Vegan Probiotics: Beyond the Health Benefits

Companies in the functional foods market niche are leveraging consumer trends to gain brand traction, particularly the demand for nondairy probiotics.


Yogurt makers hope to capture a little Disney magic

Yogurt makers hope to capture a little Disney magic

Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...


The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

How Greek yogurt has helped pave the way for a manly yogurt

News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...


Sophistication and wellness play out in key drivers of Boomer food decisions

Sophistication and wellness play out in key drivers of Boomer food decisions

The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.

Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...