Mars, nutrition bars are from Venus

Sports drinks are from Mars, nutrition bars are from Venus

The market for sports nutritionals-which includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels-has experienced encouraging growth in recent years. Factors contributing to future growth in the sports drink and nutrition bar categories include a rapid increase in the number of dedicated fitness enthusiasts and the bullish growth plans of specialized retailers of sports nutritionals, whi...