- by Daniel Granderson
- September 26 2018
- Amazon
- consumer trends
- online retail
- retail
- retailing
- Walmart
Can Today’s Amazon Consumer Become Tomorrow’s Walmart Loyalist?
Analysis provided in Packaged Facts' report, "Walmart U.S. Strategies and Shoppers", helps make a strong case in Walmart’s favor.
- by Daniel Granderson
- March 8 2018
- market research
- marketing
- retailing
2 Key Types of Market Research for Addressing Business Problems
Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.
- by Daniel Granderson
- November 15 2017
- mobile apps
- money
- money and finance
- retailing
Retailer-Specific Mobile Apps an Important Means of Consumer Engagement
Retailer-specific mobile apps have become an important means of consumer engagement. They have been downloaded by a majority (53%) of smartphone users, and 42% have used them in the past 30 days, according to "Private Label Credit Cards in the U.S., 10th Edition."
- by dgranderson@marketresearch.com
- October 1 2015
- food marketing
- retailing
- mobile apps
- smartphones
- consumer trends
- Target
- technology
Target: Cartwheel takes novel approach to mobile couponing
This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.
Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...
