Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?

Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?

Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.


2 Key Types of Market Research for Addressing Business Problems

2 Key Types of Market Research for Addressing Business Problems

Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.


Retailer-Specific Mobile Apps an Important Means of Consumer Engagement

Retailer-Specific Mobile Apps an Important Means of Consumer Engagement

Retailer-specific mobile apps have become an important means of consumer engagement. They have been downloaded by a majority (53%) of smartphone users, and 42% have used them in the past 30 days, according to "Private Label Credit Cards in the U.S., 10th Edition."


Target: Cartwheel takes novel approach to mobile couponing

Target: Cartwheel takes novel approach to mobile couponing

This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.

Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...