Why functional ingredients are among key food trends for 2015

Why functional ingredients are among key food trends for 2015

Today’s consumers want and expect more than great taste and belly-filling from the foods and beverages they consume. Ninety percent of Americans believe that certain foods offer health benefits beyond basic nutrition, according to research published in Packaged Facts’ Functional Foods: Key Trends & Developments in Ingredients. Baby Boomers and Millennials are looking for products offering positive nutrition to help them optimize health and avoid chronic and, potentially, life-threatening illness...


The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

How Greek yogurt has helped pave the way for a manly yogurt

News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...


Restaurants tap innovation in culinary development and marketing to drive protein on menus

Restaurants tap innovation in culinary development and marketing to drive protein on menus

Consumers are looking for foods that provide health and wellness benefits and contain ingredients that address illness mitigation. Packaged Facts data from a January-February 2014 survey notes that 57% of consumers are looking for foods with nutrients that address health concerns. Among the nutrients consumers are keying in on is protein. Protein provides many benefits, including its support of weight management and proper growth, immune, heart and respiratory function.

According to Packaged F...